市場營銷英語對話

⑴ 關於市場營銷的專業英語翻譯

1.消費者把產品看成是大筆的利潤，並選擇能給他們帶來最大利潤的產品。

2. 他們觀察到顧客在用他們自己的的和其競爭對手的產品，就向他們深入的了解他們喜歡什麼和不喜歡什麼。

⑵ 行銷企劃的關於營銷企劃常用的一些英語語句

這樣，音樂就會成為一種營銷工具。
The music, then, becomes a marketing tool.
告訴他是有關營銷計劃的事。
Tell him this is about the marketing project.
市場營銷專家想要知道他們買些什麼。
Marketingspecialists want to know what they buy.
一個原因是日本缺乏政府部長們的營銷支持。
One reason was deemed to be lack of marketing support from government ministers.
市場營銷者運用社會媒體和新科技來向年輕人銷售產品。
Marketers use social media and new technology to reach young people and sell procts.
西聯匯款正面向美國的拉美移民開展此項新服務的營銷。
Western Union is marketing its new service to Latino immigrants in the United States.
這是一種比較少見的營銷手段，把你的預期挫敗到如此程度。
It is a rare piece of marketing that confounds your expectations as dramatically as this.
他們可以充分利用在采購、製造以及營銷和貿易上的整合優勢。
They can exploit synergies in purchasing, and in manufacturing as well as in marketing and trading.
理論上，這是一種新興的推薦式經濟，也是口碑營銷的一種規則系統。
In theory, this was to become a new recommendation economy, an algorithmic form of word of mouth.
誰是我們的目標市場?在營銷中使用什麼形式的媒介手段。以及預算?。
Who is our target market, what forms of media to use in the campaign as well as the budget?
Last year Shiseido launched a campaign to boost the visibility of the Shiseido brand in overseas markets.
盡管金融學和市場營銷學也讓我頗感興趣。
At the moment, I am leaning towards economics and strategy, although finance and marketing also have me interested.
上世紀的免費是有效的市場營銷策略，而本世紀的免費則是一種全新的經濟模式。
While the last century's Free was a powerful marketing method, this century's Free is an entirely new economic model.
這里還有許多其它的成本，例如研究，設計，營銷和專利費用，還有銷售商本身的成本。
There are many other costs, such as research, design, marketing and patent fees, as well as the retailer's own costs.
損害已經被修復，遊客似乎不在乎他們所受的傷害——也許是被聰明的營銷活動所慫恿。
The damage has been repaired and tourists seem to have abandoned their misgivings—encouraged, perhaps, by a clever marketing campaign.
社交網也會對消費者行為產生深遠的影響，從而驅使各家公司把大量營銷預算轉移到自己身上。
They will also have a profound influence on consumer behaviour, prompting firms to shift a hefty chunk of their marketing budgets in their direction.
當海爾這樣的消費品製造商在海外擴張時，他們需要管理分銷零售網路，並開發新的營銷策略。
When manufacturers of consumer goods such as Haier expand overseas, they need to run distribution and retail networks and develop new marketing strategies.
這樣，拍賣行對中國買家有針對性的營銷活動就變得更加重要了。中國買家在其他領域也很活躍。
That makes it more important for auction houses to tailor their marketing to the Chinese, who are active in other categories as well.
Computer-analyzed marketing reports can help to decide which procts to emphasize now, which to develop for the future, and which to drop.
這兩種方式是兩個極端。在全資分支機構的情況下，國內公司為國外的生產、管理和營銷負全部責任。
These two are two extremes. With wholly owned subsidiaries domestic firms take all responsibility for manufacturing, managing and marketing their procts in the foreign country.
現代影院數量的增長擴大了中國城市裡的屏幕數量，而私人企業家的投資，也使得電影的市場營銷更加有效。
The growth in modern theaters has spread the number of screens in Chinese cities, and investment by private entrepreneurs has led to more effective marketing.
在過去的18個月里它重組了各個部門，並且啟用營銷背景的經理替代他們技術背景的同事負責公司的運營。
In the past 18 months the company has reorganized its divisions and put managers from a commercial background in charge instead of their technical colleagues.
