市场营销英语对话

⑴ 关于市场营销的专业英语翻译

1.消费者把产品看成是大笔的利润，并选择能给他们带来最大利润的产品。

2. 他们观察到顾客在用他们自己的的和其竞争对手的产品，就向他们深入的了解他们喜欢什么和不喜欢什么。

⑵ 行销企划的关于营销企划常用的一些英语语句

这样，音乐就会成为一种营销工具。
The music, then, becomes a marketing tool.
告诉他是有关营销计划的事。
Tell him this is about the marketing project.
市场营销专家想要知道他们买些什么。
Marketingspecialists want to know what they buy.
一个原因是日本缺乏政府部长们的营销支持。
One reason was deemed to be lack of marketing support from government ministers.
市场营销者运用社会媒体和新科技来向年轻人销售产品。
Marketers use social media and new technology to reach young people and sell procts.
西联汇款正面向美国的拉美移民开展此项新服务的营销。
Western Union is marketing its new service to Latino immigrants in the United States.
这是一种比较少见的营销手段，把你的预期挫败到如此程度。
It is a rare piece of marketing that confounds your expectations as dramatically as this.
他们可以充分利用在采购、制造以及营销和贸易上的整合优势。
They can exploit synergies in purchasing, and in manufacturing as well as in marketing and trading.
理论上，这是一种新兴的推荐式经济，也是口碑营销的一种规则系统。
In theory, this was to become a new recommendation economy, an algorithmic form of word of mouth.
谁是我们的目标市场?在营销中使用什么形式的媒介手段。以及预算?。
Who is our target market, what forms of media to use in the campaign as well as the budget?
Last year Shiseido launched a campaign to boost the visibility of the Shiseido brand in overseas markets.
尽管金融学和市场营销学也让我颇感兴趣。
At the moment, I am leaning towards economics and strategy, although finance and marketing also have me interested.
上世纪的免费是有效的市场营销策略，而本世纪的免费则是一种全新的经济模式。
While the last century's Free was a powerful marketing method, this century's Free is an entirely new economic model.
这里还有许多其它的成本，例如研究，设计，营销和专利费用，还有销售商本身的成本。
There are many other costs, such as research, design, marketing and patent fees, as well as the retailer's own costs.
损害已经被修复，游客似乎不在乎他们所受的伤害——也许是被聪明的营销活动所怂恿。
The damage has been repaired and tourists seem to have abandoned their misgivings—encouraged, perhaps, by a clever marketing campaign.
社交网也会对消费者行为产生深远的影响，从而驱使各家公司把大量营销预算转移到自己身上。
They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.
当海尔这样的消费品制造商在海外扩张时，他们需要管理分销零售网络，并开发新的营销策略。
When manufacturers of consumer goods such as Haier expand overseas, they need to run distribution and retail networks and develop new marketing strategies.
这样，拍卖行对中国买家有针对性的营销活动就变得更加重要了。中国买家在其他领域也很活跃。
That makes it more important for auction houses to tailor their marketing to the Chinese, who are active in other categories as well.
Computer-analyzed marketing reports can help to decide which procts to emphasize now, which to develop for the future, and which to drop.
这两种方式是两个极端。在全资分支机构的情况下，国内公司为国外的生产、管理和营销负全部责任。
These two are two extremes. With wholly owned subsidiaries domestic firms take all responsibility for manufacturing, managing and marketing their procts in the foreign country.
现代影院数量的增长扩大了中国城市里的屏幕数量，而私人企业家的投资，也使得电影的市场营销更加有效。
The growth in modern theaters has spread the number of screens in Chinese cities, and investment by private entrepreneurs has led to more effective marketing.
在过去的18个月里它重组了各个部门，并且启用营销背景的经理替代他们技术背景的同事负责公司的运营。
In the past 18 months the company has reorganized its divisions and put managers from a commercial background in charge instead of their technical colleagues.
我学过的课程有市场营销、商业法、商业英语、统计学、市场原理、销售管理、销售原理、经济学和心理学。
