1. 用英文写篇小短文！！
Hello! My name is Guan Xiaotong. My English name is Tracy Miley.
I'm 15 years old. I'm a happy girl. I have a happy family. My father and my mother love me very much. At weekends, they always cook nice food for me. I love my parents.
I'm a student at ...... School. I'm in Class One, Grade Eight. My School is very big and beautiful. There are a lot of flowers and trees in my school. I like my school. In my school, I have many friends. My friends are all nice to me. Escpecially Lin miaoke and Jiang yiyi, they are really fun, they can make me happy. So I like playing with them.
My hobbies are listening to music and reading. I like pop music very much. I like make friends, too. My QQ number is 871870932. If you'd like to ask me out, you can also call my cell -- 63782568.
I have a happy family, a beautiful school and many nice friends. I enjoy every day.
2. 有没有关于市场营销方面的英文文章
www.financetimes.com上面多的很的内啊容
3. 急求10篇英语小短文
How time flies ,It has past half an month since beginning of the summer holiday .
As the weather getting hotter and hotter ,my parent and me go to the seaside .Last week we are go to the Xiamen.It's a beautiful city , bule sky and bule sea .The Xiamen is an island neal the Taiwan .From top of the Riguan rock we can see jinmen island .
We spent a happy day in Xiamen .
时间过的很快，从放暑假到现在已经半个月了．
由于天气越来越热，我们全家一起到海边度假，上星期我们就到了厦门，那是一个很美丽的城市，有蓝天大海，厦门是一个岛屿离台湾岛很近．从日光岩上面还可以看到金门岛．
我们在厦门度过了一个很开心的假期．
我的妈妈
我的妈妈叫XX.她中等体格,中等身高..她不是非常漂亮,但在我心中却很美丽.她爱笑,她同样希望我也笑得灿烂..她很平凡,是一名人民教师.她从小就培养我坚强的品格,教我做人的道理.她给我自由,让我过上幸福的声国，让我拥有了一个快乐的童年.生活中的很多事情,她总是很宽容.
我很感谢她,我永远都不会忘记,在她老的时候,好好照顾她.
My mother<人教英语初一翻译法＞
My mother is xx.She is of medium build and is of medium height(这是第七单元的最新语法）.She isn't very good-looking（用于修饰人，而beautiful大用于修饰物或动物）,but I think she is really very pretty（这不仅是漂亮，还有在心里的善良等好性情，也有聪明的意思）.She loves laughing(love to do sth.一般表示一段时间类喜欢做的事），and she also hopes I have the same bright smile．She is ordinary，(common虽普遍，但英语中有粗俗的意思，容易引起异议）she's a teacher.She teaches me to be strong and teaches me how to be a true man from my yonth(这里指青年时代）.She let me free so I have a lovely life,and I remember I had a lovely childhood,too.She is always very good-tempered.
I am thinkful to her for everything. I will never forget her.
When she is old,I'll take good care of her.
风和太阳(The Wind And The Sun)
One day the wind said to the sun, “Look at that man walking along the road. I can get his cloak off more quickly than you can.”
“We will see about that,” said the sun. “I will let you try first.”
So the wind tried to make the man take off his cloak. He blew and blew, but the man only pulled his cloak more closely around himself.
“I give up,” said the wind at last. “I cannot get his cloak off.” Then the sun tried. He shone as hard as he could. The man soon became hot and took off his cloak.
(有一天风跟太阳说: “看看那个沿着路上走的人.我可以比你快让他把披风脱下来.)
(“我们等着看吧,”太阳说, “我让你先试.)
(因此风尝试让那个人把披风脱下来.他用力地吹,可是那个人把披风拉得更紧.)
(“我放弃了,”风最后说, “我无法让他把披风脱下来.”然后由太阳试试看.他尽可能地晒他.不久,那个人很热就把披风脱下来了.)
第一篇：THE NEWSPAPER 报 纸
Nowadays the newspaper possesses considerable value Everybody should read it. It supplies us with a variety of news every day. It tells us the political situation of the world. If we form the habit of reading the newspaper, we shall (will) get enough knowledge to cope with our circumstances.
现今报纸拥有极大的价值，人人都应该看它。它每天提供我们各种类类的消息。它告诉我们世界政治局势。如果我们养成看报的习惯，我们就能得到足够的知识来因应我们的环境。学生虽然每天须做功课，但他们至少应该匀出一两个小时来看报。哪些，他们不但能增加知识而且也能赶上时代。总而言之，看报对学生很有益处。
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第二篇：MY DAILY LIFE 我的日常生活
Though my daily life is extremely monotonous, I try hard to adapt myself to it. Why? Because I intend to be a good student. I wish to render service to my country.
I get up at six o’clock every day. After I wash my face and brush my teeth, I begin to review my lessons. I go to school at seven o’clock.
After school is over, I return home. We usually have supper at seven o’clock.
Then I begin to do my homework. I want to finish it before I go to bed.
虽然我的日常生活十分单调，但我却竭力设法去适应它。为什么？因为我打算做一个好学生，希望将来为国家服务。
我每天六点起床、洗脸刷牙后，就开始复习功课，七点钟我就去上学。
放学后，我就回家了。我们通常在七点钟吃晚餐，之后我就开始做家庭作业，希望在睡觉前把它做完。
第三篇：A MODEL STUDENT 模范学生
Do you mind being called a bad student? Of course not. So far as I know, everybody intends to be (become) a model student.
However, to be a model student is by no means an easy thing. First, he must do his best to obtain knowledge. A man without sufficient knowledge will not succeed. Secondly, he must remember to improve his health. Only a strong man can do great tasks. Thirdly, he should receive moral ecation. If his conct is not good, no one will consider making friends with him.
你价意被称为坏学生吗？当然不。就我所知，每个人都打算做模范学生。
然而，做模范学生却不容易。第一，他必须尽力获得知识（求知）。一个没有足够知识的人是不会成功的。第二，他必须记住促进健康。只有强壮的人才能做大事。第三，他应该接受道德教育。如果他品行不好，没有人会考虑和他交朋友的。
第四篇：HOW TO GET HAPPINESS 如何获得快乐
There is no doubt that happiness is the most precious thing in the world. Without it, life will be empty and meaningless. If you wish to know how to get happiness, you must pay attention to the following two points.
First, health is the secret of happiness (the key to happiness). Only a strong man can enjoy the pleasure of life.
Secondly, happiness consists in contentment. A man who is dissatisfied with his present condition is always in distress.
无疑的快乐是世界上最宝贵的东西。没有它，人生将是空虚的而且毫无意义的。如果你希望知道如何获得快乐，你须注意下面两点。
健康是快乐的要诀。唯有身体强壮的人才能享受人生的乐趣。
快乐在于知足。一个不满于现状的人终是处在痛苦之中。
第五篇：BOOKS 书籍
As is well known, books teach us to learn life, truth, science and many other useful things. They increase our knowledge, broaden our minds and strengthen our character. In other words, they are our good teachers and wise friends. This is the reason why our parents always encourage us to read more books.
Reading is a good thing, but we must pay great attention to the choice of books. It is true that we can derive benefits from good books. However, bad books will do us more harm than good.
如众所周知，书籍教我们学习人生，真理，科学以及其它许多有用的东西。它们增加我们的知识，扩大我们的心胸并加强我们的品格。换句话说，它们是我们的良师益友。这是为什么我们的父母终是鼓励我们要多读书的理由。
读书是一好事，但我们必须多加注意书的选择。不错，我们能从好书中获得益处。然而，坏书却对我们有害无益。
第六篇：A TRIP TO THE COUNTRY 乡村游记
One Sunday my mother (Mother) had (made) me take my little young brother to the a trip to the country. She bade me take good care of him.
While we were walking along the road, the sun was shining brightly and the breeze was blowing gently. We saw the beautiful flowers smile (smiling) at us and heard the birds sing (singing) their sweet songs on the trees. The scenery was indeed very pretty (beautiful).
When we felt tired, we returned home. We saw Mother (our mother) wait (waiting) for us at the door.
有一个星期日，我母亲叫我带小弟弟去乡村游历。她吩咐我要好好照料他。
当我们沿着道路行走的时候，太阳灿烂地照耀着，微风轻轻地吹着。我们看见美丽的花儿对我们微笑着，并听见鸟儿在树上唱着悦耳的歌曲，风景实十分美丽。
当我们感觉到疲倦的时候，我们就回家了。我们看见母样正在门口等候我们。
第七篇：BE PATRIOTIC 要爱国
It is the ty of every citizen to make the country rich and powerful (To make the country rich and strong is...). In order to accomplish this object one must be patriotic (love his country). I consider this an unchangeable truth.
How can a student love his country (be patriotic)? I find my answer very simple and clear. He must study hard and store up knowledge so as to serve his (the) country in the future. If every student can do according to what I said, the country will certainly be rich and powerful.
要使国家富强是每个公民的责任。为了达到此目的，必须爱国。我认为这是一条不易的定理。
一个学生如何才能爱国呢？我发觉答复很简单明了。他必须用功读书并积储知识以便将来服务国家。如果每个学生能按照我所说的去做，国家一定会富强。
第八篇：THE VALUE OF TIME 爱惜时光
An English proverb says that time is money. I consider it (this) wrong. Why? Because we all know that we can earn money be work but can not in any way get back time (in anyway). For this reason, we may (can) say that time is more valuable than money.
Many people do not know the value of time. It (this) is indeed a great pity. We must bear (keep) in mind that wasting time is equal to wasting your life.
英国有句谚语说，时间就是金钱。我认为这是不对的。为什么？因为我们大家都知道我们能够用工作赚钱，但无论如何却无法把时间争取回来。基于此种理由，我们可以说时间比钱钱更宝贵。
许多人不知爱惜时光。这确实是可惜的。我们必须记住浪费时间等于浪费生命。
第九篇：WHY SHOULD WE STUDY ENGLISH 为什么我们要学英文
If you want to ask me why we should study English, my answer will be simple and clear. Now let me enumerate the reasons one by one in the following.
In the first place, English has become an international language. If you know English, you van make a trip round the world without being misunderstood.
In the second place, most valuable books, newspapers and magazines are written in English. If you wish (hope) to get knowledge, you must learn English.
如果你要问我们为什么我们要学英文。我的答复很简单明了。现在让我来把我的理由一一列举在下面：
英文已成为一种国际语言。如果你通晓它，你可以环游世界不会被人误解。
大多数有价值的书籍，报纸和杂志都是用英文写的。如果你希望获得知识，你必须学习英文。
第十篇：MY BIRTHDAY 我的生日
Yesterday was my birthday, so some of my classmates sent me presents. Mother prepared a tea party for me. I invited all of them to come and take part in it.
The tea party began at half past six. There were cold drinks and refreshments. We ate, talked and laughed. We felt that we were the happiest men in the world.
Time passed quickly. In a twinkling, the clock on the wall struck nine. We could not but say “Good-bye” to one another.
昨天是我生日，所以有几位我的同班同学送我礼。母亲给我准备一个茶会。我邀请他们都前来参加。
茶会下午六点半开始。有冷饮和点心。我们又吃又谈又笑。我们觉得是世界上最快乐的人。 时间过得很快。转瞬间，墙上的钟敲九点了。我们不得不互道再见。
4. 急求一篇 》》》描述一个公司的营销策略英文300字。
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. The promotion strategy in its most basic form is the controlled distribution of communication designed to sell your proct or service. In order to accomplish this, the promotion strategy encompasses every marketing tool utilized in the communication effort.
营销策略广泛，不能以一言以蔽之。此文中提到前期的市场分析，以及营销时应该利用各种工具。
5. 有关于网络营销方面的英文文章300字左右，加中文翻译的！谢谢！！
INTERNET With computer technology and the rapid development of the concept of time and space, the concept of the consumer market and the nature of Dengjie market has undergone profound changes, network marketing came into being. The network also promoted the birth of e-commerce, the rapid development of the network economy. Network marketing companies have therefore become an essential means of market and become the inevitable trend of corporate marketing. Network marketing of traditional marketing model of a certain impact, but also to the SMEs of certain opportunities. This paper analyses the characteristics of the network marketing, analysis of China's SMEs to network marketing of the favorable factors, the status quo, the existing problems on the network marketing to bring the competitive advantages of small and medium enterprises, SMEs in China by the network marketing strategy, from a strategic Analysis of the height of China's SMEs combat the specific network marketing strategy.
随着计算机技术和INTERNET的迅速发展，时间和空间的概念、消费者的概念、市场的性质和市场行为等皆发生了深刻变化，网络营销应运而生。网络的诞生也推动了电子商务、网络经济的飞速发展。网络营销也因此成为企业角逐市场的必备手段，成为企业营销的必然趋势。网络营销对传统营销模式造成了一定的冲击，同时也给中小企业带来的一定的机遇。本文分析了网络营销的特点，分析了我国中小企业开展网络营销的有利因素、现状、存在的问题，论述了网络营销给中小企业带来的竞争优势，提出了我国中小企业网络营销战略，从战略的高度分析了我国中小企业网络营销实战的具体策略。
6. 求城市营销或者营销类的3篇英文参考文献
1、徐章一，顾客服务：供应链一体化的营销管理，中国物资出版社2002
2、（美）约翰.A.昆奇著，吕一林译，?市场营销管理—教程与案例?北京.北京大学出版社，2000
3、查尔斯.戴克著，李圣贤译宝洁的观点内蒙古.内蒙古人民出版社1999
4、JamesAFitzsimmons著，张金成范秀成译，《服务管理》，北京.机械工业出版社2000
5、RaymondP.Fisk等著，张金成等译，《互动服务营销》北京.机械工业出版社2000
6.菲利普•科特勒.营销管理[M].北京:中国人民大学出版社,2001
7. 跪求一篇网络营销方面的英文文章以及翻译
主要研究网站运营、网络营销、搜索引擎优化及四川互联网创业与投资端午节快乐-又是一年端午节2008年6月6日 23:19:30 发布:gallonwang 又是一年端午节，今年的端午节更是因为法定的三天假期，是我突然觉得原来这也是个很重要的节日。一直以外只把春节作为最重要的节日。因为每年都有在那个时候从万里之外赶回家中陪伴父母。 今年的端午节跟往年一样，没什么感觉。特别的是头一次在法定节假日加班，也好。省的过节没事做。
8. 帮忙翻译一个产品跨国营销的案例为英文！谢谢
In accordance with the standards of the United States, Brazil, in the breakfast cereal breakfast foods and other foods tremendous business opportunities. Brazil, about 150 million population, age distribution, showing that breakfast cereal consumption has enormous potential because of the population 20 years of age accounted for 48 percent of the total population. In addition, Brazil's per capita income enough so that people can enjoy the convenience of eating breakfast cereal foods. In assessing the market, Kellogg Company (Kellogg) also noted a remarkable advantage: little or no direct competitors.
Unfortunately, the lack of competition is e to the Brazilians are not accustomed to American-style breakfast. Therefore, the Kellogg Company and its advertising agency J. Walter Thompson Company (J. Walter
Thompson) faced by marketing the most important task is to how to change the breakfast habits of Brazilians.
Kellogg decided in Brazil is very popular TV series "Novelas" in spots. Advertising picture is a little boy eating with relish to back out from the packaging bag of cereal. Shows excellent taste in procts at the same time, the advertisement will be located in a food proct rather than as part of breakfast. As a result of market response, the ad film was quickly removed them.
Analysis of the Brazilian culture, show that Brazilians strong family values and deep-rooted concept of male chauvinism. Therefore, in the subsequent design of the ad program will focus on the performance of his cereal bowl and add milk into the family breakfast scene. Compared with the first advertisement, the more successful advertising programs, an increase of cereal sales, Kellogg had 99.5 percent share of the market share. However, it is still not satisfactory in terms of sales volume, the per capita use of breakfast cereals less than an ounce.
Kellogg has been accustomed to these challenges. It has spent 20 years in Mexico to cultivate a substantial breakfast market size, (in Japan and France have spent 6 years). Kellogg is now also targeting the Indian market has great potential. Although sales in India but was a mere two million U.S. dollars, but very optimistic about its prospects. In addition to the traditional breakfast of corn flakes, it also likes to eat rice in accordance with Indian features, developed a new piece of rice.
