A. 急求一份关于网络营销的英文文献及翻译
一、网页策略
A, web strategy
在网络市场空间企业的网站即代表着企业自身的形象。因此必须:
In the network market space enterprise website which represents the enterprise's own image. So you must:
1.抢占优良的网址并加强网址宣传
1. Take good website propaganda and strengthen url
2.精心策划网站结构
2. Carefully planned site structure
3.花大力气维护网站
3. Maintaining a website great effort
二.产品策略
2. Proct strategy
1. 企业可以通过分析网上的消费者总体特征来确定最适合在网上销售的产品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.
2. 产品的市场涵盖面要广。
2. The proct was much broader coverage of the market.
3. 与客户直接交流,为其提供个性化的服务。
3. Communicate directly with customers, providing personalized service.
三.价格策略
3. The price strategy
1.企业可以开发一个自动调价系统,同时还可以开展市场调查,以及时获得有关信息来对价格进行调整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.
2. 开发智慧型议价系统与消费者直接在网上协商价格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.
3.企业可开诚布公的在价格目录上向消费者介绍本企业价格制定程序,促使消费者做出购买决策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.
四.促销策略
4. The promotion strategy
1. 网络广告是目前较为普遍的促销方式。
1. Online advertising is the common way of promotion.
2. 利用网络聊天的功能开展消费者联谊活动或在线产品展销活动和推广活动。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.
3. 与非竞争性的厂商进行线上促销联盟。
3. The online promotion alliance with non competitive vendors.
4. 将网络文化与产品广告相融合,借助网络文化的特点来吸引消费者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.
五.渠道策略
5. The channel strategy
1. 结合相关产业的公司,共同在网络上设点销售系列产品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.
2. 在企业网站上设立虚拟店铺。
2. In the enterprise to set up a virtual store on the website.
3. 可直接利用电子邮件进行线上购物,也可通过划拨电汇付款,由企业通过邮局邮寄或送货上门进行货物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.
六.网络营销的顾客服务
6. The network marketing customer service
通过实施交互式营销策略,提供满意的顾客服务正是许多企业网络营销成功的关键所在。网上顾客服务的主要工具有电子邮件、电子论坛,常见问题解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc
B. 关于网络营销的翻译中,目前国内比较常用的是什么
Online-Marketing
和
Network Marketing
用的比较多
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PODSEN网络营销解决方案
C. 急求一份关于网络营销的英文文献及翻译
发了如来下几篇,供选择,无翻自译。
《Integrated internet marketing》RT Watson,2000
《Marketing to postmodern consumers introcing the internet chameleon》G Simmons , 2008
《Marketing on the Internet- who can benefit from an online marketing approach》MY Kiang, 2000
字数方面,第一篇比较接近你的要求,其他较长。
D. 网络营销英文怎么翻译
network marketing或者cyber marketing 很简单的!!!
E. 求一篇网络营销、网络推广类的英文文献及翻译,需包括出处、作者,字数最好1万字左右。
可以直接到相关的论文站点,上面的信息会更多更全更细的。
F. 求一篇电子商务网络营销方面的外文文献,翻译成中文2000左右,要近两年的
自己去sciencedirect,springerlink等外文数据库下载啊
或者到知网,维普等中文数据库下载
很多的,校园网内免费获取
校园网外可以利用google学术搜索,有部分能免费下载
仅供参考~
G. 急求一篇关于网络营销方面的英文原文,写论文用的,字数1500左右最好,有翻译更好,哪位帮帮忙,谢谢!
去论文数据库找相关的,比如知网 万方,自己不会搜的可参照我qq空间里关于网络找论文的方法和步骤
H. 网络营销方面的翻译!
Amazon excellence as the world's largest retailer of Chinese books, the Chinese one of the largest online mall, make unremitting efforts to focus on the customer experience, providing customers with low prices, convenience, there is a wide range of choices of procts, customer demand for primary work with a full range of services. According to customer needs at different stages, to take a variety of network marketing, such as search engine marketing (SEM), search engine optimization (SEO), site specific banner ads, e-mail marketing, viral marketing online marketing technology to enhance marketing efficiency, the establishment of marketing functions, and more use of Internet marketing the conversion of the marketing strategy and improve the corporate marketing model, driven the rapid development of enterprises to become successful B2C e-commerce operators, as well as high-quality resources, logistics, after-sales service conditions, and further to become the representative of the Chinese e-commerce shopping websites, highlights the network marketing companies in e-commerce play an important role.
Excellence Model of the Amazon network marketing from the consumer e-commerce trends and changes in psychological characteristics and constraints at the present stage of development of consumer marketing analysis of psychological factors to explore the face of a modern enterprise network specific psychological consumers in order to break through the traditional business way of thinking, inherent in the reform of marketing strategy, marketing approach for enterprises to build a new operation mechanism.
Key words: Internet Marketing e-commerce customer experience
I. 急!!!跪求网络营销类外文+翻译,网络营销类外文+翻译,老大们谁有资源帮帮忙
B2C是英文Business-to-Consumer(商家对客户)的缩写,而其中文简称为“商对客”。“商对客”是电子商务的一种模式,也就是通常说的商业零售,直接面向消费者销售产品和服务。这种形式的电子商务一般以网络零售业为主,主要借助于互联网开展在线销售活动。
编辑本段
主要模式
综合商城
它有庞大的购物群体,有稳定的网站平台,有完备的支付体系,诚信安
当当网
全体系(尽管目前仍然有很多不足),促进了卖家进驻卖东西,买家进去买东西。如同传统商城一样,淘宝自己是不卖东西的,是提供了完备的销售配套。
商城,谓之城,自然城中会有许多店,是的,综合商城就如我们平时进入天河城、 正佳 、新大新 等现实生活中的大商城一样。商城一楼可能是一级品牌,然后二楼是女士服饰,三楼男士服饰,四楼运动/装饰,五楼手机数码,六楼特价…… 将N个品牌专卖店装进去,这就是商城。而后面的 淘宝商城 也自然是这个形式,跟传统无异,它有庞大的购物群体,有稳定的网站平台,有完备的支付体系,诚信安全体系(尽管目前仍然有很多不足),促进了卖家进驻卖东西,买家进去买东西。如同传统商城一样,淘宝自己是不卖东西的,是提供了完备的销售配套。
而线上的商城,在人气足够,产品丰富,物流便捷的情况下,其成本优势,二十四小时的不夜城,无区域限制,更丰富的产品等等优势,体现着网上综合商城即将获得交易市场的一个角色。
这种商城在线下是以区域来划分的,每个大的都市总有三五个大的商城。而互联网这一领域,也注定了三五家综合商城独大。
淘宝商城
线上的商城,在人气足够,产品丰富,物流便捷的情况下,其成本优势,二十四小时的不夜城,无区域限制,更丰富的产品等等优势,体现着网上综合商城即将获得交易市场的一个角色。
代表:淘宝商城
百货商店
商店,谓之店,说明卖家只有一个;而百货,即是满足日常消费需求的丰富产品线。这种商店是有自有仓库,会库存系列产品,以备更快的物流配送和客户服务。这种店甚至会有自己的品牌。就如同线下的沃尔玛,屈臣氏,百佳百货。
代表:亚马逊、当当、卓越
垂直商店
这种商城的产品存在着更多的相似性,要么都是满足于某一人群的,要么是满足于某种需要,亦或某种平台的(如电器)。
垂直商店,存在于互联网上有多少有呢?这取决于市场的细分。设定细分的种类是X的话,那就是X的三到五倍,因为每一个领域,总有三五家在那里竞争着,尽管互联网大家都说没有老二,但也其实不然,尽管老二活得很辛苦,也是卧薪尝胆,坚挺地活着。 而也正因为有了良好的竞争格局,而促进了服务完善。
代表:数码家电类:中国巨蛋 女装内衣类:麦考林 婴儿用品类:红孩子
复合品牌店
类似这种店,随着电子商务的成熟,会越来
佐丹奴
越多的传统品牌商加入电商战场,以 抢占新市场,拓充新渠道,优化产品与渠道资源为目标,一波大肆进军的势头蠢蠢欲动。
代表:佐丹奴 百丽
轻型品牌店
轻型的品牌店是可行的,关键是别迷茫了自己,找出自己核心的竞争力,其它让更强的人来承担。而眼下,再有想着什么都是自己干的老板们,也需要重新思考了,别让自己绊倒。
服务型网店
服务型的网店越来越多,都是为了满足人们不同的个性需求,甚至 是帮你排队买电影票,都有人交易,很期待见到更多的服务形式的网店。
导购引擎型
比如导购类型的网站是使购物的趣味性、便捷性大大增加 同时诸多购物网站都推出了购物返现,少部分推出了联合购物返现 这些都用来满足大部分消费者的需求,许多消费者以不单单满足直接进入b2c网站购物了。购物前都会通过一些网购导购网站。
代表:网易返现
Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of businesses serving end consumers with procts and/or services.
An example of a B2C transaction would be a person buying a pair of shoes from a retailer. The transactions that led to the shoes being available for purchase, that is the purchase of the leather, laces, rubber, etc. as well as the sale of the shoe from the shoemaker to the retailer would be considered (B2B) transactions.
[edit]Types of B2C
While the term e-commerce refers to all online transactions, B2C stands for "business-to-consumer" and applies to any business or organization that sells its procts or services to consumers over the Internet for its own use. When most people think of B2C e-commerce, they think of Amazon, the online bookseller that launched its site in 1995 and quickly took on the nation's major retailers. In addition to online retailers, B2C has grown to include services such as online banking, travel services, online auctions, health information and real estate sites. Peer-to-peer sites such as Craigslist also fall under the B2C category.
B2C e-commerce went through some tough times, particularly after the technology-heavy Nasdaq crumbled in 2000. In the ensuing dotcom carnage, hundreds of e-commerce sites shut their virtual doors and some experts predicted years of struggle for online retail ventures. Since then, however, shoppers have continued to flock to the web in increasing numbers. In fact, North American consumers adopted e-commerce so much that despite growing fears about identity theft, they spent $172 billion shopping online in 2005, up from $38.8 billion in 2000.
By 2010, consumers are expected to spend $329 billion each year online, according to Forrester Research. What’s more, the percentage of U.S. households shopping online is expected to grow from 39 percent this year to 48 percent in 2010.
[edit]Unique attributes
Negotiation: Selling to another business involves haggling over prices, delivery and proct specifications. Not so with most consumer sales. That makes it easier for retailers to put a catalog online, and it's why the first B2B applications were for buying finished goods or commodities that are simple to describe and price.
Integration: Retailers don't have to integrate with their customers' systems. Companies selling to other businesses, however, need to make sure they can communicate without human intervention. But Buisnesses Should Not Be Mean To The Consumer
J. 中小企业网络营销策略 翻译成英语
《中小企业网络营销策略》
《Internet Marketing Strategy of Small and Medium-Sized Enterprises 》