自考2014年4月电子商务英语试题与答案

① 急需《电子商务》试题及答案

1、电子商务发展道路，中国与西方各有什么特点？请简要概括。（2分）

2、电子商务模式与传统交易相比，具有哪些明显优势？（3分）

3、为什么说诚信在电子商务中显得十分重要？（3分）

4、你认为中国的电子商务前景如何？为什么？（4分）

答案：
1、西方电子商务主要是商务需求推动，中国电子商务主要是网络和电子技术拉动。
2、没有时间地域限制，不受销售渠道制约，成本低。
3、诚信可以弥补电子商务发展进程中的某些不足，增加企业与消费者对电子商务的信心；在电子商务活动上，诚信指数高的商家生意会越来越好；不诚信的企业得到全球性的封杀。
4、中国电子商务前景广阔、生机无限（或电子商务将从一个非主流的商务平台逐渐变成一个主流的商务平台）。因为，电子商务模式比传统交易更具有优势，发展迅速、潜力巨大；电子商务正努力弥补不足；国家正采取商务立法等相关措施来促进电子商务的健康发展。

② 自考电子商务英语难吗

自考是比较难考的，自考的难度在成人教育中是最难的，主要是考试重点无法把握，复习范围比较大，但只要掌握复习方法，通过是没有问题。自考的复习方法：
1、网上下载历年试卷和考试大纲，把答案在教材书上找出来。因为自考试题是从题库中出来的，往往会反复考到，只要把这些题目都背下来，一般及格没有问题。
2、根据大纲复习，要求识记和掌握的重点背下来，就可以有好的成绩。
3、考试时，要把名词解释当简答题回答，凡是能记住的内容只要卷面允许，都写上去。
4、自考的题目范围广，但难度不大，所以要记住的内容比较多。

③ 2013年10月全国高等教育自考电子商务英语试题

以下是 为大家整理的2013年10月全国高等教育自考电子商务英语试题的文章，供大家学习参考！

课程代码：00888

请考生按规定用笔将所有试题的答案涂、写在答题纸上。

选择题部分

注意事项：

1. 答题前，考生务必将自己的考试课程名称、姓名、准考证号用黑色字迹的签字笔或钢笔填写在答题纸规定的位置上。

2. 每小题选出答案后，用2B铅笔把答题纸上对应题目的答案标号涂黑。如需改动，用橡皮擦干净后，再选涂其他答案标号。不能答在试题卷上。

一、根据句子的意思选择一个正确的答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题1分，共10分）

1. Greece has new political leadership to help it deal with ______ debts.

A. anemic

B. mass

C. massive

D. paltry

2. Natural gas can ______ these clean resources and is cheaper than coal.

A. compete

B. complement

C. compliment

D. compare

3. He dislikes their ______of his freedom of choice.

A. rection

B. restriction

C. limit

D. control

4. There is a clock ______in the wall.

A. buried

B. glued

C. embedded

D. closed

5. Frank ______ a perfect safety record by driving carefully.

A. remained

B. preserved

C. entitled

D. maintained

6. I tried to get out of the business ______ I found impossible to carry on.

A. why

B. which

C. what

D. where

7. Jack would rather spend time complaining than ______ the problem by himself.

A. solve

B. solved

C. solves

D. to solve

8. They will not start the project until the board chairman ______ back from South Africa.

A. will come

B. is coming

C. came

D. comes

9. Scientists should be kept ______ of the latest developments in their research areas.

A. inform

B. informing

C. informed

D. to inform

10. Only when we had finished all the work ______ that it was too late to take a bus home.

A. did we realize

B. will we realize

C. we did realize

D. we will realize

二、阅读下面的短文，从A、B、C、D四个选项中选出一个答案，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（本大题共10小题，每小题2分，共20分）

Passage 1

Rockwatch—The Best Club on Earth

If you are a young person and interested in geology(地质学) ，then Rockwatch is the club for you.

When You Join

New memberships receive a Rockwatch Rox file each. This has the information and top tips you will need to start enjoying geology. It’s designed to serve as your own field notebook as well.

In it you will find your：

membership card

full color mini-map

thumbs up guide

fact cards

Rockwatch Magazine

Our lively magazine is mailed to members three times a year. They can read reports and news from around the world，and articles on everything from diamonds to dinosaurs(恐龙) ，earthquakes to erosion(水土流失) .

Rockwatch Events

With each magazine you will receive a Rockwatch events calendar. Rocky activities suitable for families are listed and include road shows and guided walks.

The Rockwatch Rock Artist

Are you an artist, or a photographer? This is your chance to become Rockwatch Rock Artist of the Year and win amazing prizes in our annual competition.

Special Offer

Rockwatch members can have specially discounted Wildlife Watch membership. Watch is the biggest environmental action club for young people，with 100 groups across the country. You can join both clubs together in the membership form.

