市場營銷營銷策略外文文獻翻譯

A. 市場營銷用英語怎麼說

市場營銷怎麼翻譯成英舉銀語
市場營銷學 標准翻譯是：ma處keting

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市鄭答緩場營銷學譯自英文「Marketing」一詞,原意是指市場上的買賣交易活動,它作為一門學科,在我國被譯為市場營銷學、市場學和銷售學等,是適應現代市場經濟高度發展而產生和發展的起來的一門關於企業經營管理決策的科學。

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市場化 marketization

市場疲軟 sluggish market

市場營銷學 marketing

市場佔有率 market share

市場准入 market access

市話 local calls

市盈率 p/e (price/earning) ratio

市政工程 municipal works; municipal engineering

市值 market capitalization

事業單位 public institution

視頻點播 video on demand (VOD)

試點工程 pilot project

試點項目 pilot project
市場營銷專業用英語怎麼說
市場營銷專業

marketing specialty

解釋：

marketing 市場營銷

specialty

英 ['speʃ(ə)ltɪ]美 ['spɛʃəlti]

n. 專業，專長

Johnson』s specialty is medieval European history. 約翰遜的專業是中世紀歐洲史。
~市場營銷~~英文翻譯怎麼說??
這是我學校經管學院所有的專喊模業：

市場營銷 Marketing

國際經濟與貿易 International Economy and Trade

財務管理 Financial Administration

人力資源管理 Human Resource Administration

工商管理 Instrial and mercial Administration

公共事業管理 Public Business Administration

信息管理與信息系統 Information Administration and Information System

會計學 Accounting

這是學生稱呼：

大一的 Freshman

大二的 Sophomore

大三的 Junior

大四的 Senior

謝謝！

漫步風靈

Fenlly Zippyco

2007-11-30 12:10
用英語怎麼說市場營銷
答：marketing

B. 求市場營銷戰略（marketing strategy） 的英文定義

The so-called marketing strategy (Marketing Strategy) is the enterprise to identify, analyze and select marketing opportunities in order to achieve the corporate mission and objectives of the management process, that is, how companies with the best marketing opportunities through the adaptation process

C. 關於市場營銷的 英語翻譯

Abstract:
The development of marketing methods and contents are most essential and effective way to develop enterprise』s competency in the market. The marketing and economic environment enterprises are facing makes enterprises have no choice but to innovate and develop for survival. In this dissertation marketing definition and development history are touched. The key is to discuss the change of Chinese marketing development environment in new era, and development trend and change of marketing principles, marketing methods, and marketing contents in modern China.
Key Words:
Marketing, Brand Marketing, Green Marketing
希望可以幫到你。

D. 跪求翻譯：我有一篇關於市場營銷的英語論文，麻煩高手幫我翻譯成漢語，我有200豆全給他。

很長的論文嗎？ 一頁左右我可以接受，但時間可能會長些。 我人工翻。
郵箱發在你留言版上了哦~~

E. 營銷策略的英文

營銷策略的英文是marketing planning。

F. 求市場營銷類1500字左右外文翻譯一篇，一定要有原文！

一、 商品銷售
研究市場營銷職能，經驗的做法是從商品銷售入手。美國市場營銷協會定義委員會1960年曾發表過這樣一個定義：「市場營銷是引導商品或勞務從生產者流向消費者或其使用者的一種企業活動。」這個定義雖不承認市場營銷就是銷售，但是認為市場營銷包含著銷售，也包含著對商品銷售過程的改進與完善。許多學者認為這個定義過於狹窄，不能充分展示市場營銷的功能。然而，不論其是否恰當，這個定義清楚地揭示了市場營銷與商品銷售的關系。
商品銷售對於企業和社會來說，具有兩種基本功能，一是將企業生產的商品推向消費領域；一是從消費者那裡獲得貨幣，以便對商品生產中的勞動消耗予以補償。企業是為了提高人們的生活水平而採用先進生產組織方式進行社會化生產的產物。在資源短缺的現實經濟中，它通過在一定程度上實現資源集中和生產專業化，能夠利用規模經濟規律來提高生產效率，創造和傳播新的生活標准。商品銷售是生產效率提高的最終完成環節，即通過這個環節把企業生產的產品轉移到消費者手上，滿足其生活需要。在另一方面，社會選擇市場和商品交換方式，在企業轉讓產品給消費者的同時，通過讓企業獲得貨幣，是因為社會需要保持企業生產經營的連續，以便更多地獲得提高生產效率的好處。通過商品銷售，讓商品變為貨幣，社會可以為企業補充和追加投入生產要素，而企業因此也獲得了生存和發展的條件。
商品銷售十分重要。企業需要盡最大努力來加強這一職能。其具體的活動包括：尋找和識別潛在顧客，接觸與傳遞商品交換意向信息，談判，簽訂合同，交貨和收款，提供銷售服務。然而，進行商品銷售是有條件的。要順利進行商品交換的有關條件包括：（1）至少有兩個主體，他們分別擁有在自己看來是價值相對較低、但在對方看來具有更高價值的有價物（商品、服務的貨幣），並且願意用自己所擁有之物來換取對方所擁有的有價物；（2）他們彼此了解對方所擁有的商品的質量和生產成本；（3）他們相互之間可以有效地進行意見溝通。例如洽談買賣條件，達成合同；（4）交易發生後他們都能如意地消費和享受所得之物。但是常常發現，這些條件不是處處成立的，因此企業經常會面臨銷售困難的局面。為了有效地組織商品銷售，將企業生產的商品更多地銷售出去，營銷部門就不能僅僅只做銷售工作，還必須進行市場調查研究、組織整體營銷、開發市場需求等活動，而且要等到後面這些工作取得一定效果以後，才進行商品銷售。

First, merchandise sales
Research marketing functions, experience from the practice of selling goods start. American Marketing Association definition of the Commission in 1960 had published such a definition: "Marketing is to guide procers of goods or services from consumers or users of the flow of a business activity." This definition does not recognize the marketing is marketing, But that marketing includes sales, also includes the sale of goods to improve and perfect the process. Many scholars believe that this definition is too narrow, can not fully demonstrate the functions of marketing. However, regardless of whether they are appropriate, this definition clearly reveals the marketing and merchandising relationship.
Sales of goods for business and society, has two basic functions, the first enterprise to the proction of consumer goods areas; First, from the consumer to obtain money, goods to the proction of labor compensation to be consumed. Enterprises is to improve people's living standards and the use of advanced proction organization concted a proct of social proction. The reality of the shortage of resources in the economy, it adopted a certain extent, to achieve the concentration of resources and proction specialization, to take advantage of economies of scale to improve proctivity, create and disseminate new standard of living. Sales of goods is more efficient proction of the final links, through this part of the proction of procts transferred to the hands of consumers to meet their needs. On the other hand, social choice markets and commodity exchange, the transfer of enterprise procts to consumers at the same time, through which enterprises will be able currency, because society needs to maintain a continuous enterprise proction and management, to improve access to the benefits of improved proction efficiency . Through the sale of goods, commodities into money, social enterprises can add and additional input factors of proction, and the corporate therefore also has been the survival and development conditions.
Sales of goods is very important. Enterprises need to make the greatest efforts to strengthen this function. Their specific activities include: find and identify potential customers, contacts and exchange of goods intention to convey information, negotiations, contracts, delivery and collection, provide marketing services. However, sales of goods is conditional. To smooth the commodity exchange the conditions include: (1) at least two of the main, they were in their possession appears to be relatively low value, but on the other side seems to have a higher value of the price of (goods, services Currency), and is willing to use their own were owned by owned by the other party in exchange for the valuables, (2) by their mutual understanding of each other's proct quality and proction costs, (3) between them can be effectively concted an opinion Communication. For example, negotiate terms, a contract, (4) After the transaction can be smug in their consumption and enjoyment of the proceeds. But often found that these conditions are not set up everywhere, and therefore enterprises often face the difficult sales situation. In order to effectively merchandise sales organizations, enterprises will be more proction of goods sold, marketing departments can not be only on the sale, must also conct market research, marketing organization as a whole, the development of market demand and other activities, but we have to wait until after these Achieved a certain effect, the only commodity sales.

G. 市場營銷用英語怎麼說

市場營銷是在創造、溝通、傳播和交換產品中，為顧客、客戶、合作夥伴以及整個社會帶來價值的活動、過程和體系。主要是指營銷人員針對市場開展經營活動、銷售行為的過程。那麼你知道嗎?接下來跟著我來學習一下吧。

市場營銷的英語說法1：

Marketing

市場營銷的英語說法2：

marketing management

市場營銷的相關短語：

市場營銷概念 marketing concept;

市場營銷功能 marketing functions;

市場營銷資訊系統 marketing rmation system;

市場營銷研究 marketing research

市場營銷的英語例句：

1. Marketing is applied to everything these days, and books are no exception.

現在市場營銷已無處不在，圖書也不例外。

2. Yuppies are a prime target group for marketing strategies.

雅皮士是市場營銷策略面向的主要目標群體。

3. Charles has been promoted to general sales and marketing manager.

查爾斯被提升為市場營銷總經理。

4. Marketing became a dirty word at the pany.

市場營銷成了公司里一個很令人討厭的字眼。

5. I majored in architecture, and then I took some courses in marketing.

我的專業是建築學, 然後我又學了一些市場營銷的課程.

6. This type of marketing department organization is called functional organization.

這種形式的市場營銷組織被稱為功能組織.

7. The marketing concept in banking is implemented.

市場營銷觀念在銀行活動中被普及.

8. Marketing needs to know for which of its procts there is an existing demand.

市場營銷的基本任務之一是要了解使用者需要它的哪些產品.

9. Marketing success or failure is directly traceable to the support that top management gives or withholds.

市場營銷的成敗直接歸因於最高管理層能否給予支援.

10. Thus these decisions must be evaluated continually, if the total marketing programme is to succeed.

要使整個市場營銷計劃得以成功,須不斷對這些決策進行評審.

11. Sufficient coordination between banking and marketing executives should be enough to eliminate divergence of results.

業務經理和市場營銷經理必須進行充分合作藉以消除結果上的南轅北轍.

12. The proct contagion effect has numerous implications for marketing managers and retailers.

產品傳染效應對市場營銷管理者和零售商都有很多的啟示.

13. Well - knowing about sales action plan and marketing strategy implementation.

熟悉銷售行動計劃和市場營銷策略的貫徹落實.

14. Market Segmentation is an important step in STP and Customer Relationship Management.

市場細分是企業實施目標市場營銷以及客戶關系管理中十分重要的一步.

15. Associated with mobile munications has been engaged in marketing project planning management.

一直從事與行動通訊相關市場營銷和專案策劃管理工作.

