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2018市场营销英文文献

发布时间:2021-10-22 02:32:44

㈠ 有关市场营销的英文文献翻译20000字符拜托各位大神

童鞋你好! 这个估计需要自己搜索了! 网上基本很难找到免费给你服务的! 我在这里给你点搜索国际上常用的外文数据库: ---------------------------------------------------------- ISI web of knowledge Engineering Village2 Elsevier SDOL数据库 IEEE/IEE(IEL) EBSCOhost RSC英国皇家化学学会 ACM美国计算机学会 ASCE美国土木工程师学会 Springer电子期刊 WorldSciNet电子期刊全文库 Nature周刊 NetLibrary电子图书 ProQuest学位论文全文数据库 国道外文专题数据库 CALIS西文期刊目次数据库 推荐使用ISI web of knowledge Engineering Village2 ----------------------------------------------------------- 中文翻译得自己做了,实在不成就谷歌翻译。 弄完之后,自己阅读几遍弄顺了就成啦! 学校以及老师都不会看这个东西的! 外文翻译不是论文的主要内容! 所以,很容易过去的! 祝你好运!

㈡ 求一篇 旅游市场营销的英文文献 高分

1.Phillip. Kotler: "Marketing Management", Shanghai People's Publishing House 2003
2. Ji: "Marketing Guide", published by Renmin University of China, 1989
3. Michael. Porter: "competitive advantage", Huaxia Publishing House 2001
4. Hoang steel made: "Marketing", the Shanghai Financial Publishing 2003
5. Tai Wang: "Marketing in China", Guangzhou Publishing House, 2001 Edition
6. Lan Ling, editor-in-chief "of Marketing", the Central Radio and Television University Press
7. Wu and: "Marketing", Shanghai University of Finance and Economics Publishing House 2002
8.song xiaomin: "marketing case examples and analysis," Wuhan University Press, 1992
9.qu yunbo: "marketing strategy planning," China Business Press, 1994
10. Mr Chan Kin-ping, such as: "Planning and design planning book" The Chinese People's University Press .2002
11. Li: "planning Wang," Capital University of Economics Press, 1997
12.kotler ,Armstrong Principles of Marketing (9th ed),prentice-Hall,inc,2001

13. Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000

14. Payne,A.chritopher,M.and Peck,H.(1998)Relationship Mketing For

Competitive.Oxford,CIM/Butterworth-Heinemaan.

15. Perreault,McCarthy.Basic Marketing (12th ed),Richard D Irwin 1996

16. Warren J.Keegan.Global Marketing Management (5th ed) prentice-Hall,inc,1995

17. Valued Prct Attributes in an Emerging Market-A Comparison Between French and Malaysian Consumers

18. Executive Insights-Global Marketing Management-at the Dawn of the New Millennium

19. Global standardization as a success formula for marketing in central eastern Europe

20. Heterogeneity of regional trading blocs and global marketing strategies

21.

22. Lessons for pan-European marketing
1.Phillip 。科特勒: “营销管理” ,上海人民出版社2003年
2 。姬: “市场营销指南” ,出版了中国人民大学, 1989年
3 。迈克尔。波特: “竞争优势” ,华夏出版社2001年
4 。黄钢: “市场营销” ,上海财经出版社2003年
5 。邰洼嗯: “市场营销在中国” ,广州出版社, 2001年版
6 。兰陵,主编“市场营销” ,中央广播电视大学出版社
7 。吴: “市场营销” ,上海财经大学出版社2002年
8.song筱敏: “市场营销案例分析” ,武汉大学出版社, 1992
9.qu云波: “营销战略规划, ”中国商务出版社, 1994年
10 。陈建平,如: “规划和设计规划出版的”中国人民大学出版社0.2002
11 。李: “规划王, ”资本经济大学出版社, 1997年
12.kotler ,阿姆斯特朗市场营销原理(第9版) ,普伦蒂斯大厅,公司, 2001年

13 。菲利普科特勒营销管理(第10版) ,普伦蒂斯大厅,公司, 2000年

14 。佩恩, A.chritopher , M.and派克阁下( 1998年)的关系Mketing

Competitive.Oxford ,计算机集成制造/布特沃斯- Heinemaan 。

15 。 Perreault , McCarthy.Basic营销(第12版) , 1996年理查德欧文

16 。沃伦J.Keegan.Global营销管理(第5版)普伦蒂斯大厅,公司, 1995年

17 。策划的价值属性的新兴市场,比较法国和马来西亚的消费者

18 。执行Insights的全球市场营销管理,在新千年来临之际

19 。全球标准化是一个成功的公式营销中东欧

20 。异质性的区域贸易集团和全球市场营销战略

21 。

22 。教训泛欧市场

㈢ marketing 市场营销论文 要英文版的

With the development of IT technology, business to the increasingly rapid pace of change to the network, and now we have entered the information age, speed has become our constant pursuit of direction. For each enterprise essential to marketing departments in order to advance the pace of change even more in, people began to network marketing transformation.

