『壹』 英語翻譯市場營銷方面
Differences in the formulation of appropriate business strategies. Manifested mainly in response to strong branded procts weaknesses improvements or new proct to squeeze into the market, open up a new situation. These procts must be in terms of performance, specifications, structure and other technical indicators with strong brands are significant differences, but also time in marketing, marketing, geography, marketing and other operations on the price difference to start operation. Even in the packaging of such a non-main business segments, but also create a unique differentiation operating effects, such as color, style, use's prowess, can give a fresh feel.
REALFLEET core marketing strategy must proceed from the customer needs to find differences, explore the differences and use the difference for themselves has yet to set foot in the creation of a competitor or do not set foot in the market space, through efforts to become the market leader in the only brand or brands , with the sole or lead their own rapid solid market position, to win the first pot of gold market until becoming the authority to establish a stable of consumer brand loyalty and become cash cows, and ultimately achieve the exclusion of dissidents, the collapse of the opponent's The purpose of this unique and exclusive in nature and is caused by the difference of the core of enterprise marketing strategy connotation.
REALFLEET company marketing mix strategy:
1, proct
Outstanding personalized design customized procts to the popular designs, brought to people's not just a visual appliances fashion company will design the concept of cultural penetration in the life, the design of the extension, the proct of human nature give it more functional.
2, price
The price difference should not be too high. The price is too high enough to discourage the vast majority of customers, turned to a relatively low-cost procts. For Rational customers, the price is not a determining factor in measuring the proct, but it is definitely not care. Prices in the customer's mind, will always be the impact of the purchase of one of the important factors in decision-making, so the price should be differentiated customer expectations in the framework of the ceiling.
3, channels
Insist on direct way to increase the number of concept stores, improve the market network
4, the promotion of
Adhere to the image of the unique positioning, with the professionalization of the creative and design to create corporate brand, using the image of the strategy for market differentiation.
『貳』 品牌營銷英語作文150詞
To create a brand and to market a brand are different things. It is much harder to create a brand, especially an internationally famous brand like Coca cola, McDonald's or Nike. To open a branch for a world lead brand is much easier. However to have a successful marketing is another thing. The most important consideration is to chose the right place where you will have enough potential customers. In many cases you have to consider the coultural factors. As a matter of fact every city has a large enough population, but you have to get a right estimation about the pertential customers, i.e. how many people would be interested in your commodity and how many people would buy it or at least are will to try it. otherwise it won't work you open your branch in a very busy shopping center. (by ztlthb)
『叄』 英語翻譯關於市場營銷方面的.
看我的:
From winning disputes to the promotion of the company image, the differentiation strategy adopted by some of the enterprises will always take dramatic effect. In the market with seriously homogenized proct, it will add an incentive, highlighting the former even market situation. More importantly, by the meantime when those companies which had gained temporary or long term profits they are further affecting their peers. However, what they must attach importance to is that the differentiation was a double-blade sword, especially for the enterprises in the markets lack of variable procts. Once they have week innovative ability or implementing force, they are tended to lose their original market shares more than gain profits. Analyzing from real cases, we may find some of the enterprises bring in the strategy all but a following-suit. They are not well adoptive to the requirements of the strategy; consequently change their previous right measures.
In the face of challenges, REALFLEET should take the following actions:
1. Promoting the technological innovation, and continuing to breed core competitiveness
2. Extending the humanity functions of procts to create value for customer
3. Reinforcing cooperation and Improving proct quality
4. Highlighting distinctive image, and reinforcing brand management
5. strengthening sale network construction and providing personalized service
『肆』 求一篇1000字左右的英語作文 內容是,自己創建一個品牌,並把它推向國際市場的有關內容
實話,我的作文不好不過你可以自己用中文寫一篇,然後有有道詞典直接選中後翻譯成了,
『伍』 英語作文,可不可以麻煩改一下
正如我們從書上獲得的解釋:IMC, top—down, bottom—up 是三種最常用的營銷方式。
AS the explanation we read from book, IBM ,top—down, marketing and bottom—up marketing are the most three common marketing planning models.
它們也代表了三種完全不同的營銷概念和組合。
At the same time they represent three completely different concepts and integrations.
IMC是我們最熟知的一種營銷方式,它的全稱是 Integrated marketing communication.
IBM is the most familiar approach of marketing for us and the full name is integrated marketing communication.
特點是整合各種營銷傳播手段:廣告,公共關系,人員銷售,銷售推廣,形成清晰,一致和最大的傳播效果。
Its` character is to integrate various marketing communication approaches,such as advertising, public relation, salesman, to form a communication that is clear, consistent and of the biggest communication effect.
在這三種最常見的營銷方式中,IMC的應用最廣泛。
IMC is use widely than the others in their three communications.
而top—down, bottom—up如同他的字面含義一樣,是兩種完全相反的營銷方式。
Well top—down marketing and bottom—up marketing as the meaning of their words are two controversical marketing models.
很明顯的區別就是思考的邏輯順序不同。
The different of logic sequence behind them is their conspicuous distinction.
Top—down 是先對整個市場進行分析,然後再制訂市場目標和定位,制訂市場策略之後,才制訂市場戰術。
Top—down marketing analyzes market first and then make marketing objective and locating, after mapping out marketing strategy, the last is to formulate marketing tactic.