9. 找篇关于网络营销的文章，中英文对照的1500字
相关文章：
浅析我国企业网络营销的发展
21世纪，人类已经步入了以因特网为基础的网络经济时代。计算机网络技术的迅猛发展和广泛应用对当代社会产生了全方位的影响，也给企业的营销管理带来了巨大的变革。网络营销是适应网络技术发展与信息网络时代变革的新型营销方式，它改变了传统的营销理念、营销策略、营销手段和方式，将成为21世纪企业营销的主流。与传统营销相比，网络营销显现出更为广泛性、实时性、经济性、交互性等特点。
目前我国上网计算机数量、上网用户人数总量比较大但普及程度并不高，信息技术在我国企业中应用现状也不太令人乐观。通过比较中国企业与外国企业的网络营销规模、企业拥有网站数量等一系列问题，发现我国网络营销总体水平还较低，制约我国企业网络营销发展的障碍和主要问题如下:
一、制约我国企业网络营销发展的障碍
网络营销属于企业自身的管理活动。企业网络营销的开展，必须积极适应市场环境和消费者的变化，我国企业网络营销发展障碍主要来自企业内部，包括企业在认识、管理和人才等方面存在的障碍。
1.认识方面的障碍
这是我国企业开展网络营销最大的障碍。目前企业对网络营销的认识，呈现两种截然相反的态度：一种是对网络营销的过分神化，一种是对网络营销的认识不足。可以说，这两种对网络营销的认识都是片面的，对企业的网络营销实践有着巨大的危害。
2.管理方面的障碍
当前我国企业开展网络营销，在内部管理的三个层次：基层管理、中层管理和高层管理上都还存在着一定的制约因素。目前，国内一些企业的管理体制尚不健全，没有一套规范系统的管理制度。大多数企业属于被动反应型，随着新问题的出现，由管理者制定新的措施，却很少考虑新制度是否适应本企业的实际情况等问题。导致管理制度呆板僵化，制度之间的系统性不强。
3.人才方面的障碍
人力资源始终是企业最重要的无形资产。企业开展网络营销，需要各方面的人才，尤其是具备全新信息观念和新型知识结构的复合型人才，他们是企业实施网络营销的中坚力量。目前，国内企业在技术人才、管理人才，以及复合型人才等方面，与国际企业相比，都极其匮乏。
二、我国企业网络营销存在的具体问题
1.互联网基础设施建设薄弱
我国的通信业虽经连续十余年的大发展，尤其是通信网的建设，为我国国民经济的信息化奠定了网络基础，但这与流通网络化的未来发展要求相比，还远远不够。不同的地区，在网络营销发展上存在着较大的差异。
2.企业网络营销人才缺乏
人力资源始终是企业最重要的无形资产。企业开展网络营销，需要各方面的人才，尤其是具备全新信息观念和新型知识结构的复合型人才，他们是企业实施网络营销的中坚力量，而我国企业恰恰缺少既懂技术又熟悉营销业务流程的综合性人才。一来大多数企业只会用人，而没有培养人的观念，二来企业内部缺乏有效的激励机制，导致人才流失情况严重。
3.安全、方便的网络支付机制欠缺
在网络上直接进行支付就离不开银行信用卡方式。目前，我国网络支付的技术尚不成熟，虽然银行卡在线支付已在中国银行、招商银行、中国建设银行实现，但我国银行的电子化水平普遍不高，安全性又差，银行网络之间相对封闭，尚不能承担起支付网络电子交易费用的任务，无法在网上实现交易的全过程。因此，目前在网络安全支付方面存在的技术和观念问题是网络营销发展的核心与关键障碍。
网络营销是新世纪市场营销的必由之路，它给广大企业带来了历史机遇，同时也带来了严峻的挑战。鉴于我国网络营销存在的诸多制约因素，应采取如下对策:
(1)树立正确的网络营销观念。坚决摒弃原有的几种不正确认识，结合企业自身行业及产品特点，结合企业文化，结合企业营销管理模式，树立符合企业需求的网络营销观念。
(2)加强网络的基础设施建设。实施网络营销活动的对象是网络用户，所以网络用户的数量也是网络营销发展的必要条件，目前我国Internet的基础设施还相当落后，需要加强和改进的地方很多。上网人数的多少受到网络运行速度和上网资费高低的制约，而网络运行速度和上网费用受到网络基础设施建设完备程度的影响。因此需要政府发挥宏观调控的作用，加大网络基础设施的建设力度，鼓励国内企业大力开发具有自主知识产权的计算机网络软硬件产品，改善目前的网络环境。
(3)加强网络营销立法与监督。无论网络安全、网上结算还是商品配送，都涉及法律法规问题，只有建立、健全和完善相关法规，严惩违法者，才能保证网络营销的正常进行。因此，国家必须在立法和执法上加大力度，在网络市场准入制度、网络交易的合同认证、执行和赔偿、反欺骗、知识产权保护、税收征管、广告管制、交易监督，以及网络有害信息过滤等方面制定规则，为网络营销的健康、有序、快速发展提供一个公平规范的法律环境。
(4)培养网络营销人才。在知识经济时代，由于信息技术和网络引发的一系列商业革命已经如火如荼，网络营销需要具备全新信息观念和新型知识结构的复合型人才，他们是实施网络营销的中坚力量。网络营销对人才的要求很高，一个合格的人才不仅需要懂得电脑、互联网，还要精通金融贸易、物资经营管理，并且要将这几方面很好地结合在一起。必须要充分利用各种途径和手段，培养、引进并合理使用好一批素质较高、层次合理、专业对口的网络、计算机及经营管理等方面的专业人才，为企业网络营销的发展提供人才保障。
网络营销是企业营销活动的重要组成部分，是传统营销不断发展和提高的产物，网络营销正是在与传统营销的结合和相互促进中使其日益成熟。我国政府和企业要各司其职，认真研究对策，从不同方面促进我国网络营销的发展。在营销策略的制定过程中，充分利用网络的互动性、实时性等特点开发出适合我国国情和企业实际情况的网络营销新方式、新策略，使企业在日益激烈的市场竞争中立于不败之地。
Analysis of the enterprise network marketing
21st century, mankind has entered the Internet-based network economy. Computer Network Technology's rapid development and wide application of contemporary society have had a full range of impact to the enterprise marketing management has brought enormous change. Network Marketing is to adapt to network technology development and information network of the new era of change in marketing, it has changed the traditional marketing concepts, marketing strategies, marketing tools and methods will become the 21st century the mainstream of corporate marketing. Compared with traditional marketing, network marketing is showing a more extensive, real-time, the economy, and interactive features.
Currently, China's number of online computers, Internet users to the total number of relatively large but penetration is not high, information technology application in China's enterprises are also less optimistic about the status quo. By comparing the Chinese enterprises and foreign enterprises, the size of network marketing, the enterprise has a range of issues such as the number of Web sites and found that the overall level of China's Internet marketing is still relatively low, restricting the marketing of our enterprise network and the main obstacle to the development of questions are as follows:
First, constraints of our enterprise network marketing obstacle to the development of
Network Marketing is the enterprise's own management activities. The development of enterprise network marketing, we must actively adapt to market changes in the environment and consumers, our corporate network of marketing development obstacles mainly from enterprises, including enterprises in the understanding, management and personnel obstacles.
1. Understanding of the obstacles
This is network marketing enterprises to develop the biggest obstacle. At present, enterprises network marketing awareness, show the two diametrically opposed attitude: a kind of network marketing are over-deification, a network marketing are lack of understanding. It can be said that both the awareness of network marketing is one-sided, on the company's network marketing practice has enormous harm.
2. Regulatory barriers
China's enterprises to develop Internet marketing, in the internal management of the three levels: the grass-roots level management, middle management and senior management are still certain constraints. Currently, some domestic enterprises, the management system is not perfect, does not have a standardized system management system. Most enterprises are reactive type, with the emergence of new issues, from managers to develop new measures, but rarely consider whether the new system to adapt to the actual situation of the enterprise and so on. Lead to rigid inflexible management system, the system is not strong between the systemic.
3. Talent barriers
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of network marketing. At present, the domestic enterprises in the technical talent, management talent, as well as the complex-type personnel, and international enterprises, are extremely scarce.
Second, our corporate network of marketing specific issues exist
1. Internet infrastructure is weak
China's telecommunications instry for more than ten years despite the great development, especially in the construction of communication networks for China's national economy has laid a network of information-based foundation, but with the flow of network requirements for future development, but also far from enough. Different regions, in the development of network marketing there are larger differences.
2. The lack of enterprise network marketing professionals
Human resources has always been the most important intangible assets. Enterprises to develop network marketing, all aspects of personnel required, especially with new concepts and new information on the knowledge structure of compound talents, their enterprises are the backbone of Internet marketing, which is precisely the lack of China's enterprises are familiar with technology knows marketing business processes comprehensive talent. One to the majority of the enterprises will only use, but not in cultured human concept, and secondly the lack of effective internal incentive mechanism, leading to brain drain in serious condition.
3. Safe, convenient payment mechanism for the lack of network
Directly on the network can not be separated from the bank card payment on the way. At present, China's network of technology is not yet ripe to pay, although the bank card online payment in China banks, investment banks, China Construction Bank to achieve, but in China the level of electronic banking in general is not high, safety and poor quality banking network relative closed, there should not assume the network to pay the cost of electronic transactions mission, unable to realize in the online transaction process. Therefore, at present, in network security to pay the existing technical and conceptual issues are the core of the development of network marketing and key obstacles.
Network marketing is marketing the new century, the only way, it brought a large number of enterprises to the historical opportunity, but also brought severe challenges. In view of the existence of our network marketing many constraints, should take the following countermeasures:
(1) establish the correct concept of network marketing. Several original and resolutely reject incorrect understanding, combined with their own instry and proct characteristics, combined with corporate culture, combined with enterprise marketing management mode, set in line with the business needs of network marketing concept.
(2) to enhance the network infrastructure. The implementation of online marketing activities targeted at Internet users, so the number of Internet users is also a network marketing a necessary condition for the development of China's Internet infrastructure is still quite backward, and need to be strengthened and improved in many places. The number of Internet users by the number of network speed and access to the Internet high and low tariff constraints, and network speed and Internet access charges by the network infrastructure complete degrees. Therefore required the government to play the role of macro-control, increase the network infrastructure and encourage development of domestic enterprises with independent intellectual property rights of computer network hardware and software procts, to improve the current network environment.
(3) strengthening the legislative and monitoring network marketing. Regardless of network security, online billing or delivery of goods, all laws and regulations relating to the issue, only to establish, improve and perfect the relevant laws and regulations, and severely punish offenders in order to guarantee the normal network marketing. Therefore, the country must be in the legislative and enforcement efforts, the market access system in the network, network transactions contract certification, implementation and compensation, anti-fraud, intellectual property protection, tax collection and management, advertisement control, transaction monitoring, as well as the harmful information network filter rules, etc., for network marketing the healthy and orderly and rapid development of norms to provide a fair legal environment.
(4) train network marketing professionals. In the era of knowledge economy, as a result of information technology and network triggered a series of commercial revolution now in full swing, network marketing requires new ideas and new information on the knowledge structure of the compound talents, they are the backbone of the implementation of network marketing. Network Marketing demanding of talent, a qualified personnel not only need to understand computers, the Internet, but also proficient in finance, trade, material management, and to these areas very well together. Must make full use of a variety of ways and means to foster the introction and the rational use of a good number of high-quality, reasonably level, professional counterparts in the network, computer and business management professionals for the development of enterprise network marketing to provide qualified personnel to protect .
Network marketing business marketing activities are an important part of traditional marketing are continuous development and improve the proct, network marketing is in combination with traditional marketing and mutual promotion of its increasingly sophisticated. China's government and enterprises should perform their own functions, and seriously look for a solution, from the different aspects of network marketing to promote the development of our country. In marketing strategy formulation process, the full use of the network's interactive, real-time features such as the development suited to China's national conditions and the actual situation of enterprise network marketing new ways and new strategies to enable enterprises in the increasingly fierce competition in the market remain undefeated on the manner.
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10. 市场营销策划案例的英文怎么说啊
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