市场调查only

『壹』 服装竞争品牌调查报告

竞争调查报告
现在的服装品牌可谓是琳琅满目，随着服装品牌的逐渐增多竞争也越来越激烈。这就形成了一种无形的战场，那些服装品牌具有明显的优势哪个品牌的服装就会卖得好。了解品牌环境，借鉴竞品的优点，体会竞争品牌销售模式、服务细节，从而对以后的工作启示、学习竞品的益处运用到以后的日常工作中。此次市场调查情况如下：
调查时间：2008年12月9日18:00—20:00
调查品牌：VEROMODA、ONLY、JACK&JONES、ESPRIT、佐丹奴
调查地点：成都总府路王府井百货、春熙路北段地铺
调查内容：1、类别占比、主推、开展活动情况。2、店员服务能力、展示陈列、活动促销。
调查分析如下：
调查休闲服饰，首先要把调查地点选好，要选在人流量多的大型商场内，每天有足够多的人流量；其次是在此商场内的所调查的服装品牌最起码得三个；再次就是调查的服装品牌以一种方式营销，我所调查的服装品牌都是在王府井百货商场内的专柜直营方式销售。此次市场调查选定在星期二晚上，正处在服装销售的平淡销售时间段更可以比较其服装品牌的店员服务能力和陈列等。
VEROMODA、ONLY：
两个品牌都在2F，面积为50-90平方米左右，上班员工人数都是3名，其类别占比棉篓15%、羽绒服20%、呢料为主20%、皮衣5%。主题款羽绒服、棉服和毛衫。价格为499-999店铺没有开展活动。

店员服务好的方面仪容仪表做得比较好，看见顾客及时打招呼、能正确掌握接近顾客的时机、顾客试衣时能主动解开衣扣并帮其穿上。
没有顾客的情况下没有站在一起聊天现象，做在整理陈列叠装。其陈列以颜色为主，模特出样比较好。
JACK&JONES:
4F面积为50-60平方米左右，上班员工人数都是3名，主题款羽绒服、棉服和毛衫。价格为599-999店铺没有开展活动。销售人员服务做得比较到位，产生信赖感，当看出不喜欢时能主动推销相近款。试衣后表示不买，能给予正面回应。态度积极耐心。主动介绍自己称呼以后可以找他。柜台给顾客物品时能双手比较熟练，顾客出店铺时都有送宾。

陈列比较丰满。气氛道具上体现了圣诞节。
ESPRIT：
3F店铺面积50平方米左右，工作员工为4名，主推外套类。其活动为第一笔单购正价满788第二笔单省200。

佐丹奴（春熙路地铺）：
3层楼店铺面积大概为150-200平方米，一楼男装、二楼女装、三楼特卖场。一、二楼活动“精选货品7折”“买一件8折两件7折”三楼特卖“一件5折两件4折”各楼层迎宾工作开展比较好，从货品方面看活动效果比较好。

以上的调查当然也有存在的不足，不过取长补短这才是需要做的。对于以后的工作有很大的帮助，活动上都大同小意但是现在比的是服务。好的陈列，一进入店铺就感到很有特色关注的也更多，在有一名好的销售人员他的服务特别好，特别的亲切。请问当你发现有好看的款你会购买吗？也许没货你也会等到到货在那里买。这就是服务，需要我们做到的。关注竞争品牌的提升变化，对比这是我们必须常常做的！

『贰』 急求一篇英文市场调查报告,随便什么内容

一小篇有关港口开发的市场调研需要翻译成中文，应该不是很难的。本人的水平非常有限，还希望哪位高手能帮助一下，多谢了！
1. Scope of work
The market study service that DR proposes to provide falls into 2 parts:
• Review of regional container port competition
• Review of competitive hinterland / inland transportation issues and costs
• Container volume projections / scenarios
Drewry will research and identify each competitor container port and terminal in the neighbouring region and assess their facilities and current capacity as well as any future expansion plans. Historical volumes and regional market shares will be identified as well as each competitor ports’ inland connectivity. Major clients and trade lane volumes will also be identified where possible.
Inland connectivity and costs are a major factor in determining the port’s market competitiveness and Drewry will identify and compare inland distances and costs to major inland cities / markets to those at regional competing ports. Thereafter, an assessment can be made as to the commercial viability of the new container terminal.
Container volume projections / scenarios will be assessed according to each of the above
competitive issues and in relation to historical GDP growth in China and future GDP growth
expectations. Shifts in regional market shares will be a key factor in determining potential future volumes. Consideration will also be given to the regional import and export manufacturing base and consumer demand factors. Base, high and low case volume projections / scenarios will be provided.
3. Deliverables
The deliverable for this market study would be a report in Microsoft Word format, delivered by email, under the following general headings:
a) Executive Summary and conclusions
b) Review of regional container port competition
- Key facilities at each regional competitor port
- Historical volumes and market shares
- Inland connectivity
- Major shipping line clients and trade lanes
- Competition terminal capacity review
- Pricing strategies of ports
c) Review on Inland Transportation competitive issues
- Cargo hinterland analysis
- Review of the ports inland distribution network – compare to competition
- Inland distances and modes of transport to major inland cities / markets
- Inland transport costs
d) Container volume projections / scenarios
- Analysis of key instries
- Review of historical regional container volume growth versus China’s GDP
- Future volume projections / scenarios with base, high and low cases.
The draft report would be delivered in English, Once finalised, a Chinese version of the final
report would be provided as well as an English version.

『叁』 市场调查的作用

1、有助于更好地吸收国内外先进经验和最新技术，改进企业的生产技术，提高管理水平
当今世界，科技发展迅速，新发明、新创造、新技术和新产品层出不穷，日新月异。这种技术的进步自然会在商品市场上以产品的形式反映出来。通过市场调查，可以得到有助于我们及时地了解市场经济动态和科技信息的资料信息，为企业提供最新的市场情报和技术生产情报，以便更好地学习和吸取同行业的先进经验和最新技术，改进企业的生产技术，提高人员的技术水平，提高企业的管理水平，从而提高产品的质量，加速产品的更新换代，增强产品和企业的竞争力，保障企业的生存和发展。
2、为企业管理部门和有关负责人提供决策依据
任何一个企业都只有在对市场情况有了实际了解的情况下，才能有针对性地制定市场营销策略和企业经营发展策略。在企业管理部门和有关人员要针对某些问题进行决策时，如进行产品策略、价格策略、分销策略、广告和促销策略的制定，通常要了解的情况和考虑的问题是多方面的，主要有：本企业产品在什么市场上销售较好，有发展潜力;在哪个具体的市场上预期可销售数量是多少;如何才能扩大企业产品的销售量;如何掌握产品的销售价格;如何制定产品价格，才能保证在销售和利润两方面都能上去;怎样组织产品推销，销售费用又将是多少，等等。这些问题都只有通过具体的市场调查，才可以得到具体的答复，而且只有通过市场调查得来的具体答案才能作为企业决策的依据。否则，就会形成盲目的和脱离实际的决策，而盲目则往往意味着失败和损失。
3、增强企业的竞争力和生存能力
商品市场的竞争由于现代化社会大生产的发展和技术水平的进步，而变得日益激烈化。市场情况在不断地发生变化，而促使市场发生变化的原因，不外乎产品、价格、分销、广告、推销等市场因素和有关政治、经济、文化、地理条件等市场环境因素。这两种因素往往又是相互联系和相互影响的，而且不断地发生变化。因此，企业为适应这种变化，就只有通过广泛的市场调查，及时地了解各种市场因素和市场环境因素的变化，从而有针对性地采取措施，通过对市场因素，如价格、产品结构、广告等的调整，去应付市场竞争。对于企业来说，能否及时了解市场变化情况，并适时适当地采取应变措施，是企业能否取胜的关键。

『肆』 淑女屋，欧时力，ONLY，江南布衣，花木马这5个牌子的市场分析调查

only或者欧时力吧
淑女屋
有点穿不出去的感觉
太视觉化了
江南布衣不是谁都能穿了好看的
花木马的东西简直就是买了就后悔
很难有回头的顾客
跟淑女屋一样都是好看穿不出去的类型的
only和欧时力都有比较时尚的款
而且也比较符合流行趋势
也都有比较OL的
适应光大顾客的不同需要

『伍』 创造性市场调研和科学性市场调研有什么关系

The Science of Market Research Turns On Science
Market research is a social science as opposed to natural science. Market research, when done well, uses the scientific approaches of sociology, anthropology, psychology, political science, linguistics and more to identify, characterize, understand, respond to and, yes, shape human belief and behavior.

Like other social sciences, market research operates with less elegance than natural science. It is tougher work because subject to more doubt and uncertainty. Still, top executives in thousands of companies across the land authorize (cumulatively) billions of dollars and tens of thousands of person hours in market research -- all with a view to fulfilling visions of growth and performance.

It's been five decades or more since folks in corporations figured out that scientifically sound approaches to understanding markets could and would generate innovation as well as promotion that, in turn, could support growth. The science of market research is as much embedded in our market economy as the profit motive.

Given all that rides on the scientific soundness of their research, marketing and other functionaries must beware of coming into a meeting with the Chief Executive, Chief Marketing Officer and other C-suite denizens with shoddy work.

Yes, it's critical for the researchers to understand the vision, mission and strategy of the company and to do their research with a view to promoting performance and growth. But, it's the rare CEO who encourages and welcomes ideology completely bereft of facts and sound method. Executives whose interests suffer from market research findings will argue against those findings. But, debating such results is a far cry from an ideological drive to eliminate market research itself. Where would be the gain in that? Yes, you might -- in theory, but rarely in practice -- gain your point and advance to the top job. But once you had a board and financial markets demanding growth, what would you do? Reinstitute the science of market research that you so assiously destroyed?

Again, yes, there are soft aspects to market research and yes, there are debates guided more by self-interest than fact or logic. But, still, look at the pattern of dependable and predictable belief and behavior in companies across the land: a huge investment and reliance on the science of market research.

Science.

Now, what does the science of market research tell those who seek to gain and hold governmental office?

According to Chris Mooney's new book, market research has guided those currently in control of the Republican Party to promote an attack on science as a means of generating votes and attaining, holding and using elective office.

With regard to climate change, biodiversity, contraception, drug abuse, air and water pollution, missile defense, evolution and other high profile matters, market research of likely voters has evidently indicated that elections can be won by throwing the entire edifice of science into doubt -- in effect, destroying science in order to gain power.

The recent results of this market research are impressive. Elections have been won. Authority over governmental policy has been gained. That authority has been used to further the erosion of the public's faith and trust in science (that's right: 'faith and trust').

The medium-to-longer term effects of this market research, however, are troubling. Again, in a corporation dependent upon scientifically sound market reserach for growth, innovation and sustainable performance, high level attacks on the foundational soundness of such research would, at best, generate short term gains -- and those gains would be measured only in terms of the internal political power of those leading the attacks. In the medium-to-long term, there could be only two results: either the destruction of further growth, innovation and performance because the attackers who gain power refuse to shift course -- or, a period of confusion, fear and anxiety as those with sound, scientific market research skills and expertise try to adjust to their former attackers now claiming to seek their help.

Among the many potentially tragic aspects of using scientifically sound market research to destroy scientific soundness is this: CEOs and others whose company performance depends on scientific market research disproportionately contribute money and other resources to those taking the lead in the desctruction of science.

These CEOs and others, of course, can change course. They have tremendous power to determine who controls the Republican Party and whether that Party's policy will continue to pursue the attacks on science that, ultimately, will destroy the soundness of the Party's own market research.

As they sit in discussions with those in power, let us hope the CEOs and others will think through the implications in a manner consistent with what they'd do in their own companies. Yes, there are undoubtedly many opportunities for short term gain in terms of tax and regulatory policy by supporting the attack on science. But, even with such gains, the medium-to-long term prospects in a 'science-less' economy and society for the performance of these CEOs' companies -- not to mention their children and grandchildren -- are dim.
merci!

『陆』 求翻译 Market research

Market research and marketing research are often confused.
市场调查和营销调查经常被搞混
"Market'research is simply research into a specific market.
市场调查是对一个特定的市场进行的简单调查
It is a very narrow concept.
是非常狭隘的概念
'Marketing" research is much broader.
营销调查要广泛的多
It not only includes "market" research,but also areas such as research into new procts,or modes of distribution such as via the internet.
它不仅包括市场调查，还包括对新产品，或者通过网络的分配模式的调查
Here are a couple of definitions:
以下是几个定义
"Marketing research is the function that links the consumer,customer,and public to the marketer through information-
营销调查在通过信息连接消费者，顾客，公众和市场这环节起作用
information used to identify and define marketing opportunities and problems:
这些信息用来鉴定和定义营销机遇和问题
generate,refine,and evaluate marketing actions;
形成 改善 评估营销策略
monitor marketing performance;and improve understanding of marketing as a process.
监督营销业绩 并且提高对营销整个过程的认识
Marketing research specifies the information required to address these issues,designs the methods for collecting information,manages and implements the data collection process,analyzes,and communicates the findings and their implications"
营销调查对需要强调的问题所必须的信息进行指定
制定出采集信息的方法
管理并完善数据采集过程
分析并对发现的情况及其相关内容进行沟通
American Marketing association-official Definition of Marketing Research
这是美国营销组织对营销调查的官方定义
Obviously,this is a very long and involved definition of marketing research.
很显然 这是一个对其很长，很复杂的定义
"Marketing research is about researching the whole of a company's marketing process."
营销调查是对整个公司的营销过程的调查

『柒』 only欧时力是一个品牌吗only欧时力哪个更好卖

那么，这两者的区别又是哪些呢?哪一个品牌更好卖呢? only欧时力是一个品牌吗? ONLY是欧洲著名的国际时装公司丹麦BESTSELLER拥有的四个著名品牌之一。它代表的是一种风格、一种年轻人的独特风格”，ONLY女士如此形容自己的设计，不是不断思索接下来要做什么，而是自问要以何种方式表现，这么一来鼓动将永不停止。自信热情的ONLY女士将这股精神融入她的每一件设计，使ONLY成为相当具个人风格的品牌。 欧时力是赫基国际集团旗下一个近乎传奇般迅速扩张时的时尚品牌，似乎在不经意间牢牢抓住了人们的视线，成为时尚圈热门的关键词。它始创于1999年，品牌名称源自中文欧时力，寓意来自欧洲的时尚魅力——希望将欧洲时尚带入中国市场，为消费者打造一个风格突出、与众不同的时尚品牌，用合理的价格为中国中产阶级时尚人士提供丰富、精致的时尚产品。 only欧时力在设计上有哪些不同? ONLY 是丹麦国际时装公司BESTSELLER集团旗下知名品牌之一。集团成立于1975年，以其独特的设计和卓越的经营为都市女性，男性，儿童及青少年提供了最受欢迎的流行服饰。而欧时力也有男装、女装和童装，两者有哪些不同呢? ONLY的设计带有鲜明的个人色彩，她追求自由;她强悍独立但是却有十足的女人味。ONLY--来自欧洲时尚最前沿的设计。它适合出游、朋友聚会、晚间娱乐、校园生活等各种轻松的休闲场合。而欧时力的目标消费群定位在成熟、自信、独立、高贵、大方的的时代女性。“时尚专家，美丽顾问”是欧时力一贯的形象定位，能够充分满足当代女性的时尚需求，提供各种服务以及不断变化的尝试，为其打造丰富多彩，精彩纷呈的时尚生活，成为其提高自身美丽外在和内涵的殿堂。 only欧时力哪个更好卖? Only和欧时力都是比较知名的时装品牌，两者的人气不相上下。这也是人们为什么经常将两者相比较的原因，那么，它们哪个更好卖一些，哪个更受欢迎呢? “美呀”说：“欧时力的衣服档次稍微比ONLY高一点，适合25岁到35岁的高薪女性，ONLY要适合更年轻的女性和学生一族。在我们这里欧时力卖的比较好，很多机关工作人员、教师等都喜欢买，经常断货。”“晴儿”说：“ONLY偏重休闲时装，Ochirly偏重商务白领，我觉得选衣服品牌不重要，重要的是适合你，适合你的气质和风格，适合的才是最好的，还有就是用途，上班的话应选Ochirly，日常休闲可以考虑Only”。 由此可知，only欧时力尽管比较相似，但是还是有很大的不同和差异的。所以，如果你准备加盟这两个中的一个品牌的话，最好做好市场调查，以免错过了好品牌，影响你的经济收益。 2013-07-01 freya 上一篇：上海银泰欧时力怎么样？杭州银泰欧时力店在哪里？ 下一篇：欧时力网购天猫旗舰店如何？欧时力网购品牌店多吗？

『捌』 市场调查进行的不顺利吗英语

At the same time,market survey is also an important constituent of preparatory work in the early phase of a project.Only after a thorough and complete market survey,sales planning and market operations will be put to order and muster success.

『玖』 谁有一篇诺基亚市场调查报告，要英文的，谢谢大家

We are 06 news media college classes college students, in order to better understand college students on consumer demand for mobile phones, better service for college students, we have carried out the survey activities. I hope you are out of his busy schele a little precious time to help us complete the following questionnaire. Thank you for your cooperation!

1, sex: A, M B, M

2, your grade? A, freshman B, sophomore C, St. Paul D, a senior

3, your monthly living expenses are? A, 300 yuan B ,300-600 of $ C ,600-800 of $ D ,800-1000 of $ E 1000 or more

4, do you have a phone right now? A do not have B

5, referred to the phone mind you, there's the first brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O

6, What is your favorite mobile phone brand?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O

7, to buy your next cell phone brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O

8, you are using a mobile phone models? A straight B fold rotation C

9 What is your favorite feature is the phone? (Can be selected)
A with MP3, MP4 function of B with C 16 digital camera D32 chord chord chord E 40 other F GPRS G

10, to buy your next mobile phone models? A straight B fold rotation C

11, the mobile phone your favorite style? A straight B fold rotation C

12, do you think cell phones should be divided into male and female mobile phone you? A, is B, not C, do not care

13, do you think the design of mobile phone lovers are necessary? A, there are B, no C, no

14, do you think the best cell phone to see what kind of shell? A, metal B, Leather C, plastic D, other

15, generally how long do you replace a mobile phone?
A one-month B-year D year C only for E with bad-for-F never new that is listed for other G

16, you pay more attention to the requirements of mobile phones, what? () (Can be selected)
A quality B Price C Service D function E configure the appearance of models F and G to expand the health of H Weight I brand G standby time K Color M other L

17, your understanding of the mobile channel for that?
A television network B Newspapers C students D exchange between a friend E campaign fliers F stores G ad (H) Other

18 of your intention to the appropriate price is the number of mobile phone?
A 1000 yuan B 1000-1500C 1500-2000 D2000-2500 E 2500-3000 F3000 over

19, you replace the phone several times? A a B two C three D more than three F-free

20, if you had to replace the phone, you phone the replacement of the main reasons for that?
A look good, the new models B more convenient to use the spending power of C high D status symbol E with others, I would like to have the F尝尝鲜

21, you generally go to buy mobile phones? A mobile C stores supermarkets B, D Unicom network of supermarkets or department stores E

22, you would like to have a special "tailor-made for college students," cell phone right? A, I hope B, do not want to C, does not matter

23, your Nokia phone whether it is satisfied with the quality of service?
A very satisfied with the B was satisfied with the C is not satisfied with the general D is not satisfied with the E

24, you have the following Nokia mobile phones are not satisfied with those services?
A consulting services B Sales and Service C Service D Service E Other complaints

25, you wish cell phone manufacturers to provide what kind of services
A, school maintenance B, students store C, cell phone store

26, your views on how the Nokia ad?
A bad B good D good general C

27, your favorite kind of Nokia phone?

28, your Nokia cell phone comments or suggestions: (the best can add their own point of view)
A cheap price to form B to C to improve the quality of after-sales service to improve the D to improve

------------------------------ Thank you for your participation, I wish you a pleasant day!

Nokia mobile phones market research report

I. The objectives of the survey: To understand the Nokia mobile phone in the situation of university students

In recent years, with mobile phones in the popularity of the campus, a growing number of mobile phone manufacturers set our sights on the campus of this potentially huge market. In order to understand the cell phone in the general situation of university students, the use of effects and consumption, have mobile phone sales in the university and the market prospects, we have decided to survey college students on campus for the first time the mobile phone market research. Nokia brand as a result of the use of a wider campus, so we have done for the brand market research.

Second, the survey target: college students

Third, the survey items: (see Annex - Questionnaire)

Fourth, the investigation period: November 26, 2007 - December 2, 2007

Fifth, the survey Location: Jilin Institute of Modern Media Institute of the Arts, Changchun University of

Sixth, the investigating officers: Li Jing-Wen Yang Anjani Shuai Zhang Zhi stem suspicion晓卉search

Seven, the survey method: a written questionnaire

VIII, the survey methodology:

1. By the investigation team members in consultation questionnaire to determine the form of written documents, I concted into the electronic version of the questionnaire.
2. To mobilize all members of the investigation team should be widely publicized, there are two main methods of promotion: first, to allow their friends to complete the questionnaire, and the other is to Changchun University graate students the second questionnaire.
3. The investigation is completed, by all group members on an analysis of survey data
4. To write research reports

9, statistical analysis of survey data:

The survey and a total of 40 participants completed the questionnaire, from eight colleges and universities in Changchun City, the effective recovery rate of 98%, and friends participate in the investigation of high randomness, gender composition was basically the same, of which women account for 53.3% male ratio is 46.6%,
The college ensures that the phone has a certain universal significance of research. We aimed at college students have mobile phones and demand conditions, the students requested an analysis of the use of mobile phones, mobile phone tribe students in dynamic analysis of the consumer, the consumer group of students motivated mobile analysis, mobile group of students established the goal of five aspects of analysis of statistical data and analysis.

1. University students have mobile phones and demand conditions:

Survey data show that the respondents have 100% of students have cell phones, while 16% of students will replace the phone in the near future. As can be seen from these data: With the improvement of living standards of people, cell phone in the university is no longer a novelty, and have begun to popularize the. Students in the cell phone market has become a consumer group that can not be ignored.

2. Students requested an analysis of the use of mobile phones

① most important quality

Choice of mobile phone consumers the main factors to consider are: the quality of 21%, 19% appearance, 18% of price, features 18 percent, 11 percent brand, 9% of after-sales service, advertising 2%, other 2% is also . Among them, the consumers the highest quality, mobile communication tool is the day-to-day, if poor quality, will give consumers a great deal of inconvenience.

In addition, the appearance of some consumer demand for high style, has introced a new mobile phone manufacturers cater to a large extent, their tastes, as young college students. With the improvement of living standards, as well as the age held the decline in mobile phones, consumer price sensitivity will be reced, while the appearance of demanding style.

② middle and low proct more popular

The price of the phone survey, we found that consumers tend to 1000-1500 yuan price, the proportion is as high as 44.5%. In addition, 29 percent of consumers said they would choose to 1,000 yuan phone. Of course, there are some consumers to buy higher-priced handsets, including the election of 1500-2000 yuan accounted for 15 percent of consumers, more than 2,000 yuan accounted for 12%.

③ purchase a higher concentration of sites

Place for consumers to buy mobile phones found that the location of mobile phone consumers to buy more concentrated, and large supermarkets in the phone store and brand, the rates were 56% and 38%, other 6.5% only. Cell phones are high-tech procts, consumers find it hard to understand whether its performance has improved, the quality is reliable, they can do to sales of credit and expertise as a criterion, and the mobile phone brand stores supermarkets or the quality of the sales staff is relatively high, thus easy to win the trust of consumers. In addition the phone's price advantage supermarkets students and friends also an important factor to consider.

④ the complexity of mobile phone brands

In this investigation, I found that the use of Nokia's largest, accounting for 46.25%, other 15.00%, such as Motorola, Ericsson 6.25%, Siemens 6.25%, 13.75%, Samsung, Philips 5.00 percent, 7.50 percent were other.

3. Student mobile phone tribe analysis of consumer motivation

After the learning process of a clear consumer demand for its consumer power intensive, the students graally formed a mobile phone tribe to buy a specific motive. Consumption of mobile phone tribe student motivation can be divided into the following four:

First. Truth-seeking motives to buy. According to the survey indicated that students in the purchase of mobile phone consumers, the most or focus on quality and practical function: 39% of respondents said that the ease of use and rability is the most important; In addition, there are those who think that 9 percent of after-sale phone quality of service is critical. The formation of the reasons that motivated the purchase, in addition to the consumption of their most basic needs: the need for work associated with their effects, to a large extent is also affected by the extent of their greater dependence of consumption and their own lack of experience, such as the purchasing power of the weak factors.

II. New purchase motivation. Consumers to buy mobile phones of students, most respondents think that the premise of quality assurance, first of all, consider the mobile phone designs, such as shape, size, thickness, materials, colors and so on. At the same time, 61% of students want to have to "tailor-made cell phones college students." Second, consider the phone's internal functions, such as whether to support the Chinese character input, whether to support the WAP, voice dial support, whether with hands-free functions. And the majority of respondents were clear that the purchase would give priority to quality, the design of lightweight, fashionable, stylish colors, functional cell phone够炫. This group of students to buy mobile phones have a motivated, with the students a special consumer spending are inseparable. As students of members of consumer groups which are in 18-23 years old, thinking that life in the most active and changeable gold adolescence, warm, open, unrestrained, free and frank character of modern society greatly improved living conditions, science and technology the rapid development of various concepts, the surging trend of thought, given their strong spirit of adventurous spirit and practice, for new things, new concepts of attention and learning, they graally formed a novelty, difference of the consumer psychology, which a direct impact on consumer psychology and novelty of their motivation to buy the proce.

III. For the purchase of motivation will be. According to the students in front of family analysis of cell phone and learned that most students buy the real purpose of the phone is convenient with their families, friends, contact the employing units. For the purchase of mobile phone contact with their families for this purpose, according to surveys, most students have mobile phone tribe's parents hold a positive attitude and this attitude of students motivated to buy mobile phones have a family has a direct role in promoting. In addition, there are some college students approaching graation pass any recruitment information for fear of pressure, but also promoted the emergence of such a motivation to buy.

IV. For the purchase of motivation Lian. Most students can afford mobile phone tribe prices between 1000-1500 yuan. In other words, they need the middle of the phone. In general, the motivation and the emergence of China's overall national strength is not strong, the low per capita consumption levels are closely linked. This has constrained the current economic situation is still in direct dependence of consumer mobile phone tribe stage students of spending power, resulting in the selection of their mobile phone when the eyes are usually on the low-price models. In addition, in order to achieve the purpose of economical and practical, they often choose to rent or rent-free lower recharge cards to use. It is noteworthy that such a motive for the purchase of cheaper is not always the pursuit of low prices in order to save money for the purpose, more often as long as the price of mobile phone tribe reached the hearts of students of "reasonableness" of low-cost, the motivation arises .

Under normal circumstances, students in this group of four mobile phone consumer is not an independent existence of the motive, but intertwined together to promote their further occurrence of consumer behavior. In fact, for consumers, consumer motivation as it is meant that the means of consumption, consumer spending goals a series of psychological and consumer behavior, this group of students for mobile phones is no exception. Therefore, students in four mobile phone tribe intertwined in the development of consumer motivation, the following combination of motivated action in the hope that the result will be the development of a series of consumer motivation to meet goals, and ultimately make purchase decisions.

4. Marketing recommendations: From the above analysis, we should clearly see the students is really a consumer of the consumer groups can not be ignored, and as time goes by, this particular consumer groups increasingly showing its huge consumption potential . Therefore, to enhance their attention and to intensify the development of this new market, for all major mobile phone manufacturers out of their plight, to break the bottleneck, it will play a positive role in promoting. In this connection, we have put forward several proposals for reference marketing:

First. Continue to middle and low phone line, designed for students of consumer development, design functionality is not very wide, but consumer groups have some students prefer the basic functions and styles, shapes, colors and so on mobile phones to attract students, which students grasp the consumer is very good way.

II. Handset vendors for example, the choice at the point of sale, mainly on the phone from the mobile phone close to shopping schools and shops on its own brand sales; in the promotion, the selection of students presented a gift like manner; in pricing, select the middle and low price.

III. The brand's advertising agency, the emphasis on the brand and to play down the emotional factor in the function of the difference between brand factors and dynamic young star's image as its spokesperson to give the cell phone is full of youthful vitality, and positive brand特征.

IV. In the advertising channels, it is necessary to strive to ensure wide dissemination of the whole surface. Special attention should be paid, with the network development, especially in college, the popularity of the Internet has started, and the publicity channels can not be overlooked.

Fifth. In the sales channels of competition, manufacturers and retailers should seek to "back-to-back" of the strategic partnership. Strong grasp of the big dealers, to give favorable support to the combat effectiveness to a level, on this basis, the budget will be distributed to retailers in particular, put the focus point of the phone monopoly and let the implementation of various strategies and to encourage measures to enhance the cohesion of manufacturers and retailers in order to retailers to manufacturers to promote procts.

5. Conclusion: Overall, this survey was a success, reaching the desired objective. More comprehensive study of the effects of mobile phone consumption factors of university students. However, not enough depth, especially the theoretical support is not enough. I would like to present investigation for future research under the bedding.

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