⑴ 哪位大侠能给个网吧营销方案给我
翻腾了一下我的库存，只有这个与您的需求相近，还稍微有些参考价值。这是一个在多伦多开茶馆的方案，为的是吸引投资。后边有些简单的表格。
Table of contents
1. Introction ……………………………………………………………………………2
2. History and brief analyze of tea………… …………………………………………… 2
3. Name and location of the Teashop ……………………………………………………4
4. The teashop’s special characteristics and its market-oriented mission ……………….5
5. The investment and profits analysis…………… ………… …………………………7
6. Conclusion ………………………………………… ………………………………...7
7. References…………………………………………… ……………………………….8
8. Local teashop observation sheet……………………… ………………………………9
9. Teashop name and some picture…………………………………………………….back
Introction
Toronto is famous for its multi-culture. There are many different nations in this city. Among these nations, Indian and Chinese immigrants are the most. Many Chinese or Indian people love to have a cup of traditional tea, instead of coffee ring the day. They are not used to going to Tim Horton or Starbucks for meeting their friends and spent time alone. They need a place they can feel comfortable, and Asian. A tea place for ethnic community to social is on demand.
Currently, tea is more popular than ever in North America. Cai, Quanbao (1998), the president of the Tea Association of the USA, forecasts the tea market and states that "tea will continue to grow at double digit rates over the next several years and might even exceed those expectations with increased marketing investment" (p10). The tea salons first appeared in New York City and have increased for the last several years (Tea time, 1998). Every indication is that there will be a strong market for tea in the United States for the next five or ten years (Barr, V. & Broudy, C.E. (1996). Canadians drink over 7 billion cups of tea each year (www.theteashop.com).
On the basis of these literature research and market research in downtown Toronto, I am planning to open a teashop in downtown Toronto. I will detail my proposal in the following sections.
History and brief analyze of tea
Tea is the world's most popular prepared drink. Shen Nong, discovered it in 2737 BC (Chow & Kramer, 1990) when a tea leaf accidentally fell into the bowl of hot water he was drinking. Tea then become a popular drink in China, and was introced to the world little by little. Canadians did not have their first tea until 1717, which was imported by the Hudson Bay Company. In the early 19th century, afternoon tea as a social custom, was originated by Anna, 7th Duchess of Bedford. The Duchess began inviting guests to join her for a cup of tea and some sweets and savories in the afternoon, in order to fill the long gap between breakfast and late dinners. The ritual caught on in England and North America and soon became an afternoon tradition that remains today. Modern afternoon tea at trendy tea salons and cafés feature a wide variety of quality teas and fine finger foods.
It is generally believed that there are five categories of tea: Black tea, green tea, oolong tea, Flavored Tea, and Herbal/Tisane. Most commonly used in North American tea bags, black tea is made from leaves that have been fully oxidized, procing a hearty deep rich flavor in a colored amber brew. Keemun is the most famous one among black tea family. Keemun is the foundation of many English breakfast blends. (Some English Breakfasts are all Keemun.) (Brigham, B (1999).Most popular in Asia, green tea is not oxidized. It is withered, immediately steamed or heated to prevent oxidation and then rolled and dried. It is characterized by a delicate taste, light green color and is very refreshing(Brigham, B (1999).Jasmine is one of the green tea. Jasmine tea has long been a favorite of tea connoisseurs around the world. The compelling and absorbing fragrance of jasmine blossoms lingering above the pot as the tea is brewed must surely be one of life's little jewels! (Clausen 1997). The name oolong literally translates as "Black Dragon" and is very popular in China. Oolong refers to partly oxidized leaves, combining the taste and colors qualities of black and green tea. Oolong teas are consumed without milk or sugar and are extremely flavorful and highly aromatic (Clausen 1997). Flavoured Tea are real teas (Camellia Sinensis), blended with fruit, spices or herbs. Fruit flavored tea such as apple or blackcurrant, is real tea blended with fruit peel or treated with the natural oil or essence. Spiced and scented teas using cinnamon, nutmeg, jasmine or mint, are also real teas blended with spices, flowers or other plants (Clausen 1997). Herbal infusions or tisanes such as Camomile, peppermint or nettle, do not contain any real tea leaf. The term "herbal tea" is somewhat of a misnomer, since these procts are not really tea at all. Herbal beverages or infusions can be derived from a single ingredient or a blend of flowers, herbs, spices, fruits, berries and other plants (Clausen 1997).
3.Name and location of teashop
The teashop I am planning to open will be named as “Fresh Corner ”， which means a relaxed and peaceful place for meeting people or just enjoying oneself。It is deeply related to my project mission, which is providing enjoyable, relax place to consumers. I, myself will be the owner, and I am planning to hire one or two employees at the beginning. Business hours:The Teashop will be open 9 am-12 am From Manday to Friday, and weekends from 10:00 am to 12：00 am
The Fresh Corner Teashop will be located on the main street in the downtown Toronto, which is in the 321 Bloor St. West. It is on the first floor of the Woodsworth College Residence, the University of Toronto's St. George campus. The downtown St. George campus of U of T is the historical centrepiece of Canada's leading research university. There are some 8,000 faculty and staff. In the heart of Toronto, this historic 65-hectare (160-acre) campus is also home to more than 43,000 full and part-time students (www.utoront.ca/maps.html).
These locations are all set among numerous other shops catering to the university students. You can find plenty of options on Yonge St between Charles and Bloor, Bloor St.George between Spadina and Bathurst. There are twenty similar businesses in this area. Most of which offer lunch specials and a variety of things on the menu. I found Only Ned's/Greg's Ice Cream is on Bloor opposite the Royal Ontario Museum. They provide different kinds of tea that include such oddities as Green Tea, soup, sandwiches, Roasted Marshmallow, Chocolate Orange, and Stout. However, there is not any teashop in this area. A comparison of activities found in the Fresh Corner teashop will help this community since this teashop will be built in the University of Toronto campus, the target customer will be students and faculty.
4.Mission of The Fresh Corner:
The Fresh Corner teashop aims to offer the following services to the customers
1.To offer finest quality and largest possible variety of tea to our customers.
2.To offer variety food to satisfy customer.
3.To offer clean, fresh, and exciting environment to attract the customer.
4.To offer enjoyable and comfortable services to customers.
In order to meet these missions, The Fresh Corner teashop will execute the following steps:
First, Make the storefront grab customers' attention to create a clean, fresh, and exciting environment to attract the customer. The sign should be high quality with an appropriate color scheme and be well illuminated. It should be easy to read, and should match the store's style.
Secondly, the following activities will be permitted in the Fresh Corner teashop:
(1)We provide newspapers and magazines. Customers (many of them are students) brought books and other items to use the teashop as a place to study.
(2)We also can provide sofas for customer seating.
(3)We provide small separate rooms for both indivials and large groups. Tables and chairs in teashop can be rearranged for use by larger groups.
(4)We provide electrical outlet for using personal computers customers.
Thirdly, various types of tea will be provided
Black, Green Oolong White Teas, Red Teas, Pu-er Teas and Herbal teas, coffee, beverage, chocolate drink, ice tea, fruit juice, soda and ice cream along with cake, cookies, muffins, sandwiches, salad and breads are the main items served in all these teashops.
Finally, We will also pay attention to some small things for our customers. For instance, providing enough lights for customers’ security and convenience.
5.The investment and profits analysis
(1) To total investment will be 100,000 CAN dollars for the Fresh Corner teashop.
(2) Rent will be 25,000 CAN for one year.
(3) Decorate teashop will be 20,000 CAN dollars.
(4) Waiter wage will be around 40,000 CAN dollars for one year.
(5) Expected income could be 500 CAN dollars each day, all together in the first year, the income will be 180,000 dollars.
In conclusion, I can reclaim the investment after the first year.
6.Conclusion
The growth in tea drinking and the success of coffeehouses indicates a potential demand for teashops, which led to the purpose of this study. After detailed market research, I can safely make my decision to invest on this teashop, and I really appreciate your consideration and support.
Local teashop observation sheet
Name of the teashop:_____ MASTER TEA __________________________________________
Location:___________QUEENS__________________________________________________
Activities in the teashop (check the activities):
9-11am 2-4pm 8-10pm
Activities number time number time number time
Indivialdrinking/eating 36 a
IndivialWriting
IndivialReading 5 d
Indivialusingcomputer
Two persondrinking/talking 5 d
Two personreading/writing
Group(n)*drinking/eating/talking 10 f
Group(n)*discussionOther
a. stay less than 10 minutes, b. 11-20 minutes, c. 21-30 minutes, d. 31-40 minutes, e. 41-50 minutes,
f. 51-60 minutes, g. 61-70 minutes, h. 71-80 minutes, j. 81-90 minutes, k. 91-100 minutes.
