① 佳能每月向中國出售R6相機多少台
佳能每月向中國出售R6相機多少台?【佳能EOS R5、R6相機月產量分別為12000、16000台】據日刊工業新聞報道,目前佳能EOS R5的預計月產量為12,000台,而EOS R6的預計月產量為16,000台。作為對比,松下LUMIX S1H生產初期的月產量為200台。據悉,佳能EOS R5國行售價25,999元,7月下旬上市銷售;EOS R6國行售價15,999元,8月下旬上市銷售。 數碼相機,英文全稱:Digital Still Camera (DSC),簡稱:Digital Camera (DC),是數碼照相機的簡稱,又名:數字式相機。數碼相機,是一種利用電子感測器把光學影像轉換成電子數據的照相機。按用途分為:單反相機,微單相機,卡片相機,長焦相機和家用相機等。
雖然在智能手機時代,但專業的相機器材依然有著穩定的市場,無反相機被認為是未來的發展趨勢,各大相機製造商爭相發力。佳能召開2020年線上新品發布會。會上,佳能發布了旗下新品佳能EOS R5,此外,本次線上發布會上還會有EOS R6和若干RF鏡頭產品等共同發布 。
根據中研產業研究院《2020-2025年照相機器材市場發展現狀調查及供需格局分析預測報告》顯示,
全球數碼相機市場發展現狀與前景分析
5月全球數碼相機出貨量同比減少72.6%,降至約37萬台。2019年,全球數碼相機出貨量也只有2010年巔峰時期(1.2億台)的八分之一。
日本5家企業在2019年幾近壟斷全球數碼相機市場,總計占出貨量的85%。排在首位的是擁有40%份額的佳能,其後是尼康、索尼、富士膠片控股和奧林巴斯。
然而就在上周,奧林巴斯宣布將相機業務出售給投資基金JIP,撤出該市場。該公司以顯微鏡起家,1959年推出的「奧林巴斯PEN」系列相機憑借輕量化和面向女性用戶的方針在全世界暢銷。1990年代進入數碼相機市場後,奧林巴斯也專注於小型輕量的機型。
但進入2010年代後,隨著iPhone引領的智能手機普及,數碼相機的需求開始被陰影籠罩。尤其是在入門級領域具有優勢的奧林巴斯的銷售明顯下滑。
受疫情期間各國政府要求民眾避免外出的影響,SMBC日興證券認為,今年第一季度,除索尼之外的全部相機公司都出現虧損。在新冠疫情影響全面顯現的第二季度,影響或將進一步加強。
② 誰有一篇諾基亞市場調查報告,要英文的,謝謝大家
We are 06 news media college classes college students, in order to better understand college students on consumer demand for mobile phones, better service for college students, we have carried out the survey activities. I hope you are out of his busy schele a little precious time to help us complete the following questionnaire. Thank you for your cooperation!
1, sex: A, M B, M
2, your grade? A, freshman B, sophomore C, St. Paul D, a senior
3, your monthly living expenses are? A, 300 yuan B ,300-600 of $ C ,600-800 of $ D ,800-1000 of $ E 1000 or more
4, do you have a phone right now? A do not have B
5, referred to the phone mind you, there's the first brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O
6, What is your favorite mobile phone brand?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O
7, to buy your next cell phone brand is?
A Nokia B Motorola C Samsung F Siemens D Sony E Philips H Bird G Haier I Konka Lenovo G LG K Capitel L NEC M other N TCL O
8, you are using a mobile phone models? A straight B fold rotation C
9 What is your favorite feature is the phone? (Can be selected)
A with MP3, MP4 function of B with C 16 digital camera D32 chord chord chord E 40 other F GPRS G
10, to buy your next mobile phone models? A straight B fold rotation C
11, the mobile phone your favorite style? A straight B fold rotation C
12, do you think cell phones should be divided into male and female mobile phone you? A, is B, not C, do not care
13, do you think the design of mobile phone lovers are necessary? A, there are B, no C, no
14, do you think the best cell phone to see what kind of shell? A, metal B, Leather C, plastic D, other
15, generally how long do you replace a mobile phone?
A one-month B-year D year C only for E with bad-for-F never new that is listed for other G
16, you pay more attention to the requirements of mobile phones, what? () (Can be selected)
A quality B Price C Service D function E configure the appearance of models F and G to expand the health of H Weight I brand G standby time K Color M other L
17, your understanding of the mobile channel for that?
A television network B Newspapers C students D exchange between a friend E campaign fliers F stores G ad (H) Other
18 of your intention to the appropriate price is the number of mobile phone?
A 1000 yuan B 1000-1500C 1500-2000 D2000-2500 E 2500-3000 F3000 over
19, you replace the phone several times? A a B two C three D more than three F-free
20, if you had to replace the phone, you phone the replacement of the main reasons for that?
A look good, the new models B more convenient to use the spending power of C high D status symbol E with others, I would like to have the F嘗嘗鮮
21, you generally go to buy mobile phones? A mobile C stores supermarkets B, D Unicom network of supermarkets or department stores E
22, you would like to have a special "tailor-made for college students," cell phone right? A, I hope B, do not want to C, does not matter
23, your Nokia phone whether it is satisfied with the quality of service?
A very satisfied with the B was satisfied with the C is not satisfied with the general D is not satisfied with the E
24, you have the following Nokia mobile phones are not satisfied with those services?
A consulting services B Sales and Service C Service D Service E Other complaints
25, you wish cell phone manufacturers to provide what kind of services
A, school maintenance B, students store C, cell phone store
26, your views on how the Nokia ad?
A bad B good D good general C
27, your favorite kind of Nokia phone?
28, your Nokia cell phone comments or suggestions: (the best can add their own point of view)
A cheap price to form B to C to improve the quality of after-sales service to improve the D to improve
------------------------------ Thank you for your participation, I wish you a pleasant day!
Nokia mobile phones market research report
I. The objectives of the survey: To understand the Nokia mobile phone in the situation of university students
In recent years, with mobile phones in the popularity of the campus, a growing number of mobile phone manufacturers set our sights on the campus of this potentially huge market. In order to understand the cell phone in the general situation of university students, the use of effects and consumption, have mobile phone sales in the university and the market prospects, we have decided to survey college students on campus for the first time the mobile phone market research. Nokia brand as a result of the use of a wider campus, so we have done for the brand market research.
Second, the survey target: college students
Third, the survey items: (see Annex - Questionnaire)
Fourth, the investigation period: November 26, 2007 - December 2, 2007
Fifth, the survey Location: Jilin Institute of Modern Media Institute of the Arts, Changchun University of
Sixth, the investigating officers: Li Jing-Wen Yang Anjani Shuai Zhang Zhi stem suspicion曉卉search
Seven, the survey method: a written questionnaire
VIII, the survey methodology:
1. By the investigation team members in consultation questionnaire to determine the form of written documents, I concted into the electronic version of the questionnaire.
2. To mobilize all members of the investigation team should be widely publicized, there are two main methods of promotion: first, to allow their friends to complete the questionnaire, and the other is to Changchun University graate students the second questionnaire.
3. The investigation is completed, by all group members on an analysis of survey data
4. To write research reports
9, statistical analysis of survey data:
The survey and a total of 40 participants completed the questionnaire, from eight colleges and universities in Changchun City, the effective recovery rate of 98%, and friends participate in the investigation of high randomness, gender composition was basically the same, of which women account for 53.3% male ratio is 46.6%,
The college ensures that the phone has a certain universal significance of research. We aimed at college students have mobile phones and demand conditions, the students requested an analysis of the use of mobile phones, mobile phone tribe students in dynamic analysis of the consumer, the consumer group of students motivated mobile analysis, mobile group of students established the goal of five aspects of analysis of statistical data and analysis.
1. University students have mobile phones and demand conditions:
Survey data show that the respondents have 100% of students have cell phones, while 16% of students will replace the phone in the near future. As can be seen from these data: With the improvement of living standards of people, cell phone in the university is no longer a novelty, and have begun to popularize the. Students in the cell phone market has become a consumer group that can not be ignored.
2. Students requested an analysis of the use of mobile phones
① most important quality
Choice of mobile phone consumers the main factors to consider are: the quality of 21%, 19% appearance, 18% of price, features 18 percent, 11 percent brand, 9% of after-sales service, advertising 2%, other 2% is also . Among them, the consumers the highest quality, mobile communication tool is the day-to-day, if poor quality, will give consumers a great deal of inconvenience.
In addition, the appearance of some consumer demand for high style, has introced a new mobile phone manufacturers cater to a large extent, their tastes, as young college students. With the improvement of living standards, as well as the age held the decline in mobile phones, consumer price sensitivity will be reced, while the appearance of demanding style.
② middle and low proct more popular
The price of the phone survey, we found that consumers tend to 1000-1500 yuan price, the proportion is as high as 44.5%. In addition, 29 percent of consumers said they would choose to 1,000 yuan phone. Of course, there are some consumers to buy higher-priced handsets, including the election of 1500-2000 yuan accounted for 15 percent of consumers, more than 2,000 yuan accounted for 12%.
③ purchase a higher concentration of sites
Place for consumers to buy mobile phones found that the location of mobile phone consumers to buy more concentrated, and large supermarkets in the phone store and brand, the rates were 56% and 38%, other 6.5% only. Cell phones are high-tech procts, consumers find it hard to understand whether its performance has improved, the quality is reliable, they can do to sales of credit and expertise as a criterion, and the mobile phone brand stores supermarkets or the quality of the sales staff is relatively high, thus easy to win the trust of consumers. In addition the phone's price advantage supermarkets students and friends also an important factor to consider.
④ the complexity of mobile phone brands
In this investigation, I found that the use of Nokia's largest, accounting for 46.25%, other 15.00%, such as Motorola, Ericsson 6.25%, Siemens 6.25%, 13.75%, Samsung, Philips 5.00 percent, 7.50 percent were other.
3. Student mobile phone tribe analysis of consumer motivation
After the learning process of a clear consumer demand for its consumer power intensive, the students graally formed a mobile phone tribe to buy a specific motive. Consumption of mobile phone tribe student motivation can be divided into the following four:
First. Truth-seeking motives to buy. According to the survey indicated that students in the purchase of mobile phone consumers, the most or focus on quality and practical function: 39% of respondents said that the ease of use and rability is the most important; In addition, there are those who think that 9 percent of after-sale phone quality of service is critical. The formation of the reasons that motivated the purchase, in addition to the consumption of their most basic needs: the need for work associated with their effects, to a large extent is also affected by the extent of their greater dependence of consumption and their own lack of experience, such as the purchasing power of the weak factors.
II. New purchase motivation. Consumers to buy mobile phones of students, most respondents think that the premise of quality assurance, first of all, consider the mobile phone designs, such as shape, size, thickness, materials, colors and so on. At the same time, 61% of students want to have to "tailor-made cell phones college students." Second, consider the phone's internal functions, such as whether to support the Chinese character input, whether to support the WAP, voice dial support, whether with hands-free functions. And the majority of respondents were clear that the purchase would give priority to quality, the design of lightweight, fashionable, stylish colors, functional cell phone夠炫. This group of students to buy mobile phones have a motivated, with the students a special consumer spending are inseparable. As students of members of consumer groups which are in 18-23 years old, thinking that life in the most active and changeable gold adolescence, warm, open, unrestrained, free and frank character of modern society greatly improved living conditions, science and technology the rapid development of various concepts, the surging trend of thought, given their strong spirit of adventurous spirit and practice, for new things, new concepts of attention and learning, they graally formed a novelty, difference of the consumer psychology, which a direct impact on consumer psychology and novelty of their motivation to buy the proce.
III. For the purchase of motivation will be. According to the students in front of family analysis of cell phone and learned that most students buy the real purpose of the phone is convenient with their families, friends, contact the employing units. For the purchase of mobile phone contact with their families for this purpose, according to surveys, most students have mobile phone tribe's parents hold a positive attitude and this attitude of students motivated to buy mobile phones have a family has a direct role in promoting. In addition, there are some college students approaching graation pass any recruitment information for fear of pressure, but also promoted the emergence of such a motivation to buy.
IV. For the purchase of motivation Lian. Most students can afford mobile phone tribe prices between 1000-1500 yuan. In other words, they need the middle of the phone. In general, the motivation and the emergence of China's overall national strength is not strong, the low per capita consumption levels are closely linked. This has constrained the current economic situation is still in direct dependence of consumer mobile phone tribe stage students of spending power, resulting in the selection of their mobile phone when the eyes are usually on the low-price models. In addition, in order to achieve the purpose of economical and practical, they often choose to rent or rent-free lower recharge cards to use. It is noteworthy that such a motive for the purchase of cheaper is not always the pursuit of low prices in order to save money for the purpose, more often as long as the price of mobile phone tribe reached the hearts of students of "reasonableness" of low-cost, the motivation arises .
