1. <市场调查与预测>的多选题和判断题
一1A2D3B4A5B6C7C8A9A10B二,1错2错3对4错5错6对7对8对9错10错
2. 求一套“市场调查与预测模拟试题“答案
aaa
3. 关于市场调查的选择题2（英文的） 兄弟姐妹们谁能给我答案啊
11. A respondent tells an interviewer that his annual income last year was $32,000. He is embarrassed to admit that it was $18,000. This is an example of:
a. Nonresponse error.无回答误差
b. Acquiescence bias.同意偏向
c. Interviewer cheating. 被访者不诚实
d. Deliberate falsification.伪造（答案等）
根据题意，c为最佳答案
12. Systematic (non-sampling) error is:
a. The difference between sample result and the result of a census concted using identical proceres.
b. An error resulting from some imperfect aspect of the research design.
c. Statistical fluctuations.
d. Random sampling error.
答案是B（B选项是systematic error的一个方面）
13. Which of the following is not an example of response bias in surveys?
a. Refusal to answer
b. Social desirability bias
c. Interviewer bias
d. Auspices bias
答案A，这个不用解释了吧
14. When the head of the marketing research department instructs field interviewers to interview owners of DVD players in a shopping mall such that they each interview 10 Sony owners, 8 Panasonic owners, 6 Toshiba owners, and 4 owners of other brands, this represents what type of sampling procere?
a. Systematic sample系统样本
b. Quota sample限额、定额样本
c. Area sample区域样本
d. Multistage sample多段样本
答案d
15. A respondent tells an interviewer that he has a degree when, in fact, he never attended college or university. This is an example of:
a. Random sampling error.
b. Social desirability bias.
c. Administrative error.
d. Interviewer cheating.
这题和11题是同理的~选d
16. An interviewer asks the respondent to state which of six salary categories represents his gross income the previous year. This is an example of:
a. An unstructured question.无系统性无结构性问题
b. A social desirability question.社会期望偏差
c. A structured question.结构性系统性问题
d. A disguised question.伪装偏差
答案b
17. A trial run of a survey with a group of respondents who are representative of the target group for the survey is called:
a. A call back.
b. A pretest.
c. The drop-off method.
d. Open dialogue.
答案b
18. The percentage found when the number of completed surveys returned in a mail survey is divided by the number of people who were mailed the survey is known as the:
a. Random sampling error.
b. Auspices bias.
c. Response rate.
d. Extremity bias.
答案a
19. "What do you most like about Air Canada’s in-flight service?" is an example of what type of question?
a. Open-ended response
b. Multiple-grid
c. Fixed-alternative
d. Back translation
答案a
20. If a researcher for Procter & Gamble selects five zones randomly, and then selects 10 supermarket stores within each of these zones to call for a phone survey for a test market of a new shampoo, what type of sampling procere is being used?
a. Systematic sample
b. Simple random sample
c. Nonprobability sample
d. Cluster sample
答案b
4. 市场调查与预测试题
1.答：（1）定性抄预测方法：厂长经理人员判断法、销售人员估计法、购买者意图调查法、集体判断法、德尔菲法、领先指标分析法和类推法。（2）定量预测方法：一次移动平均数法、二次移动平均数法、一次指数平滑法、二次指数平滑法、三次指数平滑法、温斯特线性与季节指数平滑法、自适应过滤预测法、回归分析法。2.答：探索性市场调查、描述性市场调查、因果性市场调查。3.答：分析产品的渗透深度通常要计算三个指标：曾经使用率、过去三个月的使用率、过去六个月的使用率。如果产品过去三个月的使用率要远远小于过去六个月的使用率和曾经使用率，说明该产品的渗透深度比较强。4.答：试销是小规模、小范围的销售，通过试销主要收集两个指标：初次购买率、再购率。两个指标的结合分析，可以为新产品以后的发展规划提供参考。初次购买率高，再购率低，应对新产品进行重新设计；初次购买率低，再购率高，应加大对新产品的宣传力度；二者都高，新产品应立即商品化；二者皆低，应放弃该新产品，另外开发新产品。
5. 市场调查与预测 单选 多选题目 在线等
这样你是让人家把答案写上去吗? 我用过一个叫网题的免费在线调查平台 你可以去试试
6. 08专升本 求一套题的答案（市场调查与预测）
一:1-5:BCCDA
6-10:DDACD
11-13:AAC
二:1-5AC,AC,CD,BC,AD
2-10:AD,CD,BC,BD,BC
7. 帮忙做道市场调查的题
了解社会动向，从毕业生的就业意向可以知道社会所需要的人才是什么，热门行业是什么，从而回知道自己需要学习答的是什么
毕业生比较热衷哪些行业，这些行业需要什么类型的人才，进入这些行业需要具备哪些专业知识以及在竞争如此激烈的行业中怎样使自己脱颖而出
通过这些数据了解社会，与时俱进啦