Services:
1. What types of food do they serve? The answer in underneath
2. How do they serve? A waiter
3. The number of the seats? 20
4. How much a cup of tea? $1.39 the average foods prices are $3.99 to $6.99
Nearly half of the customers bought some drinks and food then left in the morning.
More than half of the customers chose to stay in the teashop for drinking and other activities. The average time that customer stayed was between 30-40 minutes.
Indivial and two-person activities were most common. Indivials most often were reading or writing and occupying a single table.
⑵ 如何提升网吧营业额，营销策略少不了
现在的网吧遍地复都是制,在同行业中要想脚稳脚跟是很不容易的,我曾经就做过网吧管理员.也逄是有自己的一些感触吧.
网吧之间竞争常用的手段就是低价格,但这样种方式不是长久的,因为你做生意就是为了挣,如果都以低价格来做的话,总有一天会经营不善而关闭的.
还有，就是电脑配置方面下功夫，这个需要你花血本，提高网民在你网吧上网的感与质量，就是一个非常在的优势。虽然说是花了血本，但是也是一项长期而稳固的投资。
其次，就是网吧工作人员与网民之间的互动，你的服务态度。人们都喜欢到熟悉的地方消费，更因为到他们信耐以愉悦的地方消费。以前我在做网管的时候，虽然网吧不大，隔壁就有一家网吧，但是我们的网吧每天都爆满，同时隔壁的网吧那个时候都只有几个人，这是为什么呢，我总结了一下，因为我们网吧工作人员与网民的互动以及服务态度做得非常的成功。
我们常常都与客人们打成一片。
⑶ 大型网吧如何做好营销
大型网吧一般都有水吧、餐饮、VIP房等更具服务特点的区域和不同的功能性服务。大型网吧一般都聘请有职业经理人来经营。他们一般会做长远的营销策划，包括主办一些顾客和网吧间的互动活动，在一定的区域内有着很强的号召力，起着龙头的作用。
大型网吧，基本上是各种顾客群体都做。它根据不同的顾客群体，配以不同配置的设备。一般以中等消费顾客为主体，然后以低端比较低，但又高于周边中小型网吧的价格做消费能力低的顾客，高端则以豪华的区域或舒适程度，以更高的价格来做品牌和盈利，如VIP房等。一般低端价格的机器数量控制在整个机器数量的15％－20％左右，高端价格的机器为30％－40％，中端价格的机器在50％－60％。它的上网营收结构比较合理。但是不管区域价格怎样，它提供的服务水准是一样的，不会因为价格的不同，区分以不同的服务。正是因为它虽然价格不同，但同样供以高水准服务的魅力，吸引了大批的顾客。
其他的盈利点
因为网吧的规模比较大，故而它的人流量很大，除了传统的饮料、食品销售外，他们还建有水吧、餐饮等。
比如有特色的现调饮料，鲜榨果汁等等，它的利润远远高于瓶装饮料。再之，每天通过餐饮的销售，这也是一笔不小的收入。一般一个300－400台的网吧，光水吧和餐饮，每月的销售收入就在14－20万左右。其利润可想而知。
大型网吧会经常性的主办一些活动来活跃网吧的气氛，加强网吧的人气。还有他们会利用自己的在商品上的低成本优势和便利性，会在价格竞争比较激烈的时候，不直接去调整上网收入，而是通过减少部分商品利润，来做一些促销、回赠活动，加强和顾客间的亲和力。
如果涉及到上网价格竞争比较难以抵制时，他们会利用低端配置机器来应对价格战，你低他更低，最后让恶性竞争对手损失惨重，自动收手，或在适当时候通过价格协调，达成经营性的同盟，相对稳定性的维持一段平易的价格。
大型网吧在进行价格策略设计的时候，一般既考虑了自己的利益，又考虑了对周边网吧的价格牵制作用。正常营销调整中，他们的价格起伏不会太大，既出乎其他经营者的意料之外，又能接近他们的心理承受低线。他们会做些试探性的调整，既有真实价格的调整，又有一些心理战的成分在里面。
他们在时机成熟后，一般会有选择的建立新店和老店相呼应，在价格上形成一个可大可小的网，让其他网吧无法突破。因为大，他们可人为的调节市场。可联合，可分击。所以一般的网吧不愿和大网吧起正面冲突。
因为他们有着十分成功的经验，他们有时还会选择承包经营，或收购、参股形式来拓展自己的服务区域，增大服务的有效半径，和增强对顾客的影响力。
大型网吧一般都有年度营销策划，近期的，中期的，远期的。他们会把营销方案分解到季度和月度来操作。因为是统筹性实施，所以计划更具有可行性和远瞻性。
大型网吧一般都会进行月度经营分析和季度经营分析。他们更凭据数字和文字说话，他们要的是理性的管理、经营行为。然后根据不同的分析结果，和营销方案进行具体操作的调整。
⑷ 网吧营销方案
与网吧周边快抄餐店取得联系，在网吧增加客户用餐服务，不过这个方案其实很多网吧已经在 用了的，在快餐价格中提取部分提成作为快餐店对网吧的回报，网吧在快餐店定餐的量的增 加，将也会增加网吧对快餐店的营业提成，即可增加网吧服务与额外营业额提成. 将此项提成收入归结到网吧内部活动基金，提高网吧员工内部业余生活乐趣，做一些必要 的网吧内部聚会。聚餐，也可以将活动多出资金，作为奖励发给内部优秀工作人员. 此举有3得利，网吧服务增值，从而可以使网客增加上网时间，这是对网吧营业额直接提 升，其二。快餐店营业额提升，从而影响其的收入。其三。内部员工奖励与内部活动资金的出 处，一举三得，何乐而不为 希望能帮助你。
希望采纳
⑸ 网吧营销策略
去网吧的一般有两种人一种是去无聊去网吧混时间`
这种人`一般选择的是环境好的网吧专`
一种人呢属` 网虫`那就要看你的网速了`
其实你朋友开的网吧`要想提高人起还是要看`
你那里的环境一般是些什么人去的网吧`
在结合`处理才现实`
⑹ 跪求高人帮忙策划个关于网吧销售的营销方案！
每周有一天
可以免费一两个小时
嘿嘿拉拉人气先
呵呵
键盘鼠标什么的
一定要好用才行呀
主要还是机子快……
我出了最直接的主意思
给分大丙
⑺ 网吧营销策划有哪些方案
网吧营销活动方案
请参考修改！
⑻ 网吧需要营销吗
我从事网游推广策划工作6年，与网吧业主和网吧玩家几乎天天接触。自诩为中国网吧营销策划第一人，感叹在十堰经营网吧真是不容易，主管部门监管过严，也是首次实施零点断网的全国试点城市，为此还荣登人民日报，欲全国推广这个模式，让广大网吧业务叫苦不迭，也难怪，网吧经营收入成本大，制约因素多，只有延长营业时间才有得赚头。记得去年有学生家长联名上书政府部门反映和建议要取缔网吧，引起网吧老板的一致反对，于是更加加大了对网吧的监察力度，加之网吧的主管部门较多，网监、消防、工商、卫生、电信等部门，各路神仙都不敢怠慢。唯有加强网吧行业自律。 一个城市怎么可能会没有网吧了?拿刀杀人，刀是无辜的。交通事故，车辆是没错的。任何事情都有利弊两面，如何看待还是人。网吧是目前阶段最适合年轻人消费的休闲场所，也是培养网络应用的最好的平台。网吧的社会积极意义远远大于不利方面。事实上，在互联网刚刚登录中国的阶段，正是网吧让广大普通的朋友接触了网络，从而带动了中国信息化的发展。中国的信息化产业，网吧功不可没!国家目前依然支持和鼓励网吧的健康发展。极端的家长也许太望子成龙，望女成凤了，也是可以理解。试想偌大一个城市没有一家网吧又是一个什么情景?网吧自诞生之日起就是以营利为目的，有些业主甚至为了其盈利目的采取各种促激网吧消费不管道德底线的各种手段，甚至因网吧因文化、电信、工商等各方相互利益之争让很多网吧不文明现象表里不一，因这种表里不一致使社会风气日益低下，滋生了一批又一批以只管经济效益而不管道德底线，与社会文明精神建设相背，持口号与实践真理相背离的实际不做为现象的蔓延使不文明现象反成文明催动力。正因如此，网吧在至今在市民的眼中褒贬不一。 1998年第一家网吧诞生到现在，我一直在思考网吧需要营销，需要策划吗?通过很多多年网吧业主聊，调查得出的结论是不需要，认为网吧只要配置好，装饰好，服务好就行了，不需要营销策划，这是在十堰，我本人了解外地很多地方的网吧经营都有自己的特色，甚至高薪聘请策划公司为之服务。现在是营销时代，当然网吧老板说的也没错，事实也证明了他们的说法。有的老板跟我说因什么两家配置相当，服务很好，装修也不差的网吧，为什么自己的生意就没有别人的好了?这是一个值得思考的问题，当所有的网吧都在同一个起跑线上的时候，到底靠什么去竞争了?答案是营销策划。 一个好的网吧不仅仅只是将网吧的内部装修、基础设施、网吧环境及网吧服务做好这么简单，可以说网吧经营者想把一家网吧做好做大，上面这四点是必须要做到的，如果想最具竞争力那就是营销策划上下功夫。通过我跑过的全国的网吧之中，上海和北京的网吧是最重视网吧的营销的，2009年上海出现了最贵的网吧上网服务，生意天天爆满。北京也出来全国首家榻榻米网吧，深受消费者喜爱，网吧也应该有自己的特色，做到唯一，才可立于市场不败之地。目前十堰网吧的现状，生意一不好就怪到装修上，不好再装修，再不好就想到转让。难道开网吧不赚钱吗?当然赚钱，那为什么要转让呢?一家不懂营销策略的网吧是经营不长久的，早晚会走向被其它网吧收购的道路。
⑼ 如何经营好网吧
1．
作为正规的网吧，制定网吧的经营策略是非常重要的，这是目前网吧在经营管理方面做的不够的地方，有些网吧有经营策略，但不够明确，也没有保证机制确保其执行到位。这是网吧不能长期赢利的根源。
2．
在制定经营策略的时候，一定要考虑周全、考虑长远，不能只考虑最近几个月。这是目前的网吧在投资管理系统方面比较容易犯的错误，有的说“刚开业，资金紧张、没有钱，以后再上管理系统”，有的说“太贵了，别人的比你们的便宜很多”，或者说“我用纯软件的，不用花钱”等，这些都是没有周全的经营策略的典型表现。经验证明，在网吧行业竞争激烈的今天，对于大的网吧来说，没有在开业的初期就确定比较详细、周全、长远的经营管理策略的，在经营上都会出现“一步跟不上，步步跟不上”的情况。
3．
在资金紧张的情况下，可以采用分期逐步扩张的方式，千万不能简化和削弱网吧的经营管理。采用会员制模式的，在第一期开业的一两周内，就可以收回大量的资金，马上可以投入第二期，这样才能达到良性循环，滚动式发展。否则，网吧的经营管理将非常被动。
4．
考虑网吧内的分区，主要是根据网吧机器的配置、档次和新旧来划分
也可依据网吧机器所处的位置进行划分，如大厅、包房等，以区别不同的服务。
5．
考虑网吧会员的类型划分，这对于网吧的长期经营非常重要。这方面，主要应该根据客户来网吧的不同目的和性质来划分，而且要把网吧以后可能要搞的一些活动和比赛考虑进去。
6．
赠额设置，根据不同的充值金额给与不同的赠额，这一点目前网吧做得还不错。
7．
各种费率的设置，要考虑到不同时间段的问题，这一点目前网吧做也不错。
8．
对于以上4—7点，要总体考虑，要仔细斟酌，这是网吧经营策略的核心内容，不得忽视，总体考虑的主要原则是：满足不同客户的上机需要
让客户在充值的时候，趋向于多充值
在上机的时候，趋向于长时间上机。
9．
网吧要时刻关注其经营数据，并加以分析，根据这些分析结果，不断调整和完善其经营策略。
⑽ 网吧常规营销活动策略
首先抄分析你网吧的主袭流人群，一般青年和学生居多，那么就针对他们而制定销售内容和方式。
一，吧台商品：其实都差不多，主要有饮料，香烟，方便面，其它零食，推荐点年轻人喜欢的如速溶咖啡和奶茶等，商品新颖，有特色最好。
二，可与附近餐馆合作，让用户在吧台订餐，互赢互利。
三，搞活动，如果你的网吧已有名气或人气可不做，没有可以来点冲会员送费活动，或冲20元以上有送费等，看似网吧吃亏，最后却会盈利更多。
其实要留住大多网民还是要网吧有以下几点基本功：环境整洁，定时更新游戏等，网速达标，吧台服务礼貌等。
最后祝愿你的网吧生意兴隆，越开越大