The courses I completed are marketing, business law, business English, statistics, marketing principles, sales management, distribution theory, economies and psychology.
公司荟萃各类高级技术人员和高级管理人员，拥有一流的专业技术、流的市场营销队伍和科学化的企业管理模式。
The company has all kind of the staff of technical and management, has the first-class specialized technical, the first-class marketing troop and the scientific business model.
韩德胜的振兴计划是明智的——减少品牌、增加资本投资、每个品牌独立营销、减少产品开发的随意性和重复性等。
His revival plan is sensible – fewer brands, more capital investment and marketing in each one, a less haphazard and plicative approach to proct development, and so on.
对于市场营销这一镜像世界，这第三个答案就意味着消费者的消冻结费。他要么锁定他初始的品牌，要么完全停止购买。
For the mirrored world of marketing, this third answer means the consumer freezes. He either locks onto whatever brand he began with, or he stops purchasing altogether.
不过，她真正的遗产是首创了环保的营销手段，并把控制环保和道德的忧虑的手法带入了主流的商业领域——这或喜或忧。
But her real legacy was to pioneer greenery as a marketing tool, and bring the harnessing of environmental and ethical concerns into the business mainstream, for good or ill.
事实上，在巫术男孩系列冒险小说第一部《哈利·波特与魔法石》出版前数周，他辞去布卢姆斯伯里营销总监一职，离开了出版社。
In fact, the former marketing director left Bloomsbury weeks before the publication of Harry Potter and the Philosopher 's Stone , the first installment of the boy wizard's adventures.
随着更多的企业公司功能，诸如人力资源或营销等功能，通过网络来管理，商业公司便能够看见整个商业的模式且更容易实现信息共享。
As more corporate functions, such as human resources or sales, are managed over a network, companies can see patterns across the whole of the business and share their information more easily.
此外，中国中产阶层购买的汽车数量要多于其它任何国家，与此同时，上海和北京等超大城市的炫耀性消费，也正在改变许多产品的设计与营销方式。
And China's middle-class now buys more cars than any other country's, while conspicuous consumption in huge cities such as Shanghai and Beijing is changing how many procts are designed and marketed. 我们必须立刻进行媒体广告企划。
We need to get right on the media advertising plan.
企划广告时，就该想到如何销售。
Plan the sale when you plan the ad.
今天，总经理给了我一个企划案。
Tom: Today, general manager gave me a proposal.
我需要你在这个企划上协助我。
I need your assistance on this project.
基本上是最了解该企划的人。
basically the person who understands the project best.
海伦：说得对。请准备一份更详细的企划书。
Helen: Good point. Please prepare a more detailed proposal.
丽莎：卡特女士很不喜欢我跟她提的企划案。
Lisa: Ms. Carter hated the proposal I made to her.
培训部，公关部，办公室和企划部都在这一楼层上。
On this floor, we have the Training Department, Public Relations, the General Office and the Planning Department.
我来电的目的是要安排会议讨论你寄过来的企划书。
I'm calling to arrange a meeting to discuss the proposal you sent.
事实上，对很多比较小的社福团体来讲，连企划怎麽写都有困难。
In fact, smaller social welfare organizations even have difficulties writing up a project plan.
汤姆：这些企划案不是你的主管构思出来的吗？你只是做报告而已？
Tom: Isn't your supervisor the one who comes up with these proposals? And you just present them?
也许你对作为一个活动企划并不十分感兴趣，但你仍喜欢规划活动。
Perhaps being an Event Coordinator isn't quite what you're interested in but you do enjoy planning events.
你在11：30有一个企划会议。还有， 你父亲的办公室来过电话。
You have an 11:30 layout conference, and your father's office called.
公众和私人组织之间的合作关系的目标是帮助一切，从财政安全到书写商业企划。
Partnerships between public and private organizations aim to assist with everything from securing financing to writing a business plan.
蓝海策略可运用于产品企划程序中，帮助拟定蓝海构想，作为后续造形设计之依据。
The blue ocean strategy can be used in proct planning process to set up blue ocean ideas as bases for subsequent development of proct form.
设在北京的总部主要负责公司上下的人事、管理、企划、宣传、销售、以及售后服务。
The headquarter setup at Beijing is mainly responsible for the HR, management, planning, promotion, sales and after sales service of the company.
当前国内品牌服装市场存在的主要问题是：市场定位雷同、产品企划跟风、推广策略单调。
The subject matter that the clothing market of present domestic brand exists is: Market orientation plicate, procts enterprise planning with wind, popularizes tactics to be ll.
是一部录影带的名称，专为当地遗产企划录制，用来记录这个太空中心所进行的飞行计划。
Thrust into Space is the title of a videotape made especially for the Local Legacies project that documents the flights made from this Space Center.
本课程为《电玩企划》之衔接课程，其目的在于提供学生对商业电玩设计与研发的深层认识。
The goal of this course is to provide the students with a firm understanding of commercial game design and development.
霖电影（马）有限公司制作企划，他也是一位喜欢旅游、看电影、烹饪以及爱好美丽东西的男人。
Leonard Tee is a movie procer who loves traveling, cooking and is a self-proclaimed perfectionist.
有著崇高的理想及和平的目的，这个企划创作出美好的音乐，藉由这次独特的经验跨越宗教的对立。
With lofty ideals and peaceful intentions, the project has made wonderful music, crossing religious divide through this unique experience.
任何时候如果有任何问题，请不必客气，来找企划组的史密斯小姐或来找我，我很会很乐意帮助你们的。
If you have any questions at any time, please feel free to see Miss Smith of the planning staff or me. We'll be happy to help you.
制定配合企划部营销计划的本部销售方案，分解部门销售任务指标，协调各部门推进公司整体营销活动进程。
Cooperate with the sales plan of layout department, draw up sales program of our own department, break down the sales target, coordinate with all departments to advance the whole sales activities.
本课程在探究广播媒体的发展与特质，教导学生如何进行广播新闻、综艺、音乐与戏剧等相关节目的制作与企划。
Course this probe into development and speciality, radio of media, teach how is it broadcast news, variety, music, drama relevant section making and enterprise planning of eye to go on student.
Third, the CMA Exam will be changed from a 4-part exam to a 2-part exam, focusing on financial planning, analysis, control and decision support.
工作描述：承接康师傅在上海的品牌策略，带领9人的企划团队，针对沪东的区域市场特性，进行品牌的规划与推广！
Job Description: Carry out the marketing strategy for Chef Kang brand, be the leader of a group of 9, make promotion plan of the brand specific tailored for the market in eastern Shanghai.
从另一方面看，卓有成效的视觉企划可以从呆板的系统中解放出来，这个系统指的就是我们至今仍然沿用的网页开发环境。
On the other hand, compelling visual work can result from breaking out of the rigid system that the Web's design and development environment has, to date, retained.
该信讬特别企划主任丹尼尔．葛莱瑟说：「我们设计了这款游戏吸引年龄稍长的青少年，希望教导他们打喷嚏应慎选地点。
We did it to engage the older teen audience and teach them that where you sneeze matters, said Daniel Glaser, the trust's chief of special projects.
这项企划一旦在2009年完成后，联合国工业发展组织，希望流行竹子家具的趋势，能帮助衣索比亚的经济，并改善小农夫们的生活。
Once this four year project is complete in 2009, UNIDO hopes the trend for bamboo furniture will help develop the Ethiopian economy and transform the lives of small farmers.
这项企划将以2007年提出的管制为目标，让建筑物在2012年前，使用百分之15的再生能源，并在2020年前，达到百分之30的用量。
The project is a step toward compliance with a 2007 order requiring state buildings to use 15 percent renewable energy by 2012 and 30 percent by 2020.
（来源于《有道词典》）

