⑴ 誰能提供網路營銷的相關英文文獻，論文用，只需提供文獻不要內容--急！！在線等！！
請參考，望及時採納！
1、
Chang H H, Wang Y H, Yang W Y. The impact of e-service quality, customer satisfaction and loyalty on e-marketing: Moderating effect of perceived value[J]. Total Quality Management, 2009, 20(4): 423-443.
2、
Sheth J N, Sharma A. International e-marketing: opportunities and issues[J]. International Marketing Review, 2005, 22(6): 611-622.
3、
Coviello N E, Brodie R J, Brookes R W, et al. Assessing the role of e-marketing in contemporary marketing practice[J]. Journal of Marketing Management, 2003, 19(7-8): 857-881.
4、
Braun P. Networking tourism SMEs: e-commerce and e-marketing issues in regional Australia[J]. Information Technology & Tourism, 2002, 5(1): 13-23.
5、
Adam S, Mulye R, Deans K R, et al. E-marketing in perspective: a three country comparison of business use of the Internet[J]. Marketing Intelligence & Planning, 2002, 20(4): 243-251.
6、
Gilmore A, Gallagher D, Henry S. E-marketing and SMEs: operational lessons for the future[J]. European Business Review, 2007, 19(3): 234-247.
7、
Sigala M. Modelling e-marketing strategies: Internet presence and exploitation of Greek Hotels[J]. Journal of Travel and Tourism Marketing, 2001, 11(2/3): 83-104.
8、
Harrison-Walker L J. If you build it, will they come? Barriers to international e-marketing[J]. Journal of Marketing Theory and practice, 2002: 12-21.
9、
Krishnamurthy S, Singh N. The international e-marketing framework (IEMF) Identifying the building blocks for future global e-marketing research[J]. International Marketing Review, 2005, 22(6): 605-610.
10、
Yan R. Cooperative advertising, pricing strategy and firm performance in the e-marketing age[J]. Journal of the Academy of Marketing Science, 2010, 38(4): 510-519.
11、
Krishnamurthy S. Introcing E-MARKPLAN: A practical methodology to plan e-marketing activities[J]. Business Horizons, 2006, 49(1): 51-60.
⑵ 求網路營銷方面論文參考文獻，最好是進幾年的。
《計算機網路》（第四版）
謝希仁編
大連理工大學出版社
2004-2
cisco
networking
academy
program《思科網路技術學院教程網專絡安全基礎》屬
人民郵電出版社
2005年4月
cisco
networking
academy
program
《思科網路技術學院教程ccnp1高級路由（第二版）》
人民郵電出版社
2005年3月
cisco
networking
academy
program
《思科網路技術學院教程ccnp
2遠程接入（第二版）》
人民郵電出版社
2005年2月
圓網—無線區域網安全技術
學書期刊
信息化建設
3001年
隨著網路的普及，校園網路的建設是學校向信息化發展的必然選擇，校園網網路系統是一個非常龐大而復雜的系統。它不僅為現代教學、綜合信息管理和辦公自動化等一系列應用提供了基本的平台，而且能夠提供多種應用服務，是信息能夠及時、准確的傳輸到各個系統。而校園網工程建設中主要運用網路技術中的重要分支區域網技術組建管理的，因此本設計課題主要圍繞校園區域網中的宿舍區域網組建過程中可能運用到的技術及實施方案為設計方向，為校園建設、安全提出理論性的依據。
關鍵字：校園網
網關
網路協議
這是我做的好的話給個分
⑶ 求關於網路營銷國外文獻
英文文獻
⑷ 關於網路廣告的英文文獻
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, Rich Media Ads, Social network advertising, online classified advertising, advertising networks and e-mail marketing, including e-mail spam.
Competitive advantage over traditional advertising
One major benefit of online advertising is the immediate publishing of information and content that is not limited by geography or time. To that end, the emerging area of interactive advertising presents fresh challenges for advertisers who have hitherto adopted an interruptive strategy.
Another benefit is the efficiency of advertiser's investment. Online advertising allows for the customization of advertisements, including content and posted websites. For example, AdWords and AdSense enable ads shown on relevant webpages or aside of search results of pre-chosen keywords. Another is the payment method. Whatever purchasing variation is selected, the payment is usually relative with audiences' response.
Purchasing variations
The three most common ways in which online advertising is purchased are CPM, CPC, and CPA.
CPM (Cost Per Impression) is where advertisers pay for exposure of their message to a specific audience. CPM costs are priced per thousand impressions, or loads of an advertisement. However, some impressions may not be counted, such as a reload or internal user action. The M in the acronym is the Roman numeral for one thousand.
CPV (Cost Per Visitor) or (Cost per View in the case of Pop Ups and Unders) is where advertisers pay for the delivery of a Targeted Visitor to the advertisers website.
CPC (Cost Per Click) is also known as Pay per click (PPC). Advertisers pay each time a user clicks on their listing and is redirected to their website. They do not actually pay for the listing, but only when the listing is clicked on. This system allows advertising specialists to refine searches and gain information about their market. Under the Pay per click pricing system, advertisers pay for the right to be listed under a series of target rich words that direct relevant traffic to their website, and pay only when someone clicks on their listing which links directly to their website. CPC differs from CPV in that each click is paid for regardless of whether the user makes it to the target site.
CPA (Cost Per Action) or (Cost Per Acquisition) advertising is performance based and is common in the affiliate marketing sector of the business. In this payment scheme, the publisher takes all the risk of running the ad, and the advertiser pays only for the amount of users who complete a transaction, such as a purchase or sign-up. This is the best type of rate to pay for banner advertisements and the worst type of rate to charge. Similarly, CPL (Cost Per Lead) advertising is identical to CPA advertising and is based on the user completing a form, registering for a newsletter or some other action that the merchant feels will lead to a sale. Also common, CPO (Cost Per Order) advertising is based on each time an order is transacted.
Cost per conversion Describes the cost of acquiring a customer, typically calculated by dividing the total cost of an ad campaign by the number of conversions. The definition of "Conversion" varies depending on the situation: it is sometimes considered to be a lead, a sale, or a purchase.
CPE (Cost Per Engagement) is a form of Cost Per Action pricing first introced in March 2008. Differing from cost-per-impression or cost-per-click models, a CPE model means advertising impressions are free and advertisers pay only when a user engages with their specific ad unit. Engagement is defined as a user interacting with an ad in any number of ways.[1]
Though, as seen above, the large majority of online advertising has a cost that is brought about by usage or interaction of an ad, there are a few other methods of advertising online that only require a one time payment. The Million Dollar Homepage is a very successful example of this. Visitors were able to pay $1 per pixel of advertising space and their advert would remain on the homepage for as long as the website exists with no extra costs.
Floating ad: An ad which moves across the user's screen or floats above the content.
Expanding ad: An ad which changes size and which may alter the contents of the webpage.
Polite ad: A method by which a large ad will be downloaded in smaller pieces to minimize the disruption of the content being viewed
Wallpaper ad: An ad which changes the background of the page being viewed.
Trick banner: A banner ad that looks like a dialog box with buttons. It simulates an error message or an alert.
Pop-up: A new window which opens in front of the current one, displaying an advertisement, or entire webpage.
Pop-under: Similar to a Pop-Up except that the window is loaded or sent behind the current window so that the user does not see it until they close one or more active windows.
Video ad: similar to a banner ad, except that instead of a static or animated image, actual moving video clips are displayed.
Map ad: text or graphics linked from, and appearing in or over, a location on an electronic map such as on Google Maps.
Mobile ad: an SMS text or multi-media message sent to a cell phone.
In addition, ads containing streaming video or streaming audio are becoming very popular with advertisers.
E-mail advertising
Legitimate Email advertising or E-mail marketing is often known as "opt-in e-mail advertising" to distinguish it from spam.
Affiliate marketing
Main article: Affiliate marketing
Affiliate marketing is a form of online advertising where advertisers place campaigns with a potentially large number of small (and large) publishers, whom are only paid media fees when traffic to the advertiser is garnered, and usually upon a specific measurable campaign result (a form, a sale, a sign-up, etc). Today, this is usually accomplished through contracting with an affiliate network.
Affiliate marketing was an invention by CDNow.com in 1994 and was excelled by Amazon.com when it launched its Affiliate Program, called Associate Program in 1996. The online retailer used its program to generate low cost brand exposure and provided at the same time small websites a way to earn some supplemental income.
Contextual advertising
Many advertising networks display graphical or text-only ads that correspond to the keywords of an Internet search or to the content of the page on which the ad is shown. These ads are believed to have a greater chance of attracting a user, because they tend to share a similar context as the user's search query. For example, a search query for "flowers" might return an advertisement for a florist's website.
Another newer technique is embedding keyword hyperlinks in an article which are sponsored by an advertiser. When a user follows the link, they are sent to a sponsor's website.
Behavioral targeting
In addition to contextual targeting, online advertising can be targeted based on a user's past clickstream. For example, if a user is known to have recently visited a number of automotive shopping / comparison sites based on clickstream analysis enabled by cookies stored on the user's computer, that user can then be served auto-related ads when they visit other, non-automotive sites.
Ads and malware
There is also class of advertising methods which may be considered unethical and perhaps even illegal. These include external applications which alter system settings (such as a browser's home page), spawn pop-ups, and insert advertisements into non-affiliated webpages. Such applications are usually labeled as spyware or adware. They may mask their questionable activities by performing a simple service, such as displaying the weather or providing a search bar. Some programs are effectively trojans. These applications are commonly designed so as to be difficult to remove or uninstall. The ever-increasing audience of online users, many of whom are not computer-savvy, frequently lack the knowledge and technical ability to protect themselves from these programs.
Ad server market structure
Given below is a list of top ad server vendors in 2008 with figures in millions of viewers published in a Attributor survey.
Vendor Ad viewers
Google 1,118
DoubleClick 1,079
Yahoo 362
MSN 309
AOL 156
Adbrite 73
Total 3,087
It should be noted that Google acquired DoubleClick in 2007 for a consideration of $3,100 million. The above survey was based on a sample of 68 million domains.
網路廣告
維基網路，自由的網路全書
跳轉到: 導航, 搜索
狹義的網路廣告又被稱為在線廣告或者互聯網廣告；而廣義的網路廣告除了包括以計算機為核心組成的計算機網路為媒介的廣告行為外，還包括其他所有以電子設備相互連接而組成的網路為媒介的廣告行為，例如以無線電話網路，電子信息亭網路為載體的廣告行為。在一般未做特殊說明的情況下，現在各資料所談論的網路廣告全指狹義網路廣告。
狹義網路廣告與傳統廣告有很多類似的地方，也分為很多不同廣告形式，擁有多種計費方式。
常見的廣告形式包括：
橫幅式廣告（banner）
通欄式廣告
彈出式廣告（pop-up ads）
按鈕式廣告（button）
插播式廣告（interstitial ads）
電子郵件廣告（E-DirectMarketing,EDM）
贊助式廣告（sponsorship）
分類廣告（classified ads）
互動游戲式廣告（interactive game）
軟體端廣告
文字鏈接廣告（text ads）
浮動形廣告（floting ads）
聯播網廣告
關鍵字廣告
比對內容廣告
常見的記費方式包括：
按照千人印象成本（CPM）收費。
按照每點擊成本（CPC）收費。
按照每行動成本（CPA）收費。
按照每回應成本（CPR）收費。
按照每購買成本（CPP）收費。
這些都是國際流行的收費模式。在中國和一些網路廣告的發展中國家，則時常會採用以時間來購買的模式，如按每日投放成本收費，按每周投放成本收費等。
對網路廣告的研究顯示，50%的網路廣告點擊是由6%的用戶產生的。而且這個點擊群體是一個缺乏購買力的群體，也很少進行網路購物[1]。
⑸ 網路時代的消費特徵及營銷對策外國的參考文獻有哪些
[1] 侯璘. 網路消費行為對生活方式影響的實證研究[D].. 浙江大學, 2007 .
[3] 陳文. 大學生網路信息消費研究[D].. 福建師范大學, 2006 .
[6] 田曉華. 旅遊者網路消費行為特徵初步研究[D].. 青島大學, 2005 .
[7] 徐練華. 網路消費爭議解決機制研究[D].. 中南大學, 2007 .
[8] 魏蕾如. 我國奢侈品網上消費研究[D].. 華中師范大學, 2006 .
[9] 韓國盛. 網路經濟及其對傳統經濟理論的挑戰[D].. 武漢理工大學, 2006 .
[12] 李東. 網路營銷成本與傳統營銷成本的比較[J]財會通訊(綜合版), 2005,(09) .
[13] 張斌. 網上消費群體和購買行為分析[J]東華大學學報(自然科學版), 2000,(05) .
[14] 何明升,李一軍. 網路消費的數學模型與應用分析[J]管理工程學報, 2003,(01) .
[15] 黎志成,劉枚蓮. 電子商務環境下的消費者行為研究[J]. 中國管理科學, 2002,(06) .
[16] 張斌. 網上消費群體和購買行為分析[J]. 東華大學學報(自然科學版), 2000,(05) .
[17] 葉文. 影響網路消費者購買行為的因素分析[J]. 天津商學院學報, 2001,(02) .
[18] 田劍,馮鑫明,祁麗. 電子商務環境下消費者行為分析[J]. 華東經濟管理, 2001,(01) .
[19] 葉文. 網路消費者購買行為分析[J]. 上海大學學報(社會科學版), 2001,(04) .
[20] 黃珊,劉躍. 消費者網上購買行為分析及對策[J]. 價值工程, 2004,(07) .
[21] 曹義鋒,薛君. 網路消費者行為研究綜述[J]. 商場現代化, 2006,(24) .
[22] 肖煜. 網上消費者消費行為研究[J]. 開發研究, 2004,(05) .
⑹ 網路營銷參考文獻大全(關於網路營銷的文獻綜述)
1.有關網路營銷的參考文獻1[美]PhilipKotler著。
2.梅汝和等譯。
3.營銷管理。
4.北京：中國人民大學出版社，2趙乃真主編。
5.網路營銷。
6.北京：中國勞動社會保障出版社，3[美]BudSmith等著。
7.王思寧等譯。
8.網上營銷指南。
9.??北京：電子工業出版社，4[美]MarthaMcEnally著。
10.袁瑛等譯。
11.消費者行為學案例。
12.北京：清華大學出版社，5劉紅強編著。
13.DELL營銷。
14.北京：經濟科學出版社，6杜明漢主編。
15.市場營銷知識。
16.北京：中國財政經濟出版社7孫秉申主編。
17.??企業市場營銷實務。
18.北京：地震出版社，8范明明主編。
19.市場營銷學。
20.北京：科學出版社，9蘭苓主編。
21.市場營銷學。
22.北京：中央廣播電視大學出版社，10范明明主編。
23.市場營銷和策劃。
24.北京：化學工業出版社，11彭純憲主編。
25.??網路營銷。
26.北京：高等教育出版社，12梅紹祖等主編。
27.網路營銷。
28.北京：人民郵電出版社，13錢東人等主編。
29.網路營銷。
30.北京：高等教育出版社，14劉光峰等主編。
31.實戰網路營銷——理論和實踐。
32.北京：清華大學出版社，15PM奇茲諾爾。
33.??喬慧存等譯。
34.營銷調研。
35.北京：中信出版社，16[美]菲利普?科特勒。
36.愈利軍譯。
37.營銷學導論。
38.北京：華夏出版社，17[美]J。
39.Cataudella,B。
40.Sawyer,D。
41.Greely。
42.孫昕等譯。
43.網上商店行銷指南。
44.北京：清華大學出版社，18瞿鵬志主編。
45.??網路營銷。
46.第二版。
47.北京：高等教育出版社，19馮英健著。
48.網路營銷基礎和實踐。
49.北京：清華大學出版社，20錢旭潮汪群編著。
50.網路營銷和管理。
51.北京：北京大學出版社，21尚曉春主編。
52.網路營銷策劃。
53.南京：東南大學出版社，22祖強李宇紅等編著。
54.??網路營銷。
55.北京：清華大學出版社，23呂英斌儲節旺主編。
56.網路營銷案例評析。
57.北京：清華大學出版社北方交通大學出版社，24周遊、趙炎主編。
58.網路市場營銷。
59.第一版。
60.北京：中國物資出版社，25劉興根主編。
61.現代企業市場營銷。
62.??第一版。
63.北京：經濟管理出版社，26馬絕塵主編。
64.本土市場營銷。
65.第一版。
66.北京：企業管理出版社，27羅莉主編。
67.現代市場營銷策略。
68.第一版。
69.北京：現代出版社，28杜明汗主編。
70.市場營銷知識。
71.第一版。
72.北京：中國財政經濟出版社，29陳放主編。
73.??企業病診斷。
74.第一版。
75.北京：中國經濟出版社，30方光羅主編。
76.市場營銷學。
77.第二版。
78.大連：東北財經大學出版社，31孔偉成陳水芬編著。
79.網路營銷。
80.北京：高等教育出版社，32薛辛光主編。
81.網路營銷學。
82.北京：電子工業出版社，33沈鳳池主編。
83.??網路營銷。
84.北京：清華大學出版社，34曲學軍，劉喜敏主編。
85.網路營銷。
86.大連：大連理工出版社。
⑺ 論文的國內外研究還要參考文獻，幫我找10個參考文獻謝謝~~關於網路營銷模式的參考文獻
[1] 劉向陽,廖新媛. 處於不同發展階段的企業網路營銷模式分析[J]. 中國高新技術企業.
2009(21)
[2] 任建華,方勝濤. 中小企業網路營銷模式分析與探討[J]. 內蒙古科技與經濟.
2009(05)
[3] 陳健,常誇耀. 網路營銷發展模式及其創新[J]. 商業時代.
2008(32)
[4] 徐鑫,苗婷婷. 嵌入式營銷——基於顧客價值鏈的產業營銷新思維[J]. 商場現代化.
2008(22)
[5] 伍青生,余穎,鄭興山. 營銷新發展:精準營銷[J]. 經濟管理.
2006(21)
[6] 周曙東,葉輝. 解析網路營銷八大模式[J]. 商業研究.
2003(22)
[7] 楊政. 網路營銷的內涵、基本模式及運行條件[J]. 商業時代.
2003(09)
[8] 官志華,曾凡奇. 網路營銷的模式與管理[J]. 南方經濟.
2002(12)
[9] 王夕虹. 房地產企業網路營銷模式研究[D]. 陝西師范大學 2013
[10] 鄭琳. Web2.0時代的網路廣告趨勢[D]. 大連工業大學 2013
[1] Jeffery Graham.Internet
Lessons for Small Business. . 2002
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Web log handbook:practical advice on creating and maintaining Your Blog. .
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model on the web E-commerce times. . 2001
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E-markets:Building High Value B2B Exchanges with Staying Power. . 2000
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⑻ 能給我發一份網路營銷相關的英文文獻和翻譯么
你好，收到了你的問題。
這方面原版外文的文獻有，中文文獻也有，不過帶翻譯的基本上找不到，即使有也是要付費的。我已經發幾份相關文獻給你了。
⑼ 網路營銷策略國內外文獻綜述怎麼寫
文獻綜述簡稱綜述，是對某一領域或某一方面的課題搜集大量相關資料，通過閱讀、整理、分析提煉從而揭示有關問題的新動態、新趨勢、新原理等等，為後續研究尋找出發點和突破口的學術論文。綜述看似簡單，其實是一項高難度的工作，既需要在該領域內有大量的實際工作經驗，才能知曉各種技術路線的優缺點，還需要有高瞻遠矚的戰略視野。在國外，宏觀的或者是比較系統的文獻綜述通常都是由一個領域里的頂級「大牛」來做。
文獻綜述的撰寫步驟一般可分為文獻的搜集、文獻的閱讀和分類，以及文獻的加工、比較和評述；還有預測研究趨勢提出有待研究的問題等 [1]。
（1）文獻的搜集。從量的方面看，要求豐備；從質的方面看，則要求確實。
（2）文獻的閱讀和分類。對於選定的有代表性的文獻要「批判地精讀」。其次，按照一定的標准進行分類，以便後續研究中使用。常見的有按學科領域分類或是按學術觀點、學術流派分類。
（3）文獻的加工、比較和評論。提煉觀點時，要力求做到准確無誤，不片面理解。分析、比較和評論時要保持思維的自主性和獨立性，做到客觀公正。
（4）預測研究趨勢。總結該學科領域當前國內外的主要研究成果及其應用價值，指出目前存在的主要問題，展望今後的發展趨勢或前景。從而提出新的研究設想、研究內容等。這是是文獻綜述的點睛之筆。
難點
一篇好的文獻綜述既高屋建瓴，又腳踏實地；既探頣索隱，又如醍醐灌頂。文獻綜述顧名思義由「綜」和「述」組成。前半部分的「綜」不算太難，根據所查閱大量的文獻進行綜合的歸類、提煉、概括即可做到的話。後半部分的評「述」與分析則是一篇「綜述」質量高下的分界線，這需要融入作者自己理論水平、專業基礎、分析問題、解決問題的能力，在對問題進行合情合理的剖析基礎上，提出自己獨特的見解。
文獻綜述中常見的問題
（1） 大量羅列堆砌文章誤認為文獻綜述的目的是顯示對其相關研究的了解程度，結果導致很多文獻綜述不是以所研究的問題為中心來展開，而變成了讀書心得清單。
（2）選擇性的探討文獻，有的筆者不是系統化的回顧文獻，而是因為某些原因選擇行的進行文獻探討這樣綜述就變成了筆者主觀願望的反映，失去客觀性和公平性。
（3）文獻開列過多，引文不當。綜述要求著錄的文獻應是作者親自閱讀過的原文，但並不是所有讀過的文獻都統統列出，應選擇具有代表性的和最新近的文獻。
⑽ 急求一份關於網路營銷的英文文獻！可追加高分！
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