Under normal circumstances, students in this group of four mobile phone consumer is not an independent existence of the motive, but intertwined together to promote their further occurrence of consumer behavior. In fact, for consumers, consumer motivation as it is meant that the means of consumption, consumer spending goals a series of psychological and consumer behavior, this group of students for mobile phones is no exception. Therefore, students in four mobile phone tribe intertwined in the development of consumer motivation, the following combination of motivated action in the hope that the result will be the development of a series of consumer motivation to meet goals, and ultimately make purchase decisions.
4. Marketing recommendations: From the above analysis, we should clearly see the students is really a consumer of the consumer groups can not be ignored, and as time goes by, this particular consumer groups increasingly showing its huge consumption potential . Therefore, to enhance their attention and to intensify the development of this new market, for all major mobile phone manufacturers out of their plight, to break the bottleneck, it will play a positive role in promoting. In this connection, we have put forward several proposals for reference marketing:
First. Continue to middle and low phone line, designed for students of consumer development, design functionality is not very wide, but consumer groups have some students prefer the basic functions and styles, shapes, colors and so on mobile phones to attract students, which students grasp the consumer is very good way.
II. Handset vendors for example, the choice at the point of sale, mainly on the phone from the mobile phone close to shopping schools and shops on its own brand sales; in the promotion, the selection of students presented a gift like manner; in pricing, select the middle and low price.
III. The brand's advertising agency, the emphasis on the brand and to play down the emotional factor in the function of the difference between brand factors and dynamic young star's image as its spokesperson to give the cell phone is full of youthful vitality, and positive brand特徵.
IV. In the advertising channels, it is necessary to strive to ensure wide dissemination of the whole surface. Special attention should be paid, with the network development, especially in college, the popularity of the Internet has started, and the publicity channels can not be overlooked.
Fifth. In the sales channels of competition, manufacturers and retailers should seek to "back-to-back" of the strategic partnership. Strong grasp of the big dealers, to give favorable support to the combat effectiveness to a level, on this basis, the budget will be distributed to retailers in particular, put the focus point of the phone monopoly and let the implementation of various strategies and to encourage measures to enhance the cohesion of manufacturers and retailers in order to retailers to manufacturers to promote procts.
5. Conclusion: Overall, this survey was a success, reaching the desired objective. More comprehensive study of the effects of mobile phone consumption factors of university students. However, not enough depth, especially the theoretical support is not enough. I would like to present investigation for future research under the bedding.
這是樓上提供得中文我用google翻譯得。。呵呵你要加分就給他加吧。。。。
③ 請問以下GFK的英文全稱是什麼這是一個什麼機構呢
GFK公司成立1934年,GFK集團是一個擁有近萬名員工的全球性的市場調查公司。總部設在德國紐倫堡,是世界前十位著名的市場調查公司之一。GFK公司在全球五十多個國家設有分公司和代表處,五千名雇員服務於世界各地的客戶。
在GFK提供的各種市場研究服務中,耐用消費品零售市場連續性調查是全球公認的權威。捷孚凱市場咨詢(上海)有限公司是GFK在中國的總公司,業務主要集中在耐用消費品方面的調查。
六十多年以來,公司建立了一整套嚴謹而完善的調查分析系統,在不同的國家使統一的數據收集方法,並以先進的悉信系統,在同一共享平台為全球客戶提供服務。GFK全球市場報告,內容涵蓋總體市場、銷售渠道以及各類型產品詳細市場信息,覆蓋了歐洲、亞太、南北美洲及非洲在內五十多個國家和地區。百餘家國際主要製造商及零售商都在使用GFK數據。
中國經濟的迅速發展,給GFK提供了新的商機。中國業務於1993年正式開始。為了給國際廠商提供給完善的服務,為了給中國廠商提供深入研究國際市場的工具,1999年1月GFK公司在北京設立了辦事處,從事耐用消費品(家電、照相機、IT等)零售市場連續性調查,共覆蓋中國城市市場,為生產廠家提供市場分析服務。隨著中國業務的不斷深入,公司的在華投資也不斷擴大。在傳統家電基礎上,又開發了IT及通訊領域的調查業務。
為了更大規模的擴展中國業務,GFK於2000年7月份在上海成立了捷孚凱市場咨詢(上海)有限公司。
至於公司的英文全稱,應該是Gfk Marketing service