㈠ 鐢靛瓙鍟嗗姟騫沖彴鐨勬ā寮忔湁鍝浜涚嶇被鍜屽垎綾伙紵
鐢靛瓙鍟嗗姟騫沖彴鐨勬ā寮忓彲浠ュ垎涓轟互涓嬪嚑縐嶄富瑕佺被鍨嬪拰鍒嗙被錛
1. B2C錛圔usiness-to-Consumer錛屼紒涓氬規秷璐硅咃級錛氳繖鏄鏈甯歌佺殑鐢靛瓙鍟嗗姟妯″紡錛屼紒涓氱洿鎺ュ皢浜у搧鎴栨湇鍔￠攢鍞緇欐秷璐硅呫備緥濡傦紝娣樺疂銆佷含涓滅瓑緇煎悎鎬х數鍟嗗鉤鍙板氨灞炰簬B2C妯″紡銆
2. C2C錛圕onsumer-to-Consumer錛屾秷璐硅呭規秷璐硅咃級錛氳繖縐嶆ā寮忎笅錛屾秷璐硅呬箣闂寸洿鎺ヨ繘琛屼氦鏄擄紝騫沖彴鎻愪緵涓涓涓浠嬬殑瑙掕壊銆傚吀鍨嬬殑渚嬪瓙鏄鍜擱奔緗戙乪Bay絳変簩鎵嬩氦鏄撳鉤鍙般
3. B2B錛圔usiness-to-Business錛屼紒涓氬逛紒涓氾級錛氳繖縐嶆ā寮忎笅錛屼紒涓氫箣闂磋繘琛屼氦鏄擄紝涓涓浼佷笟鍚戝彟涓涓浼佷笟閿鍞浜у搧鎴栨彁渚涙湇鍔°傛収鑱緗戞槸涓涓鍏稿瀷鐨凚2B鐢靛瓙鍟嗗姟騫沖彴銆
4. O2O錛圤nline-to-Offline錛岀嚎涓婂埌綰誇笅錛夛細榪欑嶆ā寮忓己璋冪嚎涓婂拰綰誇笅鐨勭粨鍚堬紝閫氳繃鍦ㄧ嚎騫沖彴寮曞肩敤鎴峰埌綰誇笅瀹炰綋搴楄繘琛屾秷璐廣備緥濡傦紝緹庡洟銆佸ぇ浼楃偣璇勭瓑騫沖彴鎻愪緵鍦ㄧ嚎鏈嶅姟棰勮錛屽苟涓斿皢鐢ㄦ埛寮曞煎埌綰誇笅鍟嗗朵韓鍙楁湇鍔°
5. P2P錛圥eer-to-Peer錛屼釜浜哄逛釜浜猴級錛氳繖縐嶆ā寮忎笅錛屼釜浜轟箣闂寸洿鎺ヨ繘琛屼氦鏄擄紝騫沖彴鎻愪緵鎾鍚堜氦鏄撶殑鍔熻兘銆備竴浜涘叡浜緇忔祹騫沖彴濡傛淮婊村嚭琛屻丄irbnb絳夊氨灞炰簬P2P妯″紡銆
6.fsbc:涓琛ㄤ簯縐戞墦閫犱簡鈥淔SBC鈥濆疄鏃朵氦鍙夐攢鍞鏅烘収浜戦攢緋葷粺錛屽疄鐜扳滀漢&璐&閾鋸濈敓鎬佺郴緇熺殑淇℃伅嫻併佺墿嫻併佽祫閲戞祦鍜屽晢嫻佸叡浜璧嬭兘鐨勭戞妧騫沖彴銆
姝ゅ栵紝榪樻湁涓浜涚壒孌婄殑鐢靛晢妯″紡錛屽傦細
- C2B錛圕onsumer-to-Business錛屾秷璐硅呭逛紒涓氾級錛氭秷璐硅呬富鍔ㄦ彁渚涗駭鍝佹垨鏈嶅姟錛屽苟瀵繪壘娼滃湪鐨勪紒涓氬悎浣滀紮浼淬備緥濡傦紝鑷濯掍綋騫沖彴錛屼釜浜哄崥瀹㈢瓑銆
- B2G錛圔usiness-to-Government錛屼紒涓氬規斂搴滐級錛氫紒涓氬悜鏀垮簻鏈烘瀯鎻愪緵浜у搧鎴栨湇鍔＄殑妯″紡銆備緥濡傦紝鏀垮簻閲囪喘騫沖彴銆
榪欎簺妯″紡騫朵笉鏄瀹屽叏鐙絝嬬殑錛屽緢澶氱數瀛愬晢鍔″鉤鍙板彲鑳戒細緇撳悎澶氱嶆ā寮忥紝鏍規嵁瀹為檯涓氬姟闇奼傚拰甯傚満瀹氫綅榪涜岀粍鍚堛
㈡ C2C鐢靛瓙鍟嗗姟鐨勪袱縐嶄氦鏄撴ā寮忔槸浠涔
B2B錛圔usiness-to-Business錛夋槸鎸囦紒涓氶棿鐨勭數瀛愬晢鍔℃ā寮忥紝娑夊強浼佷笟闂寸殑浜у搧銆佹湇鍔″拰淇℃伅浜ゆ崲銆傝繖縐嶆ā寮忛氬父鍖呮嫭鍙戝竷渚涙眰淇℃伅銆佽㈠崟紜璁ゃ佹敮浠樺拰紲ㄦ嵁澶勭悊銆佷互鍙婄墿嫻佺＄悊絳夌幆鑺傘傚吀鍨嬬殑B2B騫沖彴鏈変腑鍥戒緵搴斿晢銆侀樋閲屽反宸淬佹収鑱緗戠瓑銆
B2C錛圔usiness-to-Consumer錛夋槸鎴戝浗鏈鏃╁叴璧風殑鐢靛瓙鍟嗗姟妯″紡錛屼互8848緗戜笂鍟嗗煄鐨勫紑涓氫負鏍囧織銆傚畠閫氳繃浜掕仈緗戜負娑堣垂鑰呮彁渚涗竴涓緗戜笂璐鐗╃幆澧冿紝娑堣垂鑰呭彲浠ュ湪綰胯喘鐗╁拰鏀浠樸備唬琛˙2C騫沖彴鐨勬湁褰撳綋緗戙佷簹椹閫娿佹窐瀹濆晢鍩庣瓑銆
C2C錛圕onsumer-to-Consumer錛夋槸鐢ㄦ埛瀵圭敤鎴風殑鐢靛瓙鍟嗗姟妯″紡錛岄氳繃鍦ㄧ嚎浜ゆ槗騫沖彴錛屽崠鏂瑰彲浠ユ媿鍗栧晢鍝侊紝涔版柟鍙浠ョ珵浠瘋喘涔般傛窐瀹濈綉銆佺櫨搴C2C鏄疌2C妯″紡鐨勫吀鍨嬩唬琛ㄣ
B2M錛圔usiness-to-Manager錛夋槸涓縐嶇浉瀵逛簬B2B銆丅2C銆丆2C鐨勫叏鏂扮數瀛愬晢鍔℃ā寮忋傚叾鐩鏍囧㈡埛緹ゆ槸浼佷笟鐨勯攢鍞鑰呮垨鏈嶅姟鎻愪緵鑰咃紝鑰屼笉鏄鏈緇堟秷璐硅呫備紒涓氬彂甯冧駭鍝佹垨鏈嶅姟淇℃伅錛岃亴涓氱粡鐞嗕漢閫氳繃緗戠粶鑾峰彇榪欎簺淇℃伅騫舵彁渚涢攢鍞鎴栨湇鍔★紝浠ユよ揪鍒頒紒涓氱殑閿鍞鎴栨湇鍔＄洰鐨勩侭2M鐨勫吀鍨嬩唬琛ㄥ寘鎷涓浜涘皢鍟嗗姟鎷撳睍鍒扮嚎涓嬬殑浼佷笟銆
M2C錛圡anager-to-Consumer錛夋槸B2M鐨勫歡浼告傚康銆傚湪B2M鐜鑺備腑錛屼紒涓氬彂甯冧駭鍝佹垨鏈嶅姟淇℃伅錛岃亴涓氱粡鐞嗕漢閫氳繃緗戠粶鑾峰彇淇℃伅騫舵彁渚涢攢鍞鎴栨湇鍔°傝屽湪M2C鐜鑺備腑錛岀粡鐞嗕漢鐩存帴闈㈠規渶緇堟秷璐硅呫侻2C鐨勭泩鍒╂ā寮忓彲浠ユ槸宸浠鋒垨浣ｉ噾錛屽苟涓斿叾鐗╂祦綆＄悊妯″紡姣斾紶緇熺殑C2C鏇村叿澶氭牱鎬с
鐢靛瓙鍟嗗姟鍖呮嫭淇℃伅鏈嶅姟銆佷氦鏄撳拰鏀浠樹笁涓涓昏佹柟闈錛屾秹鍙婁紒涓氫笌涓浜轟氦鏄擄紙B to C錛夊拰浼佷笟闂翠氦鏄擄紙B to B錛変袱縐嶇被鍨嬨傜數瀛愬晢鍔＄殑瀹炰綋鍖呮嫭欏懼銆佸晢鎴楓侀摱琛屽拰璁よ瘉涓蹇冦
鐢靛瓙鍟嗗姟鍙浠ュ湪澶氫釜鐜鑺傚疄鐜幫紝鍖呮嫭鐢靛瓙鍟嗘儏銆佺數瀛愯錘鏄撱佺數瀛愬悎鍚岀瓑杈冧綆灞傛★紝浠ュ強鍦ㄧ綉涓婂疄鐜板叏嫻佺▼璐告槗媧誨姩鐨勮緝楂樺眰嬈°傝佸疄鐜板畬鏁寸殑鐢靛瓙鍟嗗姟錛岄渶瑕佹秹鍙婂埌涔板躲佸崠瀹躲侀摱琛屻佹斂搴滄満鏋勩佽よ瘉鏈烘瀯銆侀厤閫佷腑蹇冪瓑澶氭柟鐨勫弬涓庛
闄や簡B2C銆丅2B銆丆2C澶栵紝榪樻湁B2A錛圔usiness-to-Administration錛夊拰C2A錛圕onsumer-to-Administration錛変袱縐嶆ā寮忋侭2A鎸囩殑鏄鍟嗕笟鏈烘瀯瀵硅屾斂鏈烘瀯鐨勭數瀛愬晢鍔★紝鑰孋2A鎸囩殑鏄鏀垮簻瀵逛釜浜虹殑鐢靛瓙鍟嗗姟媧誨姩銆
鐢靛瓙鍟嗗姟涓撲笟鏄涓闂ㄨ瀺鍚堜簡璁＄畻鏈虹戝︺佸競鍦鴻惀閿銆佺＄悊瀛︺佹硶瀛﹀拰鐜頒唬鐗╂祦鐨勪氦鍙夊︾戱紝鏃ㄥ湪鍩瑰吇鑳藉熷埄鐢ㄧ綉緇滄妧鏈寮灞曞晢鍔℃椿鍔ㄧ殑楂樼駭涓撻棬浜烘墠銆
㈢ 鍦ㄧ數瀛愬晢鍔′腑,C2C .B2B .B2C妯″紡鍒嗗埆鎸囩殑鏄浠涔
C2C錛圕onsumer-to-Consumer錛屾秷璐硅呭規秷璐硅咃級妯″紡鏄鎸囦釜浜轟箣闂撮氳繃鍦ㄧ嚎騫沖彴鐩存帴榪涜屽晢鍝佹垨鏈嶅姟浜ゆ槗鐨勫晢涓氭ā寮忋傝繖縐嶆ā寮忓厑璁鎬釜浜烘秷璐硅呭湪緗戠粶甯傚満涓婏紝渚嬪俥Bay銆佹窐瀹濄侀棽楸肩瓑錛屽悜鍏朵粬娑堣垂鑰呭嚭鍞鑷宸辯殑鍟嗗搧鎴栨彁渚涙湇鍔°侰2C妯″紡閫氬父鐢ㄤ簬浜屾墜鍟嗗搧浜ゆ槗鍜屼釜浜哄壋鎰忎綔鍝佺殑閿鍞銆
B2B錛圔usiness-to-Business錛屼紒涓氬逛紒涓氾級妯″紡娑夊強浼佷笟涔嬮棿鐨勫晢涓氫氦鏄撱傚湪榪欑嶆ā寮忎笅錛屼竴瀹朵紒涓氫細鍚戝彟涓瀹朵紒涓氶攢鍞浜у搧鎴栨彁渚涙湇鍔°侭2B浜ゆ槗甯歌佷簬渚涘簲閾劇＄悊銆佹壒鍙戜氦鏄撳拰澶у畻鍟嗗搧閲囪喘絳夐嗗煙銆備緥濡傦紝鍘熸潗鏂欎緵搴斿晢涓庡埗閫犲晢涔嬮棿鐨勫悎浣滐紝鎴栬呭垎閿鍟嗕笌闆跺敭鍟嗕箣闂寸殑璐х墿閰嶉併
B2C錛圔usiness-to-Consumer錛屼紒涓氬規秷璐硅咃級妯″紡鏄鎸囦紒涓氱洿鎺ュ悜涓浜烘秷璐硅呴攢鍞鍟嗗搧鎴栨彁渚涙湇鍔°備紒涓氶氳繃鍦ㄧ嚎鍟嗗簵銆佸疄浣撳簵閾虹瓑娓犻亾涓庢秷璐硅呭緩絝嬭仈緋伙紝榪涜屼駭鍝侀攢鍞銆侭2C妯″紡鏄娑堣垂鑰呮棩甯哥敓媧諱腑鏈甯歌佺殑鍟嗕笟妯″紡錛屾兜鐩栦簡浠庣數瀛愪駭鍝佸埌椋熷搧鏉傝揣鐨勫悇縐嶉浂鍞琛屼笟銆
闅忕潃浜掕仈緗戞妧鏈鐨勫彂灞曪紝榪欎簺鍟嗕笟妯″紡寰楀埌浜嗚繘涓姝ョ殑鎵╁睍銆侰2C妯″紡浣垮緱涓浜轟氦鏄撴洿鍔犱究鎹鳳紝B2B妯″紡鎻愰珮浜嗕緵搴旈摼鏁堢巼錛岃孊2C妯″紡鍒欎嬌浼佷笟鑳藉熸洿鐩存帴鍦頒笌娑堣垂鑰呬簰鍔錛屽炲己甯傚満絝炰簤鍔涖