導航:首頁 > 電商促銷 > 電子商務翻譯

電子商務翻譯

發布時間:2020-12-06 11:31:56

電子商務英文翻譯

摘要:The emergence of the electronic commerce proced to the traditional economy biggest of influence.This text analyzed the electronic commerce first opposite in traditional economic advantage, confirmed to join together both inevitability, then the suggestion changes traditional economic communication method, sell the way and pay the way, make electronic commerce put together with traditional economic knot.

❷ 電子商務類英文翻譯2(急)

約600字,說明之間的差異,獲取客戶和保留和輪廓的營銷策略,這將會幫助兩公司完成每兩個目標。一定要將事實和邏輯論證,支持使用每個戰略目標。
為確保客戶保持現有客戶繼續購買。在網際網路上,留住顧客也意味著確保你的網站瀏覽者保管。獲取客戶的暗示,吸引新訪問你的網站。
保護期大約400字,描述一個搜索引擎和安置經紀人和解釋為什麼廣告人可以用這樣的經紀人,而不是直接和搜索引擎網站。
應應該提供以下信息:搜索引擎公司,放置經紀人和安置權料多個搜索引擎,然後賣給那些聯合包裹到廣告商。
7。確定一個行業(或產品在行業中找到反向拍賣,買家會是個有用的采購工具。在大約300字,說明為什麼你選擇的行業和產品將會是一個很好的候選人進行反向拍賣采購過程。
一個行業,你可以考慮施工投標人被邀請去提供價值工程、創新和設計理念,能節省金錢在生命周期的一個項目。
大約三百字),描述了服務提供在線拍賣,拍賣託管服務。說出一個優勢的一個缺點,使用這類的代管服務。
的代管服務將買方持有的基金直到買方收到貨物,是令人滿意的,這主要是用於高票事項。買方的優勢在於他們可以相信他們所支付的拍賣缺點是一個買家可以對幾乎任何不滿,賣方必須等待一個決定。

❸ 電子商務如何翻譯

從總體上來看,
是指對整個貿易活動實現電子化。從狹義上講EC (
)是指在
(Internet)、企業內部網(Intranet)和增版值網(VAN,Value Added Network)上以電子權
進行交易活動和相關服務活動,是傳統貿易活動各環節的電子化、

❹ 電子商務類英文翻譯(急)

1.Describe三個因素將導致公司繼續做好傳統的方式,避免電子商務業務。
傳統商業是一種更好的方式來出售的物品或服務時,個人銷售技巧是一個因素,如商業房地產的銷售;或者當產品的條件,很難不作檢查,以確定個人,如在購買高時尚服裝,古董,或易腐食品。
辦完經理可能使用的SWOT分析,以確定自己的戰略業務單位在電子商務新的應用?
在你列出的SWOT分析優勢和業務部門的弱點,然後找出機會,由業務部門和業務部門構成威脅的競爭對手的市場介紹。這是通過分析為價值的所有業務活動和輔助活動增加。
3.Write一個段落中,你描述的條件下,一個網站可以希望成為有利可圖的,如果它完全依賴廣告收入。在第二段,提供了一個章節中沒有使用的廣告支持的模式,而且有可能在長期運行中提到的公司成功的例子。解釋為什麼你認為它會成功。
一個網站,依賴於廣告收入全部必須滿足兩個主要問題。首先,沒有共識,對如何衡量和收費站點的意見和出現的第二個問題是,很少有網站的訪問者足夠數量的大型廣告客戶的利益。為了獲得成功利用廣告收入模式完全支持,一個網站必須大搜索引擎,因為他們產生足夠的流量,是有利可圖的。另一種選擇是要成為一個網站,目標細分市場,例如就業廣告網站。
4.In兩段,解釋為什麼一個以客戶為中心的Web站點的設計是如此重要,但如此難以實現。
一個成功的電子商務運作的重要組成部分,是一個網站,以滿足潛在客戶的需求。這是一個重大的挑戰然而,設計一個有效的網站,介紹該公司(股東,金融界,供應商,潛在的聯盟夥伴,潛在客戶,現有客戶等非常不同的利益)不同的受眾。

❺ 求 電子商務 專業翻譯

At present, the development of electronic commerce has become an irresistible trend of the world. With the rapid development of network technology, its development has exceeded the time and geographical constraints, a successful business through the development process to know e-commerce on the importance of core competitiveness of enterprises.
This article discusses the following aspects to start, first of all, analysis of the concept of core competence, character, composition and current status of Chinese enterprises to carry out electronic commerce and competitive advantage. Second, core competitiveness of enterprises through the analysis of changes in the patterns obtained combining e-commerce to improve their core competitiveness way. Finally, the above discussion, the proposed business use of e-business development to promote the core competitiveness of the countermeasures.

❻ 電子商務的英文翻譯是什麼

廣義的電子商務Electronic
Business,簡稱EB;狹義的:Electronic
Commerce簡稱EC
交易模式可分為四類B2B;B2C;B2G;C2C.

❼ 電子商務中英文翻譯

日趨完善的電子商務

一.電子商務方興未艾

當2000年科技泡沫爆發時,備受炒作的網上公司好象隨之蒸發了,眾多的網上貿易也被迫流產。劫後餘生網上公司無一不緊縮商務,好在與日俱增的互聯網用戶在激勵著他們。現在,對網上公司的評價又有所提高了,並且很多.com公司的確也已開始贏利了,但工商界還是謹慎地評價互聯網的潛能。盡管如此,有人已大膽的預言:世界上大量經濟巨頭不久都會以某種方式移師電腦空間。

據商務部不完全統計表明,去年網上零售額增加了26%,達到550億美元。這聽起來的確是一個很大的數目,但這僅相當於全球零售業總額的1.6%。大部分的成年消費者依然習慣於到「磚+混凝土」(bricks-and-mortar)的世界裡消費。

其實商務部公布的數字僅涉及部分產業。例如,該數字雖然包括了網上旅遊服務,這一電子商務界最成功也是增長最快的行業之一。IAC (InterActiveCorp),expedia.com 和 hotels.com兩個站的擁有者,去年僅它一家就有100億美元的營業額,包括航空業、賓館業、計程車公司在內的競爭對手去年網上營業總額也有大幅攀升,但這些網上營業額攀升的企業在商務部的數字中並未得到體現。

同樣,商務部的數字也沒有包含財經服務、票務代理、網上色情(據<成人視訊(A lt Video News)>(去年美國網上色情業營業額高達20億美元)等行業在內。另外大量與博彩業相關的商業形為(世界范圍內的網上博彩業營業額高達60億美元)也沒有提及。

二、冰山之一角

另外,商務部的數字雖然包括了拍賣網站的利潤,卻沒有包含所拍賣成交貨物的價值在內,據估算,其價值高達數百億美元。去年僅eBay這家最大的拍賣網站出手的貨物價值就高達240億美元。按照商務部的界定,數十億美元的成交貨物總價值是沒有包括其中的,況且很多B2B模式的商貿形為都是不公開的,例如Wal-Mart公司就明確地告誡其供貨商,若想成為其2500億美元的營業額的一部分,必需採用自己的運轉體系。

由以上數字可以看出,電子商務已是很有規模了,並且正在發展壯大。但是網上交易額正受到離線交易的沖擊,而離線交易又是電子商務的一個重要組成部分。

互聯網正深深地改變著消費者的消費行為。目前,有1/5的美國人在到商店購買電子產品前,會先到網上去查詢其最低價,以節省哪怕一毛錢。更讓人吃驚的是,有3/4的美國人在購買新汽車時也會首先想到互聯網,即使最後成交仍可能是用傳統的方式---從經銷商那購買,但他們會到網上去了解有關要購汽車的各種信息,並選定網上推薦的最好的經銷商。有時,他們還會到相關網站上去列印自己感興趣的汽車的圖片等資料作參考。

作為資深調查顧問的Forrester先生提供的圖表顯示,在歐洲6億消費者中,有半數採取在網上查詢商品信息,然後離線購買的方式來消費(見圖1)。當然不同國家又有不同的消費習慣,例如在義大利和西班牙,採取在網上查詢然後離線購買的人數大約是網上直接購買的兩倍。但在德國和英國這兩個最發達的網路國家裡,二者基本相當。Forrester稱,人們從網上購物一般都是從一些簡單的物品開始的,如DVD光碟,然後向較復雜的商品過渡。在美國,二手汽車是一個增長最快的一個領域。

如果網站的顧客導購做的成功的話,人們看來是樂意採取網上購物方式的,現在網站正在變的越來越明智,它們給顧客更多更實在的服務。在不久的將來,網上購物占人們購物總額的比例肯定會有大的提高。

三、網站的作用

網站建設對商業行為來說意義重大。一個不注重網站建設的公司無異於是在商戰中自殺。即便公司並不從事網上交易,網站也會成為人們了解其商標、產品及服務的門戶。在電腦空間,一個無價值的網站往往預示著一個無價值的公司,他只會在人們的滑鼠點擊下被無情舍棄。所以一個成功的公司一定要建成一個優秀的網站,以確保它能出現在每次搜索結果的前列。

對很多用戶而言,一個搜索站點往往是他們進入互聯網的切入點。全球知名的搜索引擎早已進入當代詞典:人們會說他「Googled」了一個公司,一個產品或是一個管道工。這種搜索行為也成為了互聯網上最有成效的廣告途徑之一。並且這也是接近青少年這一顧客群體最好的方式,因為他們花在互聯網上的時間遠遠超過看電視的時間。所有這些都說明,網上搜索成了互聯網的一下個戰場,例如,Google就是依賴其優異的搜索功能來抗衡Yahoo! 和 Microsoft。

另一條忠告就是公司最好在一家已擁有相當訪問量的網站上登載自己的商品及服務。Ebay、Yahoo、Amazon正在某些方面成為眾多公司的展示自己商品的巨大平台,不過一個公司要參與到這個平台中來,則必需經得住激烈的價格戰。網上消費者往往會拿商品網上報價與當地商店裡作一比較,甚至會與別的國家的售價進行比較,即使網上銷售在境外是被禁止的,也會有大量的基於網站銷售方式的業主積極去運作。

芝加哥Kellogg管理學院的科技教授 Mohanbir Sawhney說,我們應清楚現今消費者購物行為的改變。例如,某人想買一部數字照相機,他會先到附近的商店裡去考察實物,選好型號後,他會和售貨員說:「我回去考慮一下再來」,然後他回家就會到網上去查該型號相機的最低售價,然後在網上訂購。所以從這個意義上說,消費者已不再遵從傳統的購物流程。

四、電子商務時代的消費者

不只是互聯網上透明的價格使得消費者成為強勢群體,網路也使得他們成為「薄情」一族,如果他們不喜歡某一網站則會毫不猶豫地離開。「網路是世界上最自私的場所」,Yahoo!執行總裁Daniel Rosensweig 稱,「人們應用互聯網可謂,隨時、隨地、隨人所欲」。

象Yahoo!這樣,致力於尋找並提供客戶需要的各種信息的網站並不在少數(Yahoo!每月據稱有2。6億訪問者)。消費者最關心的就是最詳實的商品名錄及其報價,Amazon執行總裁Jeff Bezos說:「我們經營的基礎是消費者的信任」。Amazon現在已是世界聞名的圖書經銷商,以前它也曾在網上銷售過其它產品,例如保健品、珠寶和精選的食品。Bezos先生認為除倉儲超市裡那些體積大價格低的物品外,他們甚至可以出售一切,這也是數以百萬計的消費者選擇eBay的原因。

即便如此,沒有人會認為傳統意義的商店可以消失,特別是那些「投機」性更強的領域。許多「磚+混凝土」的商店仍有著不凡的業績,例如雜貨市場等,但象音像和旅遊市場則受到了來自互聯網實實在在的沖擊。作為互聯網上最大的旅遊代理商的Expedia旅遊公司,其老闆聲稱未來美國民眾網上預訂旅遊服務的比例,將會從如今的20%上升到50%。Bezos先生估計未來十年網上零售業將會達到零售總額的10-15%,並將深刻地改變人們的消費觀念。

面對來勢洶洶的網上營銷,傳統的商場將如何應對呢?Dell計算機公司的創始人Michael Dell先生,一直領導個人計算機的直銷市場,他認為憑借各層銷售商店去出售計算機的方式只能進陳列館作為古董了,Dell採用的直銷方式已收到了良好的效果。近來,Apple 和Sony的專賣店計劃展示全部可以在網上查到的該品牌商品,也是應對措施之一。從長遠看,網上和離線銷售方式也必將融合,傳統商店也將成為多種銷售手段並存的集合體:列印出的商品名錄、家庭電視直銷、電視訂貨以及電子商務網站具全。但從消費者角度來說,從網上訂貨還是他們最為樂意的消費方式。

網上銷售最大的優勢就在於其低價,這是因為網上商品沒有多層中轉,於是也就沒有多層加價,它們一般都是直接從生產廠家直接到消費者。如果在互聯網上消費者可以買到最低價格的商品並能得到最好的服務,還會有人去其它地方購物嗎?

當然,消費才在網上購物時,可能會面對欺詐行為。但隨著互聯網的發展,它傳遞商品信息速度進一步加快,加上提供同一商品的多家網站必然會考慮自己的長遠發展,而爭相提供准確翔實的商品信息和價格,並提供優質服務,以抓住更多的用戶。所以網上市場肯定會越來越完善。

A perfect market

May 13th 2004
From The Economist print edition

E-commerce is coming of age, says Paul Markillie, but not in the way predicted in the bubble years

WHEN the technology bubble burst in 2000, the crazy valuations for online companies vanished with it, and many businesses folded. The survivors plugged on as best they could, encouraged by the growing number of internet users. Now valuations are rising again and some of the dotcoms are making real profits, but the business world has become much more cautious about the internet』s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.

The raw numbers tell only part of the story. According to America』s Department of Commerce, online retail sales in the world』s biggest market last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. The vast majority of people still buy most things in the good old 「bricks-and-mortar」 world.

But the commerce department』s figures deal with only part of the retail instry. For instance, they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.

Nor do the figures take in things like financial services, ticket-sales agencies, pornography (a $2 billion business in America last year, according to Alt Video News, a trade magazine), online dating and a host of other activities, from tracing ancestors to gambling (worth perhaps $6 billion worldwide). They also leave out purchases in grey markets, such as the online pharmacies that are thought to be responsible for a good proportion of the $700m that Americans spent last year on buying cut-price prescription drugs from across the border in Canada.

Tip of the iceberg

And there is more. The commerce department』s figures include the fees earned by internet auction sites, but not the value of goods that are sold: an astonishing $24 billion-worth of trade was done last year on eBay, the biggest online auctioneer. Nor, by definition, do they include the billions of dollars-worth of goods bought and sold by businesses connecting to each other over the internet. Some of these B2B services are proprietary; for example, Wal-Mart tells its suppliers that they must use its own system if they want to be part of its annual turnover of $250 billion.

So e-commerce is already very big, and it is going to get much bigger. But the actual value of transactions currently concluded online is dwarfed by the extraordinary influence the internet is exerting over purchases carried out in the offline world. That influence is becoming an integral part of e-commerce.

To start with, the internet is profoundly changing consumer behaviour. One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay. More surprisingly, three out of four Americans start shopping for new cars online, even though most end up buying them from traditional dealers. The difference is that these customers come to the showroom armed with information about the car and the best available deals. Sometimes they even have computer print-outs identifying the particular vehicle from the dealer』s stock that they want to buy.

Half of the 60m consumers in Europe who have an internet connection bought procts offline after having investigated prices and details online, according to a study by Forrester, a research consultancy (see chart 1). Different countries have different habits. In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the internet. But in Britain and Germany, the two most developed internet markets, the numbers are evenly split. Forrester says that people begin to shop online for simple, predictable procts, such as DVDs, and then graate to more complex items. Used-car sales are now one of the biggest online growth areas in America.

People seem to enjoy shopping on the internet, if high customer-satisfaction scores are any guide. Websites are doing ever more and cleverer things to serve and entertain their customers, and seem set to take a much bigger share of people』s overall spending in the future.

Why websites matter

This has enormous implications for business. A company that neglects its website may be committing commercial suicide. A website is increasingly becoming the gateway to a company』s brand, procts and services—even if the firm does not sell online. A useless website suggests a useless company, and a rival is only a mouse-click away. But even the coolest website will be lost in cyberspace if people cannot find it, so companies have to ensure that they appear high up in internet search results.

For many users, a search site is now their point of entry to the internet. The best-known search engine has already entered the lexicon: people say they have 「Googled」 a company, a proct or their plumber. The search business has also developed one of the most effective forms of advertising on the internet. And it is already the best way to reach some consumers: teenagers and young men spend more time online than watching television. All this means that search is turning into the internet』s next big battleground as Google defends itself against challenges from Yahoo! and Microsoft.

The other way to get noticed online is to offer goods and services through one of the big sites that already get a lot of traffic. Ebay, Yahoo! and Amazon are becoming huge trading platforms for other companies. But to take part, a company』s procts have to stand up to intense price competition. People check online prices, compare them with those in their local high street and may well take a peek at what customers in other countries are paying. Even if websites are prevented from shipping their goods abroad, there are plenty of web-based entrepreneurs ready to oblige.

What is going on here is arbitrage between different sales channels, says Mohanbir Sawhney, professor of technology at the Kellogg School of Management in Chicago. For instance, someone might use the internet to research digital cameras, but visit a photographic shop for a hands-on demonstration. 「I』ll think about it,」 they will tell the sales assistant. Back home, they will use a search engine to find the lowest price and buy online. In this way, consumers are 「deconstructing the purchasing process」, says Professor Sawhney. They are unbundling proct information from the transaction itself.

All about me

It is not only price transparency that makes internet consumers so powerful; it is also the way the net makes it easy for them to be fickle. If they do not like a website, they swiftly move on. 「The web is the most selfish environment in the world,」 says Daniel Rosensweig, chief operating officer of Yahoo! 「People want to use the internet whenever they want, how they want and for whatever they want.」

Yahoo! is not alone in defining its strategy as working out what its customers (260m unique users every month) are looking for, and then trying to give it to them. The first thing they want is to become better informed about procts and prices. 「We operate our business on that belief,」 says Jeff Bezos, Amazon』s chief executive. Amazon became famous for books, but long ago branched out into selling lots of other things too; among its latest ventures are health procts, jewellery and gourmet food. Apart from cheap and bulky items such as garden rakes, Mr Bezos thinks he can sell most things. And so do the millions of people who use eBay.

And yet nobody thinks real shops are finished, especially those operating in niche markets. Many bricks-and-mortar bookshops still make a good living, as do flea markets. But many record shops and travel agents could be in for a tougher time. Erik Blachford, the head of IAC』s travel side and boss of Expedia, the biggest internet travel agent, thinks online travel bookings in America could quickly move from 20% of the market to more than half. Mr Bezos reckons online retailers might capture 10-15% of retail sales over the next decade. That would represent a massive shift in spending.

How will traditional shops respond? Michael Dell, the founder of Dell, which leads the personal-computer market by selling direct to the customer, has long thought many shops will turn into showrooms. There are already signs of change on the high street. The latest Apple and Sony stores are designed to display procts, in the full expectation that many people will buy online. To some extent, the online and offline worlds may merge. Multi-channel selling could involve a combination of traditional shops, a printed catalogue, a home-shopping channel on TV, a phone-in order service and an e-commerce-enabled website. But often it is likely to be the website where customers will be encouraged to place their orders.

One of the biggest commercial advantages of the internet is a lowering of transaction costs, which usually translates directly into lower prices for the consumer. So, if the lowest prices can be found on the internet and people like the service they get, why would they buy anywhere else?

One reason may be convenience; another, concern about fraud, which poses the biggest threat to online trade. But as long as the internet continues to deliver price and proct information quickly, cheaply and securely, e-commerce will continue to grow. Increasingly, companies will have to assume that customers will know exactly where to look for the best buy. This market has the potential to become as perfect as it gets.

❽ 電子商務如何翻譯

Electronic Commerce

從總來體上來看,電子商務源是指對整個貿易活動實現電子化。從狹義上講EC (Electronic Commerce)是指在互聯網(Internet)、企業內部網(Intranet)和增值網(VAN,Value Added Network)上以電子交易方式進行交易活動和相關服務活動,是傳統貿易活動各環節的電子化、網路化。

❾ 電商的英文翻譯是什麼

廣義的電子商務Electronic Business,簡稱EB;狹義的:Electronic Commerce簡稱EC
交易模式可分為四類B2B;B2C;B2G;C2C

❿ 關於電子商務的翻譯

手工自譯:

21 centry is a digitized centry.Networking and globalization become the trend for the development of world economics.In the age of digitization,one who own the advanced digital technology will own the success and future.Internet has taken us into global virtual market,and it builds up e-commerce marketing environmant and promotes the economic globalization and information gobalization.In the networking environmant,the concept of time and space,the charactor of market,the demands of consumers,the will and behavior are all changed a lot.It is significant to promote the development of e-commerce in our country and improve the usage level of it by realizing the revolution which e-commerce brought,analysing the e-commerce trading risk and the function of e-commerce trading security guarantee.

閱讀全文

與電子商務翻譯相關的資料

熱點內容
關於品牌和營銷的名言 瀏覽:161
旅遊業中的市場營銷 瀏覽:64
疾控中心新進人員培訓方案 瀏覽:541
市場營銷推銷產品案例 瀏覽:417
市場促銷活動宣傳報道 瀏覽:122
企業營銷方案範文 瀏覽:340
電子商務平台的模式 瀏覽:562
電子商務營銷規劃書 瀏覽:906
中國農村電子商務發展報告 瀏覽:914
中糧食品的營銷方案 瀏覽:929
花店節日促銷活動怎麼做 瀏覽:239
社區迎新春活動策劃方案 瀏覽:663
電子商務15模式 瀏覽:563
大學學雷鋒日策劃方案 瀏覽:275
2012自考市場營銷真題及答案 瀏覽:181
學校培訓考核方案設計 瀏覽:661
高校促銷方案 瀏覽:292
運動會醫策劃方案 瀏覽:708
旅遊市場營銷的特點 瀏覽:860
吉首大學市場營銷學導論練習 瀏覽:123