我學過的課程有市場營銷、商業法、商業英語、統計學、市場原理、銷售管理、銷售原理、經濟學和心理學。
The courses I completed are marketing, business law, business English, statistics, marketing principles, sales management, distribution theory, economies and psychology.
公司薈萃各類高級技術人員和高級管理人員，擁有一流的專業技術、流的市場營銷隊伍和科學化的企業管理模式。
The company has all kind of the staff of technical and management, has the first-class specialized technical, the first-class marketing troop and the scientific business model.
韓德勝的振興計劃是明智的——減少品牌、增加資本投資、每個品牌獨立營銷、減少產品開發的隨意性和重復性等。
His revival plan is sensible – fewer brands, more capital investment and marketing in each one, a less haphazard and plicative approach to proct development, and so on.
對於市場營銷這一鏡像世界，這第三個答案就意味著消費者的消凍結費。他要麼鎖定他初始的品牌，要麼完全停止購買。
For the mirrored world of marketing, this third answer means the consumer freezes. He either locks onto whatever brand he began with, or he stops purchasing altogether.
不過，她真正的遺產是首創了環保的營銷手段，並把控制環保和道德的憂慮的手法帶入了主流的商業領域——這或喜或憂。
But her real legacy was to pioneer greenery as a marketing tool, and bring the harnessing of environmental and ethical concerns into the business mainstream, for good or ill.
事實上，在巫術男孩系列冒險小說第一部《哈利·波特與魔法石》出版前數周，他辭去布盧姆斯伯里營銷總監一職，離開了出版社。
In fact, the former marketing director left Bloomsbury weeks before the publication of Harry Potter and the Philosopher 's Stone , the first installment of the boy wizard's adventures.
隨著更多的企業公司功能，諸如人力資源或營銷等功能，通過網路來管理，商業公司便能夠看見整個商業的模式且更容易實現信息共享。
As more corporate functions, such as human resources or sales, are managed over a network, companies can see patterns across the whole of the business and share their information more easily.
此外，中國中產階層購買的汽車數量要多於其它任何國家，與此同時，上海和北京等超大城市的炫耀性消費，也正在改變許多產品的設計與營銷方式。
And China's middle-class now buys more cars than any other country's, while conspicuous consumption in huge cities such as Shanghai and Beijing is changing how many procts are designed and marketed. 我們必須立刻進行媒體廣告企劃。
We need to get right on the media advertising plan.
企劃廣告時，就該想到如何銷售。
Plan the sale when you plan the ad.
今天，總經理給了我一個企劃案。
Tom: Today, general manager gave me a proposal.
我需要你在這個企劃上協助我。
I need your assistance on this project.
基本上是最了解該企劃的人。
basically the person who understands the project best.
海倫：說得對。請准備一份更詳細的企劃書。
Helen: Good point. Please prepare a more detailed proposal.
麗莎：卡特女士很不喜歡我跟她提的企劃案。
Lisa: Ms. Carter hated the proposal I made to her.
培訓部，公關部，辦公室和企劃部都在這一樓層上。
On this floor, we have the Training Department, Public Relations, the General Office and the Planning Department.
我來電的目的是要安排會議討論你寄過來的企劃書。
I'm calling to arrange a meeting to discuss the proposal you sent.
事實上，對很多比較小的社福團體來講，連企劃怎麽寫都有困難。
In fact, smaller social welfare organizations even have difficulties writing up a project plan.
湯姆：這些企劃案不是你的主管構思出來的嗎？你只是做報告而已？
Tom: Isn't your supervisor the one who comes up with these proposals? And you just present them?
也許你對作為一個活動企劃並不十分感興趣，但你仍喜歡規劃活動。
Perhaps being an Event Coordinator isn't quite what you're interested in but you do enjoy planning events.
你在11：30有一個企劃會議。還有， 你父親的辦公室來過電話。
You have an 11:30 layout conference, and your father's office called.
公眾和私人組織之間的合作關系的目標是幫助一切，從財政安全到書寫商業企劃。
Partnerships between public and private organizations aim to assist with everything from securing financing to writing a business plan.
藍海策略可運用於產品企劃程序中，幫助擬定藍海構想，作為後續造形設計之依據。
The blue ocean strategy can be used in proct planning process to set up blue ocean ideas as bases for subsequent development of proct form.
設在北京的總部主要負責公司上下的人事、管理、企劃、宣傳、銷售、以及售後服務。
The headquarter setup at Beijing is mainly responsible for the HR, management, planning, promotion, sales and after sales service of the company.
當前國內品牌服裝市場存在的主要問題是：市場定位雷同、產品企劃跟風、推廣策略單調。
The subject matter that the clothing market of present domestic brand exists is: Market orientation plicate, procts enterprise planning with wind, popularizes tactics to be ll.
是一部錄影帶的名稱，專為當地遺產企劃錄制，用來記錄這個太空中心所進行的飛行計劃。
Thrust into Space is the title of a videotape made especially for the Local Legacies project that documents the flights made from this Space Center.
本課程為《電玩企劃》之銜接課程，其目的在於提供學生對商業電玩設計與研發的深層認識。
The goal of this course is to provide the students with a firm understanding of commercial game design and development.
霖電影（馬）有限公司製作企劃，他也是一位喜歡旅遊、看電影、烹飪以及愛好美麗東西的男人。
Leonard Tee is a movie procer who loves traveling, cooking and is a self-proclaimed perfectionist.
有著崇高的理想及和平的目的，這個企劃創作出美好的音樂，藉由這次獨特的經驗跨越宗教的對立。
With lofty ideals and peaceful intentions, the project has made wonderful music, crossing religious divide through this unique experience.
任何時候如果有任何問題，請不必客氣，來找企劃組的史密斯小姐或來找我，我很會很樂意幫助你們的。
If you have any questions at any time, please feel free to see Miss Smith of the planning staff or me. We'll be happy to help you.
制定配合企劃部營銷計劃的本部銷售方案，分解部門銷售任務指標，協調各部門推進公司整體營銷活動進程。
Cooperate with the sales plan of layout department, draw up sales program of our own department, break down the sales target, coordinate with all departments to advance the whole sales activities.
本課程在探究廣播媒體的發展與特質，教導學生如何進行廣播新聞、綜藝、音樂與戲劇等相關節目的製作與企劃。
Course this probe into development and speciality, radio of media, teach how is it broadcast news, variety, music, drama relevant section making and enterprise planning of eye to go on student.
Third, the CMA Exam will be changed from a 4-part exam to a 2-part exam, focusing on financial planning, analysis, control and decision support.
工作描述：承接康師傅在上海的品牌策略，帶領9人的企劃團隊，針對滬東的區域市場特性，進行品牌的規劃與推廣！
Job Description: Carry out the marketing strategy for Chef Kang brand, be the leader of a group of 9, make promotion plan of the brand specific tailored for the market in eastern Shanghai.
從另一方面看，卓有成效的視覺企劃可以從呆板的系統中解放出來，這個系統指的就是我們至今仍然沿用的網頁開發環境。
On the other hand, compelling visual work can result from breaking out of the rigid system that the Web's design and development environment has, to date, retained.
該信託特別企劃主任丹尼爾．葛萊瑟說：「我們設計了這款游戲吸引年齡稍長的青少年，希望教導他們打噴嚏應慎選地點。
We did it to engage the older teen audience and teach them that where you sneeze matters, said Daniel Glaser, the trust's chief of special projects.
這項企劃一旦在2009年完成後，聯合國工業發展組織，希望流行竹子傢具的趨勢，能幫助衣索比亞的經濟，並改善小農夫們的生活。
Once this four year project is complete in 2009, UNIDO hopes the trend for bamboo furniture will help develop the Ethiopian economy and transform the lives of small farmers.
這項企劃將以2007年提出的管制為目標，讓建築物在2012年前，使用百分之15的再生能源，並在2020年前，達到百分之30的用量。
The project is a step toward compliance with a 2007 order requiring state buildings to use 15 percent renewable energy by 2012 and 30 percent by 2020.
（來源於《有道詞典》）

⑶ 關於市場營銷的 英語翻譯

Abstract:
The development of marketing methods and contents are most essential and effective way to develop enterprise』s competency in the market. The marketing and economic environment enterprises are facing makes enterprises have no choice but to innovate and develop for survival. In this dissertation marketing definition and development history are touched. The key is to discuss the change of Chinese marketing development environment in new era, and development trend and change of marketing principles, marketing methods, and marketing contents in modern China.
Key Words:
Marketing, Brand Marketing, Green Marketing
希望可以幫到你。

⑷ 市場營銷專業的英文自我介紹怎麼寫

My name is XXX, from the XXX, XX years old, aged. Graated in June this year, the University of Press and Publication XXXX College, majoring in marketing.x0dx0a x0dx0a I work hard at learning, open-minded, studious, interested in the professional knowledge, good at thinking and analysis, have a certain ability to apply professional knowledge, access to school in college scholarships and third-class second-class scholarship. My English is a good foundation has been a college English 46 certificate, foreign tradepanies are also internship. In the work the university has served as deputy team leader and members of other advocacy positions, job seriously. In addition, as a class party ring the party in time to the successfulpletion of the tasks to be trained in the ability to work while making their party spirit has been enhanced to form a pragmatic style of work. I am cheerful, good atmunication, teacher and classmates have formed a good and harmonious relationships.x0dx0a Experience in social work, I have done before and forwarding sales insurance sales, so sales have some experience. In addition, I worked at the Xinhua Bookstore outlets, good customer service have some experience. Attitude is everything I have followed the principle, I believe that as long as a down the well every detail, good customer service through their unremitting efforts, we will have good job performance.x0dx0a Hope to apply their knowledge, but I also very much willing to try other types of work, receive training themselves, and accumulated more and rich social experience, and I believe that cheerful and humorous personality will allow me to adapt to the diversity of work. No matter what kind of work in the future, I will bring new job as a new starting point, constantly learning and enhance professional skills, my tireless responsible attitude and pragmatic style of work to do each one.x0dx0a我的名字叫XXX，來自XXX，今年XX歲，老年人。於今年六月，大學出版社出版的XXXX大學，主修市場營銷。x0dx0a我努力學習，性格開朗，勤奮好學，在專業知識的興趣，善於思考和分析，具有一定的應用專業知識的能力，獲得大學獎學金和第三級二等獎學金的學校。我的英語是一個很好的基礎，一直是大學英語46級證書，外國tradepanies也實習。在大學擔任副組長和其他宣傳陣地，成員的工作，工作認真負責。此外，作為一個階級的黨在黨的任務的時間successfulpletion參加工作的能力而使他們的黨的精神得到了增強，形成一種務實的工作作風。我性格開朗，良好的atmunication，老師和同學們已經形成了良好的、和諧的關系。x0dx0a在社會工作方面的經驗，我有做過代理銷售保險銷售，所以銷售有一定的經驗。另外，我在新華書店門店工作，良好的客戶服務有一定的經驗。態度是我所遵循的原則的一切，我相信只要一下好每一個細節，良好的客戶服務，通過自己的不懈努力，我們將有良好的工作表現。x0dx0a希望能運用他們的知識，但我也很願意嘗試其他類型的工作，接受培訓，積累了更多的和豐富的社會經驗，我相信，開朗、幽默的性格會讓我適應工作的多樣性。無論將來從事什麼樣的工作，我將帶來新的工作作為一個新的起點，不斷學習和提高專業技能，我不知疲倦的負責的態度和務實的工作作風，做每一個。

⑸ 英語翻譯關於市場營銷方面的.

看我的：
From winning disputes to the promotion of the company image, the differentiation strategy adopted by some of the enterprises will always take dramatic effect. In the market with seriously homogenized proct, it will add an incentive, highlighting the former even market situation. More importantly, by the meantime when those companies which had gained temporary or long term profits they are further affecting their peers. However, what they must attach importance to is that the differentiation was a double-blade sword, especially for the enterprises in the markets lack of variable procts. Once they have week innovative ability or implementing force, they are tended to lose their original market shares more than gain profits. Analyzing from real cases, we may find some of the enterprises bring in the strategy all but a following-suit. They are not well adoptive to the requirements of the strategy; consequently change their previous right measures.

In the face of challenges, REALFLEET should take the following actions:
1. Promoting the technological innovation, and continuing to breed core competitiveness
2. Extending the humanity functions of procts to create value for customer
3. Reinforcing cooperation and Improving proct quality
4. Highlighting distinctive image, and reinforcing brand management
5. strengthening sale network construction and providing personalized service

⑹ 請用英語簡單介紹下什麼是市場營銷

what is marketing? In short, marketing is any activity that allows your customer to find out who you are and what you do. Is advertising marketing? Yes. Is sales marketing? Yup. Is your service department involved in marketing? You better believe it. Does your janitorial staff market for you? Absolutely. Whoa, now wait a minute. How is that? How does your janitorial staff market for you? Well, the staff at Disney World is the best example. You can ask anyone – a maintenance worker, a bus driver, anyone – a question, and they either know the answer or they'll find out for you

⑺ 市場營銷常用英語句子

市場營銷常用英語句子

導語：市場營銷是指企業發現或挖掘准消費者和眾多商家需求，從整體的營造以及自身產品形態的營造去推廣、傳播和銷售產品，主要是深挖產品本身的內涵，切合準消費者以及眾多商家的需求，從而讓消費者深刻了解該產品進而購買的過程。下面是我收集整理的有關市場營銷的英語，歡迎參考!

1.Your T shirts can find a ready market in the eastern part of our country. 貴國的T恤在我國東部市場很暢銷。

2.We all understand that Chinese slippers are very popular in your market on account of their superior quality and competitive price. 我們都知道中國拖鞋因價廉物美而暢銷於你方市場。

3.This proct has been a best seller for nearly one year. 該貨成為暢銷貨已經將近1年了。

4.There is a good/poor/no market for these articles. 這些商品暢銷/滯銷/無銷路。

5.Your bicycles find a ready market here. 你們的自行車在此地銷路很好。

6.They talked over at great length the matter of how to increase the sale of your procts. 他們詳細地討論了怎樣增加你方產品的銷售。

7.Please furnish us with more information from time to time so that we may find outlets for our stationery. 由於對此貨物的'需求將不斷增加，請提前補充貨源。

8.They are doing their utmost to open up an outlet. 他們正在盡最大努力以打開銷路。

9.Our demand for this proct is steadily on the increase. 我們對該產品的需求正穩步地增長。

10.We are sure that you can sell more this year according to the marketing conditions at your end. 根據你地的市場情況，我們確信今年你們有望銷得更好。

11.Packing has a close bearing on sales. 包裝對產品的銷路有很大關系。

12.We are trying to find a market for this article. 我們正在努力為此項商品找銷路。

13.We regret we cannot find any market for this article. 我們很抱歉不能為此項商品找到銷路。

14.According to our experience, these handicrafts can find a ready market in Japan. 根據我們的經驗，這些手工藝品在日本銷路很好。

15.We can discuss further details when you have a thorough knowledge of the marketing possibilities of our procts. 等你們全面了解我們產品銷售可能性之後，我們再進一步細談。

16.According to your estimate, what is the maximum annual turnover you could fulfill? 據你估計，你能完成的最大年銷售量是多少呢?

⑻ 英語翻譯市場營銷方面

Differences in the formulation of appropriate business strategies. Manifested mainly in response to strong branded procts weaknesses improvements or new proct to squeeze into the market, open up a new situation. These procts must be in terms of performance, specifications, structure and other technical indicators with strong brands are significant differences, but also time in marketing, marketing, geography, marketing and other operations on the price difference to start operation. Even in the packaging of such a non-main business segments, but also create a unique differentiation operating effects, such as color, style, use's prowess, can give a fresh feel.
REALFLEET core marketing strategy must proceed from the customer needs to find differences, explore the differences and use the difference for themselves has yet to set foot in the creation of a competitor or do not set foot in the market space, through efforts to become the market leader in the only brand or brands , with the sole or lead their own rapid solid market position, to win the first pot of gold market until becoming the authority to establish a stable of consumer brand loyalty and become cash cows, and ultimately achieve the exclusion of dissidents, the collapse of the opponent's The purpose of this unique and exclusive in nature and is caused by the difference of the core of enterprise marketing strategy connotation.
REALFLEET company marketing mix strategy:
1, proct
Outstanding personalized design customized procts to the popular designs, brought to people's not just a visual appliances fashion company will design the concept of cultural penetration in the life, the design of the extension, the proct of human nature give it more functional.
2, price
The price difference should not be too high. The price is too high enough to discourage the vast majority of customers, turned to a relatively low-cost procts. For Rational customers, the price is not a determining factor in measuring the proct, but it is definitely not care. Prices in the customer's mind, will always be the impact of the purchase of one of the important factors in decision-making, so the price should be differentiated customer expectations in the framework of the ceiling.
3, channels
Insist on direct way to increase the number of concept stores, improve the market network
4, the promotion of
Adhere to the image of the unique positioning, with the professionalization of the creative and design to create corporate brand, using the image of the strategy for market differentiation.

⑼ 本人急需一篇（關於市場營銷的英文文章），三千字英文，有中文的翻譯．

市場營銷（Marketing）又稱為 市場學、市場行銷或行銷學。簡稱「營銷」，台灣常稱作「行銷」，是指個人或集體通過交易其創造的產品或價值以獲得所需之物實現雙贏或多贏的過程。

權威定義
美國市場營銷協會下的定義是：

行銷是創造、溝通與傳送價值給顧客，及經營顧客關系以便讓組織與其利益關系人受益的一種組織功能與程序

菲利普·科特勒下的定義強調了營銷的價值導向：

市場營銷是個人和集體通過創造，提供出售，並同別人交換和價值，以獲得其所需所欲之物的一種社會和管理過程。

而格隆羅斯給的定義強調了營銷的目的：

營銷是在一種利益之上下，通過相互交換和承諾，建立、維持、鞏固與消費者及其他參與者的關系，實現各方的目的)。

[編輯] 新式定義
台灣的江亘松在＜你的行銷行不行＞中強調行銷的變動性，利用行銷的英文 Marketing 作了下面的定義

「什麼是行銷？」就字面上來說，「行銷」的英文是「Marketing」，若把 Marketing 這個字拆成 Market（市場）與 ing（英文的現在進行式表示方法）這兩個部分，那行銷可以用「市場的現在進行式」來表達產品、價格、促銷、通路的變動性導致供需雙方的微妙關系。

＜你的行銷行不行＞ISBN: 978-986-82609-5-5，理財文化, 2007.08 出版

[編輯] 市場營銷理論發展的四個階段
初創階段(1900年—1920年)
功能研究階段(1921年—1945年)
現代市場營銷學形成和發展階段(1945年—1980年)
營銷擴展階段(1980年以後)

[編輯] 市場與需求
市場營銷學中的市場可以等同於需求，即研究消費者的現實需求和潛在需求。

美國市場營銷協會(AMA)的定義委員會1960年對市場提出以下的定義：

「 市場是指一種貨物或勞務的潛在購買者的集合需求。 」

菲利普·科特勒把市場定義為

「 市場是指某種產品的所有實際的和潛在的購買者的集合。 」

[編輯] 市場的類型
市場從不同角度，可以劃分為不同的類型。其中按商品的基本屬性可劃分為一般商品市場和特殊商品市場。一般商品市場指狹義的商品市場，即貨物市場，包括消費品市場和工業品市場；特殊商品市場指為滿足消費者的資金需要和服務需要而形成的市場，包括資本市場，勞動力市場和技術信息市場。對以上兩種市場作分析時一般要研究消費者市場，產業市場和政府市場。

市場營銷環境分析常用的方法為SWOT分析方法，它是英文Strength(優勢)、Weakness(劣勢)、Opportunity(機會)、Threaten(威脅)的意思。從內部環境分析優劣勢，從外部環境分析機會與威脅。

[編輯] 市場營銷策略
營銷組合的四個因素常稱作4P，即：

產品（Proct)
價格 (Price)
推廣 (Promotion)
通路與配銷 (Place&Distribution)
這四個因素應用到營銷過程中，就形成了四方面的營銷策略。加上政治POLITICS和公共關系PUBLIC，是為6P。

1981年布姆斯（Booms）和比特納（Bitner）建議在傳統市場營銷理論4Ps的基礎上增加三個「服務性的P」，即：人員(People)、流程(Process)、環境(或是或實體環境；Physical evidence)。

根據與市場競爭對手對抗的需要而制定富有競爭力的產品、價格、渠道和促銷政策。這一時期誕生了著名的4P理論。當時還是大眾媒體盛行的時代，依靠大眾媒體促進銷售，無差異化策略成為這一階段的明顯特徵。

[編輯] 產品
產品策略主要研究新產品開發，產品生命周期，品牌策略等，是價格策略，促銷策略和分銷策略的基礎。

[編輯] 價格
價格策略又稱定價策略，主要研究產品的定價、調價等[[市場營銷工具]

[編輯] 推廣
推廣是將組織與產品訊息傳播給目標市場的活動，它主要的焦點在於溝通。透過推廣，企業試圖讓消費者知曉、了解、喜愛或購買產品，進而影響產品的知名度、形象、銷售量，乃至於企業的生長與生存。有了推廣，消費者才可得知產品提供何種利益、價格多少、可以到什麼地方購買及如何購買等，而這些消費者反應會進一步協助推動其他行銷組合(產品、價格、通路)。

[編輯] 通路
又稱渠道策略，也稱為促銷。它代表企業（機構）在將自身產品送抵最終消費者之前，所制定的與各類分銷商之間的貿易關系、成本分攤和利益分配方式的綜合體系。這里的分銷商既包含批發商，也包含零售商，甚至包含物流配送商和直銷公司的直銷人員。

企業制定分銷政策的目的是：讓產品更順暢地到達顧客手中，既要保證分銷成本低廉，又要保證顧客對送貨期、送貨量、裝配服務、疑難咨詢等方面的要求。

在產品日益豐富的情況下，分銷政策可能變得越來越難制定，因為相對於產品和品牌的過量，分銷商則顯得稀少，因而後者擁有了大量討價還價的權力，力圖從製造商或上游企業那裡獲得更大的利益分成比例。

零售商在最近10年的表現尤其令人矚目，它們不僅從事零售，也開始插手於產品的上游生產過程，並以自己的店鋪名稱或獨創名稱作為自己所產新品的品牌——即自有品牌（private brand/label），或叫店鋪品牌（store brand/label）。這更深地威脅到了純粹的製造企業的利潤空間，當然也大大增加了後者制定分銷策略的難度。

[編輯] 人員（People)
所有的人都直接或間接地被捲入某種服務的消費過程中，這是7P營銷組合很重要的一個觀點。知識工作者、白領雇員、管理人員以及部分消費者將額外的價值增加到了既有的社會總產品或服務的供給中，這部分價值往往非常顯著。

[編輯] 流程（Process）
服務通過一定的程序、機制以及活動得以實現的過程（亦即消費者管理流程），是市場營銷戰略的一個關鍵要素。

[編輯] 環境（Physical Evidence）
包括服務供給得以順利傳送的服務環境，有形商品承載和表達服務的能力，當前消費者的無形消費體驗，以及向潛在顧客傳遞消費滿足感的能力。

[編輯] 4C
包括：

顧客（Customer）
成本（Cost）
溝通（Communication）
便利（convenience)。
加上機會Chance，市場變化Change為6C。

不銷售製造的產品，而要將滿足消費者需求的產品售出；不要依競爭者或者自我的盈利策略定價，而是要通過一系列測試手段了解消費者為滿足需求願付出的成本；不要以自身為出發點，想著網點怎麼布置，採用什麼樣的通路策略，而要關注消費者購買產品的便利性；不是想著如何通過媒體傳播來提升銷量，而要和消費者互動溝通。

[編輯] 營銷種類

[編輯] 整合營銷
整合營銷傳播（Integrated Marketing Communications ）

[編輯] 資料庫營銷（DATABASE MARKETING）

[編輯] 網路營銷（Internet Marketing）
網路營銷是企業整體營銷戰略的一個組成部分，是為實現企業總體經營目標所進行的，以互聯網為基本手段營造網上經營環境的各種活動。

網路營銷的職能包括網站推廣、網路品牌、信息發布、在線調研、顧客關系、顧客服務、銷售渠道、銷售促進八個方面。

Viral Marketing

[編輯] 標竿行銷（Bench Marketing）
由江亘松在＜你的行銷行不行＞提出

以某個市場上已經存在的競爭者為比較基準的行銷方式，例如普騰這家公司於十幾年前提出一句很經典的「Sorry，Sony」到現在還是經常被產業與學術界拿來當作行銷的案例，近年來Audi一直宣稱他們的部分車種在歐洲市場無論在性能或銷售上都令雙B感覺到威脅，這樣的行銷方法就是希望讓那些原本沒有打算買Audi的亞洲買家去思考，為什麼歐洲的消費者願意買的車在亞洲的我們卻沒有給予適當的評價。

當然要提出這樣的行銷方式勢必要先對自己的產品有一定的信心，否則如果「如花」喊出「Sorry林志玲」認同的觀眾應該不會太多吧。

Viral Marketing

[編輯] 直效營銷（DIRECT MARKETING）
根據kotler．keller行銷管理學第12版中譯本

直效行銷（direct marketing）是在沒有中間行銷商的情況下，利用消費者直接（consumer direct,CD）通路來接觸及傳送貨品和服務給客戶。主要通路包括直接信函、型錄、電話推銷，電視購物、小的售票亭、網路和汽車廣告。

直效行銷是互動是行銷系統，利用一種或多種媒體影響任何地區可衡量的回應或交易。特別是在電子行銷中正快速成長。

[編輯] 關系營銷（RELATIONSHIP MARKETING）
在很多情況下，公司並不能尋求即時的交易，所以他們會與長期供應商建立顧客關系。
公司想要展現給顧客的是卓越的服務能力，現在的顧客多是大型且全球性的。他們偏好可以提供不同地區配套產品
或服務的供應商，且可以快速解決各地的問題。
當顧客關系管理計畫被執行時，組織就必須同時注重顧客和產品管理。同時，公司必須明白，雖然關系行銷很重要，
但並不是在任何情況下都會有效的。因此，公司必須評估哪一個部門與哪一種特定的顧客採用關系行銷最有利。

[編輯] 燎原式行銷
由江亘松在＜你的行銷行不行＞提出「燎原式行銷」的重點在於，以自己強大的財力為基礎，先採取競爭對手無法跟隨並獲利的低價策略，逼迫市場競爭者紛紛退出並且樹立警告指標不讓其他潛在業者輕易越矩，這樣在下一個不怕死的競爭者出現之前，就可以創造一個無競爭者的獨占市場。

[編輯] 綠色營銷

[編輯] 社會營銷

[編輯] 營銷社團

[編輯] 市場調研
市場調研又稱營銷調研，指企業在市場營銷決策過程中，需要系統客觀收集和分析有關營銷活動的信息所做的研究。營銷調研活動涉及到產品，廣告，促銷渠道選擇，競爭者等諸多方面。

[編輯] 營銷理論的新發展
病毒式營銷
關系營銷
資料庫營銷
網路營銷
國際營銷
綠色營銷
服務營銷
過程營銷
收益管理
Marketing is an ongoing process of planning and executing the marketing mix (Proct, Price, Place, Promotion) for procts, services or ideas to create exchange between indivials and organizations.

Marketing tends to be seen as a creative instry, which includes advertising, distribution and selling. It is also concerned with anticipating the customers' future needs and wants, which are often discovered through market research.

Essentially, marketing is the process of creating or directing an organization to be successful in selling a proct or service that people not only desire, but are willing to buy.

Therefore good marketing must be able to create a "proposition" or set of benefits for the end customer that delivers value through procts or services.

Its specialist areas include:

advertising and branding
communications
database marketing
direct marketing
event organization
field marketing
global marketing
international marketing
internet marketing
instrial marketing
market research
public relations
retailing
search engine marketing
marketing strategy
marketing plan
strategic management
Experiential marketing
Introction
A market-focused, or customer-focused, organization first determines what its potential customers desire, and then builds the proct or service. Marketing theory and practice is justified in the belief that customers use a proct or service because they have a need, or because it provides a perceived benefit.

Two major factors of marketing are the recruitment of new customers (acquisition) and the retention and expansion of relationships with existing customers (base management). Once a marketer has converted the prospective buyer, base management marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and improving the proct/service continuously to protect the business from competitive encroachments.

For a marketing plan to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers or Shoppers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and seldom successful. Marketers depend on insights from marketing research, both formal and informal, to determine what consumers want and what they are willing to pay for. Marketers hope that this process will give them a sustainable competitive advantage. Marketing management is the practical application of this process. The offer is also an important addition to the 4P's theory.

Within most organizations, the activities encompassed by the marketing function are led by a Vice President or Director of Marketing. A growing number of organizations, especially large US companies, have a Chief Marketing Officer position, reporting to the Chief Executive Officer.

The American Marketing Association (AMA) states, "Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.".[1]

Marketing methods are informed by many of the social sciences, particularly psychology, sociology, and economics. Anthropology is also a small, but growing influence. Market research underpins these activities. Through advertising, it is also related to many of the creative arts. Marketing is a wide and heavily interconnected subject with extensive publications. It is also an area of activity infamous for re-inventing itself and its vocabulary according to the times and the culture.

[edit] Concept of Marketing
Marketing is an instructive business domain that serves to inform and ecate target markets about the value and competitive advantage of a company and its procts. 「Value」 is worth derived by the customer from owning and using the proct. 「Competitive Advantage」 is a depiction that the company or its procts are each doing something better than their competition in a way that could benefit the customer.

Marketing is focused on the task of conveying pertinent company and proct related information to specific customers, and there are a multitude of decisions (strategies) to be made within the marketing domain regarding what information to deliver, how much information to deliver, to whom to deliver, how to deliver, when to deliver, and where to deliver. Once the decisions are made, there are numerous ways (tactics) and processes that could be employed in support of the selected strategies.

The goal of marketing is to build and maintain a preference for a company and its procts within the target markets. The goal of any business is to build mutually profitable and sustainable relationships with its customers. While all business domains are responsible for accomplishing this goal, the marketing domain bears a significant share of the responsibility.

Within the larger scope of its definition, marketing is performed through the actions of three coordinated disciplines named: 「Proct Marketing」, 「Corporate Marketing」, and 「Marketing Communications」. [1]

[edit] Two levels of marketing
Strategic marketing attempts to determine how an organization competes against its competitors in a market place. In particular, it aims at generating a competitive advantage relative to its competitors.

Operational marketing executes marketing functions to attract and keep customers and to maximize the value derived for them, as well as to satisfy the customer with prompt services and meeting the customer expectations. Operational Marketing includes the determination of the porter's five forces

Four Ps
In the early 1960s, Professor Neil Borden at Harvard Business School identified a number of company performance actions that can influence the consumer decision to purchase goods or services. Borden suggested that all those actions of the company represented a 「Marketing Mix」. Professor E. Jerome McCarthy, also at the Harvard Business School in the early 1960s, suggested that the Marketing Mix contained 4 elements: proct, price, place and promotion.

In popular usage, "marketing" is the promotion of procts, especially advertising and branding. However, in professional usage the term has a wider meaning which recognizes that marketing is customer-centered. Procts are often developed to meet the desires of groups of customers or even, in some cases, for specific customers. E. Jerome McCarthy divided marketing into four general sets of activities. His typology has become so universally recognized that his four activity sets, the Four Ps, have passed into the language.

The four Ps are:

Proct: The proct aspects of marketing deal with the specifications of the actual goods or services, and how it relates to the end-user's needs and wants. The scope of a proct generally includes supporting elements such as warranties, guarantees, and support.
Pricing: This refers to the process of setting a price for a proct, including discounts. The price need not be monetary - it can simply be what is exchanged for the proct or services, e.g. time, energy, psychology or attention.
Promotion: This includes advertising, sales promotion, publicity, and personal selling, branding and refers to the various methods of promoting the proct, brand, or company.
Placement (or distribution): refers to how the proct gets to the customer; for example, point of sale placement or retailing. This fourth P has also sometimes been called Place, referring to the channel by which a proct or services is sold (e.g. online vs. retail), which geographic region or instry, to which segment (young alts, families, business people), etc.

字數超限