『壹』 英语翻译市场营销方面
Differences in the formulation of appropriate business strategies. Manifested mainly in response to strong branded procts weaknesses improvements or new proct to squeeze into the market, open up a new situation. These procts must be in terms of performance, specifications, structure and other technical indicators with strong brands are significant differences, but also time in marketing, marketing, geography, marketing and other operations on the price difference to start operation. Even in the packaging of such a non-main business segments, but also create a unique differentiation operating effects, such as color, style, use's prowess, can give a fresh feel.
REALFLEET core marketing strategy must proceed from the customer needs to find differences, explore the differences and use the difference for themselves has yet to set foot in the creation of a competitor or do not set foot in the market space, through efforts to become the market leader in the only brand or brands , with the sole or lead their own rapid solid market position, to win the first pot of gold market until becoming the authority to establish a stable of consumer brand loyalty and become cash cows, and ultimately achieve the exclusion of dissidents, the collapse of the opponent's The purpose of this unique and exclusive in nature and is caused by the difference of the core of enterprise marketing strategy connotation.
REALFLEET company marketing mix strategy:
1, proct
Outstanding personalized design customized procts to the popular designs, brought to people's not just a visual appliances fashion company will design the concept of cultural penetration in the life, the design of the extension, the proct of human nature give it more functional.
2, price
The price difference should not be too high. The price is too high enough to discourage the vast majority of customers, turned to a relatively low-cost procts. For Rational customers, the price is not a determining factor in measuring the proct, but it is definitely not care. Prices in the customer's mind, will always be the impact of the purchase of one of the important factors in decision-making, so the price should be differentiated customer expectations in the framework of the ceiling.
3, channels
Insist on direct way to increase the number of concept stores, improve the market network
4, the promotion of
Adhere to the image of the unique positioning, with the professionalization of the creative and design to create corporate brand, using the image of the strategy for market differentiation.
『贰』 品牌营销英语作文150词
To create a brand and to market a brand are different things. It is much harder to create a brand, especially an internationally famous brand like Coca cola, McDonald's or Nike. To open a branch for a world lead brand is much easier. However to have a successful marketing is another thing. The most important consideration is to chose the right place where you will have enough potential customers. In many cases you have to consider the coultural factors. As a matter of fact every city has a large enough population, but you have to get a right estimation about the pertential customers, i.e. how many people would be interested in your commodity and how many people would buy it or at least are will to try it. otherwise it won't work you open your branch in a very busy shopping center. (by ztlthb)
『叁』 英语翻译关于市场营销方面的.
看我的:
From winning disputes to the promotion of the company image, the differentiation strategy adopted by some of the enterprises will always take dramatic effect. In the market with seriously homogenized proct, it will add an incentive, highlighting the former even market situation. More importantly, by the meantime when those companies which had gained temporary or long term profits they are further affecting their peers. However, what they must attach importance to is that the differentiation was a double-blade sword, especially for the enterprises in the markets lack of variable procts. Once they have week innovative ability or implementing force, they are tended to lose their original market shares more than gain profits. Analyzing from real cases, we may find some of the enterprises bring in the strategy all but a following-suit. They are not well adoptive to the requirements of the strategy; consequently change their previous right measures.
In the face of challenges, REALFLEET should take the following actions:
1. Promoting the technological innovation, and continuing to breed core competitiveness
2. Extending the humanity functions of procts to create value for customer
3. Reinforcing cooperation and Improving proct quality
4. Highlighting distinctive image, and reinforcing brand management
5. strengthening sale network construction and providing personalized service
『肆』 求一篇1000字左右的英语作文 内容是,自己创建一个品牌,并把它推向国际市场的有关内容
实话,我的作文不好不过你可以自己用中文写一篇,然后有有道词典直接选中后翻译成了,
『伍』 英语作文,可不可以麻烦改一下
正如我们从书上获得的解释:IMC, top—down, bottom—up 是三种最常用的营销方式。
AS the explanation we read from book, IBM ,top—down, marketing and bottom—up marketing are the most three common marketing planning models.
它们也代表了三种完全不同的营销概念和组合。
At the same time they represent three completely different concepts and integrations.
IMC是我们最熟知的一种营销方式,它的全称是 Integrated marketing communication.
IBM is the most familiar approach of marketing for us and the full name is integrated marketing communication.
特点是整合各种营销传播手段:广告,公共关系,人员销售,销售推广,形成清晰,一致和最大的传播效果。
Its` character is to integrate various marketing communication approaches,such as advertising, public relation, salesman, to form a communication that is clear, consistent and of the biggest communication effect.
在这三种最常见的营销方式中,IMC的应用最广泛。
IMC is use widely than the others in their three communications.
而top—down, bottom—up如同他的字面含义一样,是两种完全相反的营销方式。
Well top—down marketing and bottom—up marketing as the meaning of their words are two controversical marketing models.
很明显的区别就是思考的逻辑顺序不同。
The different of logic sequence behind them is their conspicuous distinction.
Top—down 是先对整个市场进行分析,然后再制订市场目标和定位,制订市场策略之后,才制订市场战术。
Top—down marketing analyzes market first and then make marketing objective and locating, after mapping out marketing strategy, the last is to formulate marketing tactic.
而bottom—up 首先就制订市场战术,然后根据战术制订相应的市场策略,而且没有涉及到对市场情况的分析和市场目标的制订。
But marketing tactic is the first step in bottom—up marketing model, then make strategy
according to the tactic and there is no analysis for market situation marketing objective.
所以,从这点来看,我个人认为top—down 比 bottom—up 的营销思路更科学。
So from this point ,personally, I think that top—down has a more scientific marketing thinking.
当然,每个营销方式都不是万能的,风险和机遇并存。
Obviously, each way is not universal. Risks and opportunities co-exist.
所以,选择何种营销方式才最有效,是每个企业不得不考虑的问题。
So it is a problem that choosing the most effective way that every corporation has to consider.
『陆』 外卖的营销方案(用英语),高分急求
A background analysis, marketing planning:
With the fast-paced development of society, people increasingly willing to pursue and convenient way of life, while the diet is very important, we should make full use of the consumer of this psychological change, seize market opportunities, and actively do good propaganda work, and strive to make my company's brand effect, enhance our procts in the hearts of consumers position.
Two, objective: through feasible solutions, to promote my company proct is famous degree, making our company proct brand. Consolidate our company in the customer heart status, at the same time, and the establishment of a new consumer group. Conclusion: through this activity, should rebuild and extend our proct consumer groups, so that our procts ranked in the forefront of peers.
『柒』 求有关市场营销主要工作的英语作文,大概10句话左右
At all points of the modern marketing system people have formed associations and eliminated various middlemen in order to achieve more efficient marketing.Manufacturers often maintain their own wholesale departments and deal directly with retailers.Independent stores may operate their own wholesale agencies to supply them with goods.Wholesale houses operate outlets for their wares,and farmers sell their procts through their own wholesale cooperatives.Recent years have seen the development of wholesale clubs,which sell retail items to consumers who purchase memberships that give them the privilege of shopping at wholesale prices
『捌』 高分求营销英语作文
Studying Marketing
Through the Marketing course we have learned the definition, concept and importance of marketing. Here I try to make a report on what we have learned, and why we should study marketing.
1. What is marketing?
There are many different definitions of marketing. We could cite the followings:
“ all-embracing function that links the business with customer needs and wants in order to get the right proct to the right place at the right time”
“The achievement of corporate goals through meeting and exceeding customer needs better than the competition”
“The management process that identifies, anticipates and supplies customer requirements efficiently and profitably”
“Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges”
These definition are all correct. They all try to embody the essence of marketing:
* Marketing is about meeting the needs and wants of customers;
* Marketing is a business-wide function – it is not something that operates alone from other business activities;
* Marketing is about understanding customers and finding ways to provide procts or services which customers demand
2. Marketing concept and orientation
It is a fundamental idea of marketing that organisations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the marketing concept.
The marketing concept is about matching a company's capabilities with customer wants. This matching process takes place in what is called the marketing environment.
Businesses do not undertake marketing activities alone. They face threats from competitors, and changes in the political, economic, social and technological environment. All these factors have to be taken into account as a business tries to match its capabilities with the needs and wants of its target customers.
An organisation that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs.
3. Why Study Marketing?
After considering the definition of marketing, one can understand some of the obvious reasons why the study of marketing is relevant. In this section we discuss several perhaps less obvious reasons why one should study marketing.
The marketing field offers a variety of interesting and challenging career opportunities, such as personal selling, advertising, packaging, transport, storage, marketing research, proct development, wholesaling, and retailing. In addition, many indivials who work for non-business organisations engage in marketing activities. Marketing skills are used to promote political, cultural, church, civic, and charitable activities. Whether a person earns a living through marketing activities or performs them without compensation in non-business settings, marketing knowledge and skills are valuable assets.
A business organisation must sell procts to survive and to grow. Directly or indirectly, marketing activities help sell an organisations procts. By doing so, they generate financial resources that can be used to develop innovative procts. New procts allow a firm to better satisfy customers' changing needs, which in turn enables the firm to generate more profits.
Our highly complex economy depends heavily on marketing activities. They help proce the profits that are essential not only to the survival of indivial businesses, but also to the health and ultimate survival of the economy as a whole. Profits are essential to economic growth because without them businesses find it difficult, if not impossible, to buy more raw materials, hire more employees, attract more capital, and create the additional procts that in turn make more profits.
『玖』 写一个市场计划的策划书英语作文200字数
Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!
想一想你每天要看到多少广告。杂志广告,电视广告,广播广告等等,甚至在有些地方的洗手间的墙上你都可以看到广告。
You must make a marketing difference. You need a strategy. You have to be distinct.
你必须做一份与众不同的营销计划。你需要策划好,有清楚的目标。
So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.
那么,你该如何从激烈的竞争中脱颖而出呢?这是一个长远而又需要考虑周详的计划,并且是从你的营销计划开始的。
There are several key factors you must identify to make your marketing plan a strong one:
要想使你自己的营销计划出色的话,以下几点是必须考虑的关键: