❶ 求,网吧开业经营策划方案,详细的,新颖点。高分
网吧开业方案一、流程安排
时间
内容
负责人
备注
开业前14天-开业前7天
物料采购、制作
店长
包括礼品、内部外部宣传物料
开业前7天-开业后7天
对外宣传
店长、兼职
根据方案进行宣传
开业前7天
人员培训
店长、主管
培训网吧运营及营销大师使用
内部宣传物料布置
主管
根据方案建议进行合理布置
开业当天-开业后30天
活动执行及跟踪
店长、主管
有序有效执行网吧活动内容并随时总结调整
开业流程为期30天,这样的力度基本能捆绑住顾客,如果效果不够明显,可以适当延期。网吧营销大师的活动可以作为长期的活动去执行。
二、人员安排
少于100台客户机
100-200台客户机
200台以上客户机
备注
店长
1人
1人
1人
技术员
1人
1人
1人
主管
2人
2人
2人
收银
2人
2人
2人
网管
4人
6人
8人
人员合计
10人
12人
14人
以上人员安排适用于网咖,如果是网吧,可适当做人员调整。
三、物料安排
1.活动物料
A、内部宣传物料
主要有宣传海报、X展架、易拉宝、超薄灯箱、横幅、礼品展示架等,网吧可根据实际场地和网吧情况选择。
B、外部宣传物料
主要有DM单页、优惠券以及会员卡等,网吧可到当地广告店制作,并至少提前半个月准备好。
C、活动礼品
活动礼品包含虚拟奖品和实物奖品,虚拟奖品主要有网费、幸运点、话费充值卡、游戏点卡、Q币、刀币等,做好图标和软件系统设置;实物奖品主要有饮料、饼干、泡面、火腿肠、公仔、钥匙扣等,提前配备好。礼品内容可根据实际情况自由选择,实物礼品可通过我公司采购。
2.物料布置
1)奖品展示柜:建议摆放在吧台上,可让顾客一眼就能看到,引起兴趣。
2)X展架:建议摆放在吧台前,因为顾客在吧台处停留的时间最长,有足够时间去了解如何参与新模式。
3)海报:建议粘贴在大门上、主要过道、洗手间墙壁、电梯厢体内壁等显眼处。
4)横幅:建议挂在大门口上,这样对路人还起到宣传作用。
四、活动安排
1.上网优惠
开业第1-2天:办理会员卡后全场免费上网,且所有饮品半价
开业第3-4天:办理会员卡后全场免费上网,且所有饮品恢复原价
开业第5-7天:办理会员卡后全场半价上网,且所有饮品半价
开业第7-10天:办理会员卡后全场半价上网,且所有饮品恢复原价
开业第11天起,所有网费及饮品均恢复原价
在这期间,充值赠送网费的优惠活动是一直持续进行的,建议开业1个月内保持充送活动不变。
2.老带新优惠
制作老带新推广卡,办理会员卡的顾客可以领取推广卡(数量不限),将它送给同学、朋友,他们凭此推广卡到本网吧办理会员卡并充值时,老会员可获得新会员首次充值一半的网费作为推广奖励。
3.开启网吧营销大师活动功能
a.幸运大转盘
1)设置1-2个价值比较高的奖品,比如100元网费、音响、LOL手办一套等
2)每天免费赠送1次抽奖机会,持续1个月
4)在后台设置较高的中奖率
5)通过以上措施来吸引顾客参与到幸运大转盘活动中来
b.水果机、捕鱼达人、闯关达人
这三类活动可以设置排名奖励,每周统计前3名予以奖励,奖品以实物奖品为主,并通过黑板进行实时更新,以刺激更多的顾客参与!
c.商品秒杀
1)常规秒杀:
在开业期间,每天16点-19点,每隔1小时进行一次秒杀,持续到22点,秒杀商品可选用网吧自有商品,如:饮料、网费等,可设置如下:
16:00 0元秒5元网费 (5个名额)
17:00 1元秒10元食品券(5个名额)
18:00 1元秒10元饮品券(5个名额)
19:00 2元秒20元网费(3个名额)
2)特别秒杀:
每天20点-22点,每隔半小时进行一场特别秒杀,秒杀商品相对价值较高,以采购礼品为主,可设置如下:
20:00 0元秒价值50元的礼品
20:30 1元秒价值100元的礼品
21:00 2元秒价值150元的礼品
21:30 1元秒价值100元的礼品
22:30 0元秒价值50元的礼品
3)周末秒杀:
每周五、周六晚21点整可推出周末版秒杀,可选择1种价值超高的商品作为奖品,例如:手机、ipad等
秒杀活动可通过黑板提前告知顾客,并且必须要配合网吧广播系统进行氛围配合!
五、宣传安排
1.DM宣传单派发宣传
1)DM内容:正面是具体的活动内容,比如上网优惠,活动时间等,数字重点突出;反面可以印上门店地理位置地图,联系电话,微信二维码,派发员名字等。在右上角位置弄一个虚线斜角,内容“赠10元网费,活动期间凭此券到吧台办理会员卡,可免费获得10元网费”。
2)DM派发方式:在网吧附近东南西北四个路口处,大型社区出入口处,超市,KTV,电影院附近处派发。派发时,让派发员说一句“您好,欢迎光临XX网吧!”以起到宣传作用。
3)DM派发时间:在开业前半个月至一周
2.与KTV、酒店、餐馆等业态合作
形式一:通过消费赠送的模式进行合作,如在KTV消费满100元,即赠送10元网费充值卡,需到网吧办理会员卡后充值入账。
形式二:直接制作一些优惠券,放在这些娱乐场所的前台,让前来消费的顾客可以自己拿,内容可以参考DM宣传单。
3.路演宣传
有条件的网吧,可在开业当天在网吧门口进行一场路演,通过节目表演,抽奖等方式吸引周边大量人气,同时在路演现场设置会员卡办理点,尽可能的将路人转化成网吧的会员。
4.微信、微博、陌陌等社交软件
在微信、微博、陌陌等社交软件注册“XX网吧”帐号或公众号,将个性签名设置成:XX网吧即将开业,加我好友或关注我即可免费办理会员并获赠10元网费,然后打开附近可被搜索的功能,这样网吧附近的用户就可以通过附近功能看到网吧即将开业的消息,在将来还能通过社交软件的群功能,朋友圈功能进行活动宣传等。
5.美团、糯米、大众点评网等团购网站
这些网站的用户群体基本以学生、务工人员等年轻人为主,这与网吧的用户群体相吻合,同时团购网站的人流量很高,具有相当不错的宣传效果。现在的团购网站都具有附近搜索功能,因为定位也很准确。
团购内容:会员卡+10元网费+6元饮品
团购价格:5元
团购时间:从网吧开业日起1个月
六、现场布置效果图
以下图片为全国其他门店的一些布置效果图,仅供参考!
X展架及黑板宣传效果
吧台处宣传海报效果图
过道处海报宣传
后门口海报宣传
吧台处充送海报宣传效果图
顾客在玩水果机
正门口海报及X展架宣传效果图
后台设置
秒杀活动宣传灯箱
大奖电动车展示
活动公告
奖品展示柜
❷ 跪求高人帮忙策划个关于网吧销售的营销方案!
可以搞一些充值优惠返利的活动,联合提供外卖,可以让员工跟上网的人多接触,时下最流内行的网容络游戏可以让多点人玩,不行鼓励员工休息时候来上流行游戏,因为很能带动,特别是水平较高的玩家,很多人会崇拜的
你也可以根据人群,划分时段。这样充分提高工作效率。左道旁门别动心思,到头来得不偿失。
❸ 网吧营销策划有哪些方案
网吧营销活动方案
请参考修改!
❹ 网吧怎样营销应该从哪些方面入手
网吧营销可以通过很多种途径进行宣传的。比如可以通过价格方面,可以通过第三方活动支持,可以通过做活动,也可以通过一些人性化服务来吸引更多的人来。
❺ 大家有用过网吧营销大师吗
网吧营销大师是专为网吧开发的一套网吧营销软件,提供网吧营销,网吧服务的解决方案,能实现云端集中数据的管理机制,可以支持多家网吧同时管理。主要功能如下:
进销存
网吧专用进销存,轻松管理所有帐目,支持商品POS,支持条码扫描
语音呼叫
多种呼叫类型
支持文字聊天
支持热键呼叫
商品点购
供顾客自选的网上超市
控制台
支持多个收银控制台,能同时接收并处理顾客的服务请求
音乐点播
与九天音乐合作打造最全的网吧音乐平台
广播系统
手动播音
定时播音
自定义语音合成
营业分析
对网吧的上网数据进行精准分析
留言系统
支持按服务类型留言
支持审核机制
网吧活动
在线抽奖
幸运大转盘
商品秒杀
积分兑换等
❻ 网吧营销策略
去网吧的一般有两种人一种是去无聊去网吧混时间`
这种人`一般选择的是环境好的网吧专`
一种人呢属` 网虫`那就要看你的网速了`
其实你朋友开的网吧`要想提高人起还是要看`
你那里的环境一般是些什么人去的网吧`
在结合`处理才现实`
❼ 网吧营销方案
与网吧周边快抄餐店取得联系,在网吧增加客户用餐服务,不过这个方案其实很多网吧已经在 用了的,在快餐价格中提取部分提成作为快餐店对网吧的回报,网吧在快餐店定餐的量的增 加,将也会增加网吧对快餐店的营业提成,即可增加网吧服务与额外营业额提成. 将此项提成收入归结到网吧内部活动基金,提高网吧员工内部业余生活乐趣,做一些必要 的网吧内部聚会。聚餐,也可以将活动多出资金,作为奖励发给内部优秀工作人员. 此举有3得利,网吧服务增值,从而可以使网客增加上网时间,这是对网吧营业额直接提 升,其二。快餐店营业额提升,从而影响其的收入。其三。内部员工奖励与内部活动资金的出 处,一举三得,何乐而不为 希望能帮助你。
希望采纳
❽ 哪位大侠能给个网吧营销方案给我
翻腾了一下我的库存,只有这个与您的需求相近,还稍微有些参考价值。这是一个在多伦多开茶馆的方案,为的是吸引投资。后边有些简单的表格。
Table of contents
1. Introction ……………………………………………………………………………2
2. History and brief analyze of tea………… …………………………………………… 2
3. Name and location of the Teashop ……………………………………………………4
4. The teashop’s special characteristics and its market-oriented mission ……………….5
5. The investment and profits analysis…………… ………… …………………………7
6. Conclusion ………………………………………… ………………………………...7
7. References…………………………………………… ……………………………….8
8. Local teashop observation sheet……………………… ………………………………9
9. Teashop name and some picture…………………………………………………….back
Introction
Toronto is famous for its multi-culture. There are many different nations in this city. Among these nations, Indian and Chinese immigrants are the most. Many Chinese or Indian people love to have a cup of traditional tea, instead of coffee ring the day. They are not used to going to Tim Horton or Starbucks for meeting their friends and spent time alone. They need a place they can feel comfortable, and Asian. A tea place for ethnic community to social is on demand.
Currently, tea is more popular than ever in North America. Cai, Quanbao (1998), the president of the Tea Association of the USA, forecasts the tea market and states that "tea will continue to grow at double digit rates over the next several years and might even exceed those expectations with increased marketing investment" (p10). The tea salons first appeared in New York City and have increased for the last several years (Tea time, 1998). Every indication is that there will be a strong market for tea in the United States for the next five or ten years (Barr, V. & Broudy, C.E. (1996). Canadians drink over 7 billion cups of tea each year (www.theteashop.com).
On the basis of these literature research and market research in downtown Toronto, I am planning to open a teashop in downtown Toronto. I will detail my proposal in the following sections.
History and brief analyze of tea
Tea is the world's most popular prepared drink. Shen Nong, discovered it in 2737 BC (Chow & Kramer, 1990) when a tea leaf accidentally fell into the bowl of hot water he was drinking. Tea then become a popular drink in China, and was introced to the world little by little. Canadians did not have their first tea until 1717, which was imported by the Hudson Bay Company. In the early 19th century, afternoon tea as a social custom, was originated by Anna, 7th Duchess of Bedford. The Duchess began inviting guests to join her for a cup of tea and some sweets and savories in the afternoon, in order to fill the long gap between breakfast and late dinners. The ritual caught on in England and North America and soon became an afternoon tradition that remains today. Modern afternoon tea at trendy tea salons and cafés feature a wide variety of quality teas and fine finger foods.
It is generally believed that there are five categories of tea: Black tea, green tea, oolong tea, Flavored Tea, and Herbal/Tisane. Most commonly used in North American tea bags, black tea is made from leaves that have been fully oxidized, procing a hearty deep rich flavor in a colored amber brew. Keemun is the most famous one among black tea family. Keemun is the foundation of many English breakfast blends. (Some English Breakfasts are all Keemun.) (Brigham, B (1999).Most popular in Asia, green tea is not oxidized. It is withered, immediately steamed or heated to prevent oxidation and then rolled and dried. It is characterized by a delicate taste, light green color and is very refreshing(Brigham, B (1999).Jasmine is one of the green tea. Jasmine tea has long been a favorite of tea connoisseurs around the world. The compelling and absorbing fragrance of jasmine blossoms lingering above the pot as the tea is brewed must surely be one of life's little jewels! (Clausen 1997). The name oolong literally translates as "Black Dragon" and is very popular in China. Oolong refers to partly oxidized leaves, combining the taste and colors qualities of black and green tea. Oolong teas are consumed without milk or sugar and are extremely flavorful and highly aromatic (Clausen 1997). Flavoured Tea are real teas (Camellia Sinensis), blended with fruit, spices or herbs. Fruit flavored tea such as apple or blackcurrant, is real tea blended with fruit peel or treated with the natural oil or essence. Spiced and scented teas using cinnamon, nutmeg, jasmine or mint, are also real teas blended with spices, flowers or other plants (Clausen 1997). Herbal infusions or tisanes such as Camomile, peppermint or nettle, do not contain any real tea leaf. The term "herbal tea" is somewhat of a misnomer, since these procts are not really tea at all. Herbal beverages or infusions can be derived from a single ingredient or a blend of flowers, herbs, spices, fruits, berries and other plants (Clausen 1997).
3.Name and location of teashop
The teashop I am planning to open will be named as “Fresh Corner ”, which means a relaxed and peaceful place for meeting people or just enjoying oneself。It is deeply related to my project mission, which is providing enjoyable, relax place to consumers. I, myself will be the owner, and I am planning to hire one or two employees at the beginning. Business hours:The Teashop will be open 9 am-12 am From Manday to Friday, and weekends from 10:00 am to 12:00 am
The Fresh Corner Teashop will be located on the main street in the downtown Toronto, which is in the 321 Bloor St. West. It is on the first floor of the Woodsworth College Residence, the University of Toronto's St. George campus. The downtown St. George campus of U of T is the historical centrepiece of Canada's leading research university. There are some 8,000 faculty and staff. In the heart of Toronto, this historic 65-hectare (160-acre) campus is also home to more than 43,000 full and part-time students (www.utoront.ca/maps.html).
These locations are all set among numerous other shops catering to the university students. You can find plenty of options on Yonge St between Charles and Bloor, Bloor St.George between Spadina and Bathurst. There are twenty similar businesses in this area. Most of which offer lunch specials and a variety of things on the menu. I found Only Ned's/Greg's Ice Cream is on Bloor opposite the Royal Ontario Museum. They provide different kinds of tea that include such oddities as Green Tea, soup, sandwiches, Roasted Marshmallow, Chocolate Orange, and Stout. However, there is not any teashop in this area. A comparison of activities found in the Fresh Corner teashop will help this community since this teashop will be built in the University of Toronto campus, the target customer will be students and faculty.
4.Mission of The Fresh Corner:
The Fresh Corner teashop aims to offer the following services to the customers
1.To offer finest quality and largest possible variety of tea to our customers.
2.To offer variety food to satisfy customer.
3.To offer clean, fresh, and exciting environment to attract the customer.
4.To offer enjoyable and comfortable services to customers.
In order to meet these missions, The Fresh Corner teashop will execute the following steps:
First, Make the storefront grab customers' attention to create a clean, fresh, and exciting environment to attract the customer. The sign should be high quality with an appropriate color scheme and be well illuminated. It should be easy to read, and should match the store's style.
Secondly, the following activities will be permitted in the Fresh Corner teashop:
(1)We provide newspapers and magazines. Customers (many of them are students) brought books and other items to use the teashop as a place to study.
(2)We also can provide sofas for customer seating.
(3)We provide small separate rooms for both indivials and large groups. Tables and chairs in teashop can be rearranged for use by larger groups.
(4)We provide electrical outlet for using personal computers customers.
Thirdly, various types of tea will be provided
Black, Green Oolong White Teas, Red Teas, Pu-er Teas and Herbal teas, coffee, beverage, chocolate drink, ice tea, fruit juice, soda and ice cream along with cake, cookies, muffins, sandwiches, salad and breads are the main items served in all these teashops.
Finally, We will also pay attention to some small things for our customers. For instance, providing enough lights for customers’ security and convenience.
5.The investment and profits analysis
(1) To total investment will be 100,000 CAN dollars for the Fresh Corner teashop.
(2) Rent will be 25,000 CAN for one year.
(3) Decorate teashop will be 20,000 CAN dollars.
(4) Waiter wage will be around 40,000 CAN dollars for one year.
(5) Expected income could be 500 CAN dollars each day, all together in the first year, the income will be 180,000 dollars.
In conclusion, I can reclaim the investment after the first year.
6.Conclusion
The growth in tea drinking and the success of coffeehouses indicates a potential demand for teashops, which led to the purpose of this study. After detailed market research, I can safely make my decision to invest on this teashop, and I really appreciate your consideration and support.
Local teashop observation sheet
Name of the teashop:_____ MASTER TEA __________________________________________
Location:___________QUEENS__________________________________________________
Activities in the teashop (check the activities):
9-11am 2-4pm 8-10pm
Activities number time number time number time
Indivialdrinking/eating 36 a
IndivialWriting
IndivialReading 5 d
Indivialusingcomputer
Two persondrinking/talking 5 d
Two personreading/writing
Group(n)*drinking/eating/talking 10 f
Group(n)*discussionOther
a. stay less than 10 minutes, b. 11-20 minutes, c. 21-30 minutes, d. 31-40 minutes, e. 41-50 minutes,
f. 51-60 minutes, g. 61-70 minutes, h. 71-80 minutes, j. 81-90 minutes, k. 91-100 minutes.
Services:
1. What types of food do they serve? The answer in underneath
2. How do they serve? A waiter
3. The number of the seats? 20
4. How much a cup of tea? $1.39 the average foods prices are $3.99 to $6.99
Nearly half of the customers bought some drinks and food then left in the morning.
More than half of the customers chose to stay in the teashop for drinking and other activities. The average time that customer stayed was between 30-40 minutes.
Indivial and two-person activities were most common. Indivials most often were reading or writing and occupying a single table.
❾ 网吧营销大师 什么活动最吸引人
LOL无意是所有类似软件最吸引的活动。但是营销大师的LOL有部分功能还是比较特有的。
❿ 网吧常规营销活动策略
首先抄分析你网吧的主袭流人群,一般青年和学生居多,那么就针对他们而制定销售内容和方式。
一,吧台商品:其实都差不多,主要有饮料,香烟,方便面,其它零食,推荐点年轻人喜欢的如速溶咖啡和奶茶等,商品新颖,有特色最好。
二,可与附近餐馆合作,让用户在吧台订餐,互赢互利。
三,搞活动,如果你的网吧已有名气或人气可不做,没有可以来点冲会员送费活动,或冲20元以上有送费等,看似网吧吃亏,最后却会盈利更多。
其实要留住大多网民还是要网吧有以下几点基本功:环境整洁,定时更新游戏等,网速达标,吧台服务礼貌等。
最后祝愿你的网吧生意兴隆,越开越大