H. 本人急需一篇（關於市場營銷的英文文章），5千字英文，有中文的翻譯．

看看對你有沒有幫助。

The Competition
It is essential to know who the competition is and to understand their strengths and weaknesses. Factors to consider include:
Each of your competitor's experience, staying power, market position, strength, predictability and freedom to abandon the market must be evaluated.
Your Enterprise
An honest appraisal of the strength of your enterprise is a critical factor in the development of your strategy. Factors to consider include:
Enterprise capacity to be leader in low-cost proction considering cost control infrastructure, cost of materials, economies of scale, management skills, availability of personnel and compatibility of manufacturing resources with offering requirements.
The enterprise's ability to construct entry barriers to competition such as the creation of high switching costs, gaining substantial benefit from economies of scale, exclusive access to or clogging of distribution channels and the ability to clearly differentiate your offering from the competition.
The enterprise's ability to sustain its market position is determined by the potential for competitive imitation, resistance to inflation, ability to maintain high prices, the potential for proct obsolescence and the 'learning curve' faced by the prospect.
The prominence of the enterprise.
The competence of the management team.
The adequacy of the enterprise's infrastructure in terms of organization, recruiting capabilities, employee benefit programs, customer support facilities and logistical capabilities.
The freedom of the enterprise to make critical business decisions without une influence from distributors, suppliers, unions, creditors, investors and other outside influences.
Freedom from having to deal with legal problems.
Development
A review of the strength and viability of the proct/service development program will heavily influence the direction of your strategy. Factors to consider include:
The strength of the development manager including experience with personnel management, current and new technologies, complex projects and the equipment and tools used by the development personnel.
Personnel who understand the relevant technologies and are able to perform the tasks necessary to meet the development objectives.
Adequacy and appropriateness of the development tools and equipment.
The necessary funding to achieve the development objectives.
Design specifications that are manageable.
Proction
You should review your enterprise's proction organization with respect to their ability to cost effectively proce procts/services. The following factors are considered:
The strength of proction manager including experience with personnel management, current and new technologies, complex projects and the equipment and tools used by the manufacturing personnel.
Economies of scale allowing the sharing of operations, sharing of proction and the potential for vertical integration.
Technology and proction experience
The necessary proction personnel skill level and/or the enterprise's ability to hire or train qualified personnel.
The ability of the enterprise to limit suppliers bargaining power.
The ability of the enterprise to control the quality of raw materials and proction.
Adequate access to raw materials and sub-assembly proction.
Marketing/Sales
The marketing and sales organization is analyzed for its strengths and current activities. Factors to consider include:
Experience of Marketing/Sales manager including contacts in the instry (prospects, distribution channels, media), familiarity with advertising and promotion, personal selling capabilities, general management skills and a history of profit and loss responsibilities.
The ability to generate good publicity as measured by past successes, contacts in the press, quality of promotional literature and market ecation capabilities.
Sales promotion techniques such as trade allowances, special pricing and contests.
The effectiveness of your distribution channels as measured by history of relations, the extent of channel utilization, financial stability, reputation, access to prospects and familiarity with your offering.
Advertising capabilities including media relationships, advertising budget, past experience, how easily the offering can be advertised and commitment to advertising.
Sales capabilities including availability of personnel, quality of personnel, location of sales outlets, ability to generate sales leads, relationship with distributors, ability to demonstrate the benefits of the offering and necessary sales support capabilities.
The appropriateness of the pricing of your offering as it relates to competition, price sensitivity of the prospect, prospect's familiarity with the offering and the current market life cycle stage.
Customer Services
The strength of the customer service function has a strong influence on long term market success. Factors to consider include:
Experience of the Customer Service manager in the areas of similar offerings and customers, quality control, technical support, proct documentation, sales and marketing.
The availability of technical support to service your offering after it is purchased.
One or more factors that causes your customer support to stand out as unique in the eyes of the customer.
Accessibility of service outlets for the customer.
The reputation of the enterprise for customer service.
Conclusion
After defining your strategy you must use the information you have gathered to determine whether this strategy will achieve the objective of making your enterprise competitive in the marketplace. Two of the most important assessments are described below.
Cost To Enter Market
This is an analysis of the factors that will influence your costs to achieve significant market penetration. Factors to consider include:
Your marketing strength.
Access to low cost materials and effective proction.
The experience of your enterprise.
The complexity of introction problems such as lack of adherence to instry standards, unavailability of materials, poor quality control, regulatory problems and the inability to explain the benefits of the offering to the prospect.
The effectiveness of the enterprise infrastructure in terms of organization, recruiting capabilities, employee benefit programs, customer support facilities and logistical capabilities.
Distribution effectiveness as measured by history of relations, the extent of channel utilization, financial stability, reputation, access to prospects and familiarity with your offering.
Technological efforts likely to be successful as measured by the strength of the development organization.
The availability of adequate operating capital.
Profit Potential
This is an analysis of the factors that could influence the potential for generating and maintaining profits over an extended period. Factors to consider include:
Potential for competitive retaliation is based on the competitors resources, commitment to the instry, cash position and predictability as well as the status of the market.
The enterprise's ability to construct entry barriers to competition such as the creation of high switching costs, gaining substantial benefit from economies of scale, exclusive access to or clogging of distribution channels and the ability to clearly differentiate your offering from the competition.
The intensity of competitive rivalry as measured by the size and number of competitors, limitations on exiting the market, differentiation between offerings and the rapidity of market growth.
The ability of the enterprise to limit suppliers bargaining power.
The enterprise's ability to sustain its market position is determined by the potential for competitive imitation, resistance to inflation, ability to maintain high prices, the potential for proct obsolescence and the 'learning curve' faced by the prospect.
The availability of substitute solutions to the prospect's need.
The prospect's bargaining power as measured by the ease of switching to an alternative, the cost to look at alternatives, the cost of the offering, the differentiation between your offering and the competition and the degree of the prospect's need.
Market potential for new procts considering market growth, prospect's need for your offering, the benefits of the offering, the number of barriers to immediate use, the credibility of the offering and the impact on the customer's daily operations.
The freedom of the enterprise to make critical business decisions without une influence from distributors, suppliers, unions, investors and other outside influences.

I. 求英語翻譯啊~~~英譯漢 ~關於市場營銷方面的~~！！！在線翻譯就免了~~~！！！！！

手工翻譯

1 Good marketing is no accident, but a result of careful planning and execution.
1. 好的營銷絕非偶然，而是精心計劃和執行的結果。
2 Marketing is both an art and a science -there is constant tension between the formulated side and the creative side.
2. 營銷既是一門藝術，也是一門科學 - 在公式化與創造力之間始終存在拉力/平衡/博弈。
3 Firms must stick to a strategy, but must also find new ways to constantly improve it.
3. 公司應當堅持一種戰略，但也應不停尋找完善它的方式。
4 A customer is the most important person ever in our office, whether in person or by mail.
4. 顧客是我們辦公室最重要的人，不管是本人還是他的郵件。
5 Marketing is the art of attracting and keeping profitable customers.
5. 營銷是吸引和留住可盈利客戶的藝術。
6 The aim of marketing is to meet and satisfy target customers 『need and wants better competitors.
6. 營銷的目的是比競爭對手更好地達到和滿足目標客戶的慾望和需求。
7 You can fool some of the people all the time, and all of the people some of the time, but you can't fool all of the people all the time.
7. 你可以一直欺騙某些人，也可以在某些時間欺騙所有人，但你不可能一直欺騙所有人。