11. New Rockwatch Rox Club members will obtain a special file when they______.

A. do field work

B. join the club

C. buy a field notebook

D. start studying geology

12. Rockwatch is a magazine telling about things related to______.

A. geology

B. agriculture

C. politics

D. economics

13. What activities are specially arranged for Rockwatch members interested in photography?

A. Guided walks.

B. Rocky activities.

C. Yearly competitions.

D. Academic workshops.

14. When applying for Wildlife Watch membership，a Rockwatch member can enjoy______.

A. free membership

B. a special discount

C. a Rock Artist prize

D. guided road shows

15. You may join both Rockwatch and Wildlife Watch clubs by______.

A. calling the two clubs

B. providing references

C. applying separately

D. filling in one form

Passage 2

Everybody telecommuting (远程办公). “It won’t work in most jobs”, “It costs too much”, “It reces air pollution”，“It helps people balance family and work responsibilities”, and “Most people are doing it”.

In reality researchers continue to find strong growth and acceptance of telecommuting. Nearly two-thirds of the top 1000 companies in the world have a telecommuting program, and 92 percent say it reces cost and improves worker proctivity (生产力). The days of everyone commuting to the office five days a week are quickly disappearing.

Telecommuting involves a non-traditional work arrangement enabling workers to work at home or elsewhere, some or all of the time. This is not a new，novel, or untested way of working.

But is it for you? Telecommuting is not a panacea (万能药). Whether you are a manager，or an HR (Human Resources) specialist, there are decisions to make and actions to take before you begin a telecommuting arrangement.

Join us for any or all of the following meetings to get answers，information，and resources to develop and carry out a successful telecommuting arrangement. Each meeting offers you an informative presentation followed by the opportunity for a discussion with a panel of “experts” who have made telecommuting work for them.

16. How do people look at telecommuting according to the first paragraph?

A. They are against it.

B. They don’t care about it.

C. They share the same view.

D. They differ in their opinions.

17. According to the response of most of the top 1000 companies, telecommuting _____.

A. increases worker proctivity

B. will disappear in the near future

C. cannot be accepted by the public

D. is practiced in all the top companies

18. Which of the following statements is TRUE of telecommuting?

A. It is up to the employees to accept it or not.

B. It is getting popular in different companies.

C. It is a new untested way of working.

D. It is a traditional work arrangement.

19. Before beginning a telecommuting arrangement，the management should______.

A. appoint a new HR specialist

B. provide the facilities and conditions

C. improve the company’s proctivity first

D. decide whether it is suitable for the company

20. According to the last paragraph，meetings are held to______.

A. appreciate the efforts of the telecommuting companies

B. discuss the employment of telecommuting experts

C. help introce the practice of telecommuting

D. train people before

三、完形填空（本大题共15小题，每小题1分，共15分）

第一部分:从所提供的选择项中选择一个选项填入短文的空格内，请将其代码填涂在“答题纸”相应的位置上。错涂、多涂或未涂均无分。（每小题1分，共10分）

PayPal is considered as the 21 reliable and widely used payment gateway. 22

different online businesses use this facility via cards, debit cards or 23 the website itself. The PayPal payment system is 24 user-friendly that can be installed in online shopping cart software that 25 safe and easy e-commerce website solutions. Companies 26 their own URL can insert code into the website 27 payment gateways provided by any reliable service provider. You can also 28 for a free trial for the shopping software.

According to experts, 29 increase web traffic flow to an e-commerce website, solutions 30 can be used are as follows—graphic designing, web design of the home page, flash animation, template web page design service and so on.

21.A. most

B. best

C. much

D. both

22.A. Much

B. Many

C. A lot

D. A great deal

23.A. by

B. thorough

C. through

D. with

24.A. mostly

B. prettily

C. wildly

D. highly

25.A. ensure

B. ensures

C. insure

D. insures

26.A. have

B. has

C. having

D. had

27.A. along with

B. in that

C. in terms of

D. except for

28.A. run

B. work

C. make

D. go

29.A. as long as

B. in spite of

C. in order to

D. according to

30.A. that

B. what

C. this

D. where

非选择题部分

注意事项：

用黑色字迹的签字笔或钢笔将答案写在答题纸上，不能答在试题卷上。

三、完形填空（本大题共15小题，每小题1分，共15分）

第二部分: 在下列课文片段中按文中意思提示填入遗漏的词。 （每小题1分，共5分）

Creating your own affiliate program is arguably the most effective 31 of growing your business and sales online. Affiliate marketing is 32 having your own online sales force working on a commission-only basis. 33 creating a powerful affiliate program, you can enable 34 website owners and online marketers 35 boost sales and traffic on your own site.

四、根据给出的汉语词义和规定的词性写出相应的英语单词，该词的第一个字母已经给出,每条短线上写一个字母。（本大题共10小题，每小题1分，共10分）

36. 承认，鸣谢 v. a_ _ _ _ _ _ _ _ _ _

37. 利用，使用 v. u_ _ _ _ _ _

38. 潜在的，有可能的 adj. p_ _ _ _ _ _ _ _

39. 态度 n. a_ _ _ _ _ _ _

40. 形象，影像，图像 n. i_ _ _ _

41. 拍卖，竞卖，标售 v. / n. a_ _ _ _ _ _

42. 保持，保留，记住 n. r_ _ _ _ _

43. 富于想象力的 adj. i_ _ _ _ _ _ _ _ _ _

44. 协调，配合 n. c_ _ _ _ _ _ _ _ _ _ _

45. 说服，使确信，使信服 v. c_ _ _ _ _ _ _

五、给出下列单词或术语的汉语意义。(本大题共20小题，每小题1分，共20分)

46. mobile commerce 47. market analysis

48. SEO 49. snail mail

50. CEO 51. customer support

52. domain name 53. natural language processor

54. precision targeting 55. unauthorized access

56. tend to 57. sign up

58. specialize in 59. on the verge of

60. be immune from 61. shut down

62. attend to 63. make a decision

64. a fraction of 65. rely on

六、根据句子的意思将括号中的词变成适当的形式。（本大题共5小题，每小题1分，共5分）

66. We are ______ (conct) a survey of consumer attitudes towards organic food.

67. The need to talk to someone, anyone, ______ (overwhelm) her.

68. Cars must stop at red traffic lights; ______ (similar) bicycles should stop too, but they don’t always do so.

69. If the package is wrapped well, we ______ (assume) the contents are also wonderful.

70. Customers are advised to make seat ______ (reserve) well in advance.

七、英译汉： 阅读下面的短文，然后把画线的句子翻译成汉语。（本大题共5小题，每小题2分，共10分）

E-commerce is coming of age, but not in the way predicted in the bubble years. (71.)Now some of the dotcoms are making real profits, but the business world has become much more cautious about the internet’s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.

(72.)According to America’s Department of Commerce, online retail sales last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. (73.)The vast majority of people still buy most things in the good old “bricks-and-mortar” world.

(74.)But the commerce department’s figures deal with only part of the retail instry. (75.)For instance，they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.

八、汉译英： 请把下面的汉语句子翻译成英语。（本大题共5小题，每小题2分，共10分）

76.你的网店如何与众不同？（differ）

77.给你的客户提供各种支付方式。（available）

78.社会营销追随着社交网络的趋势。（social marketing）

79.为方便大宗交易，公司打算使网站的界面更加人性化。（in bulk）

80.网络电子商务市场的这一增长必定会产生新的工作和商业机会。（generate）

④ 鑷鑰冨ぇ涓撶數瀛愬晢鍔¤冨摢浜涚戠洰锛

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⑤ 电子商务自考本科需要考试的科目

电子商务自考科目需要考的科目：

1. 毛泽东思想概论

2. 数量方法（二）

3. 英语(二)

4. 网络经济与企业管理

5. 网络营销与策划、网络营销与策划（实践）

6. 电子商务与现代物流、电子商务与现代物流（实践）

7. 电子商务与金融、电子商务与金融（实践）

8. 电子商务网站设计原理、电子商务网站设计原理（实践）

9. 商法（二）

10. 电子商务法概论

11. 电子商务安全导论、电子商务安全导论（实践）

12. 互联网数据库、互联网数据库（实践）

13. 电子商务毕业设计

加考:经济学（二）
电子商务概论
网页设计与制作

报考条件：

①电子商务专业专科毕业生可直接报考本专业；

②高等教育自学考试中英合作金融管理、商务管理专业专科毕业生报考本专业，在替代《数量方法（二）》、《商法（二）》课程后，须加考《经济法概论》、《高等数学》使总学分不少于70学分；

③计算机及信息类专业专科以上毕业生报考本专业，须加考《经济学（二）》、《电子商务概论》课程；

④经济管理类专业专科以上毕业生报考本专业，须加考《网页设计与制作》、《电子商务概论》课程；

⑤其它专业专科以上毕业生报考本专业，须加考《经济学（二）》、《网页设计与制作》、《电子商务概论》课程。

部分课程的替代：

①取得高等教育自学考试《数量方法》、《商法》课程合格成绩的考生报考本专业，其成绩可相应替代本专业考试计划中《数量方法（二）》、《商法（二）》。

②取得全国公共英语等级考试（PETS）3级（含3级）以上笔试合格成绩的考生报考本专业，其成绩可以替代本专业考试计划中《英语（二）》课程成绩。

③参加全国电子商务高级职业证书课程考试的考生，其课程合格成绩可以替代本专业考试计划中相同课程。