Ⅰ 廉江的網咖市場營銷
網咖市場營銷
1、市場機會分析
2、市場細分
3、目標市場選擇
4、市場定位
5、4Ps（營銷組合）
6、確專定營銷計劃
7、產品屬生產
8、營銷活動管理（即執行與控制）
9、售後服務，信息反饋
SWOT方法分析市場
strength（優勢）：評估自己的長處
weakness（劣勢）：找出自己的短處
opportunity（機會）：發現自己的機會
threats（威脅）：認識到存在的威脅
Ⅱ 網吧常規營銷活動策略
首先抄分析你網吧的主襲流人群，一般青年和學生居多，那麼就針對他們而制定銷售內容和方式。
一，吧台商品：其實都差不多，主要有飲料，香煙，方便麵，其它零食，推薦點年輕人喜歡的如速溶咖啡和奶茶等，商品新穎，有特色最好。
二，可與附近餐館合作，讓用戶在吧台訂餐，互贏互利。
三，搞活動，如果你的網吧已有名氣或人氣可不做，沒有可以來點沖會員送費活動，或沖20元以上有送費等，看似網吧吃虧，最後卻會盈利更多。
其實要留住大多網民還是要網吧有以下幾點基本功：環境整潔，定時更新游戲等，網速達標，吧台服務禮貌等。
最後祝願你的網吧生意興隆，越開越大
Ⅲ 網吧需要營銷嗎
我從事網游推廣策劃工作6年，與網吧業主和網吧玩家幾乎天天接觸。自詡為中國網吧營銷策劃第一人，感嘆在十堰經營網吧真是不容易，主管部門監管過嚴，也是首次實施零點斷網的全國試點城市，為此還榮登人民日報，欲全國推廣這個模式，讓廣大網吧業務叫苦不迭，也難怪，網吧經營收入成本大，制約因素多，只有延長營業時間才有得賺頭。記得去年有學生家長聯名上書政府部門反映和建議要取締網吧，引起網吧老闆的一致反對，於是更加加大了對網吧的監察力度，加之網吧的主管部門較多，網監、消防、工商、衛生、電信等部門，各路神仙都不敢怠慢。唯有加強網吧行業自律。 一個城市怎麼可能會沒有網吧了?拿刀殺人，刀是無辜的。交通事故，車輛是沒錯的。任何事情都有利弊兩面，如何看待還是人。網吧是目前階段最適合年輕人消費的休閑場所，也是培養網路應用的最好的平台。網吧的社會積極意義遠遠大於不利方面。事實上，在互聯網剛剛登錄中國的階段，正是網吧讓廣大普通的朋友接觸了網路，從而帶動了中國信息化的發展。中國的信息化產業，網吧功不可沒!國家目前依然支持和鼓勵網吧的健康發展。極端的家長也許太望子成龍，望女成鳳了，也是可以理解。試想偌大一個城市沒有一家網吧又是一個什麼情景?網吧自誕生之日起就是以營利為目的，有些業主甚至為了其盈利目的採取各種促激網吧消費不管道德底線的各種手段，甚至因網吧因文化、電信、工商等各方相互利益之爭讓很多網吧不文明現象表裡不一，因這種表裡不一致使社會風氣日益低下，滋生了一批又一批以只管經濟效益而不管道德底線，與社會文明精神建設相背，持口號與實踐真理相背離的實際不做為現象的蔓延使不文明現象反成文明催動力。正因如此，網吧在至今在市民的眼中褒貶不一。 1998年第一家網吧誕生到現在，我一直在思考網吧需要營銷，需要策劃嗎?通過很多多年網吧業主聊，調查得出的結論是不需要，認為網吧只要配置好，裝飾好，服務好就行了，不需要營銷策劃，這是在十堰，我本人了解外地很多地方的網吧經營都有自己的特色，甚至高薪聘請策劃公司為之服務。現在是營銷時代，當然網吧老闆說的也沒錯，事實也證明了他們的說法。有的老闆跟我說因什麼兩家配置相當，服務很好，裝修也不差的網吧，為什麼自己的生意就沒有別人的好了?這是一個值得思考的問題，當所有的網吧都在同一個起跑線上的時候，到底靠什麼去競爭了?答案是營銷策劃。 一個好的網吧不僅僅只是將網吧的內部裝修、基礎設施、網吧環境及網吧服務做好這么簡單，可以說網吧經營者想把一家網吧做好做大，上面這四點是必須要做到的，如果想最具競爭力那就是營銷策劃上下功夫。通過我跑過的全國的網吧之中，上海和北京的網吧是最重視網吧的營銷的，2009年上海出現了最貴的網吧上網服務，生意天天爆滿。北京也出來全國首家榻榻米網吧，深受消費者喜愛，網吧也應該有自己的特色，做到唯一，才可立於市場不敗之地。目前十堰網吧的現狀，生意一不好就怪到裝修上，不好再裝修，再不好就想到轉讓。難道開網吧不賺錢嗎?當然賺錢，那為什麼要轉讓呢?一家不懂營銷策略的網吧是經營不長久的，早晚會走向被其它網吧收購的道路。
Ⅳ 大型網吧如何做好營銷
大型網吧一般都有水吧、餐飲、VIP房等更具服務特點的區域和不同的功能性服務。大型網吧一般都聘請有職業經理人來經營。他們一般會做長遠的營銷策劃，包括主辦一些顧客和網吧間的互動活動，在一定的區域內有著很強的號召力，起著龍頭的作用。
大型網吧，基本上是各種顧客群體都做。它根據不同的顧客群體，配以不同配置的設備。一般以中等消費顧客為主體，然後以低端比較低，但又高於周邊中小型網吧的價格做消費能力低的顧客，高端則以豪華的區域或舒適程度，以更高的價格來做品牌和盈利，如VIP房等。一般低端價格的機器數量控制在整個機器數量的15％－20％左右，高端價格的機器為30％－40％，中端價格的機器在50％－60％。它的上網營收結構比較合理。但是不管區域價格怎樣，它提供的服務水準是一樣的，不會因為價格的不同，區分以不同的服務。正是因為它雖然價格不同，但同樣供以高水準服務的魅力，吸引了大批的顧客。
其他的盈利點
因為網吧的規模比較大，故而它的人流量很大，除了傳統的飲料、食品銷售外，他們還建有水吧、餐飲等。
比如有特色的現調飲料，鮮榨果汁等等，它的利潤遠遠高於瓶裝飲料。再之，每天通過餐飲的銷售，這也是一筆不小的收入。一般一個300－400台的網吧，光水吧和餐飲，每月的銷售收入就在14－20萬左右。其利潤可想而知。
大型網吧會經常性的主辦一些活動來活躍網吧的氣氛，加強網吧的人氣。還有他們會利用自己的在商品上的低成本優勢和便利性，會在價格競爭比較激烈的時候，不直接去調整上網收入，而是通過減少部分商品利潤，來做一些促銷、回贈活動，加強和顧客間的親和力。
如果涉及到上網價格競爭比較難以抵制時，他們會利用低端配置機器來應對價格戰，你低他更低，最後讓惡性競爭對手損失慘重，自動收手，或在適當時候通過價格協調，達成經營性的同盟，相對穩定性的維持一段平易的價格。
大型網吧在進行價格策略設計的時候，一般既考慮了自己的利益，又考慮了對周邊網吧的價格牽製作用。正常營銷調整中，他們的價格起伏不會太大，既出乎其他經營者的意料之外，又能接近他們的心理承受低線。他們會做些試探性的調整，既有真實價格的調整，又有一些心理戰的成分在裡面。
他們在時機成熟後，一般會有選擇的建立新店和老店相呼應，在價格上形成一個可大可小的網，讓其他網吧無法突破。因為大，他們可人為的調節市場。可聯合，可分擊。所以一般的網吧不願和大網吧起正面沖突。
因為他們有著十分成功的經驗，他們有時還會選擇承包經營，或收購、參股形式來拓展自己的服務區域，增大服務的有效半徑，和增強對顧客的影響力。
大型網吧一般都有年度營銷策劃，近期的，中期的，遠期的。他們會把營銷方案分解到季度和月度來操作。因為是統籌性實施，所以計劃更具有可行性和遠瞻性。
大型網吧一般都會進行月度經營分析和季度經營分析。他們更憑據數字和文字說話，他們要的是理性的管理、經營行為。然後根據不同的分析結果，和營銷方案進行具體操作的調整。
Ⅳ 網吧營銷方案
與網吧周邊快抄餐店取得聯系，在網吧增加客戶用餐服務，不過這個方案其實很多網吧已經在 用了的，在快餐價格中提取部分提成作為快餐店對網吧的回報，網吧在快餐店定餐的量的增 加，將也會增加網吧對快餐店的營業提成，即可增加網吧服務與額外營業額提成. 將此項提成收入歸結到網吧內部活動基金，提高網吧員工內部業餘生活樂趣，做一些必要 的網吧內部聚會。聚餐，也可以將活動多出資金，作為獎勵發給內部優秀工作人員. 此舉有3得利，網吧服務增值，從而可以使網客增加上網時間，這是對網吧營業額直接提 升，其二。快餐店營業額提升，從而影響其的收入。其三。內部員工獎勵與內部活動資金的出 處，一舉三得，何樂而不為 希望能幫助你。
希望採納
Ⅵ 網吧營銷策略
去網吧的一般有兩種人一種是去無聊去網吧混時間`
這種人`一般選擇的是環境好的網吧專`
一種人呢屬` 網蟲`那就要看你的網速了`
其實你朋友開的網吧`要想提高人起還是要看`
你那裡的環境一般是些什麼人去的網吧`
在結合`處理才現實`
Ⅶ 最有效的網咖營銷方式有哪些
網咖經營模式
1、以場景距離社交為平台；
2、核心的會員管理服務體系；
3、無所不在的數回字生答活，分享數字生活，把網吧的單一游戲業態，轉向豐富的數字生活領域。
1、吧台+水吧+收銀（全新設計理念，成為網咖運營核心，全新的設計理念比肩國際化咖啡快餐）
2、餐吧+娛樂就餐區（突出網咖餐飲功能，達到實現餐飲利潤指標超越機時費利潤指標）
3、娛樂綜合區（影視+體感游戲）
4、電子競技專區（專業的電子競技比賽房間、主播間、專業戰隊設備，DELL外星人超酷一體化設計專區）
5、休閑區（休閑、綜合上網區域，創新的五五聯位，突破網魚網咖三角桌三三聯位。）
6、對戰區（側重遊戲體驗的區域）7、五人黑房（五人游戲包房）8、情侶雙人卡座9、單人卡座
10、交友專區（組織微信交友活動專場）
11、3D高清影視、體感游戲包房或專區（震撼的娛樂試聽效果，超越影院的微電影和游戲廳模式）
12、多功能包房（團隊客戶，提供唱吧、游戲、棋牌等）
Ⅷ 網吧營銷策劃有哪些方案
網吧營銷活動方案
請參考修改！
Ⅸ 哪位大俠能給個網吧營銷方案給我
翻騰了一下我的庫存，只有這個與您的需求相近，還稍微有些參考價值。這是一個在多倫多開茶館的方案，為的是吸引投資。後邊有些簡單的表格。
Table of contents
1. Introction ……………………………………………………………………………2
2. History and brief analyze of tea………… …………………………………………… 2
3. Name and location of the Teashop ……………………………………………………4
4. The teashop』s special characteristics and its market-oriented mission ……………….5
5. The investment and profits analysis…………… ………… …………………………7
6. Conclusion ………………………………………… ………………………………...7
7. References…………………………………………… ……………………………….8
8. Local teashop observation sheet……………………… ………………………………9
9. Teashop name and some picture…………………………………………………….back
Introction
Toronto is famous for its multi-culture. There are many different nations in this city. Among these nations, Indian and Chinese immigrants are the most. Many Chinese or Indian people love to have a cup of traditional tea, instead of coffee ring the day. They are not used to going to Tim Horton or Starbucks for meeting their friends and spent time alone. They need a place they can feel comfortable, and Asian. A tea place for ethnic community to social is on demand.
Currently, tea is more popular than ever in North America. Cai, Quanbao (1998), the president of the Tea Association of the USA, forecasts the tea market and states that "tea will continue to grow at double digit rates over the next several years and might even exceed those expectations with increased marketing investment" (p10). The tea salons first appeared in New York City and have increased for the last several years (Tea time, 1998). Every indication is that there will be a strong market for tea in the United States for the next five or ten years (Barr, V. & Broudy, C.E. (1996). Canadians drink over 7 billion cups of tea each year (www.theteashop.com).
On the basis of these literature research and market research in downtown Toronto, I am planning to open a teashop in downtown Toronto. I will detail my proposal in the following sections.
History and brief analyze of tea
Tea is the world's most popular prepared drink. Shen Nong, discovered it in 2737 BC (Chow & Kramer, 1990) when a tea leaf accidentally fell into the bowl of hot water he was drinking. Tea then become a popular drink in China, and was introced to the world little by little. Canadians did not have their first tea until 1717, which was imported by the Hudson Bay Company. In the early 19th century, afternoon tea as a social custom, was originated by Anna, 7th Duchess of Bedford. The Duchess began inviting guests to join her for a cup of tea and some sweets and savories in the afternoon, in order to fill the long gap between breakfast and late dinners. The ritual caught on in England and North America and soon became an afternoon tradition that remains today. Modern afternoon tea at trendy tea salons and cafés feature a wide variety of quality teas and fine finger foods.
It is generally believed that there are five categories of tea: Black tea, green tea, oolong tea, Flavored Tea, and Herbal/Tisane. Most commonly used in North American tea bags, black tea is made from leaves that have been fully oxidized, procing a hearty deep rich flavor in a colored amber brew. Keemun is the most famous one among black tea family. Keemun is the foundation of many English breakfast blends. (Some English Breakfasts are all Keemun.) (Brigham, B (1999).Most popular in Asia, green tea is not oxidized. It is withered, immediately steamed or heated to prevent oxidation and then rolled and dried. It is characterized by a delicate taste, light green color and is very refreshing(Brigham, B (1999).Jasmine is one of the green tea. Jasmine tea has long been a favorite of tea connoisseurs around the world. The compelling and absorbing fragrance of jasmine blossoms lingering above the pot as the tea is brewed must surely be one of life's little jewels! (Clausen 1997). The name oolong literally translates as "Black Dragon" and is very popular in China. Oolong refers to partly oxidized leaves, combining the taste and colors qualities of black and green tea. Oolong teas are consumed without milk or sugar and are extremely flavorful and highly aromatic (Clausen 1997). Flavoured Tea are real teas (Camellia Sinensis), blended with fruit, spices or herbs. Fruit flavored tea such as apple or blackcurrant, is real tea blended with fruit peel or treated with the natural oil or essence. Spiced and scented teas using cinnamon, nutmeg, jasmine or mint, are also real teas blended with spices, flowers or other plants (Clausen 1997). Herbal infusions or tisanes such as Camomile, peppermint or nettle, do not contain any real tea leaf. The term "herbal tea" is somewhat of a misnomer, since these procts are not really tea at all. Herbal beverages or infusions can be derived from a single ingredient or a blend of flowers, herbs, spices, fruits, berries and other plants (Clausen 1997).
3.Name and location of teashop
The teashop I am planning to open will be named as 「Fresh Corner 」， which means a relaxed and peaceful place for meeting people or just enjoying oneself。It is deeply related to my project mission, which is providing enjoyable, relax place to consumers. I, myself will be the owner, and I am planning to hire one or two employees at the beginning. Business hours:The Teashop will be open 9 am-12 am From Manday to Friday, and weekends from 10:00 am to 12：00 am
The Fresh Corner Teashop will be located on the main street in the downtown Toronto, which is in the 321 Bloor St. West. It is on the first floor of the Woodsworth College Residence, the University of Toronto's St. George campus. The downtown St. George campus of U of T is the historical centrepiece of Canada's leading research university. There are some 8,000 faculty and staff. In the heart of Toronto, this historic 65-hectare (160-acre) campus is also home to more than 43,000 full and part-time students (www.utoront.ca/maps.html).
These locations are all set among numerous other shops catering to the university students. You can find plenty of options on Yonge St between Charles and Bloor, Bloor St.George between Spadina and Bathurst. There are twenty similar businesses in this area. Most of which offer lunch specials and a variety of things on the menu. I found Only Ned's/Greg's Ice Cream is on Bloor opposite the Royal Ontario Museum. They provide different kinds of tea that include such oddities as Green Tea, soup, sandwiches, Roasted Marshmallow, Chocolate Orange, and Stout. However, there is not any teashop in this area. A comparison of activities found in the Fresh Corner teashop will help this community since this teashop will be built in the University of Toronto campus, the target customer will be students and faculty.
4.Mission of The Fresh Corner:
The Fresh Corner teashop aims to offer the following services to the customers
1.To offer finest quality and largest possible variety of tea to our customers.
2.To offer variety food to satisfy customer.
3.To offer clean, fresh, and exciting environment to attract the customer.
4.To offer enjoyable and comfortable services to customers.
In order to meet these missions, The Fresh Corner teashop will execute the following steps:
First, Make the storefront grab customers' attention to create a clean, fresh, and exciting environment to attract the customer. The sign should be high quality with an appropriate color scheme and be well illuminated. It should be easy to read, and should match the store's style.
Secondly, the following activities will be permitted in the Fresh Corner teashop:
(1)We provide newspapers and magazines. Customers (many of them are students) brought books and other items to use the teashop as a place to study.
(2)We also can provide sofas for customer seating.
(3)We provide small separate rooms for both indivials and large groups. Tables and chairs in teashop can be rearranged for use by larger groups.
(4)We provide electrical outlet for using personal computers customers.
Thirdly, various types of tea will be provided
Black, Green Oolong White Teas, Red Teas, Pu-er Teas and Herbal teas, coffee, beverage, chocolate drink, ice tea, fruit juice, soda and ice cream along with cake, cookies, muffins, sandwiches, salad and breads are the main items served in all these teashops.
Finally, We will also pay attention to some small things for our customers. For instance, providing enough lights for customers』 security and convenience.
5.The investment and profits analysis
(1) To total investment will be 100,000 CAN dollars for the Fresh Corner teashop.
(2) Rent will be 25,000 CAN for one year.
(3) Decorate teashop will be 20,000 CAN dollars.
(4) Waiter wage will be around 40,000 CAN dollars for one year.
(5) Expected income could be 500 CAN dollars each day, all together in the first year, the income will be 180,000 dollars.
In conclusion, I can reclaim the investment after the first year.
6.Conclusion
The growth in tea drinking and the success of coffeehouses indicates a potential demand for teashops, which led to the purpose of this study. After detailed market research, I can safely make my decision to invest on this teashop, and I really appreciate your consideration and support.
Local teashop observation sheet
Name of the teashop:_____ MASTER TEA __________________________________________
Location:___________QUEENS__________________________________________________
Activities in the teashop (check the activities):
9-11am 2-4pm 8-10pm
Activities number time number time number time
Indivialdrinking/eating 36 a
IndivialWriting
IndivialReading 5 d
Indivialusingcomputer
Two persondrinking/talking 5 d
Two personreading/writing
Group(n)*drinking/eating/talking 10 f
Group(n)*discussionOther
a. stay less than 10 minutes, b. 11-20 minutes, c. 21-30 minutes, d. 31-40 minutes, e. 41-50 minutes,
f. 51-60 minutes, g. 61-70 minutes, h. 71-80 minutes, j. 81-90 minutes, k. 91-100 minutes.
Services:
1. What types of food do they serve? The answer in underneath
2. How do they serve? A waiter
3. The number of the seats? 20
4. How much a cup of tea? $1.39 the average foods prices are $3.99 to $6.99
Nearly half of the customers bought some drinks and food then left in the morning.
More than half of the customers chose to stay in the teashop for drinking and other activities. The average time that customer stayed was between 30-40 minutes.
Indivial and two-person activities were most common. Indivials most often were reading or writing and occupying a single table.
Ⅹ 跪求高人幫忙策劃個關於網吧銷售的營銷方案！
可以搞一些充值優惠返利的活動，聯合提供外賣，可以讓員工跟上網的人多接觸，時下最流內行的網容絡游戲可以讓多點人玩，不行鼓勵員工休息時候來上流行游戲，因為很能帶動，特別是水平較高的玩家，很多人會崇拜的
你也可以根據人群，劃分時段。這樣充分提高工作效率。左道旁門別動心思，到頭來得不償失。