Some experts said that in the Internet age of today's Internet Marketing will soon replace the traditional marketing methods and become the main theme of the market. Because people can see the advantages of the network marketing, in-house, departments, and between all departments of the Internet to share information, but also shorten the time for the transmission of information. Thus greatly improving the efficiency of the computer above the company can build up a database, there are customers inside the basic information and consumer information records and is concive to the implementation of one-on-one marketing, for better customer service. At the same time also allow customers to feel he is very business-to-the mind, increase customer loyalty and sales network for the same very attractive, it may omit many brokers, such as wholesalers, distributors, retailers and even And to directly face the customer. Thus greatly rece the cost, the enterprise's procts more competitive to achieve greater sales, and more importantly is able to get the fastest rate of customer feedback to enable enterprises to adapt to market the proct more demand e to enterprises Always walk in the forefront of the market.

Some experts say that may be. Network marketing is some advantage, but his shortcomings but can not be ignored. Network can get market information faster, but the network sales increase sales but can not agree with. They believe that this network has only the most cutting-edge things. Most people have not accepted this approach. It is also not in the habit of online shopping, the things on these virtual lack of trust, they believe that the reality is quite the thing. Life, if I bought What is the problem with the quality of things you can find manufacturers directly, or find a vendor, and will soon receive a response. I do not know that the Internet can be the Whom do I contact, how to find, when a reply » Some say things simply do not fit in online sales, proction companies such as Coca-Cola drinks, I Xianghe when casually into stores or supermarkets which can be bought, it has more convenient, however, how to simplify the sales process? » Everyone knows that there is no need of. If you get the trust of customers, to the extent possible, satisfy the customer, then I think the most effective way is not to rece costs, as long as you in every corner of the world placed on Coke, so that people no matter what time any place as long as the wish to Drink will be able to see it and that is the biggest customer satisfaction, not only rece costs but forgot the more important in the market.

Network development is fast, according to the computer penetration rate is now to complete the transition to the network also needs a long time, not to mention to our Chinese enterprises. Network marketing is a great potential, but also可要not fully developed, the traditional marketing methods will still dominate, the network marketing soon replace the traditional marketing is not realistic. Perhaps the best marketing is not marketing, not traditional marketing, I think they can complement each other, Gequ director, perhaps the most promising is the best way of marketing it.

中文

随着IT技术的发展,企业以越来越快的速度向网络化转变,现在我们已经进入了信息时代,速度更成了我们不断追求的方向。而对于每个企业必不可少的市场营销部门在以更超前的速度转变着,人们开始向网络营销转化。

有的专家说,在网络时代的今天网络营销会很快的替代传统的营销方式而成为市场的主旋律。因为人们可以看到了网络营销的优势, 在企业内部 ,部门和部门之间都相互联网有利于信息共享 ,也缩短了信息传递的时间。 从而大大提高了工作效率, 可以在公司电脑上面建立数据库,里边存有客户的基本资料和消费信息纪录 ,有利于实施一对一营销,从而更好的为客户服务。同时也能让客户感受到企业对他是相当的在乎, 更提高了客户的忠诚度 ,而对于网络销售同样很有诱惑力,它可以省略许多中间商,象批发商 、经销商、 甚至是零售商, 而直接面对客户。从而大大降低了成本,企业的产品更有竞争力取得更大的销售业绩,而更主要的是能以最快的速度得到客户的反馈信息,使企业的产品更适应市场的需求,而使企业总是走在市场的最前列。

