『壹』 翻譯關於電子商務中消費者保護的這個外文,英譯漢2
機制,例如信用和借方卡片,當這是逐漸地多年以來被使用了的m,特別關於商業的交換用電話並且/或傳真,在信息空間廣告競技場沒有地點。
如此的報酬機制已經設法這被提交環繞現代的商業的交易要求的需要的大多數,然而在平衡希望復制的一個企業的需要在e商業的上下文報酬元素的重復的必要在那些軍事行動以內他們然而在旁已經不足它的企業模型[8]。
電子商務已經形成到常常的嚴肅的挑戰作為出售和商業的活動距離上被知道。
對演員的它逐漸地適當電子劃分為作為正常的非電子的交易現金能用於同樣的的方法的機制的創造主張。
在網際網路上活躍的最商業的服務已經調配他們的回來策略以例如信用,借方或記帳卡常規的報酬卡片提供了的模型[9]。
然而,如此的常規的報酬機制已經證明妨礙電子商務提供給新的企業家的革新的激勵。
到這,一個能歸因處理並且收集報酬的相關地貴重的天性。
這樣,雖然記帳卡的應用性可以有時例如證明作為實際為相關地大的報酬,被建立的銀行轉帳報酬計劃收集或處理的更小的價值的另外的購買可以無論如何不發現。
此外,在消費者之間卡片報酬不能被完成,限於b2c關系的如此的報酬[10]。
給通過現代的entrepreneurship的各種各樣的隧道網際網路提供交換的模式,國庫的交換的如此的大街被妨礙。
到這,聯機的拍賣,eBay或Ubid的曾經增加流行,是如此的例子,已經出現的必要:許可的『系統在消費者之間的價值的轉移,而不是僅僅在消費者和企業之間。』[11]額外,出版房子,報紙和雜志已經覺得被給關於微報酬包圍當前的常規的報酬儀器的復雜的網際網路上置換他們的商業的企業愈加困難,他們的大多數作為結果求助,對有點少些的吸引人的預定商業模特兒。
『貳』 電子商務是什麼
電子商務通常是指是在全球各地廣泛的商業貿易活動中,在網際網路開放的網路環境下,基於瀏覽器/伺服器應用方式,買賣雙方不謀面地進行各種商貿活動,實現消費者的網上購物、商戶之間的網上交易和在線電子支付以及各種商務活動、交易活動、金融活動和相關的綜合服務活動的一種新型的商業運營模式。
電子商務(Electronic
Commerce
[1]
)的定義:以電子及電子技術為手段,以商務為核心,把原來傳統的銷售、購物渠道移到互聯網上來,打破國家與地區有形無形的壁壘,使生產企業達到全球化,網路化,無形化,個性化、一體化。
通俗定義:電子商務是指利用簡單、快捷、低成本的電子通信方式,買賣雙方不謀面地進行的各種商業和貿易活動。
電子商務是以計算機網路為基礎。以電子化方式為手段,以商務活動為主體,在法律許可范圍內所進行的商務活動過程。
電子商務是運用數字信息技術,對企業的各項活動進行持續優化的過程。電子商務涵蓋
電子商務
的范圍很廣,一般可分為企業對企業(Business-to-Business),或企業對消費者(Business-to-Consumer)兩種。另外還有消費者對消費者(Consumer-to-Consumer)這種大步增長的模式。隨著國內Internet使用人數的增加,利用Internet進行網路購物並以銀行卡付款的消費方式已漸流行,市場份額也在迅速增長,電子商務網站也層出不窮。電子商務最常見之安全機制有SSL(安全套接層協議)及SET(安全電子交易協議)兩種。
電子商務是一個不斷發展的概念,電子商務的先驅IBM公司於1996年提出了Electronic
Commerce(E-Commerce)的概念,到了1997年,該公司又提出了Electronic
Business(E-Business)的概念。但我國在引進這些概念的時候都翻譯成電子商務,很多人對這兩者的概念產生了混淆。事實上這兩個概念及內容是有區別的,E-Commerce應翻譯成電子商業,有人將E-Commerce稱為狹義的電子商務。將E-Business稱為廣義的電子商務。E-Commerce是指實現整個貿易過程中各階段貿易活動的電子化。E-Business是利用網路實現所有商務活動業務流程的電子化。E-Commerce集中於電子交易,強調企業與外部的交易與合作,而E-Business則把涵蓋范圍擴大了很多。廣義上指使用各種電子工具從事商務或活動。狹義上指利用Internet從事商務或活動。
其對社會的影響,不亞於蒸汽機的發明給整個社會帶來的影響。
『叄』 求一篇關於電子商務的外文翻譯 (中文+英文)
Internet作為電子商務的載體,已成為企業必不可少的信息採集、傳輸和交換的工具,網路(信息)時代的到來為基於Internet的IT服務業注入了新的活力,
Internet is electronic vehicle for business on line, it turns to be unsplit tool for company for the purpose of collection, transferring and exchange for information, with the net work ( information) age availability, which input new vigor into IT service instry based on internet.
其中電子商務(Electronic Commerce, EC)更是備受矚目,已被公認為是影響21世紀世界經濟格局的新型經濟模式和催化劑。
Whereby, Electronic Commerce is the focus of attention, and regarded as new economic mode and activator for global economics in 21st centrury.
在它經歷了三個艱難的發展歷程(電子零售、電子貿易和網上交易市場)之後,逐漸成熟起來,它的核心是運用現代計算機通訊技術,
after it passed 3 difficult stages (electronic retail sales, electronic trading and sales market on line), it is mature step by step, it lies in his core tech. from modern computer communication system.
尤其是網路技術為企業進行社會生產經營活動服務,使企業提高生產效益、降低經營成本、優化資源配置,從而實現社會財富的最大化。
Especially net work technology serves for social proction operation of companies so as to improve the proction output and benefit, to decrease the operation costing, to optimize resource , so that maximum social property can be realised.
特別是對於中小企業來說電子商務通過良好地運用,更能出現一些驚喜的結果。
The most surprising target is achieved by small and medium size enterprises who make good use of electronic business.
本文共分為四章,通過研究電子商務對中小企業的影響和重要性來闡述中小企業在面臨這個電子化、網路化的時代所可以採取的一些策略和辦法來提高企業的核心競爭力。
The article is drafted in 4 chapters, with the study on the influence and importance of electronic business for small and medium sized companies, it set forth some strategies and actions can be taken in order to improve the company core competency of competition in the net work age.
『肆』 我要一篇關於電子商務的中英文對譯,大概2000字。謝謝,希望幫忙
外文資料翻譯譯文
電子商務戰略
電子商務戰略也許有益於發展組織在倡議一項電子商務活動實施之前考慮很多問題,其中涉及到該組織的任務,發展目標和組織結構。涉及的主要問題包括:
資源擴張 - 主要目標是通過網上銷售商品和提供服務產生的收入以抵銷營運成本嗎?如果是這樣,組織期望或希望生成的收入是多少?這些戰略問題將允許該組織把多少資金用於電子商務活動。如果該組織是以一個接近電子商務為主要手段不僅包括生產商品的總費用、服務成本和宣傳開發新產品,而且希望擴大其收入基礎,以支持其他項目的花費,那麼它可能需要建立一個電子商務平台和制定策略以吸引顧客。該組織可能把運用電子商務活動作為資源的一種擴張,並使用經營策略和完整的營銷手段。這導致了一個問題,該組織是否適應這種發展方式,並符合其慈善組織的地位的問題。將把電子商務活動置於扭曲的免稅地位的發展組織嗎?該組織在與法律沖突的情況下承擔責任嗎?如果他們出售的出版物和其他意味著「傳統」的產品那麼大多數開發組織已經面臨的這些問題。
資本成本 - 是指該組織願意把多少資金用於電子商務活動?電子商務平台可以是高價,這取決於復雜的程度。一個發展組織開展電子商務活動應考慮是否要承擔比預期的要高的費用和預期銷售水平可能的成本回收。這項活動收到來自捐助機構或合作夥伴組織的財政援助的可能是什麼?發展組織根據其財政能力追求電子商務活動的多種選擇可能決定他們的網上銷售活動。這些選項可以分為1)技術的硬體和2)網站設計和維護。該組織將根據其組織的規模和計算需求決定是否要投資建立自己的內部伺服器,或者尋找一個第三方願意在其伺服器託管網站。是把第三方作為組織發展的重點,還是把它作為私有公司/ ISP嗎?關於設計和電子商務網站的維護,是組織聘請內部的技術人員來處理設計,開發和維護,還是聘用比較劃算的外部人處理這些任務呢?開發一個電子商務網站產生的高水平的收入將響應商界的電子商務平台上的變化。開發組織可能要考慮使用信用卡安全加密軟體進行付款,某種程度上的成本的增長還受益於增加顧客在事務處理過程中建立的信心。該網站設置醒目,希望吸引客戶,可能增加更高級別的圖形和設計網站開發成本嗎?淘金的合作夥伴目前沒有承擔上述所有資金成本,但可能有一天當他們設立自己的電子商務網站時,會考慮他們的。
市場營銷 - 從上面討論中可以明顯看出,一個良好的營銷策略,是形成經營戰略的基礎,電子商務網站為了能夠吸引顧客,並確保穩定的銷售格局。發展組織通常不需要僱傭資本密集的營銷方案,以便有一個成功的市場營銷活動。營銷策略可分為兩大類:1)網上市場和2)離線市場。
網上客戶的購買模式 - 新產品的更新可能會影響客戶所購買的物品數量和回訪客戶數量的頻率。為了鼓勵客戶一次購買多個產品,重要的是要提供的多種產品品種。回到營銷策略,開發企業可以考慮組織更新他們的電子商務網站計劃,定期上添加新產品和促銷活動。這樣,以前的客戶會看到新產品發售,並可能會吸引購買第二或第三次。
發展電子商務策略,可以讓開發組織自主地去倡導並理解他們所要實現什麼和如何實現它。這樣可以鼓勵他們去思考如何吸引潛在客戶到現場以及如何讓顧客再次光顧的戰略。為了電子商務活動取得成功,是否產生的收入抵消生產成本或者增加整體收入以彌補運營成本,發展組織常常使用業務戰略,以更有效地實現其總體目標。
附件2:外文原文
The e-commerce strategy
It may be useful for development organizations to consider the many issues involved before embarking on an e-commerce initiative, in relation to the organization's mandate, development goals, and organizational structure. The primary issues involved would include:
Resource Expansion -- Is the main goal of selling goods and services online the generation of revenue to offset operational costs? If so, how much revenue does the organization expect/wish to generate? These strategic questions will allow the organization to assess how much funding will go toward e-commerce activities. If the organization is approaching e-commerce as a means of covering not only the costs of procing the goods and services and disseminating development-focused procts, but wishes to expand its revenue base to support other project costs, then it may want to develop an e-commerce platform and strategy that can attract customers. The organization may have to approach e-commerce as a resource expansion activity that uses business strategies and a full marketing approach. This leads to the question of whether this fits in with the development mandate of the organization and its charitable organization status. Will e-commerce activities distort the tax-free status of the development organization? Is the organization liable in the case of legal conflicts? Most development organizations have already faced these questions if they sell publications and other procts by "traditional" means.
Capital Costs -- How much funding is the organization willing to put into e-commerce activities? E-commerce platforms can be high priced, depending on the level of sophistication. A development organization undertaking e-commerce activities should consider whether it wants to incur higher costs, with the possibility of cost recovery from an expected higher level of sales. What are the possibilities of receiving financial assistance from donor agencies or partner organizations for this activity? Development organizations pursuing e-commerce activities may have to decide between a variety of options for their online selling activities, depending on their financial capacities. These options can be divided into 1) technical hardware and 2) site design and maintenance. The organization will have to decide whether it wants to invest in setting up its own in-house server, depending on the organization's size and computing requirements, or find a third party that is willing to host the site on its server. Is the third party another development-focused organization, or is it a private company/ISP? Regarding design and maintenance of the e-commerce site, is the organization able to hire in-house technical personnel to handle design, development, and maintenance, or is it more cost effective to hire an outside party to handle these tasks? Developing an e-commerce site that generates high levels of revenue will have to respond to the changes in e-commerce platforms in the commercial sector. The development organization may want to consider using security encryption software for credit card payment, increasing costs to an extent yet benefiting from increasing customer confidence in the transaction process. Will the site be eye-catching, with the hope of attracting customers, possibly increasing site development costs for higher level graphics and design? Pan Partners currently do not have to bear all of the above-mentioned capital costs, but may one day have to consider them when they initiate an e-commerce site on their own.
Marketing -- As evident from the discussion above, a good marketing strategy forms the basis of the operational strategy, in order to attract customers to the e-commerce site and ensure a steady pattern of sales. Development organizations often need not employ capital-intensive marketing programs in order to have a successful marketing campaign. The marketing strategy can be divided into two main categories: 1) online markets and 2) offline markets.
Purchasing Patterns of Online Customers -- The frequency of updating new procts can impact the number of items purchased by customers and the number of returning customers. In order to encourage customers to purchase more than one item at a time, it is important to offer a (wide) variety of procts. Returning to the marketing strategies, development organizations can offer sales promotions mentioned above. This can increase the per-customer volume of sales, increasing overall revenue. Development organizations can consider organizing a schele for updating their e-commerce site, adding new procts and promotional offers on a regular basis. This way, previous customers will see that new procts are available for sale and may be attracted to purchasing a second or third time.
Developing an e-commerce strategy can allow development organizations to approach this initiative with an understanding of what they want to achieve and how to achieve it. This can encourage strategic thinking of how to attract potential customers to the site and how to keep them returning. In order for e-commerce initiatives to be successful, whether generating revenue to offset proction costs or increasing overall revenue to offset operational costs, development organizations can often use business strategies to more effectively achieve their overall goals.
『伍』 誰能幫我打到關於電子商務商業模式的外文翻譯啊,加分加分
Electronic Commerce
1、 Electronic Commerce
Electronic commerce, commonly known as e-commerce, consists of the buying and selling of procts or services over electronic systems such as the Internet and other computer networks. The amount of trade concted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is concted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction's lifecycle, although it can encompass a wider range of technologies such as e-mail as well.A large percentage of electronic commerce is concted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.Electronic commerce that is concted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties (e.g. commodity exchange) or limited to specific, pre-qualified participants (private electronic market).Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.
2、The Advantages of Electronic Commerce
Today, the Internet is reshaping the way business transactions are concted. It is empowering both consumers and business by providing expanding markets and choices to not only national, but also international communities. It enriches competition in provide information and comparative choices.
Buyer looking for the best deals may purchase goods from Singapore, the Hong Kong, Argentina or South Africa. With the Internet, the globalization of commerce has arrived, and both consumers and corporations have more choice to address their personal and corporate purchasing requirements. It raises global trade and global economic growth.
The Internet is a vast new frontier of consumer-to-business and business-to-business commerce. For consumers, Internet-based shopping holds an attraction because of its breadth of coverage and ease of use. For corporations, Internet-based commerce represents an as-yet largely untapped medium for expanding and growing of their business.
Putting up a Web site to promote and display procts, and then luring online shoppers in to look around at the offerings, however, is only one dimension of concting business via the Internet. To realize the true potential of electronic commerce, an effective method of receiving payment for procts sold or delivered through the Internet is a necessity. Developing and implementing effective and simple 「cyber payment」 methods is a major focus of current Internet-related research. While it is currently possible to make purchases over the Internet, this form of commerce has got yet gained sufficient popularity to deem it a significant factor in foreign trade. Still, it does have potential.
The ability to order and pay for procts over the Internet can revolutionize international trade. It can provide purchasers in one country with access to goods and services from another of which they might otherwise not even be aware.
Since many governments restrict imports of certain procts and regulate advertising and other marketing tools within their national borders, purchasers are often forced to choose from a limited-or even monopolistic-supply of a desired proct. With Internet access, purchasers can scour the world in minutes to find the right proct at the best price.
Until recently, however, supplier used the Internet primarily for advertising purposes. All orders were taken either over the telephone or by mail. While this certainly opened the door and paved the way for Internet commerce, it still required that business be concted through traditional methods. Shopping at these days is easy and convenient with home shopping networks and mail order catalogs. What has been added is Internet shopping. As you surf in the Internet and come across to some vendor』s home page you』ll be able to purchase commodities.
3、The Prospect of Electronic Commerce
While nobody is certain what the future will bring, we do know that the Internet recognizes no national borders. Electronic commerce is global in nature, so the Internet cannot help but to dramatically increase international trade. As trust and security issues are resolved---as they continue to be each day---companies around the world will add the software and hardware tools required to conct their business on-line.
Electronic commerce can only be done if the payment methods are secure and usable. Also possible juridical issues have to be solved before commerce can be done on a global scale.