而bottom—up 首先就制訂市場戰術,然後根據戰術制訂相應的市場策略,而且沒有涉及到對市場情況的分析和市場目標的制訂。
But marketing tactic is the first step in bottom—up marketing model, then make strategy
according to the tactic and there is no analysis for market situation marketing objective.
所以,從這點來看,我個人認為top—down 比 bottom—up 的營銷思路更科學。
So from this point ,personally, I think that top—down has a more scientific marketing thinking.
當然,每個營銷方式都不是萬能的,風險和機遇並存。
Obviously, each way is not universal. Risks and opportunities co-exist.
所以,選擇何種營銷方式才最有效,是每個企業不得不考慮的問題。
So it is a problem that choosing the most effective way that every corporation has to consider.
『陸』 外賣的營銷方案(用英語),高分急求
A background analysis, marketing planning:
With the fast-paced development of society, people increasingly willing to pursue and convenient way of life, while the diet is very important, we should make full use of the consumer of this psychological change, seize market opportunities, and actively do good propaganda work, and strive to make my company's brand effect, enhance our procts in the hearts of consumers position.
Two, objective: through feasible solutions, to promote my company proct is famous degree, making our company proct brand. Consolidate our company in the customer heart status, at the same time, and the establishment of a new consumer group. Conclusion: through this activity, should rebuild and extend our proct consumer groups, so that our procts ranked in the forefront of peers.
『柒』 求有關市場營銷主要工作的英語作文,大概10句話左右
At all points of the modern marketing system people have formed associations and eliminated various middlemen in order to achieve more efficient marketing.Manufacturers often maintain their own wholesale departments and deal directly with retailers.Independent stores may operate their own wholesale agencies to supply them with goods.Wholesale houses operate outlets for their wares,and farmers sell their procts through their own wholesale cooperatives.Recent years have seen the development of wholesale clubs,which sell retail items to consumers who purchase memberships that give them the privilege of shopping at wholesale prices
『捌』 高分求營銷英語作文
Studying Marketing
Through the Marketing course we have learned the definition, concept and importance of marketing. Here I try to make a report on what we have learned, and why we should study marketing.
1. What is marketing?
There are many different definitions of marketing. We could cite the followings:
「 all-embracing function that links the business with customer needs and wants in order to get the right proct to the right place at the right time」
「The achievement of corporate goals through meeting and exceeding customer needs better than the competition」
「The management process that identifies, anticipates and supplies customer requirements efficiently and profitably」
「Marketing may be defined as a set of human activities directed at facilitating and consummating exchanges」
These definition are all correct. They all try to embody the essence of marketing:
* Marketing is about meeting the needs and wants of customers;
* Marketing is a business-wide function – it is not something that operates alone from other business activities;
* Marketing is about understanding customers and finding ways to provide procts or services which customers demand
2. Marketing concept and orientation
It is a fundamental idea of marketing that organisations survive and prosper through meeting the needs and wants of customers. This important perspective is commonly known as the marketing concept.
The marketing concept is about matching a company's capabilities with customer wants. This matching process takes place in what is called the marketing environment.
Businesses do not undertake marketing activities alone. They face threats from competitors, and changes in the political, economic, social and technological environment. All these factors have to be taken into account as a business tries to match its capabilities with the needs and wants of its target customers.
An organisation that adopts the marketing concept accepts the needs of potential customers as the basis for its operations. Success is dependent on satisfying customer needs.
3. Why Study Marketing?
After considering the definition of marketing, one can understand some of the obvious reasons why the study of marketing is relevant. In this section we discuss several perhaps less obvious reasons why one should study marketing.
The marketing field offers a variety of interesting and challenging career opportunities, such as personal selling, advertising, packaging, transport, storage, marketing research, proct development, wholesaling, and retailing. In addition, many indivials who work for non-business organisations engage in marketing activities. Marketing skills are used to promote political, cultural, church, civic, and charitable activities. Whether a person earns a living through marketing activities or performs them without compensation in non-business settings, marketing knowledge and skills are valuable assets.
A business organisation must sell procts to survive and to grow. Directly or indirectly, marketing activities help sell an organisations procts. By doing so, they generate financial resources that can be used to develop innovative procts. New procts allow a firm to better satisfy customers' changing needs, which in turn enables the firm to generate more profits.
Our highly complex economy depends heavily on marketing activities. They help proce the profits that are essential not only to the survival of indivial businesses, but also to the health and ultimate survival of the economy as a whole. Profits are essential to economic growth because without them businesses find it difficult, if not impossible, to buy more raw materials, hire more employees, attract more capital, and create the additional procts that in turn make more profits.
『玖』 寫一個市場計劃的策劃書英語作文200字數
Think of how much advertising you run into every day. Magazine ads, television, radio...in some places you'll even find advertising in bathroom stalls!
想一想你每天要看到多少廣告。雜志廣告,電視廣告,廣播廣告等等,甚至在有些地方的洗手間的牆上你都可以看到廣告。
You must make a marketing difference. You need a strategy. You have to be distinct.
你必須做一份與眾不同的營銷計劃。你需要策劃好,有清楚的目標。
So just how do you stand out from the competition? It's a long, well-thought out process. And it begins with your marketing plan.
那麼,你該如何從激烈的競爭中脫穎而出呢?這是一個長遠而又需要考慮周詳的計劃,並且是從你的營銷計劃開始的。
There are several key factors you must identify to make your marketing plan a strong one:
要想使你自己的營銷計劃出色的話,以下幾點是必須考慮的關鍵: