㈠ 房地產市場開發方面的英文文獻和中文翻譯
http://www.cqvip.com/journal/29.shtml（期刊論文資料）
http://hi..com/oneonelove/blog/item/ca164d0edbbf35ce7bcbe1e2.html (英文的參考文獻列表)
上面大把 什麼類型的都有。。。
㈡ 求一篇關於「房地產」的英文文章及其中文翻譯，英文原文參考文獻須1500字以上
2009年我國經濟的運行，註定將呈現一種錯綜復雜的局面。
Economy in 2009 to run our country is destined to show a complex situation.
受國際金融危機和我國經濟深層次矛盾的影響，2009年我國的經濟增長不可能一帆風順，對於將要遇到的困難，我們應當做好各方面的准備。
如何走出金融危機的陰影？2009年，我國的行業經濟運行將會怎樣？弄清了這些問題，我們就能夠把握住經濟運行的先機，我們的信心也就有了可靠的來源。這里，我們選取了一些有代表性的行業，對這些行業未來的走勢加以分析，希望找出上述問題的答案。
By the international financial crisis and deep-seated contradictions in China's economic impact, in 2009 the economic growth of our country can not be plain sailing, for the difficulties to be encountered, we should do a good job in all aspects of preparation.
How to get out of the shadow of the financial crisis? In 2009, China's instry will be how the economy? Clarify these questions, we will be able to take advantage of economic operation, and will have confidence in our reliable sources. Here, we select a number of instry representative on the future trend of these instries to be analyzed to find out the answer to the question above.
楊紅旭said, first of all, China's real estate market is still difficult to shake off the impact of external economic environment. Decide the trend of the housing market, another important factor is the country to save the economy, save the housing market policy measures. It should be said that since October last year, the central and local governments to save the economy, save the housing market's attitude is clear and is still on the increase in intensity, then, does this mean that the real estate market in 2009 and will rebound in the bottom, into the next growth cycle round it?楊紅旭believe that good policy it is difficult at the rapid transformation in 2009 into the effectiveness of the market rebound. The reason is simple, the vast majority of policies need to show the effectiveness of a process, there is a time lag. Any control, have been a need, a number of policies issued will receive remarkable results
㈢ 求關於房地產方面的英文文獻！！！！！
房產網
房地產營銷:http://lunwen.ws126.net/Article/jingji/4552.html一共有9頁，中英文對照～～～
網路營銷：Internet Marketing,「網路營銷」可以參考下內容：）~~
Internet marketing team has always taken pride in using up-to-date, competitive, and ethical search engine marketing strategies that really get results for on-line business. Our unique understanding of the inner workings of the web and the strategy required to compete successfully can make your web site a winner.
If your web site is not getting the traffic and making the sales you had hoped,internet marketing services will help make your site a success. Everyday we help web sites, just like yours, successfully compete on the Internet.
Competing successfully on the internet requires strategy. Since each business, market, and web site is unique, each requires it's own strategic marketing plan.
SEO is the foundation of our Internet Marketing services. The search engines base their rankings on many factors. There are some things they like a lot, and some things they don't tolerate.
Internet Marketing,直譯為「網路營銷」。它有廣義和狹義兩種定義。
廣義上，Internet Marketing指企業利用互聯網為滿足用戶需求，實現企業目標而提供產品或服務的一系列經營活動過程。它包括市場調研、產品的目標市場選擇、產品設計、產品開發、營銷組合策略的制定、產品銷售、售後服務、用戶意見反饋、效果評估、策略調整等一系列與市場有關的企業經營活動。英文的定義為：(also known as online marketing) the use of the Internet to disseminate information, communicate with the marketplace, advertise, promote, sell and/or distribute procts or services.
狹義上，Internet Marketing被理解成網站推廣，是等同於Web Promotion或Site Promotion的一種推廣行為。英文的定義為：Methods of using the Internet to promote procts and services, includes site optimization, banner ads and pay-per-click.
Internet Marketing在廣義上是戰略，在狹義上是戰術。
目前網上普遍提到的「網路營銷」大都指的是狹義上的網站推廣，為了區別於狹義的定義，今後我將用「網路市場營銷」這個詞來表示Internet Marketing廣義的意思。
您可在http://1b111.com上搜索有關Promotion,Marketing等關鍵詞來找到您所需要的文章。例如下面這篇文章（片斷）可能對你有幫助：
Title: 5 Ways To Improve Your Promotion
How many times have you... started out with a plan for the day, but got lost in a lot of details?
. Here are five ways to improve your promotional efforts online:
. 1) PLAN YOUR WORK:
. Failing to have a promotional plan is one of the most common problems faced by those online promoters today.
. Write out your daily plan of activities from sign-on to sign-off.
. Your time on line is limited. Make the most of it. Do the most pressing of your tasks first and save the easiest for later.
另外介紹一本書～～～作者: Judy Strauss ,Adel El-Ansary,Raymond Frost
文章名稱:E-Marketing (4th Edition)
出處(出版社）:Prentice Hall
出版日期:March 14, 2005
作者: Mitch Meyerson, Mary Eule Scarborough
文章名稱:Mastering Online Marketing
出處(出版社）:Entrepreneur Press
出版日期:November 21, 2007
㈤ !!!急求!!!房地產網路營銷的外文文獻
這個我略曉得。
推薦到OA圖書館查找。
不過，關於綠城御園的估計肯定是沒有外國人寫過。
建議可以查找相關文獻，輸入「房地產市場營銷」的相關英文文獻。
㈥ 求房地產市場營銷相關的英語文獻!
要從具體的事情抓起，把「講文明，改陋習，樹新風，塑形象」活動不斷引向深入。從長遠著眼，從現在做起。從小事做起，從自我做起。從日常的具體行為抓起。
抓好「十不」以改掉不良的惡習，養成良好的個人衛生習慣，即不隨地吐痰便溺;不亂扔臟物廢物;不說粗話臟話;不亂貼亂畫;不攀折花木;不損害公物;不違反交通規則;不打架斗毆;不吸煙;不沾染黃、賭、毒。
要發揮好模範帶頭作用，通過開展「講文明，改陋習，樹新風，塑形象」活動，倡導科學文明的生活方式，要加強科普和法制教育，深入學習宣傳《管理守則》，《文明守則》等，不斷提高文明道德水平，增加自我保護意識和遵紀守法意識。
要選准切入點，建立長效管理機制，使「講文明，改陋習，樹新風，塑形象」活動貫穿在日常工作和生活之中，要把「講文明，改陋習，樹新風，塑形象」活動與「文明行業」活動結合起來，做到相互促進，協調發展。
要從現在開始，從自我開始，要從一點一滴抓起，常抓不懈。一切遺風陋習要堅決改掉，一切高尚的道德風尚要大力弘揚。做為一名大學生，我們要不斷提高自身素質。
要修身養性，讓自己擁有一顆愛心。愛心能使自己高尚，快樂，能讓別人愉悅，享受。要確立合適的積極的人生目標，讓自己擁有一個通過努力可以達成的理想和目標。與社會共進，與集體相融，不孤傲也不喪失原則。了解自己，發現自己的興趣和特點，確定自己獨特的人生目標，然後在目標的指引下，一步步努力實現，不要操之過急，更不要總是追求「最好」，也不要模仿他人隨便確定自己的目標，無論是為了求知，為了真情，還是為了影響力，財富，創新，道德等等，我們對自己要有正確定位。
我們要爭取做一名優秀的大學生，為以後的工作打下堅實的基礎。
㈦ 急求關於市場營銷或則房地產相關的英文論文
Marketing is an integrated communications-based process through which indivials and communities discover that existing and newly-identified needs and wants may be satisfied by the procts and services of others.
Marketing is defined by the American Marketing Association as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. [1] The term developed from the original meaning which referred literally to going to market, as in shopping, or going to a market to buy or sell goods or services.
Marketing practice tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research. Seen from a systems point of view, sales process engineering views marketing as a set of processes that are interconnected and interdependent with other functions[2], whose methods can be improved using a variety of relatively new approaches.
Marketing is influenced by many of the social sciences, particularly psychology, sociology, and economics. Anthropology and neuroscience are also small but growing influences. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. The marketing literature is also infamous for re-inventing itself and its vocabulary according to the times and the culture.
Contents [hide]
1 Four Ps
2 Proct
2.1 Branding
3 Marketing communications
3.1 Advertising
3.1.1 Functions and advantages of successful advertising
3.1.2 Objectives
3.1.3 Requirements of a good advertisement
3.1.4 Eight steps in an advertising campaign
3.2 Personal sales
3.3 Sales promotion
3.4 Marketing Public Relations (MPR)
4 Customer focus
5 Proct focus
6 Areas of marketing specialization
7 See also
8 Related lists
9 References
10 Further reading
11 External links
[edit] Four Ps
Main article: Marketing mix
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a 「Marketing Mix」. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.
Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary; it can simply be what is exchanged for the proct or services, e.g. time, energy, or attention. Methods of setting prices optimally are in the domain of pricing science.
Placement (or distribution): refers to how the proct gets to the customer; for example, point-of-sale placement or retailing. This third P has also sometimes been called Place, referring to the channel by which a proct or service is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc. also referring to how the environment in which the proct is sold in can affect sales.
Promotion: This includes advertising, sales promotion, publicity, and personal selling. Branding refers to the various methods of promoting the proct, brand, or company.
These four elements are often referred to as the marketing mix,[3] which a marketer can use to craft a marketing plan.
The four Ps model is most useful when marketing low value consumer procts. Instrial procts, services, high value consumer procts require adjustments to this model. Services marketing must account for the unique nature of services.
Instrial or B2B marketing must account for the long term contractual agreements that are typical in supply chain transactions. Relationship marketing attempts to do this by looking at marketing from a long term relationship perspective rather than indivial transactions.
As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass, 1988), suggests that one of the greatest limitations of the 4 Ps approach "is that it unconsciously emphasizes the inside–out view (looking from the company outwards), whereas the essence of marketing should be the outside–in approach".
[edit] Proct
Main article: New Proct Development
[edit] Branding
Main article: Brand
A brand is a name, term, design, symbol, or other feature that distinguishes procts and services from competitive offerings. A brand represents the consumers' experience with an organization, proct, or service. A brand is more than a name, design or symbol. Brand reflects personality of the company which is organizational culture.
A brand has also been defined as an identifiable entity that makes a specific value based on promises made and kept either actively or passively.
Branding means creating reference of certain procts in mind.
Co-branding involves marketing activity involving two or more procts.
[edit] Marketing communications
Marketing communications breaks down the strategies involved with marketing messages into categories based on the goals of each message. There are distinct stages in converting strangers to customers that govern the communication medium that should be used.
[edit] Advertising
Paid form of public presentation and expressive promotion of ideas
Aimed at masses
Manufacturer may determine what goes into advertisement
Pervasive and impersonal medium
[edit] Functions and advantages of successful advertising
Task of the salesman made easier
Maximize sales
Publicity
Brand building
Create awareness
Persuade buyers
Introction of new proct
Enable market leadership
To face competition
To inform changes
To counteract to competitors advertisement
To enhance goodwill
[edit] Objectives
Maintain demand for well-known goods
Introce new and unknown goods
Increase demand for well-known goods/procts/services
[edit] Requirements of a good advertisement
The AIDA principle. Attention, Interest, Desire and Action
Attract attention (awareness)
Stimulate interest
Create a desire
Bring about action (to buy the proct)
[edit] Eight steps in an advertising campaign
Market research
Setting out aims
Budgeting
Choice of media (television, newspaper/magazines, radio, web, outdoor)
Choice of actors and players (New Trend)
Design and wording
Co-ordination
Test results
[edit] Personal sales
Oral presentation given by a salesperson who approaches indivials or a group of potential customers:
Live, interactive relationship
Personal interest
Attention and response
Interesting presentation
Clear and thorough.
[edit] Sales promotion
Short-term incentives to encourage buying of procts:
Instant appeal
Anxiety to sell
An example is coupons or a sale. People are given an incentive to buy, but this does not build customer loyalty or encourage future repeat buys. A major drawback of sales promotion is that it is easily copied by competition. It cannot be used as a sustainable source of differentiation.
[edit] Marketing Public Relations (MPR)
Stimulation of demand through press release giving a favourable report to a proct
Higher degree of credibility
Effectively news
Boosts enterprise's image
[edit] Customer focus
Many companies today have a customer focus (or market orientation). This implies that the company focuses its activities and procts on consumer demands. Generally there are three ways of doing this: the customer-driven approach, the sense of identifying market changes and the proct innovation approach.
In the consumer-driven approach, consumer wants are the drivers of all strategic marketing decisions. No strategy is pursued until it passes the test of consumer research. Every aspect of a market offering, including the nature of the proct itself, is driven by the needs of potential consumers. The starting point is always the consumer. The rationale for this approach is that there is no point spending R&D funds developing procts that people will not buy. History attests to many procts that were commercial failures in spite of being technological breakthroughs.[4]
A formal approach to this customer-focused marketing is known as SIVA[5] (Solution, Information, Value, Access). This system is basically the four Ps renamed and reworded to provide a customer focus.
The SIVA Model provides a demand/customer centric version alternative to the well-known 4Ps supply side model (proct, price, place, promotion) of marketing management.
Proct → Solution
Promotion → Information
Price → Value
Placement → Access
The four elements of the SIVA model are:
Solution: How appropriate is the solution to the customer's problem/need?
Information: Does the customer know about the solution? If so, how and from whom do they know enough to let them make a buying decision?
Value: Does the customer know the value of the transaction, what it will cost, what are the benefits, what might they have to sacrifice, what will be their reward?
Access: Where can the customer find the solution? How easily/locally/remotely can they buy it and take delivery?
This model was proposed by Chekitan Dev and Don Schultz in the Marketing Management Journal of the American Marketing Association, and presented by them in Market Leader, the journal of the Marketing Society in the UK.
[edit] Proct focus
In a proct innovation approach, the company pursues proct innovation, then tries to develop a market for the proct. Proct innovation drives the process and marketing research is concted primarily to ensure that profitable market segment(s) exist for the innovation. The rationale is that customers may not know what options will be available to them in the future so we should not expect them to tell us what they will buy in the future. However, marketers can aggressively over-pursue proct innovation and try to overcapitalize on a niche. When pursuing a proct innovation approach, marketers must ensure that they have a varied and multi-tiered approach to proct innovation. It is claimed that if Thomas Edison depended on marketing research he would have proced larger candles rather than inventing light bulbs. Many firms, such as research and development focused companies, successfully focus on proct innovation. Many purists doubt whether this is really a form of marketing orientation at all, because of the ex post status of consumer research. Some even question whether it is marketing.
An emerging area of study and practice concerns internal marketing, or how employees are trained and managed to deliver the brand in a way that positively impacts the acquisition and retention of customers (employer branding).
Diffusion of innovations research explores how and why people adopt new procts, services and ideas.
A relatively new form of marketing uses the Internet and is called Internet marketing or more generally e-marketing, affiliate marketing, desktop advertising or online marketing. It tries to perfect the segmentation strategy used in traditional marketing. It targets its audience more precisely, and is sometimes called personalized marketing or one-to-one marketing.
With consumers' eroding attention span and willingness to give time to advertising messages, marketers are turning to forms of permission marketing such as branded content, custom media and reality marketing.
The use of herd behavior in marketing.
The Economist reported a recent conference in Rome on the subject of the simulation of adaptive human behavior.[6] It shared mechanisms to increase impulse buying and get people "to buy more by playing on the herd instinct." The basic idea is that people will buy more of procts that are seen to be popular, and several feedback mechanisms to get proct popularity information to consumers are mentioned, including smart-cart technology and the use of Radio Frequency Identification Tag technology. A "swarm-moves" model was introced by a Princeton researcher, which is appealing to supermarkets because it can "increase sales without the need to give people discounts." Large retailers Wal-Mart in the United States and Tesco in Britain plan to test the technology in spring 2007 .
Marketing is also used to promote business' procts and is a great way to promote the business.
Other recent studies on the "power of social influence" include an "artificial music market in which some 14,000 people downloaded previously unknown songs" (Columbia University, New York); a Japanese chain of convenience stores which orders its procts based on "sales data from department stores and research companies;" a Massachusetts company exploiting knowledge of social networking to improve sales; and online retailers who are increasingly informing consumers about "which procts are popular with like-minded consumers" (e.g., Amazon, eBay).
㈧ marketing 市場營銷論文 要英文版的
With the development of IT technology, business to the increasingly rapid pace of change to the network, and now we have entered the information age, speed has become our constant pursuit of direction. For each enterprise essential to marketing departments in order to advance the pace of change even more in, people began to network marketing transformation.
Some experts said that in the Internet age of today's Internet Marketing will soon replace the traditional marketing methods and become the main theme of the market. Because people can see the advantages of the network marketing, in-house, departments, and between all departments of the Internet to share information, but also shorten the time for the transmission of information. Thus greatly improving the efficiency of the computer above the company can build up a database, there are customers inside the basic information and consumer information records and is concive to the implementation of one-on-one marketing, for better customer service. At the same time also allow customers to feel he is very business-to-the mind, increase customer loyalty and sales network for the same very attractive, it may omit many brokers, such as wholesalers, distributors, retailers and even And to directly face the customer. Thus greatly rece the cost, the enterprise's procts more competitive to achieve greater sales, and more importantly is able to get the fastest rate of customer feedback to enable enterprises to adapt to market the proct more demand e to enterprises Always walk in the forefront of the market.
Some experts say that may be. Network marketing is some advantage, but his shortcomings but can not be ignored. Network can get market information faster, but the network sales increase sales but can not agree with. They believe that this network has only the most cutting-edge things. Most people have not accepted this approach. It is also not in the habit of online shopping, the things on these virtual lack of trust, they believe that the reality is quite the thing. Life, if I bought What is the problem with the quality of things you can find manufacturers directly, or find a vendor, and will soon receive a response. I do not know that the Internet can be the Whom do I contact, how to find, when a reply » Some say things simply do not fit in online sales, proction companies such as Coca-Cola drinks, I Xianghe when casually into stores or supermarkets which can be bought, it has more convenient, however, how to simplify the sales process? » Everyone knows that there is no need of. If you get the trust of customers, to the extent possible, satisfy the customer, then I think the most effective way is not to rece costs, as long as you in every corner of the world placed on Coke, so that people no matter what time any place as long as the wish to Drink will be able to see it and that is the biggest customer satisfaction, not only rece costs but forgot the more important in the market.
Network development is fast, according to the computer penetration rate is now to complete the transition to the network also needs a long time, not to mention to our Chinese enterprises. Network marketing is a great potential, but also可要not fully developed, the traditional marketing methods will still dominate, the network marketing soon replace the traditional marketing is not realistic. Perhaps the best marketing is not marketing, not traditional marketing, I think they can complement each other, Gequ director, perhaps the most promising is the best way of marketing it.
中文
隨著IT技術的發展，企業以越來越快的速度向網路化轉變，現在我們已經進入了信息時代，速度更成了我們不斷追求的方向。而對於每個企業必不可少的市場營銷部門在以更超前的速度轉變著，人們開始向網路營銷轉化。
有的專家說，在網路時代的今天網路營銷會很快的替代傳統的營銷方式而成為市場的主旋律。因為人們可以看到了網路營銷的優勢， 在企業內部 ，部門和部門之間都相互聯網有利於信息共享 ，也縮短了信息傳遞的時間。 從而大大提高了工作效率， 可以在公司電腦上面建立資料庫，里邊存有客戶的基本資料和消費信息紀錄 ，有利於實施一對一營銷，從而更好的為客戶服務。同時也能讓客戶感受到企業對他是相當的在乎， 更提高了客戶的忠誠度 ，而對於網路銷售同樣很有誘惑力，它可以省略許多中間商，象批發商 、經銷商、 甚至是零售商， 而直接面對客戶。從而大大降低了成本，企業的產品更有競爭力取得更大的銷售業績，而更主要的是能以最快的速度得到客戶的反饋信息，使企業的產品更適應市場的需求，而使企業總是走在市場的最前列。
可有的專家卻認為。網路營銷是有一些優勢，但他的缺點卻不容忽視。網路化是可以更快的得到市場信息， 但網路銷售提高銷售業績卻不堪贊同。他們認為，網路化今天卻只是最前沿的東西。大部分的人還沒有接受這種方式。人們還不太習慣在網上購物，他們對這些虛擬的東西缺乏信任，他們還是比較相信現實中存在的東西。生活中，如果我買了東西質量有什麼問題直接就可以找廠家， 或者找賣主 ，而且會很快的得到答復。可網上我不知道該找誰，怎麼找，什麼時候有答復？再說有的東西根本就不適合在網上銷售，比如可口可樂公司生產的飲品， 我想喝的時候隨便進哪個商店或者超市都能買到，這已經再方便不過了，還要怎麼簡化銷售過程嗎？誰都知道沒有必要了。你要想得到顧客的信任，想盡可能的滿足顧客，那麼我想最有效的方法不是去降低成本，只要你在世界的每個角落都擺放上可樂，讓人們不論在什麼時間什麼地點只要想喝就能夠看到它那就是對顧客最大的滿足，不要只顧著降低成本而卻忘了更重要的市場佔有率。
網路化發展的的確快，可按照現在的電腦普及率要完全的向網路化轉變還需要相當長的時間，更何況對我們中國的企業。網路營銷確實潛力很大，可要完全開發卻也不易，傳統的營銷方式還是會佔主導地位，網路營銷很快的取代傳統的營銷是不現實的。也許最好的營銷方式不是網路營銷，也不是傳統營銷，我覺得他們完全可以相互補充，各取所長，也許那才是最好最有前途的營銷方式吧。
㈨ 急求房地產營銷 STP戰略英文文獻！！！
沒有理解stp,是science and technology parks還是software and technology parks
不過剛好找到一篇適合樓主要求的文獻，已經發送，查收。
[1] Durao, D., Sarmento, M., Varela, V., et al. Virtual and real-estate science and technology parks: a case study of Taguspark[J]. Technovation, 2005, 25(3): 237-244.
查看過外文資料庫，也看過幾篇中文綜述都沒有房地產stp的文獻，以前的文獻也沒有提。
如一篇叫《房地產營銷策劃的STP 模式》作者竟然直接引用了兩本中文教材。
[1] 王瑜,張曉青.市場營銷學[M].北京:團結出版社,1999.
[2] 李清立.房地產開發與經營[M].北京:清華大學出版社,2004.
果然天下文章一大抄。
一篇《顧客導向的房地產營銷策略》，連參考文獻也不寫。
如果樓主自信能找到，建議樓主自己去找吧。
如果單純stp倒是有以下文獻。
[2] Natter, M., Mild, A., Wagner, U., et al. Planning New Tariffs at Tele. Ring–The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool[J]. Marketing Science, 2008.
[3] Hung, C. Tsai, C. Market segmentation based on hierarchical self-organizing map for markets of multimedia on demand[J]. Expert Systems with Applications, 2008, 34(1): 780-787.
㈩ 求兩篇房地產市場營銷的外文文獻
推薦到OA圖書館查找。
不過，關於綠城御園的估計肯定是沒有外國人寫過。
建議可以查找相關文獻，輸入「房地產市場營銷」的相關英文文獻。