E-commerce activity over the Internet is currently at a relatively small fraction of what it will become. It is expected to grow almost 15 times from USD 105 billion in 1999 to USD 1.4 trillion by 2003, according to Jupiter Research. This is the Internet demand side of the equation of exchange.
For the supply side, economies of scale take on a whole new meaning. Sellers of goods and services can expect not only local opportunities, but also national and global reach. The Internet expands opportunities to small procers with worthy procts, and thrusts them into competition with their multinational big brothers.
As we can see, the number of people using Internet is increasing by 100% each year. Very soon just plain surfing isn』t going to be enough for them. Internet access providers, service providers, vendors and companies involved in Internet development have to come up with fast, secure, anonymous and easy to use solution to be used by customers, in order to make payments, who want to fully exploit Internet. Internet. The first company the hits global market big time, with application that is accepted by everyone (customers, vendors, official agencies, etc.), is going to be a major player.
When fully implemented, the new technologies will provide users worldwide with numerous benefits for legitimate commerce. How, and to what extent, governments should and must become involved in regulating electronic commerce is an issue that is only now starting to surface.
The ever-changing technology in electronic commerce and the introction of new hardware, software, and service technology forces market participants to quickly and readily adjust their basic business strategies. Companies who want to participate in the worldwide electronic commerce revolution must adapt their electronic commerce service capabilities and proct offerings to the requirements of the electronic commerce marketplace.
簡述電子商務
1.電子商務
電子商務,通常被稱為電子貿易,包括購買和銷售產品或服務通過電子系統,如互聯網和其他計算機網路。所進行的貿易總額增長非常電子自互聯網的普及。商業種類繁多,以這種方式進行,推動和繪畫的創新在電子資金轉移,供應鏈管理,網路營銷,在線交易處理,電子數據交換(EDI),存貨管理系統,自動數據收集系統。現代電子商務通常使用至少在一些事務的生命周期點的萬維網,盡管它可以包括諸如電子的技術更廣泛,像電子郵件。電子商務的一個很大比例是完全以電子方式進行,如能夠獲得優質的虛擬物品在網站上的內容,但大多數電子商務涉及的一些具體物品的運輸方式。網上零售商有時被稱為網路銷售商和網上零售,有時被稱為電子尾巴。幾乎所有的大型零售商對萬維網電子商務存在。電子商務是企業之間進行,被稱為企業到企業。企業對企業可以開放給所有有關各方(如商品交換),或僅限於特定的,預審合格的參與者(私營電子市場)。電子商務被普遍認為是銷售方面的電子企業。它還包括便利的融資和支付的商業交易方面的數據交換。
2、電子商務的優勢
今天,英特網技術的迅速發展,正在引領著交易方式的發展。英特網所提供的豐富的資訊,給市場的雙方,不論是商家還是消費者,都提供了更多的可選擇的餘地。同時,市場的范圍也不再局限於國家范圍內,不同國家的人們,通過互聯網,也可以很方便地進行交易了。
買方可以利用英特網,很方便地購買來自很遠地方的東西,比如新加坡,阿根廷、香港或者南非。正是由於英特網的應用,我們才真正地迎來了全球化的時代,無論是買方還是買方,在選擇他們的交易對象時,都有了更多的選擇,這無疑會大大刺激全球貿易的增長。
無論是C to B方式還是B to C方式,英特網都提供了一個巨大的舞台。對消費者來說,英特網帶來的方便和高速,展示了它足夠的魅力。而對於商家來說,英特網為他們的商業擴張,提供了一個前所未有的巨大的完全開放的媒介。
雖然,通過在網站,只能展示產品的外觀和大小,但這足以吸引那些在線購物者隨意地查看和選擇。同時,為了發揮電子商務的真實潛能,我們還必須有一個有效的付款和交貨模式,來保證買賣雙方可以通過英特網順利和安全地收到貨款或貨物。如今,人們已經發展除了一種被稱為「網際付款」的方式,它使得方便安全的網路交易成為可能。不過,作為一種新興的商業模式,還需要一個發展和應用的過程,才能充分發揮它的潛力。
全球互聯網路甚至可以為一件商品的賣方,聯繫到一個可能來自一個他們並不知道的國家的買方。電子商務,最終將使整個世界的貿易方式,發生革命性的改變。
由於出於保護本國企業產品的需要,許多政府都對進口產品進行了各種各樣的限制,所以買方的選擇通常都是有限的,有時候甚至根本就無從選擇。而通過英特網,買方就可以在數分鍾內,就用最優惠的價格買到滿足其要求的世界上最好的產品。
雖然現在,交易者更多地還只是把英特網當作一種廣告投放場所,所有地交易流程還只是通過電話或者信件。即使電子商務的大門已經打開,但交易最終仍然離不開一些傳統的方式,仍然需要傳統交易方式的引導。如今人們已經可以很方便地通過便利連鎖店和採用郵購目錄的方式,坐在家裡完成購物了,但如果再加上網際網路,那會是什麼情況呢?恐怕連最普通最小地商品,你也可以坐在家裡就買到了。
3、電子商務的前景
雖然沒有人能判斷未來到底會怎樣,但我們確實可以判斷出來,英特網將給我們帶來一個沒有國界的世界。因為電子商務的本質就是全球化,所以它就無法不戲劇性地促進國際貿易的發展。比如簽訂信託和安全協議--他們每天都在繼續--全球的公司都將不得不為他們的電腦增加商業軟體和硬體工具,以滿足在線交易的需要。
只有當付款方式安全方便,電子商務才能成為可能。同樣的,可行的統一規則的制定,才能使得電子商務在全球范圍內得到大規模的應用。
相對而言,在英特網上的電子商務活動,現在還比較少。但有數據顯示,從 1999 年2003,電子商務的貿易量將增長15倍,在1999年,電子商務貿易額為幾1050億美元,而2003則有1.4萬億美元,而這正是網路擴張的結果。
對於賣方來說,經濟效益將被賦予全新的意義。貨物和服務的賣方能期待的不只是在當地的機會, 同時也是跨越國界的機會。英特網甚至把商業機會擴展到了任何生產有價值產品的小生產者。英特網使來自各個國家的眾多商家加入到了競爭的行列中。
正如我們已經看到的那樣,使用英特網的人數正在以每年100%的速度增長,而且,很快這個數字就會顯得保守了。為了滿足那些不斷開發英特網潛能的消費者的要求,越來越多的英特網的網路提供者、服務提供者、各廠商和公司被卷到了一起。在英特網上,每家公司都在全球范圍的市場中尋找自己的機會,每個人參與者 (客戶,廠商,商業中介等等.), 都將成為主角。
現在,這僅僅是開始。當電子商務這項新技術被完全開發的時候,它將為合法的商業提供無法估量的效益。它的使用者無論在世界的哪個地方,也無論是在什麼時候,都可以方便地使用它。
隨著網路硬體、軟體和服務的不斷發展,電子商務也將不斷地發展,政府應該而且必須把電子商務的管理提上日程,盡快地制定相應的商業規則,引導其健康快速地發展。而那些希望參與到全球電子商務中的公司,就必須盡快地調整自己的戰略,使得自己能夠提供滿足電子商務市場環境下所需要的產品和服務。
『陸』 電子商務 外文翻譯
Basic concepts
什麼是電子商務呢,說白了就是電子是手段,商務是目的。 What is e-commerce it, saying that white is the Electronics is a means, business is the goal. 電子商務,英文是Electronic Commerce,簡稱EC。 E-commerce, English is the Electronic Commerce, referred to as EC. 電子商務涵蓋 E-commerce covers 的范圍很廣,一般可分為企業對企業(Business-to-Business),或企業對消費者(Business-to-Customer)兩種。 A wide range, generally can be divided into business to business (Business-to-Business), or business to consumers (Business-to-Customer) two kinds. 另外還有消費者對消費者(Customer-to-Customer)這種大步增長的模式。 There are also consumers of consumers (Customer-to-Customer) such a big growth pattern. 隨著國內Internet使用人數的增加,利用Internet進行網路購物並以銀行卡付款的消費方式已漸流行,市場份額也在迅速增長, 電子商務網站也層出不窮。 With the increase in the number of domestic Internet use, using Internet for online shopping and bank card payment has graally popular consumption patterns, market share is rapidly growing e-commerce sites are endless. 電子商務最常見之安全機制有SSL(安全套接層協議)及SET( 安全電子交易協議 )兩種。 The most common security mechanism for e-commerce have SSL (Secure Sockets Layer) and SET (Secure Electronic Transaction) two kinds.
定義: Definition:
廣義上指使用各種電子工具從事商務或活動。 The broad sense refers to the use of electronic tools for business or activities. 這些工具包括從初級的電報、電話、廣播、電視、傳真到計算機、 計算機網路 ,到NII(國家信息基礎結構-信息高速公路)、GII(全球信息基礎結構)和Internet等現代系統。 These tools range from elementary telegraph, telephone, radio, television, fax, computer, computer network, to the NII (National Information Infrastructure - Information Highway), GII (Global Information Infrastructure) and the Internet and other modern systems. 而商務活動是從泛商品(實物與非實物,商品與非商品化的生產要素等等)的需求活動到泛商品的合理、合法的消費除去典型的生產過程後的所有活動。 The commercial activities are concted from the Pan-goods (physical and non-physical, non-commercialization of goods and factors of proction, etc.) activities to the needs of the Pan-goods, a reasonable, legitimate consumer to remove the typical post-proction process of all activities. 狹義上指利用Internet從事商務或活動。 A narrow sense, refers to the use of Internet for business or activities.
【網路營銷和電子商務】 【Internet marketing and e-commerce】
從時間上來講,電子商務概念的出現要早於網路營銷。 From the time of speaking, e-commerce earlier than the emergence of the concept of network marketing.
電子商務最早產生於上個世紀60年代,90年代得到長足發展。 E-commerce originated in the last century 60's, 90's by leaps and bounds. 電子商務產生和發展的重要條件主要是: 計算機的廣泛應用。 And development of e-commerce, an important condition for mainly the following: extensive use of computers. 而網路營銷是隨著現代科學技術的發展、消費者價值觀的變革與日趨激烈的市場競爭等諸多因素,出現並迅速崛起的,網路營銷發展的最重要條件是:消費者價值觀念的變革。 Along with the network marketing is the development of modern science and technology, consumer values change and the increasingly fierce market competition, and many other factors, emerged and rapidly growing, Internet marketing, the development of the most important conditions are: changes in consumer values.
從字面意義上講,網路營銷概念要比電子商務大。 From the literal sense, the concept of network marketing than the big e-commerce.
電子商務通常是指是在廣泛的商業貿易活動中,在網際網路開放的網路環境下,買賣雙方不相謀面的情況下,實現交易達成的一種新型的商業運營模式,講求的是在網路銷售中獲得商業盈利。 E-commerce generally refers to commercial trade in a wide range of activities, on the Internet an open network environment, buyers and sellers are not known one another for the case of phase to achieve the deal of a new business model, and stress is that in online sales in the access to commercial profit. 網路營銷(cyber marketing),是指藉助聯機網路,電腦通訊和數字互動式媒體來實現的一種營銷方式,講求的是與目標人群的網路互動。 Internet Marketing (cyber marketing), refers to the use of online networks, computer communications and digital interactive media to achieve a kind of marketing, emphasizes that the network of interactions with the target population.
從包含的各個體系來說,網路營銷和電子商務是交叉存在的。 From the various systems contained in it, network marketing and e-commerce is a cross-exist.
電子商務涵蓋的范圍很廣,一般可分為B2B、B2C、 C2C、B2M四類電子商務模式。 Covers a wide range of e-commerce in general can be divided into B2B, B2C, C2C, B2M four categories of e-business models. 其中企業對企業(Business-to-Business),和企業對消費者(Business-to- Consumer)兩種發展最早,另外還有消費者對消費者(Consumer-to-Consumer)這種大步增長的模式。 Including business to business (Business-to-Business), and business to consumer (Business-to-Consumer) two kinds of the earliest to develop, in addition to consumers for consumers (Consumer-to-Consumer) growth of this step模式. 網路營銷包含網路調研 、 網路廣告 、 網路公關 、整合營銷、seo、sem等內容,每個內容都可以單獨或者整合應用到電子商務中去。 Internet Marketing includes Internet research, online advertising, Internet public relations, integrated marketing, seo, sem and other content, each content can be applied alone or integrated into the e-commerce to go. 同樣電子商務也離不開這些網路營銷手段。 The same e-commerce marketing tool is also inseparable from these networks. 加100分行忙,我盡力了.