A. 鎴戝浗浼佷笟鐢靛瓙鍟嗗姟鍙戝睍鐜扮姸銆佸瓨鍦ㄧ殑闂棰樺強瑙ｅ喅瀵圭瓥鐮旂┒
1. 鎴戝浗浼佷笟鐢靛瓙鍟嗗姟鍙戝睍鐜扮姸錛氶殢鐫璁＄畻鏈烘妧鏈鍜屼簰鑱旂綉鎶鏈鐨勯為熷彂灞曪紝鐢靛瓙鍟嗗姟浠ュ叾楂樻晥鎬с佸叏鐞冩с佷簰鍔ㄦх瓑浼樺娍鎴愪負浜嗘椂浠ｇ殑娼嫻佸拰鏂板叴鐨勭粡钀ユā寮忥紝鍦ㄥ浗姘戠粡嫻庡拰紺句細鐨勫彂灞曚腑璧峰埌浜嗛噸瑕佺殑浣滅敤銆傜劧鑰岋紝鐩鍓嶄腑灝忎紒涓氬湪IT搴旂敤鏂歸潰姘村鉤鐩稿硅緝浣庯紝澶ч儴鍒嗕俊鎮鍖栧仠鐣欏湪閮ㄩ棬綰х殑鎵嬪伐妯℃嫙搴旂敤涓娿
2. 鎴戝浗浼佷笟鐢靛瓙鍟嗗姟瀛樺湪闂棰橈細瀵圭數瀛愬晢鍔¤よ瘑涓嶈凍錛岀己涔忕浉鍏充漢鎵嶏紝緙轟箯蹇呰佺殑璧勯噾錛岀綉緇滃熀紜璁炬柦涓嶅畬鍠勶紝鐩稿叧娉曞緥娉曡勪笉鍋ュ叏銆
3. 瑙ｅ喅鐨勫圭瓥鐮旂┒錛氳В鏀炬濇兂錛岃漿鍙樿傚康錛屽壋閫犺蔣紜浠舵潯浠訛紝涓哄疄鏂界數瀛愬晢鍔℃彁渚涚墿璐ㄥ熀紜錛屽姞寮哄逛笓涓氫漢鎵嶇殑鍩瑰吇鍜屽紩榪涳紝鍒╃敤絎涓夋柟騫沖彴寮灞曠數瀛愬晢鍔★紝鍔犲己浼佷笟淇℃伅鍖栧緩璁俱
4. 鐢靛瓙鍟嗗姟鍙戝睍鐜扮姸鍙婂圭瓥錛氫紒涓氬逛俊鎮鍖栫殑璁よ瘑鏅閬嶆彁楂橈紝閲嶅ぇ淇℃伅宸ョ▼寤鴻劇浉瀵規粸鍚庯紝浼佷笟淇℃伅鍖栨諱綋姘村鉤鍋忎綆錛屼紒涓氳仈緗戠巼浣庯紝浣跨敤鏁堟灉嬈犱匠銆傚圭瓥鍖呮嫭鍙戞尌浼佷笟鐨勭Н鏋佹у拰鍒涢犳э紝鍔犲己瀵圭數瀛愬晢鍔＄殑鐮旂┒錛屾彁楂樼數瀛愬晢鍔℃剰璇嗭紝鍔犲己鍜屽畬鍠勪紒涓氬姙鍏鑷鍔ㄥ寲緋葷粺銆佺＄悊淇℃伅緋葷粺鍙婂叾浠栦俊鎮緋葷粺鐨勫緩璁懼拰搴旂敤錛屽姞蹇寤鴻懼畨鍏ㄧ殑鍐呰仈緗戝強澶栬仈緗戱紝鍙備笌絝炰簤錛屽紑鎷撳競鍦猴紝鎻愰珮浼佷笟鐨勭敓浜с侀攢鍞鍜岀＄悊姘村鉤銆
5. 鐢靛瓙鍟嗗姟鏃朵唬緇胯壊鐗╂祦鍙戝睍鐜扮姸鍙婂圭瓥鐮旂┒鐨勭幇鐘訛細钀藉悗鐨勪俊鎮鍖栧緩璁炬按騫籌紝鐢靛瓙鍟嗗姟瀹夊叏淇濆瘑寤鴻劇浉瀵硅緝寮憋紝鐢靛瓙鍟嗗姟紼庡姟鍙戝睍鐨勬粸鍚庯紝緙撴參鐨勭墿嫻侀厤閫佺＄悊寤鴻撅紝涓嶅畬鍠勭殑娉曞緥娉曡勩傚圭瓥鍖呮嫭鍔犲己淇℃伅鍖栧緩璁撅紝鎻愰珮鐢靛瓙鍟嗗姟瀹夊叏淇濆瘑姘村鉤錛屽畬鍠勭數瀛愬晢鍔＄◣鍔℃爣鍑嗭紝寤虹珛瀹屽杽鐨勫叏鍥芥ц揣鐗╅厤閫佷綋緋伙紝瀹屽杽鐩稿叧娉曞緥娉曡勩
6. 鎴戝浗綰虹粐浼佷笟鐢靛瓙鍟嗗姟鍙戝睍鐨勭幇鐘訛細榪95%閮藉緩鏈夎嚜宸辯殑緗戠珯錛屽ぇ姒80%鐨勪紒涓氭浘鍔犲叆BtoB璐告槗緗戠珯錛屽叾涓60%鏄澶у瀷BtoB緗戠珯浼氬憳錛屼竴浜涘ぇ鍨嬬殑綰虹粐鍏鍙歌繕寤虹珛浜嗕笓闂ㄧ殑鐢靛瓙緗戠粶涓氬姟閮錛屾洿鏈変竴浜涗釜浜轟細鍒╃敤鍗氬銆佽哄潧銆丵Q緹ゃ侀偖浠剁兢鍙戠瓑鍏堣繘鐨勭綉緇滅煡璇嗕負鑷宸卞姞娌廣傜數瀛愬晢鍔＄殑鎬婚濆崰綰虹粐浼佷笟鎬昏惀涓氶濈殑20%宸﹀彸錛屽苟涓斿憟涓婂崌瓚嬪娍銆
7. 鍐滄潙鐢靛瓙鍟嗗姟鍙戝睍鐜扮姸瀛樺湪闂棰橈細鍐滄潙鐢靛瓙鍟嗗姟灝嗕紶緇熺殑鍟嗗姟嫻佺▼鐢靛瓙鍖栥佹暟瀛楀寲錛屽啘涓氱綉緇滃熀紜璁炬柦鍚勫急錛岀己涔忓尯鍩熸ц皨鐣ワ紝鍐滀駭鍝侀渶奼傜殑涓嶅彲棰勭煡鎬э紝鍐滄潙鐢靛瓙鍟嗗姟鐨勮嗙洊闈㈢獎錛屾ｅ勪簬钀岃娊鏃舵湡銆
8. 椋熷搧鍒墮犱笟鐢靛瓙鍟嗗姟鍙戝睍瀛樺湪鐨勯棶棰樺強瀵圭瓥錛氳烘枃鍐欎綔闇瑕侀伒寰瑙勫畾鐨勬牸寮忥紝鍖呮嫭棰樼洰錛屾憳瑕侊紙涓鑻辨枃錛夛紝鐩褰曪紝姝ｆ枃錛堝紩璦錛屾ｆ枃錛岀粨璇錛夛紝鑷磋阿錛屽弬鑰冩枃鐚銆傞夐橀渶瑕佽冭檻鎴愮啛錛屽彲浠ヤ粠闃呰葷浉鍏崇殑鍙傝冩枃鐚涓鑾峰緱鎬濊礬錛岀『瀹氫竴涓妯℃澘鎬ц川鐨勪笢瑗匡紝鐓х潃鏉ワ紝鍐欏嚭鑷宸辯殑涓滆タ銆傛ｆ枃闇瑕佷嬌鐢ㄥ︽湳鐨勮璦錛屽厛鍒楀ソ鎻愮翰錛屼繚璇佸唴瀹逛笉涔便傚弬鑰冩枃鐚鍙浠ュ湪涓鍥界煡緗戞悳緔錛屾牎鍥緗戝厤璐逛笅杞姐
9. 鎴戝浗鐢靛瓙鍟嗗姟寤鴻懼瓨鍦ㄧ殑闂棰樺強瀵圭瓥鐮旂┒閫夐樼殑緙樿搗鍙婃剰涔夛細鐢靛瓙鍟嗗姟銆丅2B B2C C2C C2B絳夋ā寮忓湪榪愯惀鍜岀綉緇滆惀閿鏂歸潰瀛樺湪闂棰樸傚栬錘B2C緗戠珯寮鍙戜笌緇存姢閬囧埌鐨勯棶棰樺寘鎷緗戠珯鍗囩駭鍜屾敼鍠勭殑闇奼傦紝緗戠珯涓嶄俊浠婚棶棰橈紝涓繪満鎬ц兘涓嶇ǔ瀹氬艱嚧緗戠珯褰撴満錛岀己涔忚嚜鍔ㄥ紓鍦板悓姝ュ囦喚鍜屾仮澶嶇綉絝欑殑鏈哄埗錛岀綉絝欏畨鍏ㄦт笉楂橈紝琚榛戝㈠嚮鐮寸殑鍙鑳芥уぇ銆傚圭瓥鍖呮嫭瀵繪眰涓庡叾浠栧叕鍙稿悎浣滐紝灝嗘妧鏈鏂歸潰鐨勯棶棰樺栭儴緇欎笓涓氱殑鍏鍙告潵澶勭悊銆
10. 鎴戝浗澶栬錘浼佷笟鐢靛瓙鍟嗗姟鐨勭幇鐘跺強瀛樺湪鐨勯棶棰橈細鏅閬嶉噰鐢ㄩ樋閲屽反宸達紝涓鍥藉埗閫犺繕鏈夌幆鐞冭祫婧愪互鍙婁竴浜涘叾浠栫殑鍟嗗姟緗戠珯錛岄棬鎴風綉絝欍傚瓨鍦ㄧ殑闂棰樻槸鍟嗕笟淇＄敤錛屽洜涓哄弻鏂規病鏈夎佽繃闈錛岀綉緇滆櫄騫諱細浜х敓寰堝氱殑璇堥獥絳夌瓑銆
11. 嫻庢簮鐢靛瓙鍟嗗姟鍙戝睍鐜扮姸錛氭帉鎻¤繖浜涙妧鏈鐨勪漢榪樻槸涓嶅皯鐨勶紝浣嗘槸鍦ㄦ祹婧愭槸娌′粈涔堝嚭璺鐨勩傛祹婧愬湪鍟嗗姟鐢靛瓙鍜岃蔣浠剁瓑楂樼戞妧鍙戝睍鍟嗗嚑涔庢槸涓婁笘綰鐨勭姸鎬併傛垜鍚屽﹂兘鏄鍦ㄥ栧湴騫詫紝嫻庢簮鏈夎繖鏂歸潰闇奼傜殑鏃跺欎篃閮芥槸鍦ㄩ儜宸炴壘鍏鍙告潵鍋氾紒娌″姙娉曞晩錛屽伐涓氫笂鍊掓槸寮哄ぇ錛屼絾鏄瑙傚康鏍規湰璺熶笉涓婂晩銆