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农产品营销论文外文文献翻译

发布时间:2022-12-31 00:23:16

⑴ 求农产品外文文献和翻译

夜戴着羊毛似的胡子趾高气扬地来临,
常常等候着你
姗姗来迟的朝霞,
徒劳挣扎着不肯走下陌生的阶梯,
染红的花冠。
纠结而无法自拔哈哈

⑵ 急求营销英文参考文献

wikipedia "marketing" 有非常多的连结
中英文都有

Marketing is an integrated communications-based process through which indivials and communities discover that existing and newly-identified needs and wants may be satisfied by the procts and services of others.

Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.

Marketing practice tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions, whose methods can be improved using a variety of relatively new approaches.

Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.

Four Ps
Main article: Marketing mix

In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.

* Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
* Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary; it can simply be what is exchanged for the proct or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.
* Placement (or distribution): refers to how the proct gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a proct or service is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc. also referring to how the environment in which the proct is sold in can affect sales.
* Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the proct, brand, or company.

⑶ 农产品市场营销的文献综述如何写急!!!

纵观世界各国复农产品零售制业的发展和变迁可方式、农产品价格和质量等因素对农产品超市经营以发现,相对于传统的农贸市场经营,农产品超市的发展关系重大。目前,超市在许多国家都成为农经营表现出许多优势,如有助于提高农产品的流通产品零售市场的主导业态。如在拉美的厄瓜多尔、效率,可以从源头上解决农产品的质量安全,能够阿根廷、乌拉圭,超市在食品零售市场上所占份额减少农产品交易中税收的流失等。此外,超市便超过70%;在亚洲的马来西亚、菲律宾,超市在蔬捷、多样、规范的服务形式和舒适的购物环境,也能菜零售市场上占据35%的份额,在水果零售市场够适应人均收入水平提高、生活节奏加快、消费结上的份额更是高达60%。在欧美发达国家,超市构升级的需求。随着我国经济持续稳定的发展,超在食品零售市场中所占份额超过2/3,在蔬菜水果市经营在大中城市逐渐由兴起阶段转向快速发展零售市......

⑷ 求一篇有关农产品出口的竞争力分析的外文文献翻译。急急急!!!

先到网络文库,找一篇此类文档中文的,然后用有道翻译,或是谷歌在线翻译翻成英

文,然后把英文放上面,中文放下面。希望可以帮到你。

一,选题要新颖。
这次我的论文的成功,和高分,得到导师的赞许,都是因为我论文的选题新颖所给我带来的好处。最好涉及护理新领域,以及新进展,这样会给人耳目一新的感觉。

二,大量文献做基础
仔细查阅和你论文题目和研究范围相关的文献,大量的文献查阅会你的论文写作铺垫,借鉴别人的思路,和好的语言。而且在写作过程不会觉得语言平乏,当然也要自己一定的语言功底做基矗
三,一气呵成
做好充分的准备,不要每天写一些,每天改一些,这样会打断自己的思路,影响文章的连贯。

四,尽量采用多的专业术语
可能口语化的表达会给人带来亲切感,但论文是比较专业的形式,是有可能做为文献来查阅和检索的,所以论文语言的专业化,术语化会提升自己论文的水平。
五,用正规格式书写
参考正规的论文文献,论文格式。不要因为格式问题,而影响到你论文的质量。
六,最好在计算机上完成写作过程
如果有条件最好利用电脑来完成写作过程,好处以下几点:1,节省时间,无论打字的速度慢到什么程度,肯定要比手写的快。2,方便,大量的文献放在手边,一个一个查阅是很不方便的,文献都是用数据库编辑,所以都是在电脑上完成。提前先在电脑上摘要出重点,写出提纲,随时翻阅,方便写作。3,修改编辑,在电脑随时对文章进行修改编辑都是非常的方便。4,随时存档,写一段,存一段,防止突然停电,或者电脑当机。本人就是吃了这个大亏,一个晚上的劳动,差点就全没了,幸亏男友是电脑高手,帮我找回。否则就恨着电脑,哭死算了。
七,成稿打印好交给导师
无论你的字写的多么优美,还是按照惯例来,打印出的文字显的正规,而且交流不存在任何的问题,不会让导师因为看不懂你的龙飞凤舞,而低估你的论文。而且干净整洁,女孩子不仅注意自己的形象问题,书面的东西也反映你的修养和气质。
八,听取导师意见,仔细修改
导师会给你一些关于你论文建设性的意见,仔细参考,认真修改。毕竟导师是发表过多篇论文,有颇多的经验。

