1. 品牌营销英语作文150词
To create a brand and to market a brand are different things. It is much harder to create a brand, especially an internationally famous brand like Coca cola, McDonald's or Nike. To open a branch for a world lead brand is much easier. However to have a successful marketing is another thing. The most important consideration is to chose the right place where you will have enough potential customers. In many cases you have to consider the coultural factors. As a matter of fact every city has a large enough population, but you have to get a right estimation about the pertential customers, i.e. how many people would be interested in your commodity and how many people would buy it or at least are will to try it. otherwise it won't work you open your branch in a very busy shopping center. (by ztlthb)
2. 求一篇有关品牌的英语作文
【英语作文】
first
of
all
i
have
to
say
under
the
school
uniform
meaning:
"schools
require
students
to
wear
school
uniform
meaning:
first,
let
every
student
is
in
school
is
an
equal,
whether
rich
or
poor,
which
the
students
growth
is
beneficial;
the
second
is
to
wear
school
uniforms
for
their
students
to
have
a
position,
whether
in
school
or
out-of-school,
as
will
a
student
and
he
is
a
constraint,
which
is
very
meaningful
ecation
students;
third,
to
avoid
a
comparison
between
the
students;
fourth,
the
students
put
an
end
to
the
outrageous
outfits,
the
right
to
form
aesthetics.
"we
all
wear
uniforms
【中文翻译】首先我要说下校服的含义:“学校要求学生统一穿校服的意义:一是可以让每一个学生感到在学校里都是平等的一员,不管是富有的,还是贫困的,这对学生的成长是有利的;二是穿上校服学生对自己有一个定位,不管是在校内,还是在校外,都会因为自己是一名学生而有一种约束,这对学生的教育很有意义;三是避免了学生之间的相互攀比;四是杜绝学生的奇装异服,形成正确的审美观。”所有我们要穿校服
3. 我眼中的市场营销求一篇英语作文100到150个英语单词
Ping An Insurance (Group)
Ping An Insurance (Group) Company of China, Ltd ("Ping An" or “the Company” or "the Group") was established in 1988 in Shekou, Shenzhen. The Group is the first insurance company in China to have a shareholding structure. Today it has developed into an integrated financial services conglomerate with insurance, banking, and investment businesses at its core. The Group’s stocks are listed on the Hong Kong Stock Exchange under stock code "2318” and on the Shanghai Stock Exchange under "601318".
Ping An's mission is to fulfill its commitments to its investors, customers, employees and society. Ping An's goal and commitment to investors are to proce stable returns and boost asset values. The commitment to customers is to provide the best services with integrity. The commitment to employees centers on being a responsible employer and providing the conditions for better living and career development. Last but not least, Ping An's commitment to Society is based on Ping An's desire to give back to the society and contribute to the development of the country. Ping An focuses on value creation and the pursuit of excellence. The Group advocates that each employee be a person of integrity and value by highlighting indivial virtues such as "honesty, trustworthiness, entrepreneurship, and achievement," and team qualities such as "unity, vitality, learning and innovation". The mechanisms of "competition, motivation, elimination" are implemented, together with a distinctive, professional, advanced and long-term business philosophy.
Ping An's vision is to become an internationally leading integrated financial services group by leveraging its insurance, banking and investment businesses to achieve long-term, stable and healthy growth while creating sustainable and greater value for its stakeholders.
4. 求一篇1000字左右的英语作文 内容是,自己创建一个品牌,并把它推向国际市场的有关内容
实话,我的作文不好不过你可以自己用中文写一篇,然后有有道词典直接选中后翻译成了,
5. 高分求营销英语作文
Studying Marketing
Through the Marketing course we have learned the definition, concept and importance of marketing. Here I try to make a report on what we have learned, and why we should study marketing.
1. What is marketing?
There are many different definitions of marketing. We could cite the followings:
“ all-embracing function that links the business with customer needs and wants in order to get the right proct to the right place at the right time”
“The achievement of corporate goals through meeting and exceeding customer needs better than the competition”
“The management process that identifies, anticipates and supplies customer requirements efficiently and profitably”
“Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges”
These definition are all correct. They all try to embody the essence of marketing:
* Marketing is about meeting the needs and wants of customers;
* Marketing is a business-wide function – it is not something that operates alone from other business activities;
* Marketing is about understanding customers and finding ways to provide procts or services which customers demand
2. Marketing concept and orientation
It is a fundamental idea of marketing that organisations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the marketing concept.
The marketing concept is about matching a company's capabilities with customer wants. This matching process takes place in what is called the marketing environment.
Businesses do not undertake marketing activities alone. They face threats from competitors, and changes in the political, economic, social and technological environment. All these factors have to be taken into account as a business tries to match its capabilities with the needs and wants of its target customers.
An organisation that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs.
3. Why Study Marketing?
After considering the definition of marketing, one can understand some of the obvious reasons why the study of marketing is relevant. In this section we discuss several perhaps less obvious reasons why one should study marketing.
The marketing field offers a variety of interesting and challenging career opportunities, such as personal selling, advertising, packaging, transport, storage, marketing research, proct development, wholesaling, and retailing. In addition, many indivials who work for non-business organisations engage in marketing activities. Marketing skills are used to promote political, cultural, church, civic, and charitable activities. Whether a person earns a living through marketing activities or performs them without compensation in non-business settings, marketing knowledge and skills are valuable assets.
A business organisation must sell procts to survive and to grow. Directly or indirectly, marketing activities help sell an organisations procts. By doing so, they generate financial resources that can be used to develop innovative procts. New procts allow a firm to better satisfy customers' changing needs, which in turn enables the firm to generate more profits.
Our highly complex economy depends heavily on marketing activities. They help proce the profits that are essential not only to the survival of indivial businesses, but also to the health and ultimate survival of the economy as a whole. Profits are essential to economic growth because without them businesses find it difficult, if not impossible, to buy more raw materials, hire more employees, attract more capital, and create the additional procts that in turn make more profits.
6. 企业品牌营销战略用英文怎么写
Marketing Strategies of Corporate Brand
祝你好运
7. 急求一篇 》》》描述一个公司的营销策略英文300字。
Market strategies are the result of a meticulous market analysis. A market analysis forces the entrepreneur to become familiar with all aspects of the market so that the target market can be defined and the company can be positioned in order to garner its share of sales. The promotion strategy in its most basic form is the controlled distribution of communication designed to sell your proct or service. In order to accomplish this, the promotion strategy encompasses every marketing tool utilized in the communication effort.
营销策略广泛,不能以一言以蔽之。此文中提到前期的市场分析,以及营销时应该利用各种工具。
8. 哪有国际品牌市场竞争文章 ,英文版,2万字左右,最好有中文翻译
国际市场营销中国自主品牌品牌竞争WTO
渠道策略知识产权保护 摘要:随着经济全球化时代的到来,当今的国际市场竞争已从价格竞争、质量竞争走向品牌竞争,对于国际市场营销企业来说,拥有市场比拥有工厂重要的多,而拥有市场的关键途径就是拥有占主导地位的自主品牌伴随着我国对外开放进程的不断加深,尤其是在加入WTO以后,国内企业在国内、国外两个市场上与国外企业的市场竞争日趋激烈国内企业逐渐意识到,是否拥有自主品牌尤其是国际知名自主品牌,不仅是衡量一国经济发展水平和综合国力的重要指标,更是中国企业参与国际市场营销竞争能否取得竞争优势的关键因素 然而,由于各种原因,目前中国企业在国际市场营销中,对自主品牌培育的重视程度及推广力度上还存在诸多薄弱环节因此,分析、研究中国企业自主品牌如何走向国际市场、并站稳国际市场的问题,就具有重要的理论意义和实践意义本文即在总结回顾、分析研究国内外关于品牌营销的理论、成功实践经验的基础上,采用理论分析、实践验证等方法,分析探讨我国企业在国际市场营销中如何发展、壮大自主品牌的战略和策略问题 本文分析研究发现,改革开放30年来,中国企业已经创出了一些国内外较知名的自主品牌,国际市场占有份额也稳步上升但是与欧、美、日等发达国家相比,还存在明显的差距,与中国作为世界经济大国的身份不相适应,这表现为中国企业自主品牌与世界知名品牌的品牌价值差距和国际市场占有率差距大、中国企业自主品牌的创新能力和出口竞争能力较弱、中国企业运用自主品牌开拓国际市场的意识不强、中国自主品牌在国际市场营销过程中存在着文化融合问题、中国企业缺乏自主品牌的战略性规划、自主品牌定位模糊以及缺乏以核心价值为中心的品牌识别等问题 基于中国企业自主品牌在国际市场营销中存在的问题及其成因,本研究提出了中国企业利用自主品牌开拓国际市场的应对策略,包括中国企业自主品牌的命名、标识设计和定位策略中国企业自主品牌的产品策略、定价策略中国企业自主品牌的国际营销渠道策略和自丰品牌的国际市场促销策略等同时,为了使得这些对策能够顺利实施,本研究还提出了相关保障措施,包括重塑中国企业自主品牌的国际营销观念、强化知识产权保护体系缔造品牌成长空间、重视自主品牌的资产管理、注重企业人才的积累和构建保护创新的文化氛围等等,从而为提升企业的国际市场竞争优势奠定基础,推动我国从世界制造大国向创造大国转变
9. 求有关市场营销主要工作的英语作文,大概10句话左右
At all points of the modern marketing system people have formed associations and eliminated various middlemen in order to achieve more efficient marketing.Manufacturers often maintain their own wholesale departments and deal directly with retailers.Independent stores may operate their own wholesale agencies to supply them with goods.Wholesale houses operate outlets for their wares,and farmers sell their procts through their own wholesale cooperatives.Recent years have seen the development of wholesale clubs,which sell retail items to consumers who purchase memberships that give them the privilege of shopping at wholesale prices