自考2014年4月電子商務英語試題與答案

① 急需《電子商務》試題及答案

1、電子商務發展道路，中國與西方各有什麼特點？請簡要概括。（2分）

2、電子商務模式與傳統交易相比，具有哪些明顯優勢？（3分）

3、為什麼說誠信在電子商務中顯得十分重要？（3分）

4、你認為中國的電子商務前景如何？為什麼？（4分）

答案：
1、西方電子商務主要是商務需求推動，中國電子商務主要是網路和電子技術拉動。
2、沒有時間地域限制，不受銷售渠道制約，成本低。
3、誠信可以彌補電子商務發展進程中的某些不足，增加企業與消費者對電子商務的信心；在電子商務活動上，誠信指數高的商家生意會越來越好；不誠信的企業得到全球性的封殺。
4、中國電子商務前景廣闊、生機無限（或電子商務將從一個非主流的商務平台逐漸變成一個主流的商務平台）。因為，電子商務模式比傳統交易更具有優勢，發展迅速、潛力巨大；電子商務正努力彌補不足；國家正採取商務立法等相關措施來促進電子商務的健康發展。

② 自考電子商務英語難嗎

自考是比較難考的，自考的難度在成人教育中是最難的，主要是考試重點無法把握，復習范圍比較大，但只要掌握復習方法，通過是沒有問題。自考的復習方法：
1、網上下載歷年試卷和考試大綱，把答案在教材書上找出來。因為自考試題是從題庫中出來的，往往會反復考到，只要把這些題目都背下來，一般及格沒有問題。
2、根據大綱復習，要求識記和掌握的重點背下來，就可以有好的成績。
3、考試時，要把名詞解釋當簡答題回答，凡是能記住的內容只要卷面允許，都寫上去。
4、自考的題目范圍廣，但難度不大，所以要記住的內容比較多。

③ 2013年10月全國高等教育自考電子商務英語試題

以下是 為大家整理的2013年10月全國高等教育自考電子商務英語試題的文章，供大家學習參考！

課程代碼：00888

請考生按規定用筆將所有試題的答案塗、寫在答題紙上。

選擇題部分

注意事項：

1. 答題前，考生務必將自己的考試課程名稱、姓名、准考證號用黑色字跡的簽字筆或鋼筆填寫在答題紙規定的位置上。

2. 每小題選出答案後，用2B鉛筆把答題紙上對應題目的答案標號塗黑。如需改動，用橡皮擦乾凈後，再選塗其他答案標號。不能答在試題卷上。

一、根據句子的意思選擇一個正確的答案，請將其代碼填塗在「答題紙」相應的位置上。錯塗、多塗或未塗均無分。（本大題共10小題，每小題1分，共10分）

1. Greece has new political leadership to help it deal with ______ debts.

A. anemic

B. mass

C. massive

D. paltry

2. Natural gas can ______ these clean resources and is cheaper than coal.

A. compete

B. complement

C. compliment

D. compare

3. He dislikes their ______of his freedom of choice.

A. rection

B. restriction

C. limit

D. control

4. There is a clock ______in the wall.

A. buried

B. glued

C. embedded

D. closed

5. Frank ______ a perfect safety record by driving carefully.

A. remained

B. preserved

C. entitled

D. maintained

6. I tried to get out of the business ______ I found impossible to carry on.

A. why

B. which

C. what

D. where

7. Jack would rather spend time complaining than ______ the problem by himself.

A. solve

B. solved

C. solves

D. to solve

8. They will not start the project until the board chairman ______ back from South Africa.

A. will come

B. is coming

C. came

D. comes

9. Scientists should be kept ______ of the latest developments in their research areas.

A. inform

B. informing

C. informed

D. to inform

10. Only when we had finished all the work ______ that it was too late to take a bus home.

A. did we realize

B. will we realize

C. we did realize

D. we will realize

二、閱讀下面的短文，從A、B、C、D四個選項中選出一個答案，請將其代碼填塗在「答題紙」相應的位置上。錯塗、多塗或未塗均無分。（本大題共10小題，每小題2分，共20分）

Passage 1

Rockwatch—The Best Club on Earth

If you are a young person and interested in geology(地質學) ，then Rockwatch is the club for you.

When You Join

New memberships receive a Rockwatch Rox file each. This has the information and top tips you will need to start enjoying geology. It』s designed to serve as your own field notebook as well.

In it you will find your：

membership card

full color mini-map

thumbs up guide

fact cards

Rockwatch Magazine

Our lively magazine is mailed to members three times a year. They can read reports and news from around the world，and articles on everything from diamonds to dinosaurs(恐龍) ，earthquakes to erosion(水土流失) .

Rockwatch Events

With each magazine you will receive a Rockwatch events calendar. Rocky activities suitable for families are listed and include road shows and guided walks.

The Rockwatch Rock Artist

Are you an artist, or a photographer? This is your chance to become Rockwatch Rock Artist of the Year and win amazing prizes in our annual competition.

Special Offer

Rockwatch members can have specially discounted Wildlife Watch membership. Watch is the biggest environmental action club for young people，with 100 groups across the country. You can join both clubs together in the membership form.

11. New Rockwatch Rox Club members will obtain a special file when they______.

A. do field work

B. join the club

C. buy a field notebook

D. start studying geology

12. Rockwatch is a magazine telling about things related to______.

A. geology

B. agriculture

C. politics

D. economics

13. What activities are specially arranged for Rockwatch members interested in photography?

A. Guided walks.

B. Rocky activities.

C. Yearly competitions.

D. Academic workshops.

14. When applying for Wildlife Watch membership，a Rockwatch member can enjoy______.

A. free membership

B. a special discount

C. a Rock Artist prize

D. guided road shows

15. You may join both Rockwatch and Wildlife Watch clubs by______.

A. calling the two clubs

B. providing references

C. applying separately

D. filling in one form

Passage 2

Everybody telecommuting (遠程辦公). 「It won』t work in most jobs」, 「It costs too much」, 「It reces air pollution」，「It helps people balance family and work responsibilities」, and 「Most people are doing it」.

In reality researchers continue to find strong growth and acceptance of telecommuting. Nearly two-thirds of the top 1000 companies in the world have a telecommuting program, and 92 percent say it reces cost and improves worker proctivity (生產力). The days of everyone commuting to the office five days a week are quickly disappearing.

Telecommuting involves a non-traditional work arrangement enabling workers to work at home or elsewhere, some or all of the time. This is not a new，novel, or untested way of working.

But is it for you? Telecommuting is not a panacea (萬能葯). Whether you are a manager，or an HR (Human Resources) specialist, there are decisions to make and actions to take before you begin a telecommuting arrangement.

Join us for any or all of the following meetings to get answers，information，and resources to develop and carry out a successful telecommuting arrangement. Each meeting offers you an informative presentation followed by the opportunity for a discussion with a panel of 「experts」 who have made telecommuting work for them.

16. How do people look at telecommuting according to the first paragraph?

A. They are against it.

B. They don』t care about it.

C. They share the same view.

D. They differ in their opinions.

17. According to the response of most of the top 1000 companies, telecommuting _____.

A. increases worker proctivity

B. will disappear in the near future

C. cannot be accepted by the public

D. is practiced in all the top companies

18. Which of the following statements is TRUE of telecommuting?

A. It is up to the employees to accept it or not.

B. It is getting popular in different companies.

C. It is a new untested way of working.

D. It is a traditional work arrangement.

19. Before beginning a telecommuting arrangement，the management should______.

A. appoint a new HR specialist

B. provide the facilities and conditions

C. improve the company』s proctivity first

D. decide whether it is suitable for the company

20. According to the last paragraph，meetings are held to______.

A. appreciate the efforts of the telecommuting companies

B. discuss the employment of telecommuting experts

C. help introce the practice of telecommuting

D. train people before

三、完形填空（本大題共15小題，每小題1分，共15分）

第一部分:從所提供的選擇項中選擇一個選項填入短文的空格內，請將其代碼填塗在「答題紙」相應的位置上。錯塗、多塗或未塗均無分。（每小題1分，共10分）

PayPal is considered as the 21 reliable and widely used payment gateway. 22

different online businesses use this facility via cards, debit cards or 23 the website itself. The PayPal payment system is 24 user-friendly that can be installed in online shopping cart software that 25 safe and easy e-commerce website solutions. Companies 26 their own URL can insert code into the website 27 payment gateways provided by any reliable service provider. You can also 28 for a free trial for the shopping software.

According to experts, 29 increase web traffic flow to an e-commerce website, solutions 30 can be used are as follows—graphic designing, web design of the home page, flash animation, template web page design service and so on.

21.A. most

B. best

C. much

D. both

22.A. Much

B. Many

C. A lot

D. A great deal

23.A. by

B. thorough

C. through

D. with

24.A. mostly

B. prettily

C. wildly

D. highly

25.A. ensure

B. ensures

C. insure

D. insures

26.A. have

B. has

C. having

D. had

27.A. along with

B. in that

C. in terms of

D. except for

28.A. run

B. work

C. make

D. go

29.A. as long as

B. in spite of

C. in order to

D. according to

30.A. that

B. what

C. this

D. where

非選擇題部分

注意事項：

用黑色字跡的簽字筆或鋼筆將答案寫在答題紙上，不能答在試題卷上。

三、完形填空（本大題共15小題，每小題1分，共15分）

第二部分: 在下列課文片段中按文中意思提示填入遺漏的詞。 （每小題1分，共5分）

Creating your own affiliate program is arguably the most effective 31 of growing your business and sales online. Affiliate marketing is 32 having your own online sales force working on a commission-only basis. 33 creating a powerful affiliate program, you can enable 34 website owners and online marketers 35 boost sales and traffic on your own site.

四、根據給出的漢語詞義和規定的詞性寫出相應的英語單詞，該詞的第一個字母已經給出,每條短線上寫一個字母。（本大題共10小題，每小題1分，共10分）

36. 承認，鳴謝 v. a_ _ _ _ _ _ _ _ _ _

37. 利用，使用 v. u_ _ _ _ _ _

38. 潛在的，有可能的 adj. p_ _ _ _ _ _ _ _

39. 態度 n. a_ _ _ _ _ _ _

40. 形象，影像，圖像 n. i_ _ _ _

41. 拍賣，競賣，標售 v. / n. a_ _ _ _ _ _

42. 保持，保留，記住 n. r_ _ _ _ _

43. 富於想像力的 adj. i_ _ _ _ _ _ _ _ _ _

44. 協調，配合 n. c_ _ _ _ _ _ _ _ _ _ _

45. 說服，使確信，使信服 v. c_ _ _ _ _ _ _

五、給出下列單詞或術語的漢語意義。(本大題共20小題，每小題1分，共20分)

46. mobile commerce 47. market analysis

48. SEO 49. snail mail

50. CEO 51. customer support

52. domain name 53. natural language processor

54. precision targeting 55. unauthorized access

56. tend to 57. sign up

58. specialize in 59. on the verge of

60. be immune from 61. shut down

62. attend to 63. make a decision

64. a fraction of 65. rely on

六、根據句子的意思將括弧中的詞變成適當的形式。（本大題共5小題，每小題1分，共5分）

66. We are ______ (conct) a survey of consumer attitudes towards organic food.

67. The need to talk to someone, anyone, ______ (overwhelm) her.

68. Cars must stop at red traffic lights; ______ (similar) bicycles should stop too, but they don』t always do so.

69. If the package is wrapped well, we ______ (assume) the contents are also wonderful.

70. Customers are advised to make seat ______ (reserve) well in advance.

七、英譯漢： 閱讀下面的短文，然後把畫線的句子翻譯成漢語。（本大題共5小題，每小題2分，共10分）

E-commerce is coming of age, but not in the way predicted in the bubble years. (71.)Now some of the dotcoms are making real profits, but the business world has become much more cautious about the internet』s potential. The funny thing is that the wild predictions made at the height of the boom—namely, that vast chunks of the world economy would move into cyberspace—are, in one way or another, coming true.

(72.)According to America』s Department of Commerce, online retail sales last year rose by 26%, to $55 billion. That sounds a lot of money, but it amounts to only 1.6% of total retail sales. (73.)The vast majority of people still buy most things in the good old 「bricks-and-mortar」 world.

(74.)But the commerce department』s figures deal with only part of the retail instry. (75.)For instance，they exclude online travel services, one of the most successful and fastest-growing sectors of e-commerce. InterActiveCorp (IAC), the owner of expedia.com and hotels.com, alone sold $10 billion-worth of travel last year—and it has plenty of competition, not least from airlines, hotels and car-rental companies, all of which increasingly sell online.

八、漢譯英： 請把下面的漢語句子翻譯成英語。（本大題共5小題，每小題2分，共10分）

76.你的網店如何與眾不同？（differ）

77.給你的客戶提供各種支付方式。（available）

78.社會營銷追隨著社交網路的趨勢。（social marketing）

79.為方便大宗交易，公司打算使網站的界面更加人性化。（in bulk）

80.網路電子商務市場的這一增長必定會產生新的工作和商業機會。（generate）

④ 鑷鑰冨ぇ涓撶數瀛愬晢鍔¤冨摢浜涚戠洰錛

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⑤ 電子商務自考本科需要考試的科目

電子商務自考科目需要考的科目：

1. 毛澤東思想概論

2. 數量方法（二）

3. 英語(二)

4. 網路經濟與企業管理

5. 網路營銷與策劃、網路營銷與策劃（實踐）

6. 電子商務與現代物流、電子商務與現代物流（實踐）

7. 電子商務與金融、電子商務與金融（實踐）

8. 電子商務網站設計原理、電子商務網站設計原理（實踐）

9. 商法（二）

10. 電子商務法概論

11. 電子商務安全導論、電子商務安全導論（實踐）

12. 互聯網資料庫、互聯網資料庫（實踐）

13. 電子商務畢業設計

加考:經濟學（二）
電子商務概論
網頁設計與製作

報考條件：

①電子商務專業專科畢業生可直接報考本專業；

②高等教育自學考試中英合作金融管理、商務管理專業專科畢業生報考本專業，在替代《數量方法（二）》、《商法（二）》課程後，須加考《經濟法概論》、《高等數學》使總學分不少於70學分；

③計算機及信息類專業專科以上畢業生報考本專業，須加考《經濟學（二）》、《電子商務概論》課程；

④經濟管理類專業專科以上畢業生報考本專業，須加考《網頁設計與製作》、《電子商務概論》課程；

⑤其它專業專科以上畢業生報考本專業，須加考《經濟學（二）》、《網頁設計與製作》、《電子商務概論》課程。

部分課程的替代：

①取得高等教育自學考試《數量方法》、《商法》課程合格成績的考生報考本專業，其成績可相應替代本專業考試計劃中《數量方法（二）》、《商法（二）》。

②取得全國公共英語等級考試（PETS）3級（含3級）以上筆試合格成績的考生報考本專業，其成績可以替代本專業考試計劃中《英語（二）》課程成績。

③參加全國電子商務高級職業證書課程考試的考生，其課程合格成績可以替代本專業考試計劃中相同課程。