⑶ 关于市场营销的 英语翻译

Abstract:
The development of marketing methods and contents are most essential and effective way to develop enterprise’s competency in the market. The marketing and economic environment enterprises are facing makes enterprises have no choice but to innovate and develop for survival. In this dissertation marketing definition and development history are touched. The key is to discuss the change of Chinese marketing development environment in new era, and development trend and change of marketing principles, marketing methods, and marketing contents in modern China.
Key Words:
Marketing, Brand Marketing, Green Marketing
希望可以帮到你。

⑷ 市场营销专业的英文自我介绍怎么写

My name is XXX, from the XXX, XX years old, aged. Graated in June this year, the University of Press and Publication XXXX College, majoring in marketing.x0dx0a x0dx0a I work hard at learning, open-minded, studious, interested in the professional knowledge, good at thinking and analysis, have a certain ability to apply professional knowledge, access to school in college scholarships and third-class second-class scholarship. My English is a good foundation has been a college English 46 certificate, foreign tradepanies are also internship. In the work the university has served as deputy team leader and members of other advocacy positions, job seriously. In addition, as a class party ring the party in time to the successfulpletion of the tasks to be trained in the ability to work while making their party spirit has been enhanced to form a pragmatic style of work. I am cheerful, good atmunication, teacher and classmates have formed a good and harmonious relationships.x0dx0a Experience in social work, I have done before and forwarding sales insurance sales, so sales have some experience. In addition, I worked at the Xinhua Bookstore outlets, good customer service have some experience. Attitude is everything I have followed the principle, I believe that as long as a down the well every detail, good customer service through their unremitting efforts, we will have good job performance.x0dx0a Hope to apply their knowledge, but I also very much willing to try other types of work, receive training themselves, and accumulated more and rich social experience, and I believe that cheerful and humorous personality will allow me to adapt to the diversity of work. No matter what kind of work in the future, I will bring new job as a new starting point, constantly learning and enhance professional skills, my tireless responsible attitude and pragmatic style of work to do each one.x0dx0a我的名字叫XXX，来自XXX，今年XX岁，老年人。于今年六月，大学出版社出版的XXXX大学，主修市场营销。x0dx0a我努力学习，性格开朗，勤奋好学，在专业知识的兴趣，善于思考和分析，具有一定的应用专业知识的能力，获得大学奖学金和第三级二等奖学金的学校。我的英语是一个很好的基础，一直是大学英语46级证书，外国tradepanies也实习。在大学担任副组长和其他宣传阵地，成员的工作，工作认真负责。此外，作为一个阶级的党在党的任务的时间successfulpletion参加工作的能力而使他们的党的精神得到了增强，形成一种务实的工作作风。我性格开朗，良好的atmunication，老师和同学们已经形成了良好的、和谐的关系。x0dx0a在社会工作方面的经验，我有做过代理销售保险销售，所以销售有一定的经验。另外，我在新华书店门店工作，良好的客户服务有一定的经验。态度是我所遵循的原则的一切，我相信只要一下好每一个细节，良好的客户服务，通过自己的不懈努力，我们将有良好的工作表现。x0dx0a希望能运用他们的知识，但我也很愿意尝试其他类型的工作，接受培训，积累了更多的和丰富的社会经验，我相信，开朗、幽默的性格会让我适应工作的多样性。无论将来从事什么样的工作，我将带来新的工作作为一个新的起点，不断学习和提高专业技能，我不知疲倦的负责的态度和务实的工作作风，做每一个。

⑸ 英语翻译关于市场营销方面的.

看我的：
From winning disputes to the promotion of the company image, the differentiation strategy adopted by some of the enterprises will always take dramatic effect. In the market with seriously homogenized proct, it will add an incentive, highlighting the former even market situation. More importantly, by the meantime when those companies which had gained temporary or long term profits they are further affecting their peers. However, what they must attach importance to is that the differentiation was a double-blade sword, especially for the enterprises in the markets lack of variable procts. Once they have week innovative ability or implementing force, they are tended to lose their original market shares more than gain profits. Analyzing from real cases, we may find some of the enterprises bring in the strategy all but a following-suit. They are not well adoptive to the requirements of the strategy; consequently change their previous right measures.

In the face of challenges, REALFLEET should take the following actions:
1. Promoting the technological innovation, and continuing to breed core competitiveness
2. Extending the humanity functions of procts to create value for customer
3. Reinforcing cooperation and Improving proct quality
4. Highlighting distinctive image, and reinforcing brand management
5. strengthening sale network construction and providing personalized service

⑹ 请用英语简单介绍下什么是市场营销

what is marketing? In short, marketing is any activity that allows your customer to find out who you are and what you do. Is advertising marketing? Yes. Is sales marketing? Yup. Is your service department involved in marketing? You better believe it. Does your janitorial staff market for you? Absolutely. Whoa, now wait a minute. How is that? How does your janitorial staff market for you? Well, the staff at Disney World is the best example. You can ask anyone – a maintenance worker, a bus driver, anyone – a question, and they either know the answer or they'll find out for you

⑺ 市场营销常用英语句子

市场营销常用英语句子

导语：市场营销是指企业发现或挖掘准消费者和众多商家需求，从整体的营造以及自身产品形态的营造去推广、传播和销售产品，主要是深挖产品本身的内涵，切合准消费者以及众多商家的需求，从而让消费者深刻了解该产品进而购买的过程。下面是我收集整理的有关市场营销的英语，欢迎参考!

1.Your T shirts can find a ready market in the eastern part of our country. 贵国的T恤在我国东部市场很畅销。

2.We all understand that Chinese slippers are very popular in your market on account of their superior quality and competitive price. 我们都知道中国拖鞋因价廉物美而畅销于你方市场。

3.This proct has been a best seller for nearly one year. 该货成为畅销货已经将近1年了。

4.There is a good/poor/no market for these articles. 这些商品畅销/滞销/无销路。

5.Your bicycles find a ready market here. 你们的自行车在此地销路很好。

6.They talked over at great length the matter of how to increase the sale of your procts. 他们详细地讨论了怎样增加你方产品的销售。

7.Please furnish us with more information from time to time so that we may find outlets for our stationery. 由于对此货物的'需求将不断增加，请提前补充货源。

8.They are doing their utmost to open up an outlet. 他们正在尽最大努力以打开销路。

9.Our demand for this proct is steadily on the increase. 我们对该产品的需求正稳步地增长。

10.We are sure that you can sell more this year according to the marketing conditions at your end. 根据你地的市场情况，我们确信今年你们有望销得更好。

11.Packing has a close bearing on sales. 包装对产品的销路有很大关系。

12.We are trying to find a market for this article. 我们正在努力为此项商品找销路。

13.We regret we cannot find any market for this article. 我们很抱歉不能为此项商品找到销路。

14.According to our experience, these handicrafts can find a ready market in Japan. 根据我们的经验，这些手工艺品在日本销路很好。

15.We can discuss further details when you have a thorough knowledge of the marketing possibilities of our procts. 等你们全面了解我们产品销售可能性之后，我们再进一步细谈。

16.According to your estimate, what is the maximum annual turnover you could fulfill? 据你估计，你能完成的最大年销售量是多少呢?

⑻ 英语翻译市场营销方面

Differences in the formulation of appropriate business strategies. Manifested mainly in response to strong branded procts weaknesses improvements or new proct to squeeze into the market, open up a new situation. These procts must be in terms of performance, specifications, structure and other technical indicators with strong brands are significant differences, but also time in marketing, marketing, geography, marketing and other operations on the price difference to start operation. Even in the packaging of such a non-main business segments, but also create a unique differentiation operating effects, such as color, style, use's prowess, can give a fresh feel.
REALFLEET core marketing strategy must proceed from the customer needs to find differences, explore the differences and use the difference for themselves has yet to set foot in the creation of a competitor or do not set foot in the market space, through efforts to become the market leader in the only brand or brands , with the sole or lead their own rapid solid market position, to win the first pot of gold market until becoming the authority to establish a stable of consumer brand loyalty and become cash cows, and ultimately achieve the exclusion of dissidents, the collapse of the opponent's The purpose of this unique and exclusive in nature and is caused by the difference of the core of enterprise marketing strategy connotation.
REALFLEET company marketing mix strategy:
1, proct
Outstanding personalized design customized procts to the popular designs, brought to people's not just a visual appliances fashion company will design the concept of cultural penetration in the life, the design of the extension, the proct of human nature give it more functional.
2, price
The price difference should not be too high. The price is too high enough to discourage the vast majority of customers, turned to a relatively low-cost procts. For Rational customers, the price is not a determining factor in measuring the proct, but it is definitely not care. Prices in the customer's mind, will always be the impact of the purchase of one of the important factors in decision-making, so the price should be differentiated customer expectations in the framework of the ceiling.
3, channels
Insist on direct way to increase the number of concept stores, improve the market network
4, the promotion of
Adhere to the image of the unique positioning, with the professionalization of the creative and design to create corporate brand, using the image of the strategy for market differentiation.

⑼ 本人急需一篇（关于市场营销的英文文章），三千字英文，有中文的翻译．

市场营销（Marketing）又称为 市场学、市场行销或行销学。简称“营销”，台湾常称作“行销”，是指个人或集体通过交易其创造的产品或价值以获得所需之物实现双赢或多赢的过程。

权威定义
美国市场营销协会下的定义是：

行销是创造、沟通与传送价值给顾客，及经营顾客关系以便让组织与其利益关系人受益的一种组织功能与程序

菲利普·科特勒下的定义强调了营销的价值导向：

市场营销是个人和集体通过创造，提供出售，并同别人交换和价值，以获得其所需所欲之物的一种社会和管理过程。

而格隆罗斯给的定义强调了营销的目的：

营销是在一种利益之上下，通过相互交换和承诺，建立、维持、巩固与消费者及其他参与者的关系，实现各方的目的)。

[编辑] 新式定义
台湾的江亘松在＜你的行销行不行＞中强调行销的变动性，利用行销的英文 Marketing 作了下面的定义

「什麼是行销？」就字面上来说，「行销」的英文是「Marketing」，若把 Marketing 这个字拆成 Market（市场）与 ing（英文的现在进行式表示方法）这两个部分，那行销可以用「市场的现在进行式」来表达产品、价格、促销、通路的变动性导致供需双方的微妙关系。

＜你的行销行不行＞ISBN: 978-986-82609-5-5，理财文化, 2007.08 出版

[编辑] 市场营销理论发展的四个阶段
初创阶段(1900年—1920年)
功能研究阶段(1921年—1945年)
现代市场营销学形成和发展阶段(1945年—1980年)
营销扩展阶段(1980年以后)

[编辑] 市场与需求
市场营销学中的市场可以等同于需求，即研究消费者的现实需求和潜在需求。

美国市场营销协会(AMA)的定义委员会1960年对市场提出以下的定义：

“ 市场是指一种货物或劳务的潜在购买者的集合需求。 ”

菲利普·科特勒把市场定义为

“ 市场是指某种产品的所有实际的和潜在的购买者的集合。 ”

[编辑] 市场的类型
市场从不同角度，可以划分为不同的类型。其中按商品的基本属性可划分为一般商品市场和特殊商品市场。一般商品市场指狭义的商品市场，即货物市场，包括消费品市场和工业品市场；特殊商品市场指为满足消费者的资金需要和服务需要而形成的市场，包括资本市场，劳动力市场和技术信息市场。对以上两种市场作分析时一般要研究消费者市场，产业市场和政府市场。

市场营销环境分析常用的方法为SWOT分析方法，它是英文Strength(优势)、Weakness(劣势)、Opportunity(机会)、Threaten(威胁)的意思。从内部环境分析优劣势，从外部环境分析机会与威胁。

[编辑] 市场营销策略
营销组合的四个因素常称作4P，即：

产品（Proct)
价格 (Price)
推广 (Promotion)
通路与配销 (Place&Distribution)
这四个因素应用到营销过程中，就形成了四方面的营销策略。加上政治POLITICS和公共关系PUBLIC，是为6P。

1981年布姆斯（Booms）和比特纳（Bitner）建议在传统市场营销理论4Ps的基础上增加三个“服务性的P”，即：人员(People)、流程(Process)、环境(或是或实体环境；Physical evidence)。

根据与市场竞争对手对抗的需要而制定富有竞争力的产品、价格、渠道和促销政策。这一时期诞生了著名的4P理论。当时还是大众媒体盛行的时代，依靠大众媒体促进销售，无差异化策略成为这一阶段的明显特征。

[编辑] 产品
产品策略主要研究新产品开发，产品生命周期，品牌策略等，是价格策略，促销策略和分销策略的基础。

[编辑] 价格
价格策略又称定价策略，主要研究产品的定价、调价等[[市场营销工具]

[编辑] 推广
推广是将组织与产品讯息传播给目标市场的活动，它主要的焦点在於沟通。透过推广，企业试图让消费者知晓、了解、喜爱或购买产品，进而影响产品的知名度、形象、销售量，乃至於企业的生长与生存。有了推广，消费者才可得知产品提供何种利益、价格多少、可以到什麼地方购买及如何购买等，而这些消费者反应会进一步协助推动其他行销组合(产品、价格、通路)。

[编辑] 通路
又称渠道策略，也称为促销。它代表企业（机构）在将自身产品送抵最终消费者之前，所制定的与各类分销商之间的贸易关系、成本分摊和利益分配方式的综合体系。这里的分销商既包含批发商，也包含零售商，甚至包含物流配送商和直销公司的直销人员。

企业制定分销政策的目的是：让产品更顺畅地到达顾客手中，既要保证分销成本低廉，又要保证顾客对送货期、送货量、装配服务、疑难咨询等方面的要求。

在产品日益丰富的情况下，分销政策可能变得越来越难制定，因为相对于产品和品牌的过量，分销商则显得稀少，因而后者拥有了大量讨价还价的权力，力图从制造商或上游企业那里获得更大的利益分成比例。

零售商在最近10年的表现尤其令人瞩目，它们不仅从事零售，也开始插手于产品的上游生产过程，并以自己的店铺名称或独创名称作为自己所产新品的品牌——即自有品牌（private brand/label），或叫店铺品牌（store brand/label）。这更深地威胁到了纯粹的制造企业的利润空间，当然也大大增加了后者制定分销策略的难度。

[编辑] 人员（People)
所有的人都直接或间接地被卷入某种服务的消费过程中，这是7P营销组合很重要的一个观点。知识工作者、白领雇员、管理人员以及部分消费者将额外的价值增加到了既有的社会总产品或服务的供给中，这部分价值往往非常显著。

[编辑] 流程（Process）
服务通过一定的程序、机制以及活动得以实现的过程（亦即消费者管理流程），是市场营销战略的一个关键要素。

[编辑] 环境（Physical Evidence）
包括服务供给得以顺利传送的服务环境，有形商品承载和表达服务的能力，当前消费者的无形消费体验，以及向潜在顾客传递消费满足感的能力。

[编辑] 4C
包括：

顾客（Customer）
成本（Cost）
沟通（Communication）
便利（convenience)。
加上机会Chance，市场变化Change为6C。

不销售制造的产品，而要将满足消费者需求的产品售出；不要依竞争者或者自我的盈利策略定价，而是要通过一系列测试手段了解消费者为满足需求愿付出的成本；不要以自身为出发点，想着网点怎么布置，采用什么样的通路策略，而要关注消费者购买产品的便利性；不是想着如何通过媒体传播来提升销量，而要和消费者互动沟通。

[编辑] 营销种类

[编辑] 整合营销
整合营销传播（Integrated Marketing Communications ）

[编辑] 数据库营销（DATABASE MARKETING）

[编辑] 网络营销（Internet Marketing）
网络营销是企业整体营销战略的一个组成部分，是为实现企业总体经营目标所进行的，以互联网为基本手段营造网上经营环境的各种活动。

网络营销的职能包括网站推广、网络品牌、信息发布、在线调研、顾客关系、顾客服务、销售渠道、销售促进八个方面。

Viral Marketing

[编辑] 标竿行销（Bench Marketing）
由江亘松在＜你的行销行不行＞提出

以某个市场上已经存在的竞争者为比较基准的行销方式，例如普腾这家公司於十几年前提出一句很经典的「Sorry，Sony」到现在还是经常被产业与学术界拿来当作行销的案例，近年来Audi一直宣称他们的部分车种在欧洲市场无论在性能或销售上都令双B感觉到威胁，这样的行销方法就是希望让那些原本没有打算买Audi的亚洲买家去思考，为什麼欧洲的消费者愿意买的车在亚洲的我们却没有给予适当的评价。

当然要提出这样的行销方式势必要先对自己的产品有一定的信心，否则如果「如花」喊出「Sorry林志玲」认同的观众应该不会太多吧。

Viral Marketing

[编辑] 直效营销（DIRECT MARKETING）
根据kotler．keller行销管理学第12版中译本

直效行销（direct marketing）是在没有中间行销商的情况下，利用消费者直接（consumer direct,CD）通路来接触及传送货品和服务给客户。主要通路包括直接信函、型录、电话推销，电视购物、小的售票亭、网路和汽车广告。