可有的专家却认为。网络营销是有一些优势,但他的缺点却不容忽视。网络化是可以更快的得到市场信息, 但网络销售提高销售业绩却不堪赞同。他们认为,网络化今天却只是最前沿的东西。大部分的人还没有接受这种方式。人们还不太习惯在网上购物,他们对这些虚拟的东西缺乏信任,他们还是比较相信现实中存在的东西。生活中,如果我买了东西质量有什么问题直接就可以找厂家, 或者找卖主 ,而且会很快的得到答复。可网上我不知道该找谁,怎么找,什么时候有答复?再说有的东西根本就不适合在网上销售,比如可口可乐公司生产的饮品, 我想喝的时候随便进哪个商店或者超市都能买到,这已经再方便不过了,还要怎么简化销售过程吗?谁都知道没有必要了。你要想得到顾客的信任,想尽可能的满足顾客,那么我想最有效的方法不是去降低成本,只要你在世界的每个角落都摆放上可乐,让人们不论在什么时间什么地点只要想喝就能够看到它那就是对顾客最大的满足,不要只顾着降低成本而却忘了更重要的市场占有率。

网络化发展的的确快,可按照现在的电脑普及率要完全的向网络化转变还需要相当长的时间,更何况对我们中国的企业。网络营销确实潜力很大,可要完全开发却也不易,传统的营销方式还是会占主导地位,网络营销很快的取代传统的营销是不现实的。也许最好的营销方式不是网络营销,也不是传统营销,我觉得他们完全可以相互补充,各取所长,也许那才是最好最有前途的营销方式吧。

㈣ 市场营销相关英文文献 帮忙传我邮箱 [email protected]

01. kotler ,Armstrong Principles of Marketing (9th ed),prentice-Hall,inc,2001

02. Philip Kotler Marketing Management (10th ed), prentice-Hall,inc,2000

03. Payne,A.chritopher,M.and Peck,H.(1998)Relationship Mketing For

Competitive.Oxford,CIM/Butterworth-Heinemaan.

04. Perreault,McCarthy.Basic Marketing (12th ed),Richard D Irwin 1996

05. Warren J.Keegan.Global Marketing Management (5th ed) prentice-Hall,inc,1995

06. Valued Prct Attributes in an Emerging Market-A Comparison Between French and Malaysian Consumers

07. Executive Insights-Global Marketing Management-at the Dawn of the New Millennium

08. Global standardization as a success formula for marketing in central eastern Europe

09. Heterogeneity of regional trading blocs and global marketing strategies

10.

11. Lessons for pan-European marketing

12. Marketing Strategies-Gaining a Competitive Advantage through the use of Emotion

13. Organisational Dimensions of Global Marketing

14. Proct Standardization and Attribute Saliency-a three country Empirical comparison

㈤ 求几个市场营销的英文文献

这些都是国外网站上的,没有中文翻译的,看不懂的话试试翻译器,查查字典什么的,我要是给你翻译怕误导你。Zara: Cool Clothes Now, Not Later
Ask any urban European female under the age of 30 and chances are she has shopped at Zara, the clothier whose inexpensive but stylish offerings have attracted a cult following. Zara also sells men’s fashions, again aimed at the stylish and youthful.

Mathieu Soto, a college tennis player from France with dark eyes and devastating good looks, was asked to compare Zara to The Gap, the U.S. - based clothing giant with a major presence in Europe. His response: “I don’t know. I’ve never shopped at The Gap.”

Most U.S. young alts have never shopped at Zara, but that seems likely to change in the near future. In the past five years Zara has grown from 179 stores mostly in Spain to 450 stores in 29 countries including the United States and Canada. Zara now has stores in New York, New Jersey, Miami, and Toronto—with more on the way.

While Zara is unlikely to displace The Gap in the U.S. market, they are certain to offer U.S. consumers an option previously unavailable to them. They have a sound if unusual marketing strategy in which logistics plays an important role. Logistics also plays an important role in Zara’s growth plans, notably its expansion into the U.S. market.

Zara’s Marketing Strategy

Zara’s marketing strategy focuses on proct variety, speed-to-market, and store location. It is also notable for what it excludes. Zara does not advertise in the traditional sense. If you want to find out what’s currently available at the Zara stores you have two options: go to the web site or go to the store. Zara puts 10,000 different items on the store shelves in a single year. It can take a new style from concept to store shelf in 10-14 days in an instry where nine months is the norm. In its primary European markets, Zara locates its stores close together. Visitors comment that Zara in Madrid is like Starbucks in a major U.S. city—you see another store on every street corner.

Zara’s Toronto store is located just north of the center of downtown in a major shopping district dense with malls and lined with stand-alone stores and giant office buildings. The potential for intense competition is clear.

“These office buildings are full of the people we want as customers. We want them to stop in at lunch or after work. We want to see them often, so we have to change what we have on the shelves,” said Zara’s Toronto store manager. “They could shop in a lot of other stores, so we have to make it worth their time to come here.”

This also helps explain why the company does not advertise. If a Zara customer wants to know what Zara has, he or she must go to the store. The stock changes often, with most items staying on the shelf for only a month, so the customer often finds something new and appealing. By the same token, if the customer finds nothing to buy this visit, the store’s regular customers know that tomorrow or next week—sometime soon—new goods will be on Zara’s shelves. That makes it worth another visit.

Zara relies heavily on store employees for market information. If a customer looks at a sweater and comments, “That would look really nice with a cowl collar,” an employee can relay that information to Spain where managers decide whether or not to proce the suggested item. If they decide to make it, they can put it on the shelf in Toronto in two weeks or less, partly because they ship by air. Ocean shipping would add at least another ten days to the time it takes to get the proct in front of the customer, undermining the speed-to-market and proct variety strategy.

The Role of Logistics
Putting the variety of goods on the shelves in Toronto and other North American stores requires an unusual, though not unique, logistics strategy for the fashion instry. Zara air expresses goods from its single distribution center in Spain, usually in small quantities. In the 1970’s, The Limited used a similar strategy to support its test marketing, air expressing small quantities of new styles from Asia to U.S. stores. In Zara’s strategy, however, the speedy shipments are part of the core strategy, not just test marketing. Zara also ships frequently, allowing lower inventories while serving its multinational market from a single distribution center in Spain.

“We receive shipments o n Tuesday and Saturday, which means that we have different items in the store at least twice a week. While each shipment replenishes items that sell well, each also includes new items. That’s why our customers come in often,” the Toronto store manager said. “We might get ten of one item and five of another. We’re constantly testing.”

The density of Zara’s store locations in Europe helps achieve logistics efficiencies. They can fill trucks for frequent shipment in markets close to proction and ship larger quantities by air to more distant stores. Zara keeps transportation costs low on the supply side, since most of the proction takes place in Spain. This contrasts radically to most large fashion manufacturers, which rely on low cost manufacturing in Asia and South America, but then pay higher inventory costs and move goods to market more slowly.

The air express strategy also allows Zara to maintain a multinational market presence with only one distribution center. They trade higher transportation costs for lower warehousing and inventory costs. Add to this the idea that fast transportation
supports the proct-innovation strategy that is the heart of Zara’s marketing, and the importance of logistics in Zara’s marketing strategy is clear.

The Results and the Future

Zara’s parent company, Inditex, reached $2.7 billion in 2001 revenue. This made it the fastest growing clothing manufacturer in the world. Zara, Inditex’s fastest growing division, turns its inventory twice as fast as major competitors, with an inventory-to-sales of 7% compared to an instry average of 14%. Their profitability in European operations (15%) is fifty percent higher than that of its major competitors. Zara manufactures 80% of its clothing in Europe, with most of the remaining 20% is sourced in Mexico.

While top managers are understandably closed-mouthed about their plans, Zara seems ideally positioned to penetrate the U.S. market in a major way. With some manufacturing already in Mexico, they could easily open a second distribution center aimed directly at the U.S. market. This would make their youth-oriented styles widely available in the world’s most lucrative market.

Question 1 – Zara’s Business Model and Competitive Analysis

Zara, the most profitable brand of Inditex SA, the Spanish clothing retail group, opened its first store in 1975 in La Coru

㈥ 求一篇关于市场营销的英文文献(有翻译更好3000字),1164006363

不知道您有关于经管的专业英语没,里面有很多喔

㈦ 高分悬赏-求市场营销渠道外文文献(附中文翻译)

授之以鱼不如授之以渔!蛋卷是某大学国际贸易学系学生,很高兴能帮上你。其实有个内很好的办法可以容让你迅速拿到这样的文献。我们一般找中英文的文献和论文都是用这样的办法。上google,然后收索你要的作品名称或者重点词汇在后面加.pdf.例如 “市场营销 渠道”或者“市场营销 渠道.doc” 这样。你要找什么论文或者文献就重点词+.pdf 或者重点词+.doc 蛋卷用这个办法屡试不爽,你可以多找几篇,看看论文的架构和作者的思路,并且适当参考。希望蛋卷的回答对你有帮助。

㈧ 求一篇关于市场营销的英文文献附带翻译5000字左右

家用医疗器械营销概述
目前,市场上畅销的器械类别大致可分为三类:一零售价500元左右的健康电器或一类器械,二零售价1000元-5000元之间的水机(不是器械)或其他,三为零售价5000元以上的健康电器或健康寝具或二类器械。
营销模式的创新和变迁,向来都是医药保健品的专利,家用器械也不例外。家用器械营销模式也为三种,一种社区定点或不定点销售,俗称“跑腿式”;第二种会议营销,也分为两种,一单一会议营销型,二复合会议营销型。目前单一型会议营销比例已经较低了,主要是“社区店+会议营销”模式,因为增加了前期筛选的过程,会议营销投入产出比有提高,但弱点也同样明显—营销成本高;第三种就是“体验中心”模式,相比较会议营销而言,特点是购买周期拉长,顾客满意度较高,注重营销细节。价格与模式是关联的,低价配合“跑腿式”,中端挈合“会议营销”型,高端就是“体验中心”了,当然也有例外。
营销模式再创新,它都有核心点。家用器械的营销核心点不外乎这几个:让产品自己说话、顾客复制、结果对比、细节控制、心理暗示。
“让产品自己说话”是器械营销的最核心点,它包含两个方面:一产品本身,二免费体验。古语说,酒香不怕巷子深,任何的叫卖声都比不上产品的疗效。消费者真正需求的是长期使用却能累积疗效的器械,而不是包装完美的东西。温热型器械的火热跟自身是2类器械这点是分不开的(2类器械是SDA指对其安全性、有效性应当加以控制的医疗器械)。我预计,市场上那些伪器械将被逐渐淘汰出局,留守者只有1类和2类器械。
第二免费体验。任何时候,免费体验都会是最佳的营销手段。免费体验的基础是建立在产品良好疗效的基础之上的。实际应用免费体验时,应该把免费体验的内容搞得具有高附加值,具有神秘感,这样免费体验者才有足够的兴趣。具体到操作细节上,就要根据产品特色确定吸引消费群的价值诱因、免费体验的时间长度、对顾客每个接触点的提供同质服务、人多人少时候的不同体验方案应用等等。
总之一句话,让产品自己说话是最省力、最经济、最具顾客忠诚度的器械营销核心。
“顾客复制”是器械营销的另一个关键点。顾客复制包含了以下两个方面:一病毒式数量复制,二病毒式质量复制。病毒式数量复制往往应用于市场开拓的初期。应该有这么几个关键环节;找到关键顾客、制造可以快速传播的小段子(融合顾客案例)、适宜的礼品手段吸引顾客体验或者顾客帮带传、运用排队技术吸引顾客体验等等。说到底,就是要制造一个或多个病毒性的案例或者话题完成在目标顾客中快速复制,以达到小成本大人群的回报。二病毒式质量复制主要是应用在已有众多试用或体验顾客,要提高销售率的阶段。我认为病毒式质量复制主要的技术手段还是顾客帮带传,这种方法准确率高,当然病毒性案例传播是必不可少的。
“结果对比”,我个人认为是一种比较有效的提高消费者购买率的营销手段。器械的主要营销对象肯定是有慢性病的中老年消费群。对于中老年人群来讲,往往医生的结论和检测、化验报告单是他们认为最权威的健康证明。而对于中老年消费群而言,其收入程度决定了他的购买趋向是保守的,购买一样大件是要经过若干遍决策的。那么就要给他和他的家庭找到好的购买理由,使用器械前后的身体指标检测对照是个不错的选择理由(可以是短期的,也可以是长期的)。成本可能高些,但效果很明显。
“细节控制”。俗话说:细节决定成败。器械营销中,对细节的把控反映了此企业的营销水平以及成功与否。中老年消费群起初是冲着免费体验来的,当感知产品疗效后,如果能够提供良好的环境和细节控制的话,那么体验地点就会成为中老年人除却家、公园、菜场的

第四个活动地点。做到了这点,器械不热销都不可能。在会议营销中,我老注意一个细节——鼓掌,很多人都会忽略这点,我基本上通过鼓掌这个细节来判断这个企业会议营销的水平如何。做器械营销,我们就要搞清楚与消费者的每个接触点,而且要确保每个接触点提供的服务是标准的,这样才能给每个顾客统一的印象。当然对于喜来健们不问任何人都叫成“爸”“妈”的这个细节,我有些疑义,但喜来健是提供的标准服务。
“心理暗示”。应该说心理暗示并不是个新的营销手段,但是如果是当作病毒值入销售过程的还就是喜来健们。喜来健存在两种心理暗示:一体验时间必需超过3个月才开卖,二体验前的讲课环节,最核心应是喊口号。喜来健的仪器大都在万元左右,价钱不低,购买阻力很大,喜来健的诡异就在心理暗示这个环节,它要让体验者养成长期的体验和心理习惯,离不开喜来健。这条营销技巧是硬币的两面,用好了提高销售量,用不好易形成社会问题。
末了,我个人认为器械的营销它应该是个综合体。我坚持认为2000元以下器械是未来的主流,动因就是2000元以下器械其营销模式可以是个综合体,而且其营销效果可以集群放大。
真实的器械营销并不是像本文说得这么简单,而是由很多环节组成,但这条是既定的:让产品自己说话!
At present, in the market thebest-selling instrument category may divide into three kinds approximately:Retail price 500 Yuan about healthy electric appliances either a kind ofinstrument, two retail price 1000 Yuan - 5000 Yuan between hydraulic engines(are not instrument) or other, three are the retail price 5000 Yuan abovehealthy electric appliances either the healthy bedding or two kind ofinstruments.
The marketing pattern's innovationand the vicissitude, are always the medicine healthy proct patents, the homeuse instrument is not exceptional. The home use instrument marketing pattern isalso three kinds, one kind of community fixed point or the unfixed point sale,the popular name “runs about the type”; Second kind of conference marketing,also divides into two kinds, a sole conference marketing, two compoundconference marketing. At present was unitary the conference marketingproportion already to lower, was mainly “the community shop + conferencemarketing” the pattern, because increased the earlier period screening process,the conference marketing put into proction compared to having theenhancement, but weakness similarly was also obvious - the marketing cost to behigh; The third kind is “the experience center” the pattern, compares theconference marketing saying that the characteristic is purchases the cycle toelongate, the customer degree of satisfaction is high, pays great attention themarketing detail. The price and the pattern are the connection, the low pricecoordination “runs about the type”, the end lifts gathers “the conferencemarketing”, the high-end was “the experience center”, certainly also had theexception.
The marketing pattern innovatesagain, it has the core spot. Home use instrument's marketing core nothing elsebut these: Let proct speak, the customer to plicate, the result contrast,the detail control, the psychological suggestion.
“lets proct speak” is the instrumentmarketing most core spot, it contains two aspects: A proct itself, two freeexperience. The archaism said that the liquor fragrance does not fear the laneto be deep, any hawks the sound not to compare the proct curative effect.What consumer true demand is the long-term use can actually accumulate thecurative effect the instrument, but is not the packing perfect thing. Thewarming up instrument is fiery 2 kind of instrument this is cannot separate (2kind of instruments with oneself is SDA refers to medical instrument which toits security, validity must perform to control). I estimated that in the marketthese false instruments will be been eliminated graally, remaining behind totake care of things have 1 kind and 2 kind of instruments.
The second free experience. At any time, thefree experience can be the best marketing method. The free experience'sfoundation is the establishment in above the proct good curative effectfoundation. When practical application free experience, should do the freeexperience content has the high added value, has the mystical feeling, suchfree experience only then has the

enough interest. Makes concrete tothe operation detail, must according to the proct characteristic determinethat time the attraction expense group the value cause, the free experience'stime length, to customer each contact point provides the homogeneity service,the person multi-people to be few different experience plan application and soon.
In brief a few words, let proctspeak are most rece effort, to be most economical, most to have the customerloyalty the instrument marketing core.

The customer plicates” isinstrument marketing another key point. The customer plicated has containedthe following two aspects: A viral type quantity plication, two viral typequality plication. The viral type quantity plication often applies in themarket development initial period. Should have such several key links; Findsthe small piece which the essential customer, the manufacture may disseminatefast (fusing customer case), the suitable present method to attract thecustomer to experience or attends to the association of merchants either comingfrom other places or working away from their native place belt passing on,using the lining up technology attracts customer experience and so on. In thefinal analysis, is must make or many virulent cases or the topic completes inthe goal customer the fast plication, achieves the small cost big crowd the repayment.Two viral type quality plication was mainly the application in had thenumerous tests or the experience customer, must raise the sales rate the stage.I thought that the viral type quality plication main technological meansattend to the association of merchants either coming from other places orworking away from their native place belt biography, this method rate ofaccuracy is high, the certainly virulent case dissemination is essential.

㈨ 求一市场营销的英文文献 要PDF版本的

http://pg.jrj.com.cn/acc/HK_DISC/stock_time/2009/12/17/03998_000912068_0.PDF
http://seo.zoapcon.com/internet-marketing.pdf
http://blog.powerdecisions.com/
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