市场营销营销策略外文文献翻译

A. 市场营销用英语怎么说

市场营销怎么翻译成英举银语
市场营销学 标准翻译是：ma处keting

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市郑答缓场营销学译自英文“Marketing”一词,原意是指市场上的买卖交易活动,它作为一门学科,在我国被译为市场营销学、市场学和销售学等,是适应现代市场经济高度发展而产生和发展的起来的一门关于企业经营管理决策的科学。

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市场化 marketization

市场疲软 sluggish market

市场营销学 marketing

市场占有率 market share

市场准入 market access

市话 local calls

市盈率 p/e (price/earning) ratio

市政工程 municipal works; municipal engineering

市值 market capitalization

事业单位 public institution

视频点播 video on demand (VOD)

试点工程 pilot project

试点项目 pilot project
市场营销专业用英语怎么说
市场营销专业

marketing specialty

解释：

marketing 市场营销

specialty

英 ['speʃ(ə)ltɪ]美 ['spɛʃəlti]

n. 专业，专长

Johnson’s specialty is medieval European history. 约翰逊的专业是中世纪欧洲史。
~市场营销~~英文翻译怎么说??
这是我学校经管学院所有的专喊模业：

市场营销 Marketing

国际经济与贸易 International Economy and Trade

财务管理 Financial Administration

人力资源管理 Human Resource Administration

工商管理 Instrial and mercial Administration

公共事业管理 Public Business Administration

信息管理与信息系统 Information Administration and Information System

会计学 Accounting

这是学生称呼：

大一的 Freshman

大二的 Sophomore

大三的 Junior

大四的 Senior

谢谢！

漫步风灵

Fenlly Zippyco

2007-11-30 12:10
用英语怎么说市场营销
答：marketing

B. 求市场营销战略（marketing strategy） 的英文定义

The so-called marketing strategy (Marketing Strategy) is the enterprise to identify, analyze and select marketing opportunities in order to achieve the corporate mission and objectives of the management process, that is, how companies with the best marketing opportunities through the adaptation process

C. 关于市场营销的 英语翻译

Abstract:
The development of marketing methods and contents are most essential and effective way to develop enterprise’s competency in the market. The marketing and economic environment enterprises are facing makes enterprises have no choice but to innovate and develop for survival. In this dissertation marketing definition and development history are touched. The key is to discuss the change of Chinese marketing development environment in new era, and development trend and change of marketing principles, marketing methods, and marketing contents in modern China.
Key Words:
Marketing, Brand Marketing, Green Marketing
希望可以帮到你。

D. 跪求翻译：我有一篇关于市场营销的英语论文，麻烦高手帮我翻译成汉语，我有200豆全给他。

很长的论文吗？ 一页左右我可以接受，但时间可能会长些。 我人工翻。
邮箱发在你留言版上了哦~~

E. 营销策略的英文

营销策略的英文是marketing planning。

F. 求市场营销类1500字左右外文翻译一篇，一定要有原文！

一、 商品销售
研究市场营销职能，经验的做法是从商品销售入手。美国市场营销协会定义委员会1960年曾发表过这样一个定义：“市场营销是引导商品或劳务从生产者流向消费者或其使用者的一种企业活动。”这个定义虽不承认市场营销就是销售，但是认为市场营销包含着销售，也包含着对商品销售过程的改进与完善。许多学者认为这个定义过于狭窄，不能充分展示市场营销的功能。然而，不论其是否恰当，这个定义清楚地揭示了市场营销与商品销售的关系。
商品销售对于企业和社会来说，具有两种基本功能，一是将企业生产的商品推向消费领域；一是从消费者那里获得货币，以便对商品生产中的劳动消耗予以补偿。企业是为了提高人们的生活水平而采用先进生产组织方式进行社会化生产的产物。在资源短缺的现实经济中，它通过在一定程度上实现资源集中和生产专业化，能够利用规模经济规律来提高生产效率，创造和传播新的生活标准。商品销售是生产效率提高的最终完成环节，即通过这个环节把企业生产的产品转移到消费者手上，满足其生活需要。在另一方面，社会选择市场和商品交换方式，在企业转让产品给消费者的同时，通过让企业获得货币，是因为社会需要保持企业生产经营的连续，以便更多地获得提高生产效率的好处。通过商品销售，让商品变为货币，社会可以为企业补充和追加投入生产要素，而企业因此也获得了生存和发展的条件。
商品销售十分重要。企业需要尽最大努力来加强这一职能。其具体的活动包括：寻找和识别潜在顾客，接触与传递商品交换意向信息，谈判，签订合同，交货和收款，提供销售服务。然而，进行商品销售是有条件的。要顺利进行商品交换的有关条件包括：（1）至少有两个主体，他们分别拥有在自己看来是价值相对较低、但在对方看来具有更高价值的有价物（商品、服务的货币），并且愿意用自己所拥有之物来换取对方所拥有的有价物；（2）他们彼此了解对方所拥有的商品的质量和生产成本；（3）他们相互之间可以有效地进行意见沟通。例如洽谈买卖条件，达成合同；（4）交易发生后他们都能如意地消费和享受所得之物。但是常常发现，这些条件不是处处成立的，因此企业经常会面临销售困难的局面。为了有效地组织商品销售，将企业生产的商品更多地销售出去，营销部门就不能仅仅只做销售工作，还必须进行市场调查研究、组织整体营销、开发市场需求等活动，而且要等到后面这些工作取得一定效果以后，才进行商品销售。

First, merchandise sales
Research marketing functions, experience from the practice of selling goods start. American Marketing Association definition of the Commission in 1960 had published such a definition: "Marketing is to guide procers of goods or services from consumers or users of the flow of a business activity." This definition does not recognize the marketing is marketing, But that marketing includes sales, also includes the sale of goods to improve and perfect the process. Many scholars believe that this definition is too narrow, can not fully demonstrate the functions of marketing. However, regardless of whether they are appropriate, this definition clearly reveals the marketing and merchandising relationship.
Sales of goods for business and society, has two basic functions, the first enterprise to the proction of consumer goods areas; First, from the consumer to obtain money, goods to the proction of labor compensation to be consumed. Enterprises is to improve people's living standards and the use of advanced proction organization concted a proct of social proction. The reality of the shortage of resources in the economy, it adopted a certain extent, to achieve the concentration of resources and proction specialization, to take advantage of economies of scale to improve proctivity, create and disseminate new standard of living. Sales of goods is more efficient proction of the final links, through this part of the proction of procts transferred to the hands of consumers to meet their needs. On the other hand, social choice markets and commodity exchange, the transfer of enterprise procts to consumers at the same time, through which enterprises will be able currency, because society needs to maintain a continuous enterprise proction and management, to improve access to the benefits of improved proction efficiency . Through the sale of goods, commodities into money, social enterprises can add and additional input factors of proction, and the corporate therefore also has been the survival and development conditions.
Sales of goods is very important. Enterprises need to make the greatest efforts to strengthen this function. Their specific activities include: find and identify potential customers, contacts and exchange of goods intention to convey information, negotiations, contracts, delivery and collection, provide marketing services. However, sales of goods is conditional. To smooth the commodity exchange the conditions include: (1) at least two of the main, they were in their possession appears to be relatively low value, but on the other side seems to have a higher value of the price of (goods, services Currency), and is willing to use their own were owned by owned by the other party in exchange for the valuables, (2) by their mutual understanding of each other's proct quality and proction costs, (3) between them can be effectively concted an opinion Communication. For example, negotiate terms, a contract, (4) After the transaction can be smug in their consumption and enjoyment of the proceeds. But often found that these conditions are not set up everywhere, and therefore enterprises often face the difficult sales situation. In order to effectively merchandise sales organizations, enterprises will be more proction of goods sold, marketing departments can not be only on the sale, must also conct market research, marketing organization as a whole, the development of market demand and other activities, but we have to wait until after these Achieved a certain effect, the only commodity sales.

G. 市场营销用英语怎么说

市场营销是在创造、沟通、传播和交换产品中，为顾客、客户、合作伙伴以及整个社会带来价值的活动、过程和体系。主要是指营销人员针对市场开展经营活动、销售行为的过程。那么你知道吗?接下来跟着我来学习一下吧。

市场营销的英语说法1：

Marketing

市场营销的英语说法2：

marketing management

市场营销的相关短语：

市场营销概念 marketing concept;

市场营销功能 marketing functions;

市场营销资讯系统 marketing rmation system;

市场营销研究 marketing research

市场营销的英语例句：

1. Marketing is applied to everything these days, and books are no exception.

现在市场营销已无处不在，图书也不例外。

2. Yuppies are a prime target group for marketing strategies.

雅皮士是市场营销策略面向的主要目标群体。

3. Charles has been promoted to general sales and marketing manager.

查尔斯被提升为市场营销总经理。

4. Marketing became a dirty word at the pany.

市场营销成了公司里一个很令人讨厌的字眼。

5. I majored in architecture, and then I took some courses in marketing.

我的专业是建筑学, 然后我又学了一些市场营销的课程.

6. This type of marketing department organization is called functional organization.

这种形式的市场营销组织被称为功能组织.

7. The marketing concept in banking is implemented.

市场营销观念在银行活动中被普及.

8. Marketing needs to know for which of its procts there is an existing demand.

市场营销的基本任务之一是要了解使用者需要它的哪些产品.

9. Marketing success or failure is directly traceable to the support that top management gives or withholds.

市场营销的成败直接归因于最高管理层能否给予支援.

10. Thus these decisions must be evaluated continually, if the total marketing programme is to succeed.

要使整个市场营销计划得以成功,须不断对这些决策进行评审.

11. Sufficient coordination between banking and marketing executives should be enough to eliminate divergence of results.

业务经理和市场营销经理必须进行充分合作藉以消除结果上的南辕北辙.

12. The proct contagion effect has numerous implications for marketing managers and retailers.

产品传染效应对市场营销管理者和零售商都有很多的启示.

13. Well - knowing about sales action plan and marketing strategy implementation.

熟悉销售行动计划和市场营销策略的贯彻落实.

14. Market Segmentation is an important step in STP and Customer Relationship Management.

市场细分是企业实施目标市场营销以及客户关系管理中十分重要的一步.

15. Associated with mobile munications has been engaged in marketing project planning management.

一直从事与行动通讯相关市场营销和专案策划管理工作.

H. 本人急需一篇（关于市场营销的英文文章），5千字英文，有中文的翻译．

看看对你有没有帮助。

The Competition
It is essential to know who the competition is and to understand their strengths and weaknesses. Factors to consider include:
Each of your competitor's experience, staying power, market position, strength, predictability and freedom to abandon the market must be evaluated.
Your Enterprise
An honest appraisal of the strength of your enterprise is a critical factor in the development of your strategy. Factors to consider include:
Enterprise capacity to be leader in low-cost proction considering cost control infrastructure, cost of materials, economies of scale, management skills, availability of personnel and compatibility of manufacturing resources with offering requirements.
The enterprise's ability to construct entry barriers to competition such as the creation of high switching costs, gaining substantial benefit from economies of scale, exclusive access to or clogging of distribution channels and the ability to clearly differentiate your offering from the competition.
The enterprise's ability to sustain its market position is determined by the potential for competitive imitation, resistance to inflation, ability to maintain high prices, the potential for proct obsolescence and the 'learning curve' faced by the prospect.
The prominence of the enterprise.
The competence of the management team.
The adequacy of the enterprise's infrastructure in terms of organization, recruiting capabilities, employee benefit programs, customer support facilities and logistical capabilities.
The freedom of the enterprise to make critical business decisions without une influence from distributors, suppliers, unions, creditors, investors and other outside influences.
Freedom from having to deal with legal problems.
Development
A review of the strength and viability of the proct/service development program will heavily influence the direction of your strategy. Factors to consider include:
The strength of the development manager including experience with personnel management, current and new technologies, complex projects and the equipment and tools used by the development personnel.
Personnel who understand the relevant technologies and are able to perform the tasks necessary to meet the development objectives.
Adequacy and appropriateness of the development tools and equipment.
The necessary funding to achieve the development objectives.
Design specifications that are manageable.
Proction
You should review your enterprise's proction organization with respect to their ability to cost effectively proce procts/services. The following factors are considered:
The strength of proction manager including experience with personnel management, current and new technologies, complex projects and the equipment and tools used by the manufacturing personnel.
Economies of scale allowing the sharing of operations, sharing of proction and the potential for vertical integration.
Technology and proction experience
The necessary proction personnel skill level and/or the enterprise's ability to hire or train qualified personnel.
The ability of the enterprise to limit suppliers bargaining power.
The ability of the enterprise to control the quality of raw materials and proction.
Adequate access to raw materials and sub-assembly proction.
Marketing/Sales
The marketing and sales organization is analyzed for its strengths and current activities. Factors to consider include:
Experience of Marketing/Sales manager including contacts in the instry (prospects, distribution channels, media), familiarity with advertising and promotion, personal selling capabilities, general management skills and a history of profit and loss responsibilities.
The ability to generate good publicity as measured by past successes, contacts in the press, quality of promotional literature and market ecation capabilities.
Sales promotion techniques such as trade allowances, special pricing and contests.
The effectiveness of your distribution channels as measured by history of relations, the extent of channel utilization, financial stability, reputation, access to prospects and familiarity with your offering.
Advertising capabilities including media relationships, advertising budget, past experience, how easily the offering can be advertised and commitment to advertising.
Sales capabilities including availability of personnel, quality of personnel, location of sales outlets, ability to generate sales leads, relationship with distributors, ability to demonstrate the benefits of the offering and necessary sales support capabilities.
The appropriateness of the pricing of your offering as it relates to competition, price sensitivity of the prospect, prospect's familiarity with the offering and the current market life cycle stage.
Customer Services
The strength of the customer service function has a strong influence on long term market success. Factors to consider include:
Experience of the Customer Service manager in the areas of similar offerings and customers, quality control, technical support, proct documentation, sales and marketing.
The availability of technical support to service your offering after it is purchased.
One or more factors that causes your customer support to stand out as unique in the eyes of the customer.
Accessibility of service outlets for the customer.
The reputation of the enterprise for customer service.
Conclusion
After defining your strategy you must use the information you have gathered to determine whether this strategy will achieve the objective of making your enterprise competitive in the marketplace. Two of the most important assessments are described below.
Cost To Enter Market
This is an analysis of the factors that will influence your costs to achieve significant market penetration. Factors to consider include:
Your marketing strength.
Access to low cost materials and effective proction.
The experience of your enterprise.
The complexity of introction problems such as lack of adherence to instry standards, unavailability of materials, poor quality control, regulatory problems and the inability to explain the benefits of the offering to the prospect.
The effectiveness of the enterprise infrastructure in terms of organization, recruiting capabilities, employee benefit programs, customer support facilities and logistical capabilities.
Distribution effectiveness as measured by history of relations, the extent of channel utilization, financial stability, reputation, access to prospects and familiarity with your offering.
Technological efforts likely to be successful as measured by the strength of the development organization.
The availability of adequate operating capital.
Profit Potential
This is an analysis of the factors that could influence the potential for generating and maintaining profits over an extended period. Factors to consider include:
Potential for competitive retaliation is based on the competitors resources, commitment to the instry, cash position and predictability as well as the status of the market.
The enterprise's ability to construct entry barriers to competition such as the creation of high switching costs, gaining substantial benefit from economies of scale, exclusive access to or clogging of distribution channels and the ability to clearly differentiate your offering from the competition.
The intensity of competitive rivalry as measured by the size and number of competitors, limitations on exiting the market, differentiation between offerings and the rapidity of market growth.
The ability of the enterprise to limit suppliers bargaining power.
The enterprise's ability to sustain its market position is determined by the potential for competitive imitation, resistance to inflation, ability to maintain high prices, the potential for proct obsolescence and the 'learning curve' faced by the prospect.
The availability of substitute solutions to the prospect's need.
The prospect's bargaining power as measured by the ease of switching to an alternative, the cost to look at alternatives, the cost of the offering, the differentiation between your offering and the competition and the degree of the prospect's need.
Market potential for new procts considering market growth, prospect's need for your offering, the benefits of the offering, the number of barriers to immediate use, the credibility of the offering and the impact on the customer's daily operations.
The freedom of the enterprise to make critical business decisions without une influence from distributors, suppliers, unions, investors and other outside influences.

I. 求英语翻译啊~~~英译汉 ~关于市场营销方面的~~！！！在线翻译就免了~~~！！！！！

手工翻译

1 Good marketing is no accident, but a result of careful planning and execution.
1. 好的营销绝非偶然，而是精心计划和执行的结果。
2 Marketing is both an art and a science -there is constant tension between the formulated side and the creative side.
2. 营销既是一门艺术，也是一门科学 - 在公式化与创造力之间始终存在拉力/平衡/博弈。
3 Firms must stick to a strategy, but must also find new ways to constantly improve it.
3. 公司应当坚持一种战略，但也应不停寻找完善它的方式。
4 A customer is the most important person ever in our office, whether in person or by mail.
4. 顾客是我们办公室最重要的人，不管是本人还是他的邮件。
5 Marketing is the art of attracting and keeping profitable customers.
5. 营销是吸引和留住可盈利客户的艺术。
6 The aim of marketing is to meet and satisfy target customers ‘need and wants better competitors.
6. 营销的目的是比竞争对手更好地达到和满足目标客户的欲望和需求。
7 You can fool some of the people all the time, and all of the people some of the time, but you can't fool all of the people all the time.
7. 你可以一直欺骗某些人，也可以在某些时间欺骗所有人，但你不可能一直欺骗所有人。