直效行销是互动是行销系统，利用一种或多种媒体影响任何地区可衡量的回应或交易。特别是在电子行销中正快速成长。

[编辑] 关系营销（RELATIONSHIP MARKETING）
在很多情况下，公司并不能寻求即时的交易，所以他们会与长期供应商建立顾客关系。
公司想要展现给顾客的是卓越的服务能力，现在的顾客多是大型且全球性的。他们偏好可以提供不同地区配套产品
或服务的供应商，且可以快速解决各地的问题。
当顾客关系管理计画被执行时，组织就必须同时注重顾客和产品管理。同时，公司必须明白，虽然关系行销很重要，
但并不是在任何情况下都会有效的。因此，公司必须评估哪一个部门与哪一种特定的顾客采用关系行销最有利。

[编辑] 燎原式行销
由江亘松在＜你的行销行不行＞提出「燎原式行销」的重点在於，以自己强大的财力为基础，先采取竞争对手无法跟随并获利的低价策略，逼迫市场竞争者纷纷退出并且树立警告指标不让其他潜在业者轻易越矩，这样在下一个不怕死的竞争者出现之前，就可以创造一个无竞争者的独占市场。

[编辑] 绿色营销

[编辑] 社会营销

[编辑] 营销社团

[编辑] 市场调研
市场调研又称营销调研，指企业在市场营销决策过程中，需要系统客观收集和分析有关营销活动的信息所做的研究。营销调研活动涉及到产品，广告，促销渠道选择，竞争者等诸多方面。

[编辑] 营销理论的新发展
病毒式营销
关系营销
数据库营销
网络营销
国际营销
绿色营销
服务营销
过程营销
收益管理
Marketing is an ongoing process of planning and executing the marketing mix (Proct, Price, Place, Promotion) for procts, services or ideas to create exchange between indivials and organizations.

Marketing tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a proct or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through procts or services.

Its specialist areas include:

advertising and branding
communications
database marketing
direct marketing
event organization
field marketing
global marketing
international marketing
internet marketing
instrial marketing
market research
public relations
retailing
search engine marketing
marketing strategy
marketing plan
strategic management
Experiential marketing
Introction
A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the proct or service. Marketing theory and practice is justified in the belief that customers use a proct or service because they have a need, or because it provides a perceived benefit.

Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the proct/service continuously to protect the business from competitive encroachments.

For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers or Shoppers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on insights from marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process. The offer is also an important addition to the 4P's theory.

Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer.

The American Marketing Association (AMA) states, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.".[1]

Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. Marketing is a wide and heavily interconnected subject with extensive publications. It is also an area of activity infamous for re-inventing itself and its vocabulary according to the times and the culture.

[edit] Concept of Marketing
Marketing is an instructive business domain that serves to inform and ecate target markets about the value and competitive advantage of a company and its procts. “Value” is worth derived by the customer from owning and using the proct. “Competitive Advantage” is a depiction that the company or its procts are each doing something better than their competition in a way that could benefit the customer.

Marketing is focused on the task of conveying pertinent company and proct related information to specific customers, and there are a multitude of decisions (strategies) to be made within the marketing domain regarding what information to deliver, how much information to deliver, to whom to deliver, how to deliver, when to deliver, and where to deliver. Once the decisions are made, there are numerous ways (tactics) and processes that could be employed in support of the selected strategies.

The goal of marketing is to build and maintain a preference for a company and its procts within the target markets. The goal of any business is to build mutually profitable and sustainable relationships with its customers. While all business domains are responsible for accomplishing this goal, the marketing domain bears a significant share of the responsibility.

Within the larger scope of its definition, marketing is performed through the actions of three coordinated disciplines named: “Proct Marketing”, “Corporate Marketing”, and “Marketing Communications”. [1]

[edit] Two levels of marketing
Strategic marketing attempts to determine how an organization competes against its competitors in a market place. In particular, it aims at generating a competitive advantage relative to its competitors.

Operational marketing executes marketing functions to attract and keep customers and to maximize the value derived for them, as well as to satisfy the customer with prompt services and meeting the customer expectations. Operational Marketing includes the determination of the porter's five forces

Four Ps
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a “Marketing Mix”. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.

In popular usage, "marketing" is the promotion of procts, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer-centered. Procts are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps, have passed into the language.

The four Ps are:

Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary - it can simply be what is exchanged for the proct or services, e.g. time, energy, psychology or attention.
Promotion: This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the proct, brand, or company.
Placement (or distribution): refers to how the proct gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a proct or services is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc.

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