『壹』 網上團購營銷模式用英文簡寫怎麼寫
網上團抄購營銷模式的英文
Online Group Purchase Marketing Model
重點襲詞彙
網上online
團購group-buying;team-buying;group purchase
雙語例句
網上團購型服務企業營銷運作模式及評價、優化研究
StudyonMode,roup-BuyingontheNetwork
『貳』 請幫忙翻譯成英文,我們公司目前主要銷售方式為零售,目前只有2個和我們合作的賣家
Our company is mainly engaged in retail now. Currently there are only two vendors purchasing from us.
意譯。
希望能幫到你版!權
『叄』 銷售模式的英文怎麼說
銷售模式
Sales model
銷售模式
Sales model
『肆』 「行業協同模式」和「跨行業合作營銷模式」的英文翻譯
instry collaborate mode
multiinstry cooperating sale mode
肯定不對,僅供參考
『伍』 關於銷售渠道的英文詞彙我想請問 傳統渠道模式 扁平
關於銷售渠道的英文詞彙
English vocabulary about sales channel
『陸』 淺析零售業的會員制營銷模式 翻譯成英語
Basic Analysis about the membership of Chinese retail instry
『柒』 急求:汽車營銷類英文版文獻
Foreign automobile marketing mode rare reference to the research for the automobile marketing mode, and also rare. After the existing data collection and found that foreign automobile marketing mode of literature concentrate on franchising (4S monopoly) in the field.
John S Kiff (2000) view is that the car manufacturers, franchise model represents a low input, low-risk and control channel for the market. Franchise mode on the car because franchisees have many requirements, such as the minimum level of sales and service capabilities. Car manufacturers do not need to sell part of investment capital and management, these tasks borne by the dealer.
Johny K Johansson McCrane / shaker (1998) that the franchise model is the most important features of manufacturers and distributors from the "zero-sum race" into a mutually supportive relationship between the "win-win" relationship. Abell, Mark (1993) found that consumers store to buy a car through the license, especially high-end cars, not only the purchase of the proct itself, but more importantly a symbol of status, peer recognition and the reality of man's spirit so that if The expensive high-end cars with poor car market crowded together on the show, will greatly rece the value of the former.
On automobile marketing mode, many of our scholars from different angles, using different methods to make their respective contributions, mainly in the following areas:
Sized Enterprises Jiang-hui, "Multinational Automobile Marketing Models" (2004) proposed: the current mode of the general framework of the car market is divided into three main elements: marketing ideas, marketing organizations and marketing. Construction of the network from the marketing point of view, the network marketing model into construction mode, and network by network models and patterns; from the marketing organization's point of view, the agent system into marketing mode, auto trading market system, distribution system of licensing, multi-brand specialty forms, etc.; from the marketing point of view, the agents and direct marketing model into other ways.
Hanxue Chun in "System of China's auto sales and auto sales market structure model" (2002) that: a reasonable model would be automotive procts as the main distributor for the leading all aspects of service features, the user at the core to the Automotive enterprises, automobile procts (vehicles, parts and components), car dealers, car proct users, car repair services, auto finance services, car insurance services, and business management together.
He Jihong Yu country side and the "Reform and Reconstruction of automobile marketing mode," (2006), the proposed guidance based on ecological theory, marketing models of new cars: car sales Ecological Park. The park, car manufacturers, dealers, consumers and stakeholders to realize the value of the transfer and for the purpose of forming a value chain and value network, build a "living system" the interests of the community.
WANG Yi Jun Wu submerge cases and the "development pattern of China's auto sales model the dynamic features of analysis" (2005) to construct a development pattern of China's automobile marketing mode of the system dynamics model, marketing model analyzes the dynamic evolution of various characteristics, and prediction within the next few years, China's overall vehicle sales model pattern trends.
Mu Xiaoli and Li Yuan in "emerging automobile marketing mode," (2002) presented a paper on Cultural Marketing Model: Dalian University of arrest and Zhoukuai Bin Yu Duo also "E-commerce will be applied in the automotive marketing" (2002) article, detailed analysis of the e-commerce applications in the automotive instry opportunities and difficulties, and e-business transformation of Chinese auto instry made a preliminary study.
Bear Country Dr. Qian Zaiqi thesis "based on the value of transferring the system mode selection of the Chinese car market evaluation" (2006), the use of fuzzy comprehensive evaluation model, from value creation, value added, value delivery and value of collaborative 4 categories 30 transferring the system to establish the value of indicators competitiveness evaluation index system of the car on the five main marketing mode were evaluated.
In summary, the present theoretical model of vehicle service marketing research is lagging behind, the discussion on the practical level, more, there is a certain lack of theoretical depth; from a local point of view of many, but a comprehensive systematic infrequent. The rapid development of practice, an urgent need for our automotive service marketing model features, performance and its future pattern of running in-depth, Ji Tong analysis and research, so as to China's automotive instry to provide the sound development of the future theory of Jian Yi Zhi Dao and useful. 原文:國外少有汽車營銷模式的提法,對於汽車營銷模式的研究也並不多見。經過對現有資料的收集和整理發現,國外汽車營銷模式的文獻集中在研究特許經營(4S專賣)領域。
John S Kiff (2000)的觀點是對汽車製造商來說,特許經營模式代表著一種低投入、低風險和針對市場的可控渠道。因為特許經營模式對汽車特許經銷商有許多要求,諸如最低銷售水平和服務能力等。汽車製造商不必對銷售環節投入資金和管理,這些任務由經銷商承擔。
Johny K Johansson McCrane/shaker(1998)認為特許經營模式最重要的特點是製造商和經銷商從「零和竟賽」的關系轉化為相互支持的「雙贏」關系。Abell,Mark(1993)研究發現,消費者通過特許專賣店購買汽車特別是高檔車,不僅是購買產品本身,更重要的是一種地位的象徵、同齡人的認同以及現實男子漢的氣概等,如果這些昂貴的高檔車同低劣的車一同放在擁擠的市場中展示,會大大降低前者的附加值。關於汽車營銷模式,我國許多學者從不同的角度,利用不同的方法,做出了各自的貢獻,主要表現在以下幾個方面:
康燦華、姜輝在《跨國公司在華汽車營銷模式研究》(2004)中提出:目前一般把汽車營銷模式的框架劃分為三大要素:營銷理念、營銷組織和營銷手段。並從營銷網路的構建角度,把營銷模式分成建網模式、借網模式和並網模式;從營銷組織的角度,把營銷模式分成總代理制、汽車交易市場制、特許經銷制、多品牌專賣形式等;從營銷方式的角度,把營銷模式分成代理和直銷等幾種方式。
韓學春在《中國汽車營銷體系和汽車銷售市場結構模式的探討》(2002)中指出:合理的模式應該以汽車產品為主體、經銷商為主導、全方面服務為特點、用戶為核心地把汽車製造企業、汽車產品(整車、零部件)、汽車經銷商、汽車產品用戶、汽車維修服務、汽車金融服務、汽車保險服務和工商管理聯系在一起。
俞國方和賀繼紅在《汽車營銷模式變革與重構》(2006)中,提出了基於生態學理論為指導的新型汽車營銷模式:汽車營銷生態園。園區內,汽車生產商、經銷商、消費者及相關利益者以價值轉移和實現為目的,形成了價值鏈和價值網,構建了「類生物」的利益共同體。
吳泅宗和王奕俊在《中國汽車營銷模式發展格局的動態特徵分析》(2005)中,構建了中國汽車營銷模式發展格局的系統動力學模型,剖析了各種營銷模式的動態演化特徵,並且預測了未來幾年內中國汽車營銷模式格局的總體發展趨勢。
牟曉莉和袁理在《新興汽車營銷模式探討》(2002)一文中介紹了文化營銷模式:大連理工大學的逮宇鐸和周會斌也在《電子商務將在汽車營銷中得到應用》(2002)一文中詳細分析了電子商務在汽車工業中應用的機會和困難,並對中國汽車工業的電子商務改造進行了初步的探討。
熊國錢在其博士論文《基於價值讓渡系統的中國轎車營銷模式選擇的評價》(2006)中,藉助模糊綜合評價模型,從價值創造、價值增值、價值交付和價值協同4大類30個指標建立了價值讓渡系統競爭力的評價指標體系,對五種主要的轎車營銷模式進行了評價。
綜上所述,目前有關汽車服務營銷模式理論上的研究相對滯後,實際操作層面上的討論較多,有一定理論深度的探討不夠;從某個角度出發的局部研究多,但全面的系統性研究較少。實踐的迅速發展,迫切需要對我國汽車服務營銷模式特徵、運行績效及其未來格局進行深入、系統的分析和研究,從而為我國汽車產業未來的良性發展提供理論指導和有益的建議。
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『捌』 急:營銷方式 英語怎麼說
Marketing mode
『玖』 銷售模式 英語怎麼說
Sales model
『拾』 少兒英語教育機構的營銷模式有哪些
要有雄厚的師資團隊,和獨特的教學管理制度,和教師的教學風格,教學評估,和教學的風采展示。