A. 急求一份關於網路營銷的英文文獻及翻譯
一、網頁策略
A, web strategy
在網路市場空間企業的網站即代表著企業自身的形象。因此必須:
In the network market space enterprise website which represents the enterprise's own image. So you must:
1.搶占優良的網址並加強網址宣傳
1. Take good website propaganda and strengthen url
2.精心策劃網站結構
2. Carefully planned site structure
3.花大力氣維護網站
3. Maintaining a website great effort
二.產品策略
2. Proct strategy
1. 企業可以通過分析網上的消費者總體特徵來確定最適合在網上銷售的產品。
1. The enterprise can through the analysis of online consumer's overall characteristics to determine the most suitable for online sales of procts.
2. 產品的市場涵蓋面要廣。
2. The proct was much broader coverage of the market.
3. 與客戶直接交流,為其提供個性化的服務。
3. Communicate directly with customers, providing personalized service.
三.價格策略
3. The price strategy
1.企業可以開發一個自動調價系統,同時還可以開展市場調查,以及時獲得有關信息來對價格進行調整。
1. Enterprises can develop a automatic adjustment system, at the same time can also carry out market research, and access to relevant information to adjust the price.
2. 開發智慧型議價系統與消費者直接在網上協商價格。
2. The development of the intelligent negotiation system and consumers directly to negotiate prices on the Internet.
3.企業可開誠布公的在價格目錄上向消費者介紹本企業價格制定程序,促使消費者做出購買決策。
3. Enterprises can open in this enterprise from concept to consumer prices in the catalog are proceres, prompt consumers to make purchase decisions.
四.促銷策略
4. The promotion strategy
1. 網路廣告是目前較為普遍的促銷方式。
1. Online advertising is the common way of promotion.
2. 利用網路聊天的功能開展消費者聯誼活動或在線產品展銷活動和推廣活動。
2. The using function of network chat, the consumer fellowship activities or online proct exhibitions and promotional activities.
3. 與非競爭性的廠商進行線上促銷聯盟。
3. The online promotion alliance with non competitive vendors.
4. 將網路文化與產品廣告相融合,藉助網路文化的特點來吸引消費者。
4. Network culture and the integration of proct advertising, with the characteristics of network culture to attract consumers.
五.渠道策略
5. The channel strategy
1. 結合相關產業的公司,共同在網路上設點銷售系列產品。
1. Combining with the related instry company, second-hand sale series of procts on the Internet.
2. 在企業網站上設立虛擬店鋪。
2. In the enterprise to set up a virtual store on the website.
3. 可直接利用電子郵件進行線上購物,也可通過劃撥電匯付款,由企業通過郵局郵寄或送貨上門進行貨物交割。
3. Can be directly use E-mail for online shopping, also can through the transfer by t/t payment, by company to delivery goods by post mail or door-to-door delivery.
六.網路營銷的顧客服務
6. The network marketing customer service
通過實施互動式營銷策略,提供滿意的顧客服務正是許多企業網路營銷成功的關鍵所在。網上顧客服務的主要工具有電子郵件、電子論壇,常見問題解答等
Through the implementation of an interactive marketing strategy, to provide satisfactory customer service is the key to the success of many enterprises network marketing. The main tool of customer service online email, electronic BBS, FAQ, etc
B. 關於網路營銷的翻譯中,目前國內比較常用的是什麼
Online-Marketing
和
Network Marketing
用的比較多
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PODSEN網路營銷解決方案
C. 急求一份關於網路營銷的英文文獻及翻譯
發了如來下幾篇,供選擇,無翻自譯。
《Integrated internet marketing》RT Watson,2000
《Marketing to postmodern consumers introcing the internet chameleon》G Simmons , 2008
《Marketing on the Internet- who can benefit from an online marketing approach》MY Kiang, 2000
字數方面,第一篇比較接近你的要求,其他較長。
D. 網路營銷英文怎麼翻譯
network marketing或者cyber marketing 很簡單的!!!
E. 求一篇網路營銷、網路推廣類的英文文獻及翻譯,需包括出處、作者,字數最好1萬字左右。
可以直接到相關的論文站點,上面的信息會更多更全更細的。
F. 求一篇電子商務網路營銷方面的外文文獻,翻譯成中文2000左右,要近兩年的
自己去sciencedirect,springerlink等外文資料庫下載啊
或者到知網,維普等中文資料庫下載
很多的,校園網內免費獲取
校園網外可以利用google學術搜索,有部分能免費下載
僅供參考~
G. 急求一篇關於網路營銷方面的英文原文,寫論文用的,字數1500左右最好,有翻譯更好,哪位幫幫忙,謝謝!
去論文資料庫找相關的,比如知網 萬方,自己不會搜的可參照我qq空間里關於網路找論文的方法和步驟
H. 網路營銷方面的翻譯!
Amazon excellence as the world's largest retailer of Chinese books, the Chinese one of the largest online mall, make unremitting efforts to focus on the customer experience, providing customers with low prices, convenience, there is a wide range of choices of procts, customer demand for primary work with a full range of services. According to customer needs at different stages, to take a variety of network marketing, such as search engine marketing (SEM), search engine optimization (SEO), site specific banner ads, e-mail marketing, viral marketing online marketing technology to enhance marketing efficiency, the establishment of marketing functions, and more use of Internet marketing the conversion of the marketing strategy and improve the corporate marketing model, driven the rapid development of enterprises to become successful B2C e-commerce operators, as well as high-quality resources, logistics, after-sales service conditions, and further to become the representative of the Chinese e-commerce shopping websites, highlights the network marketing companies in e-commerce play an important role.
Excellence Model of the Amazon network marketing from the consumer e-commerce trends and changes in psychological characteristics and constraints at the present stage of development of consumer marketing analysis of psychological factors to explore the face of a modern enterprise network specific psychological consumers in order to break through the traditional business way of thinking, inherent in the reform of marketing strategy, marketing approach for enterprises to build a new operation mechanism.
Key words: Internet Marketing e-commerce customer experience
I. 急!!!跪求網路營銷類外文+翻譯,網路營銷類外文+翻譯,老大們誰有資源幫幫忙
B2C是英文Business-to-Consumer(商家對客戶)的縮寫,而其中文簡稱為「商對客」。「商對客」是電子商務的一種模式,也就是通常說的商業零售,直接面向消費者銷售產品和服務。這種形式的電子商務一般以網路零售業為主,主要藉助於互聯網開展在線銷售活動。
編輯本段
主要模式
綜合商城
它有龐大的購物群體,有穩定的網站平台,有完備的支付體系,誠信安
當當網
全體系(盡管目前仍然有很多不足),促進了賣家進駐賣東西,買家進去買東西。如同傳統商城一樣,淘寶自己是不賣東西的,是提供了完備的銷售配套。
商城,謂之城,自然城中會有許多店,是的,綜合商城就如我們平時進入天河城、 正佳 、新大新 等現實生活中的大商城一樣。商城一樓可能是一級品牌,然後二樓是女士服飾,三樓男士服飾,四樓運動/裝飾,五樓手機數碼,六樓特價…… 將N個品牌專賣店裝進去,這就是商城。而後面的 淘寶商城 也自然是這個形式,跟傳統無異,它有龐大的購物群體,有穩定的網站平台,有完備的支付體系,誠信安全體系(盡管目前仍然有很多不足),促進了賣家進駐賣東西,買家進去買東西。如同傳統商城一樣,淘寶自己是不賣東西的,是提供了完備的銷售配套。
而線上的商城,在人氣足夠,產品豐富,物流便捷的情況下,其成本優勢,二十四小時的不夜城,無區域限制,更豐富的產品等等優勢,體現著網上綜合商城即將獲得交易市場的一個角色。
這種商城在線下是以區域來劃分的,每個大的都市總有三五個大的商城。而互聯網這一領域,也註定了三五家綜合商城獨大。
淘寶商城
線上的商城,在人氣足夠,產品豐富,物流便捷的情況下,其成本優勢,二十四小時的不夜城,無區域限制,更豐富的產品等等優勢,體現著網上綜合商城即將獲得交易市場的一個角色。
代表:淘寶商城
百貨商店
商店,謂之店,說明賣家只有一個;而百貨,即是滿足日常消費需求的豐富產品線。這種商店是有自有倉庫,會庫存系列產品,以備更快的物流配送和客戶服務。這種店甚至會有自己的品牌。就如同線下的沃爾瑪,屈臣氏,百佳百貨。
代表:亞馬遜、當當、卓越
垂直商店
這種商城的產品存在著更多的相似性,要麼都是滿足於某一人群的,要麼是滿足於某種需要,亦或某種平台的(如電器)。
垂直商店,存在於互聯網上有多少有呢?這取決於市場的細分。設定細分的種類是X的話,那就是X的三到五倍,因為每一個領域,總有三五家在那裡競爭著,盡管互聯網大家都說沒有老二,但也其實不然,盡管老二活得很辛苦,也是卧薪嘗膽,堅挺地活著。 而也正因為有了良好的競爭格局,而促進了服務完善。
代表:數碼家電類:中國巨蛋 女裝內衣類:麥考林 嬰兒用品類:紅孩子
復合品牌店
類似這種店,隨著電子商務的成熟,會越來
佐丹奴
越多的傳統品牌商加入電商戰場,以 搶佔新市場,拓充新渠道,優化產品與渠道資源為目標,一波大肆進軍的勢頭蠢蠢欲動。
代表:佐丹奴 百麗
輕型品牌店
輕型的品牌店是可行的,關鍵是別迷茫了自己,找出自己核心的競爭力,其它讓更強的人來承擔。而眼下,再有想著什麼都是自己乾的老闆們,也需要重新思考了,別讓自己絆倒。
服務型網店
服務型的網店越來越多,都是為了滿足人們不同的個性需求,甚至 是幫你排隊買電影票,都有人交易,很期待見到更多的服務形式的網店。
導購引擎型
比如導購類型的網站是使購物的趣味性、便捷性大大增加 同時諸多購物網站都推出了購物返現,少部分推出了聯合購物返現 這些都用來滿足大部分消費者的需求,許多消費者以不單單滿足直接進入b2c網站購物了。購物前都會通過一些網購導購網站。
代表:網易返現
Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of businesses serving end consumers with procts and/or services.
An example of a B2C transaction would be a person buying a pair of shoes from a retailer. The transactions that led to the shoes being available for purchase, that is the purchase of the leather, laces, rubber, etc. as well as the sale of the shoe from the shoemaker to the retailer would be considered (B2B) transactions.
[edit]Types of B2C
While the term e-commerce refers to all online transactions, B2C stands for "business-to-consumer" and applies to any business or organization that sells its procts or services to consumers over the Internet for its own use. When most people think of B2C e-commerce, they think of Amazon, the online bookseller that launched its site in 1995 and quickly took on the nation's major retailers. In addition to online retailers, B2C has grown to include services such as online banking, travel services, online auctions, health information and real estate sites. Peer-to-peer sites such as Craigslist also fall under the B2C category.
B2C e-commerce went through some tough times, particularly after the technology-heavy Nasdaq crumbled in 2000. In the ensuing dotcom carnage, hundreds of e-commerce sites shut their virtual doors and some experts predicted years of struggle for online retail ventures. Since then, however, shoppers have continued to flock to the web in increasing numbers. In fact, North American consumers adopted e-commerce so much that despite growing fears about identity theft, they spent $172 billion shopping online in 2005, up from $38.8 billion in 2000.
By 2010, consumers are expected to spend $329 billion each year online, according to Forrester Research. What』s more, the percentage of U.S. households shopping online is expected to grow from 39 percent this year to 48 percent in 2010.
[edit]Unique attributes
Negotiation: Selling to another business involves haggling over prices, delivery and proct specifications. Not so with most consumer sales. That makes it easier for retailers to put a catalog online, and it's why the first B2B applications were for buying finished goods or commodities that are simple to describe and price.
Integration: Retailers don't have to integrate with their customers' systems. Companies selling to other businesses, however, need to make sure they can communicate without human intervention. But Buisnesses Should Not Be Mean To The Consumer
J. 中小企業網路營銷策略 翻譯成英語
《中小企業網路營銷策略》
《Internet Marketing Strategy of Small and Medium-Sized Enterprises 》