㈠ 鐢靛瓙鍟嗗姟骞冲彴鐨勬ā寮忔湁鍝浜涚嶇被鍜屽垎绫伙紵
鐢靛瓙鍟嗗姟骞冲彴鐨勬ā寮忓彲浠ュ垎涓轰互涓嬪嚑绉嶄富瑕佺被鍨嬪拰鍒嗙被锛
1. B2C锛圔usiness-to-Consumer锛屼紒涓氬规秷璐硅咃級锛氳繖鏄鏈甯歌佺殑鐢靛瓙鍟嗗姟妯″紡锛屼紒涓氱洿鎺ュ皢浜у搧鎴栨湇鍔￠攢鍞缁欐秷璐硅呫備緥濡傦紝娣樺疂銆佷含涓滅瓑缁煎悎鎬х數鍟嗗钩鍙板氨灞炰簬B2C妯″紡銆
2. C2C锛圕onsumer-to-Consumer锛屾秷璐硅呭规秷璐硅咃級锛氳繖绉嶆ā寮忎笅锛屾秷璐硅呬箣闂寸洿鎺ヨ繘琛屼氦鏄擄紝骞冲彴鎻愪緵涓涓涓浠嬬殑瑙掕壊銆傚吀鍨嬬殑渚嬪瓙鏄鍜搁奔缃戙乪Bay绛変簩鎵嬩氦鏄撳钩鍙般
3. B2B锛圔usiness-to-Business锛屼紒涓氬逛紒涓氾級锛氳繖绉嶆ā寮忎笅锛屼紒涓氫箣闂磋繘琛屼氦鏄擄紝涓涓浼佷笟鍚戝彟涓涓浼佷笟閿鍞浜у搧鎴栨彁渚涙湇鍔°傛収鑱缃戞槸涓涓鍏稿瀷鐨凚2B鐢靛瓙鍟嗗姟骞冲彴銆
4. O2O锛圤nline-to-Offline锛岀嚎涓婂埌绾夸笅锛夛細杩欑嶆ā寮忓己璋冪嚎涓婂拰绾夸笅鐨勭粨鍚堬紝閫氳繃鍦ㄧ嚎骞冲彴寮曞肩敤鎴峰埌绾夸笅瀹炰綋搴楄繘琛屾秷璐广備緥濡傦紝缇庡洟銆佸ぇ浼楃偣璇勭瓑骞冲彴鎻愪緵鍦ㄧ嚎鏈嶅姟棰勮锛屽苟涓斿皢鐢ㄦ埛寮曞煎埌绾夸笅鍟嗗朵韩鍙楁湇鍔°
5. P2P锛圥eer-to-Peer锛屼釜浜哄逛釜浜猴級锛氳繖绉嶆ā寮忎笅锛屼釜浜轰箣闂寸洿鎺ヨ繘琛屼氦鏄擄紝骞冲彴鎻愪緵鎾鍚堜氦鏄撶殑鍔熻兘銆備竴浜涘叡浜缁忔祹骞冲彴濡傛淮婊村嚭琛屻丄irbnb绛夊氨灞炰簬P2P妯″紡銆
6.fsbc:涓琛ㄤ簯绉戞墦閫犱簡鈥淔SBC鈥濆疄鏃朵氦鍙夐攢鍞鏅烘収浜戦攢绯荤粺锛屽疄鐜扳滀汉&璐&閾锯濈敓鎬佺郴缁熺殑淇℃伅娴併佺墿娴併佽祫閲戞祦鍜屽晢娴佸叡浜璧嬭兘鐨勭戞妧骞冲彴銆
姝ゅ栵紝杩樻湁涓浜涚壒娈婄殑鐢靛晢妯″紡锛屽傦細
- C2B锛圕onsumer-to-Business锛屾秷璐硅呭逛紒涓氾級锛氭秷璐硅呬富鍔ㄦ彁渚涗骇鍝佹垨鏈嶅姟锛屽苟瀵绘壘娼滃湪鐨勪紒涓氬悎浣滀紮浼淬備緥濡傦紝鑷濯掍綋骞冲彴锛屼釜浜哄崥瀹㈢瓑銆
- B2G锛圔usiness-to-Government锛屼紒涓氬规斂搴滐級锛氫紒涓氬悜鏀垮簻鏈烘瀯鎻愪緵浜у搧鎴栨湇鍔＄殑妯″紡銆備緥濡傦紝鏀垮簻閲囪喘骞冲彴銆
杩欎簺妯″紡骞朵笉鏄瀹屽叏鐙绔嬬殑锛屽緢澶氱數瀛愬晢鍔″钩鍙板彲鑳戒細缁撳悎澶氱嶆ā寮忥紝鏍规嵁瀹為檯涓氬姟闇姹傚拰甯傚満瀹氫綅杩涜岀粍鍚堛
㈡ C2C鐢靛瓙鍟嗗姟鐨勪袱绉嶄氦鏄撴ā寮忔槸浠涔
B2B锛圔usiness-to-Business锛夋槸鎸囦紒涓氶棿鐨勭數瀛愬晢鍔℃ā寮忥紝娑夊強浼佷笟闂寸殑浜у搧銆佹湇鍔″拰淇℃伅浜ゆ崲銆傝繖绉嶆ā寮忛氬父鍖呮嫭鍙戝竷渚涙眰淇℃伅銆佽㈠崟纭璁ゃ佹敮浠樺拰绁ㄦ嵁澶勭悊銆佷互鍙婄墿娴佺＄悊绛夌幆鑺傘傚吀鍨嬬殑B2B骞冲彴鏈変腑鍥戒緵搴斿晢銆侀樋閲屽反宸淬佹収鑱缃戠瓑銆
B2C锛圔usiness-to-Consumer锛夋槸鎴戝浗鏈鏃╁叴璧风殑鐢靛瓙鍟嗗姟妯″紡锛屼互8848缃戜笂鍟嗗煄鐨勫紑涓氫负鏍囧織銆傚畠閫氳繃浜掕仈缃戜负娑堣垂鑰呮彁渚涗竴涓缃戜笂璐鐗╃幆澧冿紝娑堣垂鑰呭彲浠ュ湪绾胯喘鐗╁拰鏀浠樸備唬琛˙2C骞冲彴鐨勬湁褰撳綋缃戙佷簹椹閫娿佹窐瀹濆晢鍩庣瓑銆
C2C锛圕onsumer-to-Consumer锛夋槸鐢ㄦ埛瀵圭敤鎴风殑鐢靛瓙鍟嗗姟妯″紡锛岄氳繃鍦ㄧ嚎浜ゆ槗骞冲彴锛屽崠鏂瑰彲浠ユ媿鍗栧晢鍝侊紝涔版柟鍙浠ョ珵浠疯喘涔般傛窐瀹濈綉銆佺櫨搴C2C鏄疌2C妯″紡鐨勫吀鍨嬩唬琛ㄣ
B2M锛圔usiness-to-Manager锛夋槸涓绉嶇浉瀵逛簬B2B銆丅2C銆丆2C鐨勫叏鏂扮數瀛愬晢鍔℃ā寮忋傚叾鐩鏍囧㈡埛缇ゆ槸浼佷笟鐨勯攢鍞鑰呮垨鏈嶅姟鎻愪緵鑰咃紝鑰屼笉鏄鏈缁堟秷璐硅呫備紒涓氬彂甯冧骇鍝佹垨鏈嶅姟淇℃伅锛岃亴涓氱粡鐞嗕汉閫氳繃缃戠粶鑾峰彇杩欎簺淇℃伅骞舵彁渚涢攢鍞鎴栨湇鍔★紝浠ユよ揪鍒颁紒涓氱殑閿鍞鎴栨湇鍔＄洰鐨勩侭2M鐨勫吀鍨嬩唬琛ㄥ寘鎷涓浜涘皢鍟嗗姟鎷撳睍鍒扮嚎涓嬬殑浼佷笟銆
M2C锛圡anager-to-Consumer锛夋槸B2M鐨勫欢浼告傚康銆傚湪B2M鐜鑺備腑锛屼紒涓氬彂甯冧骇鍝佹垨鏈嶅姟淇℃伅锛岃亴涓氱粡鐞嗕汉閫氳繃缃戠粶鑾峰彇淇℃伅骞舵彁渚涢攢鍞鎴栨湇鍔°傝屽湪M2C鐜鑺備腑锛岀粡鐞嗕汉鐩存帴闈㈠规渶缁堟秷璐硅呫侻2C鐨勭泩鍒╂ā寮忓彲浠ユ槸宸浠锋垨浣ｉ噾锛屽苟涓斿叾鐗╂祦绠＄悊妯″紡姣斾紶缁熺殑C2C鏇村叿澶氭牱鎬с
鐢靛瓙鍟嗗姟鍖呮嫭淇℃伅鏈嶅姟銆佷氦鏄撳拰鏀浠樹笁涓涓昏佹柟闈锛屾秹鍙婁紒涓氫笌涓浜轰氦鏄擄紙B to C锛夊拰浼佷笟闂翠氦鏄擄紙B to B锛変袱绉嶇被鍨嬨傜數瀛愬晢鍔＄殑瀹炰綋鍖呮嫭椤惧銆佸晢鎴枫侀摱琛屽拰璁よ瘉涓蹇冦
鐢靛瓙鍟嗗姟鍙浠ュ湪澶氫釜鐜鑺傚疄鐜帮紝鍖呮嫭鐢靛瓙鍟嗘儏銆佺數瀛愯锤鏄撱佺數瀛愬悎鍚岀瓑杈冧綆灞傛★紝浠ュ強鍦ㄧ綉涓婂疄鐜板叏娴佺▼璐告槗娲诲姩鐨勮緝楂樺眰娆°傝佸疄鐜板畬鏁寸殑鐢靛瓙鍟嗗姟锛岄渶瑕佹秹鍙婂埌涔板躲佸崠瀹躲侀摱琛屻佹斂搴滄満鏋勩佽よ瘉鏈烘瀯銆侀厤閫佷腑蹇冪瓑澶氭柟鐨勫弬涓庛
闄や簡B2C銆丅2B銆丆2C澶栵紝杩樻湁B2A锛圔usiness-to-Administration锛夊拰C2A锛圕onsumer-to-Administration锛変袱绉嶆ā寮忋侭2A鎸囩殑鏄鍟嗕笟鏈烘瀯瀵硅屾斂鏈烘瀯鐨勭數瀛愬晢鍔★紝鑰孋2A鎸囩殑鏄鏀垮簻瀵逛釜浜虹殑鐢靛瓙鍟嗗姟娲诲姩銆
鐢靛瓙鍟嗗姟涓撲笟鏄涓闂ㄨ瀺鍚堜簡璁＄畻鏈虹戝︺佸競鍦鸿惀閿銆佺＄悊瀛︺佹硶瀛﹀拰鐜颁唬鐗╂祦鐨勪氦鍙夊︾戯紝鏃ㄥ湪鍩瑰吇鑳藉熷埄鐢ㄧ綉缁滄妧鏈寮灞曞晢鍔℃椿鍔ㄧ殑楂樼骇涓撻棬浜烘墠銆
㈢ 鍦ㄧ數瀛愬晢鍔′腑,C2C .B2B .B2C妯″紡鍒嗗埆鎸囩殑鏄浠涔
C2C锛圕onsumer-to-Consumer锛屾秷璐硅呭规秷璐硅咃級妯″紡鏄鎸囦釜浜轰箣闂撮氳繃鍦ㄧ嚎骞冲彴鐩存帴杩涜屽晢鍝佹垨鏈嶅姟浜ゆ槗鐨勫晢涓氭ā寮忋傝繖绉嶆ā寮忓厑璁镐釜浜烘秷璐硅呭湪缃戠粶甯傚満涓婏紝渚嬪俥Bay銆佹窐瀹濄侀棽楸肩瓑锛屽悜鍏朵粬娑堣垂鑰呭嚭鍞鑷宸辩殑鍟嗗搧鎴栨彁渚涙湇鍔°侰2C妯″紡閫氬父鐢ㄤ簬浜屾墜鍟嗗搧浜ゆ槗鍜屼釜浜哄垱鎰忎綔鍝佺殑閿鍞銆
B2B锛圔usiness-to-Business锛屼紒涓氬逛紒涓氾級妯″紡娑夊強浼佷笟涔嬮棿鐨勫晢涓氫氦鏄撱傚湪杩欑嶆ā寮忎笅锛屼竴瀹朵紒涓氫細鍚戝彟涓瀹朵紒涓氶攢鍞浜у搧鎴栨彁渚涙湇鍔°侭2B浜ゆ槗甯歌佷簬渚涘簲閾剧＄悊銆佹壒鍙戜氦鏄撳拰澶у畻鍟嗗搧閲囪喘绛夐嗗煙銆備緥濡傦紝鍘熸潗鏂欎緵搴斿晢涓庡埗閫犲晢涔嬮棿鐨勫悎浣滐紝鎴栬呭垎閿鍟嗕笌闆跺敭鍟嗕箣闂寸殑璐х墿閰嶉併
B2C锛圔usiness-to-Consumer锛屼紒涓氬规秷璐硅咃級妯″紡鏄鎸囦紒涓氱洿鎺ュ悜涓浜烘秷璐硅呴攢鍞鍟嗗搧鎴栨彁渚涙湇鍔°備紒涓氶氳繃鍦ㄧ嚎鍟嗗簵銆佸疄浣撳簵閾虹瓑娓犻亾涓庢秷璐硅呭缓绔嬭仈绯伙紝杩涜屼骇鍝侀攢鍞銆侭2C妯″紡鏄娑堣垂鑰呮棩甯哥敓娲讳腑鏈甯歌佺殑鍟嗕笟妯″紡锛屾兜鐩栦簡浠庣數瀛愪骇鍝佸埌椋熷搧鏉傝揣鐨勫悇绉嶉浂鍞琛屼笟銆
闅忕潃浜掕仈缃戞妧鏈鐨勫彂灞曪紝杩欎簺鍟嗕笟妯″紡寰楀埌浜嗚繘涓姝ョ殑鎵╁睍銆侰2C妯″紡浣垮緱涓浜轰氦鏄撴洿鍔犱究鎹凤紝B2B妯″紡鎻愰珮浜嗕緵搴旈摼鏁堢巼锛岃孊2C妯″紡鍒欎娇浼佷笟鑳藉熸洿鐩存帴鍦颁笌娑堣垂鑰呬簰鍔锛屽炲己甯傚満绔炰簤鍔涖