⑸ 【100分】求有关农产品国际贸易的论文【毕业论文翻译】的中英文对照。3000字左右.急等

有材料
现成的
也可以
订做

⑹ 【急】求一篇外文翻译 关于特色农业问题的外文文献

Adjustment of agricultural structure, characteristics of the western region to speed up the development of agriculture
【Abstract】 implementing the western development strategy and strategic adjustment of agricultural structure for the development of agriculture with characteristics Samangan province have provided favorable opportunities and broader space, this article from the analysis of Gansu Province, the implementation of the importance of agriculture with characteristics and the main features of the market potential of agricultural procts start to understand the characteristics of Gansu Province characteristics of agricultural proction and put forward the implementation of special agriculture in Gansu Province of the countermeasures and suggestions.

【Key words】 western characteristic agriculture

Gansu province is located in China's western region is a vast region, is included in the national development of the western region the concept of one of 12 provinces and municipalities and autonomous regions, serious soil erosion, land desertification, water shortages, destruction of vegetation, forest grassland degradation Gansu province is a major eco-environmental problems, instrial pollution in the city after-effects of economic development. Gansu Province, the fragile ecological environment will not only hinder further development of regional economy, but also the future of the living environment has become a major risk. All this has its crux of the problem: the history of long-term low levels of proctivity and ecological fragility of both cause and effect; "too much emphasis on food self-sufficiency" model of development led to forest destruction and soil erosion; economic construction does not follow the law of the ecological environment, ecological construction technology support the weak; institutional fragmentation, so that ecological protection and construction of the measures can hardly be implemented. Characteristics of agriculture refers to the unique resources, clear regional characteristics, a special proct quality and specific consumer market of agricultural instrialization. Gansu Province, a vast territory, light, heat, water, soil is rich in resources, species diversity, with the development of agriculture with characteristics and potential advantages. After years of development, characteristics of Gansu Province has been a foundation of agriculture. Implementing the western development strategy and strategic adjustment of agricultural structure for the development of characteristic agriculture in Gansu Province provided favorable opportunities and broader space. At present, we should seize the opportunity, clear thinking, focus, work out measures to speed up the characteristics of agricultural development in Gansu Province

1, the development of Gansu Province, the importance of agriculture with characteristics
1.1 The development of characteristic agriculture is implementing the western development strategy will focus on the task.

Agriculture is the basis for developing the western region and an important part. Characteristics of agriculture is the focus of agricultural development in the western region. Characteristics through the development of agriculture, strengthening infrastructure construction, improve proction conditions, enhance proctive capacity, can further strengthen agriculture as the foundation of Gansu Province to speed up agricultural and rural economic development pace for the development of Gansu's economy and narrow the gap between east and west to create the conditions.

1.2 is the development of characteristic agriculture in Gansu Province strategic adjustment of agricultural structure of the main direction of attack.

The use of Gansu Province, rich in agricultural resources, in line with local conditions and characteristics of agricultural and instrial development, nurturing characteristics with the western instrial belt of agricultural and instrial groups, agricultural resources can achieve a multi-level, multi-channel development and utilization to meet the diversification and high quality market demand is concive to opening up new market space, Gansu Province, to promote the agricultural structure optimization and upgrading.
2. Gansu, the main features of the development potential of agricultural procts and market demand analysis

From the distribution of agricultural procts and market demand, both in terms of Gansu Province, with resources and potential for development of agricultural resources are mainly concentrated in the food, medicinal herbs, fruit and livestock procts on.

2.1, food

In 2002 the province's grain sown area of 3943 mu, 7.83 million tons grain output. Between regions in food proction that there are clear regional differences, good natural conditions in the plain areas and to take intensive intensive methods of proction inputs are also relatively large, thus the per capita grain output was significantly higher than other areas. Per capita food expenditure from the situation, the year the total income per capita grain 583.92 kilograms, 458.24 kilograms of total expenditures. Main per capita consumption of 258.45 kilograms of grain (including 212.89 kilograms of wheat, representing the main food consumed 82.37%), 42.75 kilograms of grain feed, 27.72 kilograms of seed grain. Help Gansu food consumption is still in a state of equilibrium tightness, food as the mainstay of rural food consumption status has not been any big changes.

With the graal deepening of reform and opening-up and join the WTO, the current international market prices tend to decline, while China's grain proction costs are generally upward trend. The short term a significant increase in land proctivity may be low, China's comparative advantage in grain proction continued to decline. In addition China's wheat import market of the United States and European Union countries in the Uruguay Round negotiations, reached an agreement to rece subsidies, which means that China can no longer own the market of imports from these relatively low over the past price of wheat to China to take measures to raise the level of food self-sufficiency and rece food imports. As the grain in Gansu Province larger share of agricultural procts, the impact of lower prices to become the province's agricultural prices decline in the overall level of the main factors.

2.2, economic crops

In the economic crops, the potential for greater processing Chinese herbal medicines, medicinal herbs market in the country occupies a pivotal role, medicines rough year more than 11,000 tons, 3270 tons of proprietary Chinese medicines. Five bulk. Angelica is in Gansu Province is the largest varieties of medicinal herbs, over the years has been in a tight pin, and annual proction of more than 28.4 thousand tons, the volume of 27,300 tons of goods, export volume of 1509 tons. At present, the formation of their own as the mainstay of rural Danggui market Minxian Xiguan, Meichuan, Dangchang hada Shop, of the rationale for Sichuan, Zhangxian Chengguan, Ishikawa, Weiyuan Kawasaki, etc. will be over 10. These markets with other medicines markets outside the network for the promotion of medicines in circulation has played an important role. Changium Gansu Province is the second largest varieties of medicinal herbs, annual output of more than 14,000 tons, the volume of more than 13,000 tons of goods, with its output accounting for about 70 percent of national output, of which the principal export patterns. Radix Hedysari is unique to Chinese herbal medicines in Gansu, the main export to Taiwan. Rhubarb and liquorice market demand, lack of sales proction, prices, market prospect.

Traditional Chinese Medicine in Gansu Province is the main pharmaceutical procts in 2002, the sown area of Gansu Province, 199 million mu of Chinese herbal medicines, the total output 305,800 tons, the annual instrial output value of Chinese medicine to 4 billion yuan, accounting for all the Chinese medicine instry to 40 percent. Medicine more prominent structural contradictions in the economy, small and scattered instrial enterprises, commercial enterprises in Gansu medicine abuse is a significant feature. Most of medicine resources on the supply of raw materials or primary procts market, value-added processing and great potential. Gansu medicine market capacity of 20 billion yuan, but in Gansu local market consumption of only 6 million yuan, the market demand.

References:

1, "on the characteristics of the western region to speed up the views of agricultural development," the Ministry of Agriculture 2002.12

2, Zhu Xing BAI "developing the western region - agriculture, rural areas and farmers," Economics and Management Press 2002.7

3, reference is LiuXinmao weeks "loess ground green hope" Lanzhou University Press 1999.1

中文大意如下
调整农业产业结构,加快西部地区特色农业的发展
【论文摘要】实施西部大开发战略和农业结构战略性调整,为发展甘省特色农业提供了有利的机遇和广阔的空间,本文从分析甘肃省实施特色农业的重要性和主要特色农产品的市场潜力入手,了解甘肃省特色农业的生产特点,提出了甘肃省实施特色农业的对策与建议。

【关键词】西部 特色农业

甘肃省位于中国的西部,是一片广阔的地域,是被国家划入西部大开发概念的12个省市自治区之一,严重的水土流失、土地荒漠化加剧、水资源短缺、植被破坏、森林草原退化是甘肃省面临的主要生态环境问题,工业污染成为城市发展经济的后遗症。甘肃省脆弱的生态环境不仅阻碍区域经济的进一步发展,而且已经成为未来生存环境的重大隐患。这一切问题都有其症结所在:历史上长期的生产力水平低下与生态脆弱互为因果;“过分强调粮食自给”的发展模式导致森林破坏和水土流失;经济建设不遵循生态环境规律,生态建设科技支撑能力薄弱;制度上条块分割,使生态环境保护和建设各项措施难以落实。特色农业是指具有独特的资源条件、明显的区域特征、特殊的产品品质和特定的消费市场的农业产业。甘肃省地域辽阔,光、热、水、土资源丰富,物种资源多样,具有发展特色农业的优势和潜力。经过多年的发展,甘肃省特色农业已有一定的基础。实施西部大开发战略和农业结构战略性调整,为发展甘肃省特色农业提供了有利的机遇和广阔的空间。当前,要抓住机遇,明确思路,突出重点,制定措施,加快甘肃省特色农业发展

1、发展甘肃省特色农业的重要性
1.1发展特色农业是实施西部大开发战略的重点任务。

农业是西部大开发的基础和重要组成部分。特色农业是西部农业开发的重点。通过发展特色农业,加强基础设施建设,改善生产条件,提高生产能力,可以进一步加强农业基础地位,加快甘肃省农业和农村经济发展步伐,为发展甘肃经济和缩小东西部差距创造条件。

1.2发展特色农业是甘肃省农业结构战略性调整的主攻方向。

利用甘肃省丰富的农业资源,因地制宜地发展特色农产品和产业,培育具有西部特色的农业产业带和产业群,可以实现农业资源多层次、多途径的开发利用,满足多样化、优质化的市场需求,有利于开辟新的市场空间,促进甘肃省农业结构的优化和升级。
2. 甘肃主要特色农产品的开发潜力及市场需求分析

从农产品分布特点和市场需求两方面来看,甘肃省具有资源优势和开发潜力的农产品资源主要集中在粮食、药材、果品和畜产品上。

2.1、粮食作物

2002年全省粮食播种面积3943万亩,粮食总产量783万吨。区域之间在粮食生产上存在着明显的地区差异,平原地区自然条件好,并采取集约化的精耕细作方式,生产性投入也比较大,因而人均粮食产量明显高于其它地区。从人均粮食收支情况看,年内人均粮食收入合计583.92公斤,支出合计458.24公斤。人均主食用粮258.45公斤(其中小麦212.89公斤,占主食用粮的82.37%),饲料用粮42.75公斤,种籽用粮27.72公斤。说明甘肃粮食消费仍处于紧度平衡状态,粮食作为农村食品消费的主体地位没有什么大的变化。

随着改革开放的逐步深入及加入WTO,目前国际市场上粮价趋于下降,而我国粮食生产成本总体上则呈上升趋势。短期内土地生产率大幅度提高的可能不大,我国粮食生产的比较优势仍在下降。此外中国小麦进口市场的美国和欧盟各国在乌拉圭回合谈判中达成消减补贴的协议,这意味着中国己不可能再从这些市场上进口过去价格相对较低的小麦,促使中国采取措施提高粮食自给水平,减少粮食进口。由于粮食在甘肃省农产品中所占比重较大,其价格下降成为影响全省农产品价格总水平下降的主要因素。

2.2、经济作物

在经济作物中,中药材加工潜力较大,在全国药材市场中占有举足轻重的作用,药材年粗加工1.1万多吨,中成药3270吨。五种大宗地道中药材。当归是甘肃省药材的第一大品种,多年来一直处于紧销状态,年产量达2.84万多吨,商品量2.73万吨,出口量1509吨。目前己形成以当归为主体的农村市场有岷县西关、梅川,宕昌哈达铺、理川,漳县城关、石川,渭源会川等十多个。这些市场同省外其它药材市场形成了网络,对于促进药材流通起到了重要的作用。党参是甘肃省药材第二大品种,年产1.4万多吨,商品量1.3万多吨,其产量约占全国总产量的70%,其中纹当主要提供出口。红芪是甘肃特有的中药材,主要出口台湾。大黄和甘草市场需求量大,产不足销,价格上升,市场前景看好。

中药是甘肃省医药产品的主力,2002年甘肃省中药材播种面积199万亩,总产量30.58万吨,年中药工业产值达到4亿元,占到全部医药工业的40%。医药经济结构性矛盾比较突出,工业企业小而散、商业企业多而滥是甘肃医药的一个显著特征。大部分药材资源是以原材料或初级产品供应市场,加工增值潜力大。甘肃药材市场容量在20亿元以上,但甘肃本地产品市场的消费量只有6亿多元,市场需求量大。

参考文献:

1、《关于加快西部地区特色农业发展的意见》 农业部 2002.12

2、朱文兴 白明 《西部大开发――农业、农村、农民》 经济管理出版社 2002.7

3、刘兴茂 周述实 《黄土地上的绿色希望》 兰州大学出版社 1999.1

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